EG :: Volume #5

#487: The sales volume rises suddenly( asked to subscribe asks ticket)

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One day later, various dealers suddenly discovered that the order of post office increases suddenly, makes them who increases somewhat bewildered. These markets and telecommunications equipment stores, their public relations are successful, but post office type of special unit, their unusual public relations are successful, some do not even have the public relations. 一天之后,各经销商忽然发现,邮局的订单忽然增加,增加的让他们有些莫名其妙。那些商场、通信器材商店,他们公关的还算成功,但邮局这种特殊单位,他们少有公关成功的,有的甚至就没公关。 Why can, the order volume of post office, increase suddenly? 可为什么,邮局的订单量,忽然增加了呢？ At this time they received the notice of Taihua Trading Corporation, Corporation have signed the agreement with above, various post and telecommunications offices can Lord to push the Aihua beeper, Taihua Trading Corporation, has paid the enormous price. 这时候他们才接到泰华贸易公司的通知,公司已经跟上面签署了协议,各邮电所会主推爱华寻呼机,泰华贸易公司,付出了极大的代价。 One year has the possibility more than ten million, is higher than in the Yang Tai advertising expenditure, this point, the price is not truly small. But the growth of growth with sales volume and profit compares, this money, is nothing. 一年有可能上千万,比在央台的广告费还要高,这一点来说,代价确实不小。但跟销量的增长、利润的增长比起来,这点钱,又算不了什么。 The post and telecommunications office really worthily is China at this time the AUC broadest channel, after having the above order, various post and telecommunications office hosts push the Aihua beeper, not only the staff Lord of counter pushes, even in the entrance of post and telecommunications office, hangs brand to propagandize. 邮电所真不愧是华夏此时覆盖面积最广的渠道,有了上面的命令之后,各邮电所主推爱华寻呼机,不但柜台的工作人员主推,甚至在邮电所的门口,都挂着一个牌子宣传。 But before, they recommend according to the selling price height, the selling price is higher, the profit is higher. However this profit, is actually various post and telecommunications offices, with information industries ~ unit, has nothing to do completely. But money that the Aihua beeper gives, actually completely to information industries ~ unit 而之前,他们都是按照售价高低来推荐的,售价越高的,利润越高。不过这个利润,却是各邮电所的,跟信息产业~部,完全无关。而爱华寻呼机给的钱,却完完全全是给信息产业~部的 Information industries ~ unit document said is very clear, the Aihua beeper, is the China independently developed Chinese beeper, is the pride of nationality, should support vigorously, avoids the telecommunications electronics product of our country, was dominated by the foreign merchant. 信息产业~部这个文件说的很清楚,爱华寻呼机,是华夏自主研发的中文寻呼机,是民族的骄傲,应该大力扶持,避免我们国家的通信电子产品,被外商把持。 Rose to the altitude of country, did various post and telecommunications offices dare not to support? But the post and telecommunications office, at this time is the China beeper market biggest retail terminal. 都上升到国家的高度了,各邮电所怎么敢不支持？而邮电所,此时就是华夏寻呼机市场最大的零售终端。 Therefore these post and telecommunications offices following the above instruction, the Lord push the Aihua beeper. After all this also advertizes in Yang Tai, calculated a popularity. 于是这些邮电所遵照上面的指示,主推爱华寻呼机。毕竟这个也是在央台做广告的,也算有了一点知名度。 But Aihua brand, they have to listen, recommends, does not have any too tremendous pressure. 而爱华的牌子,他们也不是没听过,推荐起来,也没什么太大的压力。 Starting from this day, no matter which customer purchases the beeper to the post and telecommunications office, the staff of counter recommends forever is the Aihua beeper, what even if the opposite party wants to buy is a cheap point digital beeper. 从这一天开始,不管哪位顾客到邮电所购买寻呼机,柜台的员工推荐的永远是爱华寻呼机,哪怕对方原本想买的是一台便宜点的数字寻呼机。 Such one, the sales volume of Aihua beeper, suddenly got up. 