EG :: Volume #7

#632: Promotion on( asked to subscribe asks ticket)

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At this time, various vcd brands, have flooded world , the market of traditional videocorder further withered, all factories were losing money, but some big brands, then after processing the final tail goods, stopped the production traditional videocorder, because they have also attained vbsp \; As for these small Corporation, then declares bankruptcy, even if because is they loses money to sell, now few individuals are willing to buy. ` Must popularize like the cell phone, who will again also buy the beeper? 这时候,各种vcd品牌,已经充斥了世界各地,传统录像机的市场进一步萎缩,所有的厂家都在赔钱,而一些大品牌,则处理完最后的尾货后,停止了生产传统录像机,因为他们也都拿到了vbsp\;至于那些小公司,则一个个宣告破产,因为即使是他们亏本卖,现在都没几个人愿意买了。`就像手机已经要普及了,谁还会再买寻呼机呢？ But these big Corporation mutually were still consulting, series ~ a retail price, to guarantee own profit time, has not actually thought that Wind & Rain Electronics has made one in their opinion, crazed decision! 而这些大公司还在相互协商,统~一零售价,以保证自己的利润的时候,却没想到,风雨电子做出了一个在他们看来,丧心病狂的决定！ Wind & Rain vbsp \; vcd is Wind & Rain Electronics is bright, initial price, is the Wind & Rain Electronics formulation. But other vcd produce Company, patent authorization that also attains from Wind & Rain Electronics, but other brand vcd reductions sell time, Wind & Rain Electronics vcd actually also maintained more than 3000 rmb selling prices. 风雨vbsp\;vcd是风雨电子明的,最初的价格,也是风雨电子制定的。而其他vcd生产企业,也都是从风雨电子拿到的专利授权,但其他品牌vcd降价销售的时候,风雨电子的vcd却还保持了3000多块rmb的售价。 At that time Sony and other Corporation were still looking at the joke, you think that what big brand Wind & Rain Electronics is? Do your brand values, have our Sony to be high? Thinks that the value added of thing sign enhances the profit, being doomed wants Failed. 那时候索尼等公司还在看笑话,你以为风雨电子是什么大品牌吗？你们的品牌价值,有我们索尼高吗？想用品牌的附加价值来提高利润,注定是要失败的。 But the fact has also proven this point, the Wind & Rain vcd sales volume, slides successively. Norio Ohga knows this news time, happy must die. 而事实也证明了这一点,风雨vcd的销售量,节节下滑。大贺典雄知道这个消息的时候,开心的要死。 What Wind & Rain Brand and Aihua sign or aia, you think that vcd is you produces first, can sell the maximum valency? Now regretted? Your high prices, are doomed to let your Failed. 什么风雨牌、爱华牌还是aia,你们以为vcd是你们先生产的,就能卖最高价了？现在后悔了吧？你们的高价,就注定要让你们失败。 But now, Wind & Rain vcd, announced suddenly must reduce prices to promote sales greatly, moreover effort unexpectedly such big! Each vcd from more than 3000 retail prices, reduced 1999 Yuan! This compared with other Corporation more than 2000 selling prices, cheap several hundred. ` 但现在,风雨vcd,忽然宣布要降价大促销,而且力度竟然如此之大！每台vcd从3000多块的零售价,降低到了1999元！这比其他公司2000多块的售价,又便宜了几百块。` But at the same time, Aihua sign vcd , aia sign vcd, announced completely the reduction promotes sales greatly. The incentive, is just the same as Wind & Rain Brand! 而与此同时,爱华牌vcd,aia牌vcd,全部宣布降价大促销。促销力度,跟风雨牌一模一样！ Other brands were right now scared, such lane, the consumer will definitely not buy their vcd again. After all that three brands, are the vcd most veteran brands! 这下子其他品牌傻眼了,这样一弄,消费者肯定不会再买他们的vcd了。毕竟那三个品牌,才是vcd最老资格的品牌啊！ This year's time, rmb depreciates suddenly, causes to the exchange rates of various types of foreign currencies, plummets. Last year the exchange rate of rmb to US dollar still about 58 : 1 paced back and forth. Now turned into 82 : 1, in other words, 50 US dollars patent fees, are equal to more than 400 rmb! 今年的时候,rmb忽然贬值,导致对各种外币的汇率,直线下降。去年rmb对美元的汇率还在58:1左右徘徊呢。现在已经变成了82:1,也就是说,50美元的专利费,相当于400多rmb！ Wind & Rain Brand vcd with other brand vcd price spreads, is about 50 US dollars, this makes the root that other Company hate itchy. 风雨牌vcd跟其他品牌vcd的价格差距,正好是50美元左右,这让其他企业恨的牙根都痒痒。 Wind & Rain Electronics this act too damn has damaged, your this reduction, we, if reduces prices, then our actual sale prices were only about 200 US dollars, minus more than 100 US dollars costs. Do we also make money? Wasn't the big end is gained by Wind & Rain Electronics? 