Liudeputy mayorstares the bigeye, stubbornlyis staring atFeng Yu: „A moment agoZhangShu~saying, real?”
刘副市~长瞪大眼睛,死死的盯着冯宇:“刚才张书~记说的,都是真的?”„Thismatterhasanythingrealfalse, thesebrands, trulyisImanages. Initiallywantsto make an electric fan, finallycausedWind & Rain Brand. Thought that the JapanAIWAbrandis good, buys, has becomeAihua. Initiallywantsto makemotorcycleto ride, has not thoughtsoldwas getting better and better, next yearcanbecomeourChinavolume of production and marketingfirst. Yousaid after thisone, does not haveanymeaning, startsto make the sedan car, has not thought that alsoobtainedtotalChief Planner/Designerhispraise, actuallyIhave not madeanything.”
“这事儿有什么真的假的,这些品牌,也确实是我经营的。当初就是想弄个电风扇,最后弄出个风雨牌。觉得岛国的aiwa品牌不错,就买过来,成了爱华。当初想弄个摩托车骑骑,没想到卖的越来越好,明年就能成为咱们华夏产销量第一了。你说这第一之后也没什么意思,就开始做小轿车,没想到还得到了总设计师他老人家的表扬,其实我也没做什么。”
A Feng Yuverymodestappearance, actuallybrand managementsuccessfulsideto demonstrate. LetLiudeputy mayorbelievethathecanmanageQuanjude, there is this strengthto manage!冯宇一副很谦虚的样子,却将自己品牌经营成功的一面展示了出来。让刘副市~长相信,他能将全聚德经营好,也有这个实力经营好!ButLiudeputy mayorshakes the head: „Althoughyou are very successfulintheseprofessions, chain store that butyou said that we can also achieve, workChief Fengdid not take the trouble.”
可刘副市~长还是摇摇头:“虽然你在那些行业都很成功,但你说的连锁店,我们也可以做到,就不劳冯总费心了。”„Liumayor, our does Quanjude, havesixshops? AlsocompletelyinCapital City? Youthought that mustdevelop the nation, even does enter the international market, how longneed?”
“刘市~长,咱们全聚德,只有六家店吧?还全部在京城吧?你觉得要发展到全国,甚至走出国门,需要多长时间?”„Timeoursomeare, sincewehave formedCorporation, had the overall scheme.”Liudeputy mayorrebuttalsaid.
“时间我们有的是,我们既然已经组建公司,就有了全盘计划。”刘副市~长反驳道。„Thenfund? To expand, not having the fundnot to be good. Cityallocation, looks for the bankloan? How muchmoney can the cityallocate, bankcanloanhow muchmoney? Whenyoupreparedcompletely, opportunity of expansion?”
“那么资金呢?想要扩张,没有资金可不行。市里拨款,还是找银行贷款?市里能拨多少钱,银行能贷多少钱?等你们全部准备好了,还有扩张的机会了吗?”„How? Even if no that manyfunds, we can also slow, withprofittrundledevelopment.”
“怎么就没有?就算没有那么多资金,我们也可以慢一点,用利润来滚动发展。”„Those words, time. After reform and opening, the living standard of peopleimprovesfast, the grain coupondid not havenow, knows that ourcountrydevelopedanydegree. Said that currentlynational averageevery dayhas the newhotelto start doing business, butalsohas the hotelto suspend businessevery day. Whenyouraccumulation of fundshas sufficed, the goodsectionwas already occupiedbyothers. Do youstart doing business? Has a proverb, the winealsofears the lanedepth, yourhotelopensin the alley, how manyperson of meetingsare willingto come?”
“还是那句话,时间。改革开放以后,人们的生活水平快速提高,粮票现在都没了,就知道我们国家发展到什么程度了。这么说吧,现在全国平均每天都有新的饭店开业,但每天也有饭店关张。等你资金积累够了,好的地段早就被别人占据了。你怎么开业?有句老话,酒香也怕巷子深,你饭店开在小胡同里,有多少人会愿意来?”Feng Yustartsto giveLiu the deputy mayorbrainwashing. Does not wait forLiudeputy mayorto refute, Feng Yucontinues saying: „Youknow that thisfranchise chain shop, the business model that learnsfrom the West? Whetheryouknow, the dininggiant in Westdid startto open a shopinmainland?”冯宇开始给刘副市~长洗脑。不等刘副市~长反驳,冯宇继续说道:“你知道这特许连锁店,是从西方学到的经营模式吧?那你是否知道,西方的餐饮巨头已经开始在内地开店了?”„Yousaytheserestuarants?”
