EG :: Volume #7

#609: Must make under the main item

LNMTL needs user funding to survive Read More

Feng Yu this goal seems like very big, but from Wahaha, is not really far. Now the China beverage market, main item is still Jianlibao, other such as the coconut tree, happy Pepsi , etc., had been surmounted by Wahaha. 冯宇这个目标看似很大,但距离乐哈哈,真的不算远。现在华夏的饮料市场,龙头依然是健力宝,其他如椰树、乐佰事等,已经被乐哈哈超越了。 As for Coca Cola and other overseas giants, are neither cold nor hot in the China market, although makes money, but gains are not many, the brand has not fired, does not have to promote with them wantonly also has the relations, they think that China was unable to achieve to drink soft drink at present every day richly. 至于可口可乐等国外的巨头,在华夏市场还是不冷不热,虽然赚钱,但赚的不多,品牌更是没有打响呢,跟他们没有大肆推广也有关系,他们认为华夏目前还不能做到每天都有钱喝上汽水儿。 But the beverage industry giant of previous generation, such as adds the multi- treasure and Fenshui brightly, has not appeared, the rising sun rises, but also is only active in this province, Huiyuan had some development actually, but also main centralized in Ludong and Beijing , Tianjin area, the sales volume is unable to place on a par with Wahaha. 而前世的饮料业巨头,如加多宝、汾煌等,还未出现,旭日升,还只在本省活跃呢,汇源倒是有了些发展,但也主要集中在鲁东、京津地区,销售额远无法跟乐哈哈相提并论。 So long as surmounts Jianlibao again, Wahaha can become market Boss . However at this time Wahaha is counted the oral the sales volume, is unable to compare with Jianlibao by far. Also Jianlibao, keeps Coca Cola and Pepsi Cola from China running amuck. The carbonic acid class drink, the people first choice is Jianlibao. 只要再超越健力宝,乐哈哈就能成为市场老大。不过此时乐哈哈算上口服液的销售额,也远远跟健力宝无法相比。也正是健力宝,才让可口可乐、佰事可乐无法在华夏横行。碳酸类饮料,国人首选就是健力宝。 Last year Jianlibao formed the soccer young pioneer, went to Brazilian abroad study, wanted to build China soccer platinum one generation, the person but who they elected were not many, moreover had much is the partner in exchange of improper favors fills, therefore in the future this young pioneer, person also few of prospect, platinum one generation is nonsensical talk. 去年健力宝又组建足球少年队,去巴西留学,想要打造华夏足球白金一代,可他们选出来的人不多,而且其中还有不少是关系户塞进去的,所以未来这个少年队,出息的人也没几个,白金一代更是无稽之谈。 This year Jianlibao has taken the drink support of Asian Games, the next 45 years, the sales volume of Jianlibao steadily will also rise, and holds the throne of main item firmly. At this time the year sales volume of Jianlibao, topped the One billion Yuan, moreover in growth! 今年健力宝又拿下了亚运会的饮料赞助,未来45年时间,健力宝的销售额还会持续上升,并且牢牢占据龙头的宝座。此时健力宝的年销售额,就突破了十亿元,而且还在快速增长中！ But Feng Yu remembers that the previous generation starting from 98 years, Jianlibao rapidly declines. The reason has several types, first is many drink appears, crazy propaganda, grab market, but Jianlibao confessed that is market Boss , has not paid attention to these brands, finally the brand influence of Jianlibao, is getting more and more low. Market share, are getting fewer and fewer. 可冯宇记得,前世在98年开始,健力宝就迅速衰落。原因有几种,第一就是多种饮料出现,疯狂宣传,抢占市场,而健力宝自认是市场老大,没把那些品牌放在眼里,结果健力宝的品牌影响力,就越来越低。市场份额,也越来越少。 The second point is also very interesting, the sales volume of Jianlibao progresses day by day, place Government unceasing screening out profit. Also requests Jianlibao to expand the production. Expands the production? Loan, purchase place small factory. Like this lets the Jianlibao fast expansion, what a pity actually has not considered the fund the issue. After the sale drops, the profit reduces seriously, the funding chain broke suddenly. Cannot take including the fund of production, naturally declined. 第二点也很有意思,健力宝的销售额蒸蒸日上,地方政~府不断的抽走利润。还要求健力宝扩大生产。怎么扩大生产呢？贷款,收购地方小厂。这样让健力宝快速的扩张起来,可惜却没考虑资金的问题。在销售下降后,利润严重降低,资金链忽然断了。连生产的资金都拿不出来,自然就衰落了。 Since the third point has been the sale of Jianlibao is the traditional pattern, has not established including complete sales internet/network. When they want to establish, actually the discovery cannot spend such money to establish, the fund did not have. 