EG :: Volume #5

#484: Under China own beeper

LNMTL needs user funding to survive Read More

Just started to read this advertisement time, many people were confused. Aihua beeper? Isn't Aihua, that production personal stereo Corporation? Was right, it has also produced VCD. 刚开始看这个广告的时候,很多人都是一头雾水。爱华寻呼机？爱华,不是那个生产随身听的公司吗？哦,对了,它还生产了VCD。 But these two products, many somewhat are related, at least reluctantly can be the music electron class. But beeper? This is the information electronics product, completely is two different domains! 可这两种产品,多少都有些相关啊,至少勉强可以算是音乐电子类。但寻呼机呢？这是信息电子产品啊,完全是两个不同的领域！ But on such as Feng Yu estimate such, Aihua brand, has not the small influence, particularly in China. Many people start curiously, beeper that Aihua leaves, is the effect what kind of? 但就如冯宇预计的那样,爱华的品牌,还是有着不小的影响力,尤其是在华夏。很多人开始好奇,爱华出的寻呼机,效果到底怎么样？ From the beginning, everybody has attitude of wait and see, this Feng Yu also thought. Trades to do is he, a brand of production personal stereo, has produced the beeper, he will also be very scruple. 一开始,大家都持观望态度,这点冯宇也想到了。换做是他,一个生产随身听的品牌,生产了寻呼机,他也会很迟疑。 However Feng Yu believes that to the fixed price of Aihua beeper, can definitely attract the user who some attempt first at present, after all Motorola was cheaper, but under brand NEC and Song of another two production Chinese beepers, because is the Japan brand, although the quality is good, but the sales volume is ordinary. 不过冯宇相信,以目前爱华寻呼机的定价来看,肯定能吸引一些先尝试的用户,毕竟比摩托罗拉的便宜了许多,而另外两个生产中文寻呼机的品牌NEC和淞下,则因为是岛国品牌,虽然质量不错,但销量非常一般。 Although China now boycotted the Japan goods the wind to pass, but the Japan product caused heavy losses, is the irretrievable fact, many Japan brands, were starting to lose money in China. 华夏现在虽然抵制岛国货的风过去了,但岛国产品受到重创,已经是不可挽回的事实,连带着很多岛国品牌,都在华夏开始亏损。 Although Japan Government has therefore protested, but the China aspect has given the response, we appealed to everybody, sane expense, but can't we force others to purchase your Japan product? If you real quality is good enough, the price is also cheap, how can the won't sell? 虽然岛国政~府因此抗议过,但华夏方面给出了回应,我们已经呼吁大家,理智消费,但我们也不能强制别人购买你们岛国的产品吧？你们要是真的质量足够好,价格又便宜,怎么会卖不动呢？ Japan Government serious suspicion, this is a China Government leadership plot, to protect our Company development, like South Korea, this has seriously violated the agreement between two countries. 岛国政~府严重怀疑,这是华夏政~府主导的一次阴谋,就是为了保护本国企业发展,就像南韩一样,这严重违背了两国之间的协议。 But they cannot find the evidence, can only eat this being unable to speak out about one's grievances. Must say that has no consideration for face with China, they have not given up this giant market, once fully develops, will certainly bring the huge profit to Japan Company. Especially Japan this time economic crisis has not passed, the Great Depression several years ago, just had alleviated, they urgently need the China market. 可他们也找不出证据,只能吃了这个哑巴亏。要说跟华夏撕破脸,他们还舍不得这个巨大的市场,一旦完全开发出来,必将会给岛国企业带来巨大的利润。尤其是岛国此时的经济危机还未过去,前几年的经济大萧条,刚刚有所缓解,他们迫切需要华夏的市场。 Must really tear up the agreement, then the US, Europe will sign various cooperation agreements with China rapidly, kicks to be eliminated Japan, then they will lose will be bigger! 要真是撕毁协议,那么米国、欧洲等会迅速跟华夏签订各种合作协议,将岛国踢出局,那么他们损失将会更大！ What to do can also? Hold one's noses to recognize. Later sells to the China commodity, cannot again be second-rate, changes with the Japan domestic same second-rate product. As for these second-rate, but can also sell to go to other countries of Southeast Asia. 还能咋办？捏着鼻子认了吧。以后销往华夏的商品,不能再是次等品了,改成跟岛国国内一样的二等产品吧。至于那些次等品,还可以卖去东南亚的其他国家嘛。 But because other national markets have not developed, provided has promoted to the product cost of China market much, causing their profits to drop unceasingly. But drop that with sales volume continuing, their many Corporation could not endure! 但由于其他国家市场没有开发出来,提供给华夏市场的产品成本又提升了不少,导致他们的利润不断下降。而伴随着销量持续的下降,他们很多公司都挺不住了！ Under Song fortunately, television, videocorder and other products had many profits, NEC in the China product, has the beeper. Now in the market, the Motorola Chinese beeper grabs over 80% market shares, under NEC and Song almost divide equally surplus 20%, some profits. 淞下还好,还有电视机、录像机等产品有不少的利润,NEC在华夏的产品,就只有寻呼机。现在市场上,摩托罗拉的中文寻呼机占据80以上的市场份额,NEC和淞下差不多平分剩余的20,也还有些利润。 They have not dared to withdraw from the China market, like Sony, after withdrawing, wants to come in again, but was too difficult. At least they can also continue to propagandize brand, in the future had the new product, not necessarily cannot open the China market. 他们还不敢退出华夏市场,就像索尼一样,退出之后,再想进来,可就太难了。至少他们还能继续宣传品牌,未来有了新产品,不一定打不开华夏市场。 But is thinking in them how to enhance the sales volume, expands the profit time, was called the Aihua beeper of China person own beeper appeared, this gave them layer on layer to strike all of a sudden! 可就在他们想着怎么提高销量,扩大利润的时候,被称作华夏人自己的寻呼机的爱华寻呼机出现了,这一下子就给了他们重重一击！ The price of Aihua beeper, must lower several hundred compared with the bottom price of their Chinese beeper, moreover they do not think very much clearly, why this Aihua beeper, unexpectedly rapid shop goods nation? 爱华寻呼机的价格,比他们中文寻呼机的最低价格也要低几百块,而且他们很想不明白,为什么这个爱华寻呼机,竟然迅速铺货全国？ Obviously is a private business, obtained the China such support unexpectedly, does this also make them play? 明明是一家私企,竟然获得了华夏如此的扶持力度,这还让他们怎么玩？ Now various post offices and markets, even sells the store counter of communication equipment specially, presented the Aihua beeper! 现在各邮局、商场,甚至专门卖通讯设备的商店柜台,都出现了爱华寻呼机！ ...... …… Some market, a middle-aged man stands before the counter of beeper, looks at front beeper, does not know that which should buy. 某商场,一个中年男人站在寻呼机的柜台前,看着面前的寻呼机,不知道该买哪一个。 „Sir, buys the beeper? Wants the digit of Chinese? I of Chinese recommend you to purchase this domestic-made Aihua beeper, advertizes in Yang Tai, the quality has the guarantee . Moreover the price is cheap, province money, enough cleared one year of service!” “先生,买寻呼机吗？要中文的还是数字的？中文的我推荐你们购买这个国产的爱华寻呼机,在央台做广告的,质量有保证,而且价格还便宜,省下来的钱,足够开通一年的业务了！” „Easy-to-use of this Aihua?” “这个爱华的好用？” „Definitely easy-to-use, my brother buys is this, if not good, I can make my brother buy?” The sales clerks continue to say. “肯定好用,我哥买的就是这个,要是不好,我能让我哥买吗？”售货员继续说道。 „That line, to me with one, cleared to me the service.” “那行吧,给我拿一台,把业务也给我开通了。” ...... …… But is short for one week later, the Aihua Chinese beeper, was remembered by many people. Does not know that because of this advertisement , because of the inexpensive price. 而短短一个星期后,爱华中文寻呼机,就被很多人记住了。不知道是因为这个广告,还是因为低廉的价格。 But at this time, Motorola by formidable brand ability, but can also guarantee the sales volume, under Song and NEC Chinese beeper sales volume, then starts to slide! 