“你是说那些西餐厅?”Feng Yushakes the head: „Restuaranthas not formedbrandby far, whatIsaidis the fast-food of West. For exampleKFC. For exampleMcDonald's. JaneDa, is the fried chickenblock and hamburger.”冯宇摇摇头:“西餐厅还远远未形成品牌,我说的是西方的快餐。比如肯德基。比如麦当劳。简答的来说,就是炸鸡块和汉堡包。”„ThisshopIalsoknowthatCapital Cityhas, butshop frontnotbig?”
“这种店我也知道,京城就有,但店面没多大吧?”„But have youthoughtinsideprofit? Becauseis the fast-food, and24hoursdo business, a sales volume of shop, evensurpass the generalhotel, butcost, actuallyonly then the half of generalhotel, even. Yousaidsuchhighprofit. Andhad proventheirshopis completely feasibleinChina, then the normal personwill choose? Canrapidlyexpand, even if investsto be bigger, cancapture the market sharefirst? Let alone, theyare the franchise stores, in other words, theydo not have the cost, insteadfranchise store, but must paythemmoney, musteverywherebe restrictedbythem.”
“但你有想过里面的利润吗?因为是快餐,且24小时营业,一家店的销售额,甚至超过一般的大饭店,而成本,却只有一般大饭店的一半,甚至还不到。你说有这么高的利润。且证明了他们的店在华夏完全可行,那么正常人会怎么选择?会不会迅速的扩张,哪怕是投资大一些,也要先占领市场?更何况,他们还是加盟店,也就是说,他们是没有成本的,反而加盟店,还要付给他们钱,要处处受到他们制约。”
The business model of KFCandMcDonald'sis very interesting. Youleave the alliancefee, Ihelpyourselected location, helpingyoutrain the administrative personnel, helpingyoutrain the chef. Butyoumustdelivercertainpercentageevery month the profittome. Naturally, Ialso ensure yourthisshopwill certainly make money, because ofafter the inspection, the section that will not make money, is impossibleto have the franchise store.
肯德基、麦当劳的经营模式很有意思。你出加盟费,我帮你选址,帮你培训管理人员,帮你培训厨师。而你每个月要上交一定百分比的利润给我。当然,我也保证,你这个店一定会赚钱,因为经过考察,不会赚钱的地段,是不可能有加盟店的。Without the cost. Closes right up againstcharges the alliancefee, twofast-foodCompany, become the worldtopdietprofessionbrands, moreoverthissuccessful model, canduplicateactually.
没有成本。靠着收取加盟费,两家快餐企业,就成为世界顶级的饮食行业品牌,而且这个成功模式,其实是可以复制的。Naturally, because the Quanjuderoast duckhas the secret recipe, therefore the Quanjudemodes of business operation, differ from KFC. At leastroast duckkitchen, certainlywants the specialistto be responsible, naturally, safermeansare, any hotel that sellsQuanjude, shouldby the Quanjudegroupholding!
当然,因为全聚德的烤鸭是有秘方的,所以全聚德的经营方式,跟肯德基又有所不同。至少烤鸭的厨房,肯定要专人负责,当然,更稳妥的办法就是,凡是卖全聚德的饭店,都应该被全聚德集团控股!LikeCoca Colasuch, the formula and Corporationcoreis secret, core value. Theirslogansare, any othermockers, cannot make the Coca Colaflavor.
就像可口可乐那样,配方和公司的核心机密,核心价值。他们的口号就是,任何其他模仿者,都做不出可口可乐的味道。„Yousaidthesehamburger outlets, will affectourQuanjudehotel?”Liudeputy mayorthought that Feng Yuis cracking a joke, weat allare not a food, bakerythat many, has not heard the influencesteamed bunshopbusiness!
