EG :: Volume #7

#603: Creates strategy that may paste

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The exclusive supply agreement of army has been quickly signed, General Gan this face has, said price that again the Bing City drugs manufacture gives, truly Band-Aid Corporation small advantage. 军队的独家供应协议很快就签署了,甘将军这点面子还是有的,再说冰城制药给的价格,也确实比邦迪公司的便宜。 But Feng Yu is unhappy, the light closes right up against these, was unable to defeat Band-Aid this brand. 但冯宇却并没有太开心,光靠着这些,还不能打败邦迪这个品牌。 Defeats Band-Aid, this matter in the previous generation , to promote creation of promotion wound healing to paste until Yun Dian the white medicinal powder, passed through for five years, truly succeeds. 打败邦迪,这件事儿在前世的时候,直到云滇白药推出促进伤口愈合的创可贴,又经过了五年时间,才真正成功。 In other words, enters China from Band-Aid, short two years, Band-Aid this brand, deep implantation to the mind of China person, and continuously firmly occupies several years. 也就是说,从邦迪进入华夏,短短两年时间,就将邦迪这个品牌,深深的植入到了华夏人的脑海里,且一直牢牢的占据十几年时间。 These days, has other to create to paste the brand to appear, but does not have one to affect Band-Aid. In fact if not the state support, Yun Dian the white medicinal powder wants to defeat Band-Aid, five years cannot achieve. 在这段时间中,不是没有其他创可贴品牌出现,但没有一家能够影响到邦迪的。事实上如果不是国家扶持,云滇白药想要战胜邦迪,也不是五年时间就能做到的。 Even if Yun Dian the white medicinal powder has defeated Band-Aid in sales volume, but carries on the market statistics time, Band-Aid is still China creates to paste the first brand of market, Yun Dian the white medicinal powder is only second. 而即使云滇白药在销量上战胜了邦迪,但进行市场统计的时候,邦迪依然是华夏创可贴市场的第一品牌,云滇白药只是第二。 Naturally, the previous generation is because Band-Aid became China to create to paste the overlord in market already several years, wanted to pull down him, was how difficult. 当然,前世是因为邦迪当上华夏创可贴市场的霸主已经十几年了,想要把他拉下来,何其艰难。 Feng Yu also has to admire, Yun Dian white medicinal powder, succeeded! 冯宇也不得不佩服,云滇白药,还是成功了！ But Feng Yu may not have that long patience, with five years, comes to press Band-Aid under the body. The Feng Yu goal, is two years, must in the sales volume, the sales volume, profit, brand and other aspects, thorough presses Band-Aid under the body. 但冯宇可没有那么长的耐心,用五年时间,来把邦迪压在身下。冯宇的目标,是两年时间,一定要在销售量、销售额、利润、品牌等多个方面,彻彻底底的将邦迪压在身下。 But as the matter stands, marches China regarding Johnson, seizes the China market, can play the enormous resistance inevitably. 而这样一来,对于强生进军华夏,抢占华夏市场,必然也能起到极大的阻力。 Before previous generation Feng Yu rebirth, medicine Company of China many rank front row, either is the foreign capital holding, either is the Chinese-foreign joint ventures, the true China private brand, was flung in behind. 前世冯宇重生前,华夏很多排行前列的医药企业,要么是外资控股的,要么是中外合资的,真真正正的华夏自有品牌,都被甩在了后面。 Medicine such important profession, by foreign capital controlling, isn't one type sorrowful? 医药这么重要的行业,被外资所把控,难道不是一种悲哀吗？ This whole life. Feng Yu is will not make this matter occurrence, China have the good researchers absolutely again, but they cannot obtain to invest, cannot obtain to propagandize. But makes the contribution to the world the drugs. Also is the China person studies successfully, or in the researchers, there is a China person. 这辈子。冯宇是绝对不会再让这种事儿发生,华夏不是没有好的研究人员,只是他们得不到投资,得不到宣传而已。而很多对世界作出贡献的药品。也都是华夏人研究成功的,或者说,研究人员中,有华夏人。 Like scientific research achievements, a Confucian code sash several graduate students is doing. The ability of professor. Above graduate student, reputation above graduate student, but the scientific research every so often, has the enormous cidental factor. But a graduate student has made the biggest contribution, whose then the final merit is? 就像一项科研成果,一名教授带着几名研究生在做。教授的能力。在研究生之上,名声在研究生之上,但科研很多时候,都有极大的偶然因素。可一名研究生做出了最大的贡献,那么最终功劳是谁的呢？ Professor! 教授的！ Because everybody believes that reason that the graduate student can have these discoveries, makes these achievements, cannot separate with professor's guidance, but is not true in fact! 因为大家都会认为,研究生之所以能有这些发现,做出这些成果,是跟教授的教导分不开的,但事实上并非如此啊！ Feng Yu now has supported many scientific researchers, is able. Studies the construction cost to be cheap , very easy-to-use drugs, this is Feng Yu to their requests. But Feng Yu provides to them, is the sufficient fund, after studying is successful the reputation. 冯宇现在就扶持了很多科研人员,其中很多都非常有能力。研究出造价便宜,又非常好用的药品,这就是冯宇对他们的要求。而冯宇给他们提供的,就是充足的资金,研究成功后的名声。 You have made the contribution, should obtain the fame and fortune, everybody is an exchange of equal value. Feng Yu provided the fund, enjoys benefit that achievement and achievement bring, but the researchers obtained the fame and fortune, has completed his research. 你做出了贡献,就应该得到名利,大家是一种等价交换。冯宇出了资金,享受成果及成果所带来的利益,而研究人员得到了名利,完成了他的研究。 Said Yun Dian white medicinal powder that formula in Feng Yu memory. After the Bing City medicine studies, discovered that the effect cannot compare the genuine Yun Dian white medicinal powder. But passed through Bing City medicine the researchers and Capital City University, medical college and other cooperation unit personnel of the research and improvements, although the effect is a little disparity, but is not big. 就说冯宇记忆中的云滇白药那个配方。冰城医药研究后就发现,效果比不上真正的云滇白药。但经过了冰城医药的研究人员和京城大学、医科大学等合作单位人员的研究和改良,效果虽然还是有点差距,但已经没有那么大了。 These people. Not necessarily cannot study, compared with Yun Dian a white medicinal powder effect better formula, but some of they also very high hopes, before Yun Dian white medicinal powder Company, study the successful aerosol. 这些人。未必就不能研究出,比云滇白药效果更好的药方,而他们也有很大的希望,在云滇白药企业之前,研究成功气雾剂。 Naturally, requests the Bing City drugs manufacture to expand the scientific research input to be related with Feng Yu. 当然,也是跟冯宇要求冰城制药加大科研投入有关。 Feng Yu said to the Bing City drugs manufacture leadership team is very clear. That many that reason that the Bing City drugs manufacture last year can gain, because of the drugs of Bing City drugs manufacture, truly is very good, absorbs, effective quick, therefore the common people will purchase. But profit that the drugs that is in sole possession, can bring, high. 冯宇跟冰城制药领导班子说的很清楚。冰城制药去年之所以能赚的那么多,是因为冰城制药的药品,确实很好,吸收好,见效快,所以百姓才会购买。而一款独有的药品,能够带来的利润,会更加的高。 For example the world is situated first several medicine Company, rises because of some drugs patent, has not closed right up against the cost reduction, the advertising becomes the world pharmaceutical industry giant. 比如世界排行前几的医药企业,都是因为某一项药品专利而崛起的,从来没有一家是靠着降低成本,广告宣传而成为世界医药行业巨头的。 On for example Band-Aid, why creation of this brand may paste, is the world sales volume is highest, is the profit highest? Because they are the inventors who creates to paste, has most ancient creation to paste the brand, they let in the brains of people, only then Band-Aid's concept, but has not created the concept that may paste! 就比如邦迪,为什么这个品牌的创可贴,是世界销量最高,利润最高的？因为他们是创可贴的发明者,拥有最古老的创可贴品牌,他们让人们的头脑中,只有邦迪的概念,而没有创可贴的概念！ The Bing City drugs manufacture wants to defeat Band-Aid, light is closes right up against the waterproofing, to ventilate this technology, definitely is not good, these most can defeat other small brands, but regarding Band-Aid, affects not in a big way. 冰城制药想要打败邦迪,光是靠着防水、透气这种技术,肯定是不行,这些最多能打败其他小品牌,但对于邦迪来说,影响不大。 Look after the Bing City drugs manufacture promotes turns on the water and ventilates creation that may paste, Band-Aid has promoted immediately, this aspect, Band-Aid had already thought that and has succeeded externally. Reason that has not promoted in China, that is because they think do not need, by the obsolete technology, sufficiently monopolized the China market. 