这么一来,爱华寻呼机的销量,忽然就起来了。 Under original Song and NEC can also continue to insist that after all they Chinese beeper, digital beeper, although the profit was lower, but also always also has the profit. But when Chinese beeper service must completely Failed, the digital beeper does not have any improvement time, they discovered that could not insist. 本来淞下和NEC还能继续坚持呢,毕竟他们除了中文寻呼机,还有数字寻呼机,虽然利润低了一些,但也总还有利润。可当中文寻呼机这块业务要完全失败,数字寻呼机也没什么起色的时候,他们发现坚持不住了。 Probably suddenly, their sales volumes slid, the digital beeper or Chinese beeper, nobody purchased probably. 好像忽然之间,他们的销量就下滑了,无论是数字寻呼机还是中文寻呼机,好像都没什么人购买了。 According to their investigations, obviously the user of beeper in unceasing growth . Moreover the scope is very big, why will their sales volumes slide are so quick? 根据他们的调查,明明寻呼机的用户在不断的增长,而且幅度还很大,为什么他们的销量会下滑这么快？ What advertisement Motorola has not made to propagandize, what does not have specially excellent in quality and reasonable in price new product listing, how did their sales volumes, suddenly fall suddenly? 摩托罗拉也没做什么广告宣传,也没有什么特别物美价廉的新品上市,怎么他们的销量,就忽然暴跌了呢？ After careful examination, they discovered finally that robs their market, is that Aihua beeper! Only makes Company of Chinese beeper, closes right up against a model of beeper unexpectedly, defeated them! 仔细调查后,他们终于发现,抢走他们市场的,就是那个爱华寻呼机！一个只做中文寻呼机的企业,竟然靠着一款寻呼机,就将他们打败了！ Now they have two choices, one is to continue to support, even if loses money must endure, then does everything possible, making the sales volume rise \; Another, withdraws from the China market, avoids losing money appears. 现在他们有两种选择,一个是继续支撑,哪怕亏损也要挺住,然后想尽办法,让销量重新上涨\;另外一个,就是退出华夏市场,避免亏损出现。 Two Corporation, have chosen two entirely different ways. The NEC choice withdraws from the China market, because under Song also has television, videocorder and other products, the choice continues to maintain, after all also has the name effect. They were worried, once they withdraw, may trigger the chain-reaction, causes their other products, has to withdraw from the China market. 两家公司,选择了两种截然不同的方式。NEC选择退出华夏市场,而淞下因为还有电视机、录像机等产品,选择继续维持,毕竟还有品牌效应在呢。他们担心,一旦他们退出,可能会引发连锁反应,导致他们的其他产品,也不得不退出华夏市场。 Withdrawal of NEC, has aroused the Motorola vigilance, they also discovered that this month, the user grows was quicker than last month, but their sales volumes, have not actually grown, particularly the sales volume of Chinese beeper was even down slightly, this was not very normal. NEC的退出,也引起了摩托罗拉的警觉,他们也才发现,这个月,用户增长的比上个月更快,但他们的销量,却没有增长,尤其是中文寻呼机的销量甚至略有下降,这很不正常。 Withdrew from a competitor obviously, by their Motorola technology, brand and market share, this increases the user, should choose their products to be right, why hasn't the sales volume grown? 明明退出了一家竞争对手,以他们摩托罗拉的技术、品牌和市场占有率来看,这新增用户,应该都选择他们的产品才对,为什么销量没有增长？ May not hear that what new product under Song has unveiled, even propagandizes had not seen that this market was robbed by whom? 可也没听说淞下推出了什么新产品啊,甚至宣传也没见到,这市场被谁抢走了？ Finally they lock the Aihua beeper that this rose suddenly, only makes Corporation of Chinese beeper, and retail price, wants cheap several hundred compared with their cheapest model of Chinese beepers! 最终他们锁定了这个突然崛起的爱华寻呼机,一家只做中文寻呼机的公司,并且零售价,比他们的最便宜的一款中文寻呼机还要便宜几百块！ When several hundred dollars, regarding this China person, absolutely are not a small number, particularly the Motorola beeper, in the function is not stronger than the Aihua beeper. Uses the effect to be similar, does not have reason others to choose expensively. 几百块钱,对此时的华夏人来说,绝对不是一个小数目,尤其是摩托罗拉的寻呼机,功能上并不比爱华寻呼机更强。