而这时,摩托罗拉凭借强大的品牌能力,还能保证销量,淞下和NEC的中文寻呼机销量,则开始下滑！ The Aihua reputation got up, many people said that the Aihua beeper, the configuration design is more attractive, the key design very much has the fresh idea. 爱华的口碑起来了,很多人都说,爱华的寻呼机,外形设计更漂亮,按键设计都很有新意。 They also looked, Aihua by the formidable advertisement ability, the formidable marketing channel and inexpensive price, came with their competitive market. 他们也看出来了,爱华是凭借强大的广告能力、强大的销售渠道和低廉的价格,来跟他们竞争市场。 They also want to cut the price, but actually cannot achieve. First they are the same with Motorola, the Chinese character system patent of Chinese character beeper, needs to purchase, another they are the Japan factory produce, enter the China market, needs to pay not the poor tax money. But Motorola is different, Motorola has the factory in China, the cost is lower than them, the tax money is low. 他们也想降低价格,但却根本做不到。首先他们跟摩托罗拉一样,汉字寻呼机的汉字系统专利,需要购买,再一个他们是岛国工厂生产,进入华夏市场,需要交纳不菲的税款。而摩托罗拉则不同,摩托罗拉在华夏有工厂,成本比他们低很多,税款还低。 Compared with the Aihua beeper, if they fight the price war, did not have the superiority. The Aihua not only labor cost is low, the present is tax-free. Moreover along with the enhancement of output, cost will reduce further. Must fight the price war, under NEC and Song will definitely have the serious loss. 跟爱华寻呼机比起来,他们要是打价格战,就更没有优势了。爱华不但人工成本低,现在还是免税的呢。而且随着产量的提高,成本会进一步降低。真要打价格战,NEC和淞下肯定会有严重的亏损。 If loses money to make them fight for the market to be also good, even if they reduce prices to sell, the market cannot snatch, Motorola this jumbo! 如果亏损能让他们抢夺过来市场也行,可即使他们降价销售,市场也抢不过来,还有摩托罗拉这个巨无霸呢！ Motorola Corporation also noted the Aihua beeper, but they had not been worried temporarily. Although the Aihua beeper seems like the advertising is fierce, but was unable to shake the Motorola status. 摩托罗拉公司也注意到了爱华寻呼机,不过暂时他们并未担心。爱华寻呼机虽然看似广告宣传凶猛,但还无法撼动摩托罗拉的地位。 Low-cost how, our Motorola brand, gave a beeper to increase 1000 RMB values! Fears the defendant to monopolize, Motorola can fight the price war, pushes other brands, monopolizes China this big market! 价格便宜又如何,我们摩托罗拉的品牌,就给一台寻呼机增加了1000块RMB的价值！要不是怕被告垄断,摩托罗拉都可以打价格战,将其他品牌挤走,独占华夏这个大市场呢！ ...... …… Feng Yu hangs up the telephone, listens sales statistics that Li Shiqiang compiles, he is unsatisfied. Developing in the communications market, and in the situation of demand increasing day by day, did half a month time, sell such to select? Isn't the effect of advertisement good? 冯宇挂断电话,听完李世强汇总上来的销售统计,他心里非常不满意。在通信市场已经开发好了,并且需求量与日俱增的情况下,半个月的时间,才卖出去了这么点？广告的效果不行吗？ It seems like must dredge to relate, wants some policy areas support, for example lets various postal service business points, the Lord pushes the Aihua beeper, then can definitely in a short time, promote the sales volume to his satisfactory degree! 看来还是要疏通一下关系,要一些政策方面的扶持,比如让各邮政营业点,都主推爱华寻呼机,那么肯定能在短期内,就将销量提升到他满意的程度！ How many months has again, along with the installment of production line, the production of new factory, the output of Aihua beeper will promote, if the sale had not opened at that time, but also discussed that what occupies the China market? His goal, but turns into Boss of China beeper market! 再有几个月,随着生产线的安装,新厂的投产,爱华寻呼机的产量就会提升上来了,如果那时候销路还没打开,还谈什么占据华夏市场？他的目标,可是变成华夏寻呼机市场的老大呢！
To display comments and comment, click at the button