“你说那些汉堡店,会影响我们全聚德的饭店?”刘副市~长觉得冯宇在开玩笑,咱们就根本不是一种食品,蛋糕店那么多,也没听说过影响馒头店生意的!„Doesn't affectreally? Even ifyouthink that the influenceis not big, thenyouknowbeforeKFCandMcDonald's, there is a hamburger outlet, but why was defeatedfinally? Isbecausemarketchain-like, rapidness that thesetwoshopshave not expanded. Whograsped the market, whois the finalwinner. Is ourCapital City, Quanjudesells the roast duckprobablyincessantly?”Asking that Feng Yusmiles. Liudeputy mayor thought that hadbyhimleaning.
“真的不影响吗?就算你认为影响不大,那么你知道在肯德基和麦当劳之前,也有过汉堡店,但最终为什么都被打败了吗?就是因为市场连锁,没有这两家店扩张的快。谁掌握了市场,谁才是最终的赢家。我们京城,好像不止是全聚德卖烤鸭吧?”冯宇笑眯眯的问道。刘副市~长的思想,已经被他带偏了。„Yourwhatmeaning?”
“你什么意思?”„WhatIlikeis the roast duck, butdid not express that ImustpromoteQuanjude. For example is Bianyifang, probably glorious than the Quanjudehistory? Youthoughtme, ifpromotesBianyifang, Quanjude can also develop?”
“我喜欢的是烤鸭,但不表示我一定要推广全聚德。比如便宜坊,好像比全聚德的历史还要悠久吧?你觉得我如果推广便宜坊,全聚德还能发展起来吗?”„You are the threat! ButBianyifang, is the state-owned enterprise!”Liudeputy mayorself-satisfiedsaying.
“你这是威胁!但便宜坊,也是国企!”刘副市~长得意的说道。Feng Yuimposing manner, scratches, Bianyifangunexpectedly is also a state-owned enterprise. Butis unimportant, otherbrands.冯宇气势一顿,擦,便宜坊竟然也是国企。但不要紧,还有其他品牌呢。„No, Iinelaborationfact. Even ifBianyifang is also a state-owned enterprise, butalwayshas the private business, McDonald's, is the mockerdefeats the example of original man. Compared with the fund, Quanjudehas no wayto comparewithmecompletely, the market value of myanyindustry, aboveQuanjude. So long asIwantto promote a roast duckbrand, thenQuanjudeandBianyifangwill not have an opportunity, this is believedbyyou.”
“不,我在阐述事实。即使便宜坊也是国企,但总有私企,麦当劳,就是模仿者打败原创者的例子。比资金,全聚德完全跟我没法比,我的任何一个产业的市值,都在全聚德之上。只要我想推广一个烤鸭品牌,那么全聚德、便宜坊都将没有一丝机会,这点信不信由你。”„HasourCapital CityGovernmentsupport, whyyouthink that youcan certainlywin?”Liudeputy mayorasked.
“有我们京城政~府支持,你凭什么就认为你一定能赢?”刘副市~长反问道。„Liu has mayorheard the happyPepsiyogurt? Oncein the yogurtdomain of nation, led the field, peaktime, the market sharehas surpassed70%. Butwhatunfortunatelyis, Ihaveanotherto produce the yogurt the Companystock, thereforenow, the percentages of twoyogurtmarkets, have shared half and half, happyPepsihas40%, we have 40%! Right, thisCompanybrandis calledWahaha.”Feng Yulightsaying.
“刘市~长听说过乐佰事的酸奶吗?曾经在全国的酸奶领域,独占鳌头,巅峰的时候,市场占有率超过了七成。但不巧的是,我有另外一家生产酸奶的企业股份,于是现在,两家酸奶市场的占有率,已经平分秋色了,乐佰事有四成,我们也有四成!对了,这家企业的品牌叫做乐哈哈。”冯宇淡淡的说道。Zhang the fatherpupilshranksuddenly, hehas not thoughtthatthisWahahareallyalsohas the Feng Yustock. Whathehas not thought that Feng YuunexpectedlysostraightforwardsaidtoLiudeputy mayorthatyoudo not makemebuy stockQuanjude, thenImakeQuanjude unable to develop!
张父瞳孔猛然缩了一下,他没想到,这个乐哈哈竟然也有冯宇的股份。他更没想到的是,冯宇竟然如此直白的跟刘副市~长说,你不让我入股全聚德,那么我就让全聚德发展不起来!„The happyPepsiyogurt, comes under the productinfluence of theirlifenuclear power, whatrelationshaswithyou?”Liudeputy mayorsneers saying that frightensme?