这不,冰城制药推出放水和透气的创可贴之后,邦迪马上也推出了,这个方面,邦迪早就想到了,且在国外也已经成功了。之所以在华夏没有推出,那是因为他们认为不需要,以老旧的技术,就足以垄断华夏市场了。 Like the Sony and other electron class giants, they unveils a model of new product, is not the technology promotes maturely, but so long as ensure their technical market-leading, they do not unveil the new product, only if this new product, can make their cost lower. 就像索尼等电子类巨头一样,他们推出一款新的产品,并不是技术成熟就推出的,而是只要保证他们的技术领先市场,他们就不推出新的产品,除非这个新的产品,能让他们成本更低。 They once in a while, will come up with a new technology, to continue maintains the profession leading status, and deepens their brand the influence and value. 他们会隔一段时间,推出一项新技术,以继续保持行业领先的地位,且加深他们品牌的影响力和价值。 Temporarily creation of Bing City drugs manufacture may paste, only then cartoon, is Band-Aid does not have, but at present, must Lord to push this. The Bing City drugs manufacture they have decided cartoon image of more than one edition with Liu Maike, for example «Bottle gourd Kid», for example «Black cat Sheriff» wait / etc.. 暂时冰城制药的创可贴,只有卡通这一项,是邦迪所没有的,而目前,就要主推这一款。冰城制药跟刘迈克他们定了不止一个版本的卡通形象,比如《葫芦娃》的,比如《黑猫警长》的等等。 These can the low price buy the copyright to buy, cannot buy, that studied these copyright protection time, for example «Water Margin», «Romance of the Three Kingdoms» wait / etc., here dough figurine shape shape had many, but can also stand in the high spot said that our carries out the China traditional culture. 这些能低价买到版权就买过来,买不到,那就研究那些过了版权保护期的,比如《水浒传》,《三国演义》等等,这里面人物形象有多,还可以站在高点上说,我们这是推行华夏传统文化。 Naturally, this is only small method/trick, can defeat Band-Aid truly, only then, that is studies to accelerate creation of wound healing to be possible truly to paste, this primary cause that is previous generation Band-Aid loses to Yun Dian the white medicinal powder. 当然,这只是是小手段,真正能够打败邦迪的,只有一点,那就是研究出真正可以加速伤口愈合的创可贴,这点是前世邦迪败给云滇白药的主要原因。 Must want to study successfully, is not one day two days can complete, this Feng Yu can wait, but only has also given researchers one year. 要想研究成功,不是一天两天就能完成的,这点冯宇能等,但也只给了研究人员一年的时间。 This year, Feng Yu through various relations, has attained the state physical culture always ~ the exclusive dealings of bureau and army, in addition Yang Tai and advertisement of broadcasting station, soft Wenguang on newspaper considers wait / etc., this is some sells method/trick, Band-Aid cannot achieve. 今年,冯宇通过各种关系,拿到了国家体育总~局、军队的独家供应,再加上央台、广播电台的广告,报纸上的软文广告等等,这都是一些销售手段而已,邦迪也不是做不到。 But is because these sell method/trick, makes creation of Bing City drugs manufacture be possible to paste, simply did not have many profits to say, the advertising expense, was not a small number, after all this selling price that created to paste was too low, did not have the too high profit. 而就是因为这些销售手段,也让冰城制药的创可贴,根本没有多少利润可言了,广告宣传费用,可不是一个小数目,毕竟这个创可贴的售价太低了,没有太高的利润。 Feng Yu most is worried is, has won the sales volume, has won the sales volume, actually lost the profit, lost the brand! 冯宇最担心的就是,赢了销量,赢了销售额,却输了利润,输了品牌！ Temporarily is only one fights for market, expands the brand influence time, true decisive battle, when medicinal created to be possible the post to research and develop successfully, made Band-Aid attractive again!( To be continued.) 暂时都只是一个抢夺市场,扩大品牌影响力的时期,真正的决战,等药用创可贴研发成功了,再让邦迪好看！(未完待续。) ps: The monthly ticket that first, thank graceful love clear, you good, to confuse z731 and deep dwelling male, to abandon vestige that and other book friends casts fortunately, thanks. At the end of the month, the monthly ticket have not wasted, to the fourth child. Recommendation ticket anything, does not ask for money, to the fourth child! Behind also has ps:第一更,感谢帅帅love清清、你好还好、迷z731、深宅男、废弃的遗迹等书友投出的月票,谢谢。月底了,月票别浪费,给老四啊。推荐票啥的,不要钱,给老四啊！后面还有
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