第三点是健力宝的销售一直以来都是传统的模式,连一个完整的销售网络都没建立好。等他们想要建立的时候,却发现拿不出那么的钱来建立,资金没了嘛。 The fourth point relational worsening with place Government, original Jianlibao by profit trundle development, will not have the matter of funding chain break. But place Government endless extraction profit, making the fund of Jianlibao even more has too many problems to tackle. But leadership of Jianlibao believes that the place Government system interference is quite serious, endless extraction profit. Then causes the decline of Jianlibao. 第四点就是跟地方政~府的关系恶化,本来健力宝靠利润滚动发展,也不会有资金链断裂的事儿。但地方政~府无休止的抽取利润,让健力宝的资金越发的捉襟见肘。而健力宝的领导则认为,地方政~府体制干涉比较严重,又无休止的抽取利润。这才导致健力宝的衰落。 In brief the view are many, Feng Yu also only knows that Jianlibao because of the funding chain break, the brand is undermaintained, sales model backwardness and other reason deterioration, this also makes Feng Yu too not attach great importance to original Chairman of Jianlibao. 总之说法很多,冯宇也只知道,健力宝是因为资金链断裂,品牌维护不足,销售模式落后等原因衰败的,这点也让冯宇对健力宝的原董事长并不太重视。 Naturally, this original Chairman Li Jing Wei was also quite fierce, organized Jianlibao not saying that a magnificent feat, that was Li Ning Corporation is also he unites world champion Li Ning to organize. Although the major stockholder is Li Ning, he very much long time ago was also kicked to be eliminated, but at least his vision in this time is good. 当然,这位原董事长李京伟也比较厉害,创办了健力宝不说,还有一个壮举,那就是李宁公司也是他联合世界冠军李宁创办的。虽然大股东是李宁,他也很早就被踢出局,但至少他的眼光在这个时代还是不错的。 Let Feng Yu not plan to gather his another reason, was Li Jing great is old. Over 50 years old, the energy dropped unceasingly, but the decision-making not so is astute. 让冯宇没打算招揽他的另外一个原因,就是李京伟岁数不小了。已经50多岁,精力不断下降,而决策也不那么精明。 The previous generation he is also put in prison, because, when Jianlibao overhauls, move several million funds, explained that this person also becomes greedy at the sight of money. Moreover the moral behavior is not trustworthy. 前世他还入狱,因为在健力宝改制的时候,挪走了几千万的资金,说明此人也是见钱眼开的。而且人品不那么值得信任。 Creates the brand, actually did not understand that stresses the brand in own. Closes right up against Government, actually does not know, when national Company overhauls, the request overhauls, strives for the profit to oneself, instead, could not bear put out a hand finally, made that the integrity in later life did not guarantee. 创建品牌,却不懂得将品牌抓在自己手里。靠着政~府,却不知道在全国企业都改制的时候,率先要求改制,给自己争取利润,反而是在最后的时候,忍不住伸手了,弄得晚节不保。 If he has Hong Tower the skill of Zhu Shijian's to be also good, even if has drawn cash, but all workers also support him, submits a joint letter commutes a sentence for him. He, after being looked up the shift property, nobody spoke for him, this has saying that was a sorrow. 要是他有红塔的褚时健的本事也行,即使拿钱了,但全体工人也都支持他,联名上书为他减刑。他呢,被查出来转移资产后,没有人替他说话,这不得不说是一种悲哀。 Naturally, has created over a thousand hundred million values with Zhu Shijian for Hong Tower, making the staff life of Hong Tower better and better related, but Li Jing Wei brings Jianlibao to make money, but has not benefitted the worker, finally wants to the worker the materially beneficial time, was helpless, Jianlibao moved toward to deteriorate. 当然,也跟褚时健为红塔创造了上千亿的价值,让红塔的职工生活越来越好有关,而李京伟则是带着健力宝赚了钱,但却没让工人得到实惠,最终想给工人实惠的时候,却已经无能为力了,健力宝走向衰败了嘛。 Another wants to purchase Jianlibao now, hundred million is absolutely impossible without several, but several years later after waiting for Jianlibao to go down hill, several hundred million are enough. 再一个现在想要收购健力宝,没有十几个亿绝对不可能,而过几年等健力宝走下坡路之后,几个亿就足够了。 But no matter what, the hegemonic position of Jianlibao, Wahaha is unable to shake at this time, only if Feng Yu uses some method/trick, pit Jianlibao. 但不管怎么说,此时健力宝的霸主地位,乐哈哈还是无法撼动的,除非冯宇使用一些非常手段,坑健力宝一把。 Must think pit Jianlibao, to Feng Yu easy, but Feng Yu has not done such, this is a national proud brand, makes him continue to develop, waits to decline time, purchased again. 