使用起来效果差不多,没理由别人会选择贵的。 They earliest enter the beeper brand of China market, has struck root in the hearts of the people, perhaps their sales volumes, seriously will be affected. But that Aihua output is not high, Motorola does not have was too worried. 要不是他们是最早进入华夏市场的寻呼机品牌,已经深入人心,恐怕他们的销量,也会受到严重影响。但那个爱华的产量不高,摩托罗拉也没太担心。 ...... …… Feng Yu is listening to the Wu Zhigang report, various dealers start to supplement the order, very satisfied nod. Had post and telecommunications office big channel, is really outstanding. Then one week, the effect came out. Believes that again one month, the Aihua beeper can become NO.2 of China market, but next year, Feng Yu must achieve NO.1 of China market, must defeat Motorola this jumbo! 冯宇听着吴志刚汇报,各经销商都开始追加订单,很满意的点点头。有了邮电所这个大渠道,果然不同凡响。这才一个多星期,效果就出来了。相信再有一个月,爱华寻呼机就能成为华夏市场的NO.2,而明年,冯宇要做到华夏市场的NO.1,要打败摩托罗拉这个巨无霸！ Do not think that Feng Yu indulges in fantasy, the previous generation, China will brave brand of one pile of beepers at the end of this year and at the beginning of next year, although each sales volume is not big, but actually divided the half of the country of beeper market. 不要以为冯宇是异想天开,前世今年底、明年初,华夏会冒出来一堆寻呼机的品牌,虽然每一种销量都不大,但却分走了寻呼机市场的半壁江山。 The stance of previous generation that outstanding heroes compete, can rob the half of the country from the Motorola hand, this whole life Feng Yu has the support of country, the sufficient fund, a better propaganda, a better brand, did not have the reason unable the market to snatch! 前世那种群雄逐鹿的姿态,都能生生从摩托罗拉手中抢走半壁江山,这辈子冯宇有国家的支持,还有充足的资金、更好的宣传,更好的品牌,没理由不能把市场抢过来！ The Motorola this time work focus, shifted to the cell phone from the beeper, but at this time Boss of mobile handset market, is Ericsson. However waits several years later, Motorola becomes Boss of mobile handset market. 摩托罗拉此时的工作重心,已经从寻呼机向手机转移,而此时手机市场的老大,还是爱立信呢。不过等过几年,摩托罗拉就会成为手机市场的老大。 The Motorola work center of gravity shifts, in addition the policy trend, the Motorola market proportion slides, is inevitable. But the Motorola profit, is still highest, because their selling price is highest! 摩托罗拉的工作重心转移,加上政策倾向,摩托罗拉的市场占比下滑,是不可避免的了。但摩托罗拉的利润,依然是最高的,就因为他们售价最高！ Feng Yu must not respond while Motorola the time, opens the market of Aihua beeper at one fell swoop, the consolidated Aihua brand, with Motorola, will fight a victory and defeat next year! 冯宇要趁着摩托罗拉没反应过来的时候,一举打开爱华寻呼机的市场,巩固爱华的品牌,明年跟摩托罗拉,决一胜负！ As for this year? The output of Aihua beeper is placed here, even if you fall short of demand, sales volume also only then these many. However this is better, so as to avoid brings to the attention of Motorola. 至于今年？爱华寻呼机的产量摆在这儿呢,就算你供不应求,销量也就只有这么多。不过这样更好,免得引起摩托罗拉的注意。 Stared by this jumbo, is very dangerous, this is Boss of world communications industry, if really Motorola has taken the counter measures promptly, Feng Yu does not know whether his plan could be successful. 被这种巨无霸盯上,可是很危险的,这可是世界通信行业的老大,真要是摩托罗拉及时采取了应对措施,冯宇不知道他的计划还能否成功了。 Although he can guarantee that his sales volume will not fall, but these other small brands, possibly again did not have the existing space, in the market, will form when the time comes the aspect that both feet stood like a tripod. 虽然他能保证,自己的销量不会下跌,但那些其他的小品牌,可能就再也没有生存空间了,到时候市场上,就会形成双足鼎立的局面。 But does not have bothering and participation of these small brands, Feng Yu does not know, but whether also to break the Motorola brand myth successfully, lags behind the throne of main item it thoroughly! 而没有那些小品牌的搅局与参与,冯宇也不知道,还能否成功打破摩托罗拉的品牌神话,彻底将其拉下龙头的宝座！
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