EG :: Volume #7

#604: Pools capital with Quanjude on

LNMTL needs user funding to survive Read More

Band-Aid discovered quickly that their market shares, must drop probably. Bing City drugs manufacture, threatening, not only advertisement blots out the sky, but also is attacking their brands. Spends the concept that them Band-Aid of several years of implantation = has created to paste laboriously, quickly tearing into shreds. 邦迪很快发现,他们的市场占有率,好像要下降了。冰城制药,来势汹汹,不只是广告铺天盖地,还在打击他们的品牌。将他们辛辛苦苦花了几年植入的邦迪=创可贴的概念,快给撕碎了。 However fortunately, Band-Aid's brand influence, is not easy to eliminate, does not need to investigate them to be clear, the resident needs to create may paste, Band-Aid is still the first choice. 不过还好,邦迪的品牌影响力,不是那么容易消除的,不用调查他们都清楚,市民需要创可贴的时候,邦迪依然是第一选择。 But they do not know, rural market that since they have wanted to develop, already unconscious was occupied by the Bing City drugs manufacture, but they will thoroughly also lose rule the opportunities in some markets. 但他们不知道,他们一直以来想要开发的农村市场,已经不知不觉的被冰城制药占据了,而他们也将彻底失去统治这部分市场的机会。 They look like very laughable street promotion, made their sales volumes slide much. But they believe that this matter, the Bing City drugs manufacture cannot unlimited doing, the Bing City drugs manufacture, absolutely status that is also unable to threaten Band-Aid. 就连他们看起来很可笑的街边促销,也让他们的销量下滑了不少。但他们相信,这种事儿,冰城制药也不能无限期的做,冰城制药,也绝对无法威胁到邦迪的地位。 But these days, Feng Yu truly has not arranged the new marketing plan to the Bing City drugs manufacture, the current plan, is best and most economical means that he can want to come out. He in Capital City, was discussing with Capital City leadership of city government at this time that lets him with these hotels that Fu Jia purchases, with matter that Quanjude pools capital. 而这段时间,冯宇也确实没有给冰城制药安排新的营销方案,目前的方案,已经是他能想出来的最好、最经济的办法了。他此时正在京城,跟京城的市政~府的领导商谈,让他跟付家购买的那些饭店,与全聚德合股的事情。 Fu moves truly, efficiency is truly high. In such a short time, they in the southern coastal provinces, Malaysian, Taiwan and Capital, Hong Kong, New York, middle Sichuan, Hangzhou, Jinling and other areas, purchase a very prosperous hotel separately. 付家真正动起来,确实效率非常高。在这么短的时间内,他们在南洋、大马、宝岛、葡京、香江、纽约、蜀中、杭城、金陵等多个地区,分别收购下来一家十分红火的饭店。 These hotels not only the reputation is good, but also has own characteristics, and place is big, the section is good, the value is very high. 这些饭店不但口碑良好,而且都有自己的特色,并且地方大,地段好,价值很高。 Such high-quality resources pooled capital with Quanjude, should be Capital City city government is very desired, they do not hope that the pooling capital hotel was not much, implicated the Quanjude brand. 本来这样优质的资源跟全聚德合股,应该是京城市政~府很希望看到的,他们绝不希望,合股的饭店原本不怎么样,拖累了全聚德的品牌。 But the biggest problem is, after these hotels form Corporation, market value above Quanjude, and is higher than! 但最大的问题就是,这些饭店形成一个公司后,市值在全聚德之上,而且高出很多！ If pools capital, saying that Capital City this Quanjude brand originally holds in the right way. Instead turned into the young shareholder? They want to pool capital, want many franchise operations chain-like, wants to use Quanjude this brand, uses Quanjude roast duck dish. Extensive operating scale, earns more profits. 如果合股,岂不是说,京城这个全聚德原本的品牌持有方。反而变成了小股东？他们想合股,想要更多的特许经营连锁,是想利用全聚德这个品牌,利用全聚德的烤鸭这道菜。来扩大经营规模,赚取更多的利润。 But does not include absolutely, gives up controlling interest! 但绝对不包括,放弃控股权！ Capital City city government, can allow Quanjude to change to joint stock system Company from the state-owned enterprise, and introduces the non-governmental fund. Even including the Hong Kong fund. But all these premises are, Quanjude, Quanjude that Capital City city government controls, but not by Quanjude that others control. 