风雨电子此举太tm损了,你们这一降价,我们要是跟着降价,那么我们的实际售价就只有200美元左右了,刨去100多美元的成本。我们还赚什么钱？大头不是都被风雨电子赚走了？ Most hateful is, if Wind & Rain Electronics is authorized to their patent time, reduction, then they so will not be passive, but they noticed that the sales figure is good, expanded the scale. 最可恨的就是,如果风雨电子授权给他们专利的时候,就降价,那么他们也不会如此被动,但他们看到销售情况不错,都扩大了规模啊。 But each profit reduced 50 US dollars all of a sudden, this for them, is an enormous loss. If before not having the expansion, that does not matter, but expanded the scale. The ` profit also reduced a big truncation, does this also make the person play? 可每台的利润一下子降低了50美元,这对他们来说,可是一个极大的损失。要是没扩大规模之前,那也无所谓,但扩大了规模。`利润还降低了一大截,这还让人怎么玩？ Reason that Feng Yu must wait, even if had not reduced prices, these brand expansions of waiting. Good to burn out them. 冯宇之所以要等,一直没有降价,等的即使那些品牌扩大规模。好拖垮他们。 This vcd cost is many, Feng Yu is very clear. Before the Wind & Rain Electronics cost wanted more than 1000 rmb, but along with the expansion of scale, the worker was more skilled, after the plant efficiency was higher, the cost reduced to more than 600. In other words, Feng Yu profit, Yaoyao leads other Corporation, because of other Corporation costs, in 1000 rmb above. 这一台vcd的成本是多少,冯宇很清楚。之前风雨电子的成本要1000多块rmb,但随着规模的扩大,工人更加熟练,设备效率更高之后,成本已经降低了到了600多块。也就是说,冯宇的利润,还是瑶瑶领先其他公司,因为其他公司的成本,都在1000块rmb以上。 These Corporation scales just expanded, worker skilled is not good, some core technologies, Wind & Rain Electronics had not sold to them, making their costs not fall temporarily. 那些公司规模刚刚扩大,工人熟练度不行,一些核心技术,风雨电子也没卖给他们,让他们的成本暂时降不下来。 These did not have anything, more than 1000 costs, they sell more than 2000, has the profit. But after customs duty, transportation, sale and other costs, their profits are not high, at least in the China market, their profits , about 50 US dollars. 本来这些都没什么,1000多块成本,他们卖2000多块,也还有利润。但刨去了关税、运输、销售等成本后,他们的利润就不高了,至少在华夏市场,他们的一台的利润,也就50美元左右。 A Feng Yu such reduction, lets these overseas brands, the basic management does not get down. Now on two means that first, in the China mainland production, has avoided the cost of some customs duty and transportation, but must invest to construct the new factory, this cost is not small. The second means that withdraw from the China market, consolidates their supreme headquarters. 冯宇这么一降价,让那些国外的品牌,根本经营不下去了。现在就两个办法,第一个,就是在华夏内地生产,免除了一些关税、运输的成本,但要投资建新厂,这个成本也不小。第二个办法,就是退出华夏市场,巩固他们的大本营。 Majority of foreign brand, chose withdrew from the China market, some aia had the area in factory in the overseas, they also started to withdraw slowly, who let these factories, produced Wind & Rain Brand and other brands vbsp \; But weren't they presently, as the matter stands, directly the majority markets in some market and Americas in some market Asia and Europe let? 大部分的外国品牌,都选择了退出华夏市场,一些aia在海外有工厂的地区,他们也开始慢慢退出,谁让那些工厂,也生产风雨牌等三个品牌的vbsp\;可他们现,这样一来,不是直接就将亚洲的部分市场、欧洲的部分市场和美洲的大部分市场让出来了吗？ This is how good! The market they just opened, must arrive at the season of harvest shortly, now yields, front all white was not busy at work. 这怎么行！市场他们刚刚开出来,眼看着要到了收获的季节,现在让步,前面不全是白忙活了么。 Therefore they decided that only withdraws from the China market, other markets, but must continue to compete. In these markets, their factories aia is bigger, but also feared that can't compete? 于是他们决定,只退出华夏市场,其他市场,还要继续竞争。在那些市场,他们的工厂比aia的更大,还怕竞争不过吗？ What is most important, they cannot withdraw, once withdraws, they will thoroughly lose the minute to the vcd profession, and even future DVD profession profit opportunity. 最重要的是,他们也不能退出,一旦退出,他们就将彻底失去了分到vcd行业,乃至未来dvd行业利润的机会。 What to do, they also reduce prices, fall to with Wind & Rain vcd and other same standards. Even if in any case is this, they have the profit, but has been short of a point. But if withdraws, their profit did not have! 