要想坑健力宝,对冯宇来说轻而易举,但冯宇没这么做,这是一个民族骄傲的品牌,就让其继续发展吧,等衰落的时候,再收购过来好了。 Also did not need these to not exposed to the light method/trick, frank and upright, Feng Yu was equally confident, in five years, stepped on Jianlibao in the under foot! 再说就是不用那些见不得光的手段,光明正大的,冯宇一样有信心,在五年内,将健力宝踩在脚下！ The Jianlibao biggest faulty stroke in handwriting, does not know the management brand, does not understand the use brand the influence, the extensive operating service. If Feng Yu manages Jianlibao, then Jianlibao will promote the nutrition class drink and carbonic acid class soft drink wait / etc., for example pulsation and red cow and so on drink, this not only conforms to the brand image of Jianlibao, and can earn not the poor profit. 健力宝最大的败笔,就是不知道经营品牌,不懂得利用品牌的影响力,扩大经营业务。如果是冯宇管理健力宝,那么健力宝会推出营养类饮料、碳酸类汽水等等,比如脉动、红牛之类的饮料,这既符合健力宝的品牌形象,又能赚取不菲的利润。 But Jianlibao clings to tenaciously this sports beverage, other tastes had not said that has not understood the brand management, does not know the television advertisement the might. 可健力宝就死守这一种运动饮料,连个其他口味都没有不说,还不懂品牌经营,不知道电视广告的威力。 Another is also very interesting, Jianlibao resisting Cola vigorously, but Pepsi production line production that first can of Jianlibao, borrow actually. 再一个也很有意思,健力宝极力的抵制可乐,而第一罐健力宝,其实是借用的佰事生产线生产的。 In other words, Pepsi had helped Jianlibao at that time, but has turned the head, Jianlibao actually resisted Pepsi, this made Pepsi very unsatisfied, otherwise not when Jianlibao goes down in the world, but also maliciously stepped on a foot, but did not draw one. 也就是说,佰事当时算是帮了健力宝一把,但转过头,健力宝却抵制佰事,这点就让佰事非常不满意,否则也不会在健力宝落魄的时候,还狠狠的踩上一脚,而不是拉一把了。 Wahaha wants to promote the carbonic acid class drink, wants while Jianlibao resists Pepsi and Coca Cola the time, seizes the chance to seize the market, then has turned the head to be able with Jianlibao to collaborate, presses Pepsi and Coca Cola cannot gain ground! 乐哈哈想要推出碳酸类饮料,就是想趁着健力宝抵制佰事和可口可乐的时候,趁机抢占市场,然后转过头又可以跟健力宝联手,将佰事和可口可乐压得抬不起头！ Temporarily carbonated drink, after Wahaha is, joins, but in yogurt drink, Wahaha has achieved market Boss , Feng Yu has wanted to make Wahaha promote the previous generation to sweep away China beverage industry that model of drink nutrition express! 暂时碳酸饮料方面,乐哈哈是后加入的,但在酸奶饮料方面,乐哈哈已经做到了市场老大,冯宇就是想让乐哈哈推出前世横扫华夏饮料行业的那款饮料营养快线！ The nutrition express, was in the yogurt increased other nutrition elements, to put it bluntly did not have anything to be mystical, but was such drink, by the good the marketing channel of propaganda and improvement, created the year of sales volume to surpass 40 billion miracles! 营养快线,就是酸奶中添加了些其他营养元素而已,说白了没什么神秘的,但就是这么一款饮料,凭借良好的宣传和完善的销售渠道,缔造了年销售额超过40000000000的奇迹！ Greatly bottled yogurt, Zong Qingxian nod looking pensive, right, how I have not thought that not only this child can drink, the Sir can also drink, but the sales volume, climbs the peak inevitably again! 大瓶装的酸奶,宗庆先若有所思的点点头,对啊,我怎么就没想到,这个不但小孩子可以喝,大人也可以喝了,而销售额,必然再攀高峰！ In five years pursue and surmount Jianlibao, are not the impossible matters! Can't Wahaha, why become the leader of China beverage industry?( To be continued.) 五年内追赶上并超越健力宝,并不是不可能的事！乐哈哈,为什么就不能成为华夏饮料业的龙头？(未完待续。) ps: Second, front has one chapter, do not leak. Thank for the fourth child looked that the legal copy, traceless e and book friend 1604152329775, Amitabha old buddhist monks came, Sichuan Road to be also hard and dangerous, tumultuous times vs Tenglong, house spread, the Li Bai dian ten thousand people to respect, bottle gourd immortal and youth to be regretless, hitting of cold rice prime book friend enjoyed, thank confuses the z731 1888 coins to hit to enjoy, thank you. ps:第二更,前面有一章,别漏了。感谢为老四看正版、无痕e、书友1604152329775、阿弥陀佛老衲来也、蜀道艰险、乱世vs腾龙、宸驰、李白丶万人敬仰、葫芦仙儿、青春无悔、冷饭头等书友的打赏,感谢迷z731的1888点币打赏,谢谢大家。
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