京城市政~府,能够允许全聚德从国企改成股份制企业,并且引入民间资金。甚至包括香江资金。可这一切的前提都是,全聚德,还是京城市政~府所掌控的全聚德,而不是被别人所掌控的全聚德。 Once were controlled stock by others, although Capital City city government is still a major stockholder, what to do but does the opposite party join up? This old brand, may completely by the privatization! 一旦被别人控股,虽然京城市政~府依然是大股东,但对方联合起来怎么办？这个老品牌,有可能完全被私有化啊！ „Liu mayor, we initially reached an agreement pooling capital, and has signed the intention statement, above had not said. Our market values surpassed Quanjude not to be good. Initially was you requests, our expansion, better promoted Quanjude brand, we have achieved as far as possible, now you blame us in turn, without this truth?” Feng Yu disgruntled saying. “刘市~长,我们当初谈好了合股,且签订了意向书,上面可没说。我们的市值超过了全聚德就不行。当初是你们要求,我们尽量扩大规模,更好的推广全聚德的品牌,我们做到了,现在你们反过来怪我们,没有这个道理吧？”冯宇不悦的说道。 Naturally, original Fu in the mainland purchase hotel, has not been Feng Yu lets such do, he wants to let him with the Fu Guangzheng dining Company market value, surpasses Quanjude. 当然,本来付家并没有在内地收购饭店,是冯宇让这么做的,他就是想让他跟付光正的餐饮企业市值,超过全聚德。 Actually he is very clear with Fu Guangzheng inner heart. Even if in the surface, the market value total amounts of their these hotels have surpassed Quanjude, but if Quanjude has been counted the brand value, in fact the Quanjude Corporation value is higher. 其实他跟付光正的内心都很清楚。即使表面上,他们这些饭店的市值总额超过了全聚德,但如果全聚德算上了品牌价值,实际上还是全聚德公司价值更高。 But nobody will say on own initiative. Feng Yu to Liu deputy mayor, with is completely different to Zhang Ruiqiang. Can profit, Feng Yu is will not suffer a loss absolutely. 但没有人会主动说出来的。冯宇对刘副市~长,跟对张瑞强完全不同。能占便宜,冯宇是绝对不会吃亏的。 „We have said that in the agreement also such writes, but can't you market value be high our these many? If we want to control stock, can take a hundred million fund? If we can take these much money. Why must pool capital with you, we can develop.” Liu deputy mayor knits the brows to say. “我们是这么说过,协议上也是这么写的,但你们不能市值高我们这么多吧？如果我们想要控股,岂不是要拿出来一个亿的资金？如果我们真能拿出来这么多钱。为什么要跟你们合股,我们自己就能发展起来了。”刘副市~长皱眉说道。 Before also two dining Corporation came to discuss with Quanjude that one is dining Corporation of Sichuan Shu area, state-owned enterprise holding joint stock system Corporation. Another is the Jiangsu , Zhejiang several merchants forms a partnership tenable dining Company, completely is the private business. 之前也有两家餐饮公司来跟全聚德谈,一家是川蜀地区的餐饮公司,国企控股的股份制公司。另外一家是江浙一带几名商人合伙成立的餐饮企业,完全是私企。 Two Company, is competent. Compared with dining Corporation of Fu with Feng Yu, insufficiently looks. Perhaps that two Corporation put together, cannot compare, the value of hotel property after all Fu buys, far ultra mainland, let alone Fu according to the request of Feng Yu, under pursue fastest purchase these hotels, some itself premiums. 两家企业,也都非常有实力。但跟冯宇跟付家的餐饮公司比起来,还是不够看。或许那两家公司加在一起,也比不上,毕竟付家买到的饭店物业的价值,就远超内地,更何况付家按照冯宇的要求,追求最快速的购买下这些饭店,本身就有些溢价。 This Feng Yu also considered, traded to do is he, if others came to buy stock on own initiative, then must control stock, he will not comply. 这点冯宇也考虑到了,换做是他,如果别人主动过来要入股,然后还要控股,他也不会答应的。 Feng Yu has discussed with Fu Guangzheng, how to make Capital City city government agree that is simplest, expands the scale once more, making the shareholder more, and explicitly supported that Capital City city government, resigns the Chairman position. 冯宇跟付光正商量过,如何让京城市政~府同意,那就是最简单的,将规模再次扩大,让股东更多,且明确表示支持京城市政~府,让出董事长的位置。 