怎么办,他们也降价,降到跟风雨vcd等一样的标准。反正即使是这样,他们也还有利润,只是少了一点而已。但如果退出,他们则一点利润都没有了！ ...... …… Reduces prices to promote sales, is simplest, method/trick of most direct grab market, previous generation Feng Yu sees many brands to use this method/trick, seized the market rapidly. After the market was their, they once more will raise the selling price, gains profit. 降价促销,是最简单,最直接的抢占市场的手段,前世冯宇见过很多品牌都用过这种手段,迅抢占了市场。而当市场是他们的了之后,他们则会再次提高售价,来赚回利润。 Feng Yu this move of Assassin's mace, Wind & Rain vcd , etc. in the China market share, rose 50%, and continued to rise, the sales volume day by day was also higher. 冯宇这招杀手锏一出,风雨vcd等在华夏的市场份额,重新上涨到了50,并且继续上涨,销售量也一天比一天更高。 But overseas sales volume, starts to rise quickly, the initiative, grasped in the hand of Feng Yu. 而国外的销量,也开始快上涨,主动权,重新掌握在了冯宇的手里。 Jiang Wanmeng they suddenly presently, after probably reduction, their profits have not been short, the sales volume promoted. Moreover these months, vcd small dish piece sales volume, his imagination, the Wind & Rain Electronics profit, has not reduced! 姜万猛他们忽然现,好像降价之后,他们的利润也没少,销售量提升了嘛。而且这几个月,vcd碟片的销售量,也远他的想象,风雨电子的利润,并没有减少！ In addition the expense of patent authorization, the Wind & Rain Electronics profit, in fact has promoted much. 再加上专利授权的费用,风雨电子的利润,实际上提升了不少。 But at this time, Feng Yu has promoted the second stage of promotion once more, buys vcd, delivers the movie and music compact disc, not only delivered a New Year's Day party compact disc. 而这个时候,冯宇再次推出了促销的第二阶段,买vcd,多送电影和音乐光盘,不只是原本送一个元旦晚会光盘了。 Buys presents as a gift two, incentive is big. 买一赠二,促销力度非常大。 Most people buy vcd to go back to do, to watch the movie, listens to music or sings, but has bought the vcd player, the expense of compact disc, is not a small number, with buying the car(riage) refuels is a truth, always felt that has probably not spent many each time, but has calculated to the end of the month, is not a small number. 大部分人买vcd回去是干什么,都是为了看电影,听歌或者唱歌,而买了vcd播放机,光盘的消费,也不是一个小数目,就跟买车加油是一个道理,总感觉好像每次没花多少,但到了月底一算,又不是一个小数目。 A cost of compact disc, is counted the copyright expense, the cartage expense all, cost also ten dollars. But is these 20 yielding profit, lets the Wind & Rain Brand vcd sales volume, promoted once more. 一张光盘的成本,算上版权费用、运输费用等所有,成本也不过十块钱。但就是这20块的让利,却让风雨牌vcd的销量,再次提升了。 „Chief Feng, our sales volumes rapidly were growing, your this promotion way, too cost-effective/worthwhile!” Jiang Wanmeng excited saying. “冯总,我们的销量又在迅增长了,你这个促销方式,太划算了！”姜万猛兴奋的说道。 „This is not anything , to continue to launch the subsequent activity, those purchase our product, can participate to draw, the award is the purchase amount sum total returns presently, the second prize returns to present half, the third prize is bladeless fan...... End and other prizes are the movie compact disc or music compact disc one, everyone can draw a prize-winning ticket!” “这不算什么,继续推出后续活动,凡是购买我们产品的,可以参与抽奖,大奖是购买金额全额返现,二等奖是返现一半,三等奖是无叶风扇……末等奖是电影光盘或者音乐光盘一张,每个人都能中奖！” Feng Yu moves promotion method/trick of some previous generation, these big brands, did not understand that real method of promotion, that was doomed Failed! 冯宇将一些前世的促销手段搬出来,那些大品牌啊,根本不懂得促销的真正方法,那就注定要失败了！ ps: Fourth, makes up one of the yesterday owing. Front two, have not leaked. Early this month the monthly ticket turns time of activity, everybody many throws to the fourth child, after the fourth child went home in the weekend, you can notice that the fourth child gives is not powerful! ps:第四更,补昨天欠下的一更。前面还有两更,别漏了啊。月初月票翻倍活动,大家多给老四投一点,等老四周末回到家之后,你们就能看到老四给不给力了！ In addition, in the group these cursed my hoodlum, I also similarly cursed your girlfriend day huge maternal aunt!!! I am on intimate terms especially easily, you said that I am easy ~~ 另,群里那些诅咒我光棍的,我也同样诅咒你们女友天天大姨妈！！！我特么相个亲容易么,你们说我容易么~~ ... ...
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