“乐佰事的酸奶,是受到他们那款生命核能的产品影响,跟你有什么关系?”刘副市~长冷笑道,吓唬我?„Liumayorknowsthat the behind-the-scenes plotting of healthy product, was explodedbywhom? Whatproductfinallyis, has replaced the healthy productmarket?”
“那刘市~长又是否知道,保健品的黑幕,是被谁爆出来的?最终是什么产品,顶替了保健品的市场吗?”Liudeputy mayoreyehas narrowed the eyes: „Does thismatterhave the relationswithyoureally?”
刘副市~长眼睛眯了一下:“这事儿真的跟你有关系?”„Whatexplodes the healthy productis the Yang Taiprogram, facilitatesthismatterby chance, isI. PerhapsLiumayoris not clear, the Yang TaiNew Year's Dayparty, isImakes, Isupport. Being late including the spring, Ihave also had the support, thereforethissmallmatter, Yang Taior the meetingare willingto helpmemanage. Butreplaces the healthy productmarket, is the nutritionclassdrugs, currentlyoccupies the national marketto surpass60%, is the Bing Citydrugs manufacture. Luckily, Bing Citydrugs manufacture, some of some of myalsostocks.”Feng Yupoints atownnoseto say.
“爆出来保健品的是央台的节目,恰巧促成这件事儿的,就是我。可能刘市~长不清楚,央台的元旦晚会,就是我弄出来的,我赞助的。包括春晚,我也一直有赞助,所以这点小事儿,央台还是会愿意帮我办的。而顶替保健品市场的,是营养类的药品,目前占据全国市场超过六成的,是冰城制药。巧的是,冰城制药,我也有一些股份。”冯宇指着自己的鼻子说道。Liudeputy mayordeeplyinspires, unexpectedlythisChief Feng, the businessdoesis so big? Howwhatprofessionhashisstock, whathasishedoes not do?
刘副市~长深吸一口气,这个冯总,生意竟然做的这么大吗?怎么什么行业都有他的股份,有没有什么是他不做的?„Thismatter, in the needwill discussthatIagreeuselessly.”
“这件事儿,需要上会讨论,我一个人同意没用。”„Liumayor, does not know that youhave heardTaihua Supermarket Group? A while agojustregisteredinCapital CityBureau of industry and commerce, afterwardover150 millionUS dollarsfundswill pour into, will start doing businessin the nationalmanycities. ThisTaihua Supermarket Group, I am also a major stockholder, wecandeclareto the outsidethatbecause ofLiumayor, placesCapital City the headquarters, butis nototherShanghaiorplaces.”
“刘市~长,不知道你听说过泰华超市集团吗?前段时间刚刚在京城工商局注册,随后会有超过150000000美元的资金注入,会在全国多个城市同时开业。这个泰华超市集团,我也是大股东,我们可以对外宣称,是因为刘市~长,才将总部放在京城,而不是魔都或者其他地方的。”150 millionUS dollarsfund? How many can thatlaterevery yearprofitshave? ThisCorporationscaleis so big, if the investment that hedraws, thenabsolutelyishardachievements. Such bigcakepoundsinhead, poundedto fainthim.
150000000美元的资金?那以后每年的利税能有多少?这个公司的规模这么大,如果说是他拉来的投资,那么绝对是一笔硬邦邦的政绩啊。这么大的蛋糕砸在头上,把他砸晕了。„Chief Feng, Imustgo backto consider.” The Liudeputy mayorastringentsoundsaid.
“冯总,我要回去考虑一下。”刘副市~长涩声说道。„Iawaited calmly the good news.”Holding upcup that Feng Yusmiles.( To be continued.)
“那我就静候佳音了。”冯宇笑眯眯的举起杯子。(未完待续。)ps: Fourth, forrecommendationticket31,300in addition, frontalsohasone. Thank the youthregretlessand otherhitting of bookfriendto enjoy, asks the recommendationticket, asked the monthly ticket
ps:第四更,为推荐票31300加更,前面还有一更。感谢青春无悔等书友的打赏,求推荐票,求月票
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