Feng Yu and Fu Guangzheng are not good at managing the diet profession, only works as an investor, holds the shareholder meeting, guaranteed the profit that they earn will not be few, that was very good. 冯宇与付光正都不擅长管理饮食行业,只当个投资人,开开股东会,保证他们应得的利润不会少,那就很好了。 Naturally, they silly to giving up the authority of shareholder, if Bing City city government sends one to fork the representative silly, they impossible aloof. 当然,他们也不会傻到放弃股东的权力,如果冰城市政~府派出来一个傻叉代表,他们也不可能无动于衷。 „Liu mayor, I thought actually this is very good to be solved. I heard, when we contact with Quanjude Corporation, another two very good dining Company, wants to join, can't why we pool capital together?” “刘市~长,其实我觉得这很好解决。我听说在我们跟全聚德公司接触的时候,还有另外两家很不错的餐饮企业,也想加入,那为什么我们不能一起合股呢？” „Pools capital together? We currently have about 20 hotels, in addition their, can about 40 hotels, the scale be able to be too bigger?” The meaning of Liu deputy mayor is very obvious, makes all of a sudden too in a big way, good that is very difficult to manage. Moreover does not have the chef who that many make the roast duck to send, if Failed, to Quanjude is a disaster. “一起合股？我们现在就有近20家饭店了,再加上他们的,要将近40家饭店,规模会不会太大了一些？”刘副市~长的意思很明显,一下子弄太大,很难管理的好。而且也没有那么多做烤鸭的厨师派出去,万一失败了,对全聚德可是一个灾难。 „Liu mayor, we pool capital, carry forward the Quanjude brand superiority, but our beforehand hotels, completely are the profit hotels. After pooling capital, Quanjude Corporation, Capital City city government has not suffered a loss. Moreover after pooling capital, person who our two can support the city designation when Chairman!” “刘市~长,我们只是合股,发扬全聚德的品牌优势,可我们之前的饭店,全部是盈利的饭店啊。合股之后,全聚德公司,京城市政~府也没有吃亏。而且合股之后,我们两位可以支持市里指派的人当董事长！” Fu Guangzheng also at the right moment took a stand, the meaning of Feng Yu, was his meaning. 付光正也适时表态,冯宇的意思,就是他的意思。 Liu mayor was silent, if can, when Chairman, that can the operating decisions power, but also grasping firmly in hand, and after these hotels merge Quanjude Corporation, Quanjude will turn into national biggest dining chain-like Company, is in Capital City, every year the light delivers the tax revenue, is not a small number. 刘市~长沉默了,如果能当董事长,那就能将经营决策权,还牢牢的抓在手里,并且这些饭店合并到全聚德公司之后,全聚德就将变成全国最大的餐饮连锁企业,还是在京城的,每年光是上交税收,都不是一个小数目。 Stock that but same worry, such a lane, Capital City city government holds, were less. Do not say that Feng Yu also proposed, under to Manager of various hotels, some management stock rewards of Quanjude Corporation, this makes him very hesitant, is hard to make a decision. 但还是同样的担忧,这么一弄,京城市政~府所占有的股份,就更少了。更不要说冯宇还提议,给各饭店的经理,还有全聚德公司的高管一些股份奖励,这让他非常犹豫,难以下决断。 „Liu mayor, after pooling capital, market value jump of Quanjude Corporation, not only nation first, but is Asia first! This Asian first dining Company, is you facilitates, and have the headquarters in Capital City, this point, you considered?” Fu Guangzheng said suddenly. “刘市~长,合股之后,全聚德公司的市值跃升到不只是全国第一,而是亚洲第一！这个亚洲第一的餐饮企业,是你促成的,且总部在京城,这一点,你考虑过没有？”付光正忽然说道。 Asia first? 亚洲第一？ Liu deputy mayor was pounded by this giant cake ignorant, the cake at present, eats, doesn't eat?( To be continued.) 刘副市~长被这块巨大的蛋糕砸懵了,蛋糕就在眼前,吃,还是不吃？(未完待续。) ps: Second, front also has one chapter. Thank for the fourth child looked that the legal copy, let loose that girl to make me come on, five lines to lack the way and bottle gourd immortal and iang to compel zi and o Harry o and cold rice and youth regretless and other hitting of book friend to enjoy, thank confuses z731 Wan Shang, in the evening will add for you. ps:第二更,前面还有一章。感谢为老四看正版、放开那个女孩让我来上、五行缺途、葫芦仙儿、iang逼zi、o哈里o、冷饭头、青春无悔等书友的打赏,感谢迷z731的万赏,晚上会为你加更。
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