„damn, thatclowncompels, ishistoryDazhu? Healsocame, canadvertizeinYang Tai?” The Feng Yulow voicewhisper said that thisisin the futurewithhorseYun and name„shortrichclown”pair of Heroone!
“诶呀我草,那个丑逼,是不是史大柱?他也来了,要在央台做广告吗?”冯宇小声嘀咕道,这可是未来跟马芸并称的“矮富丑”双雄之一啊!Heremembers that at this timehistoryDazhushouldjustgo to sea, at firstmakestechnicalCorporationprobably? The giantoralhad not seenprobably, hisis, but alsoneedsto advertize? Thatmight as wellgoes to the suitableCorporationsales promotion.
他记得这时候史大柱应该刚刚下海,最初好像是做科技公司吧?巨人口服液好像也还没见到呢,他就一个做汉卡的,还需要做广告?那还不如去对口的公司推销呢。Wait / Etc., this is Instructorhorse? Isn't he medium distance runningcoach? RunsYang Taito do? damn, heknewwith a Yang Taiassistant station chief, your mother, the Ma cliqueadvertizesto do, recruitment of students?
等等,这个是马教头吧?他不是中长跑教练吗?跑央台来干嘛?我草,他跟央台的一个副台长认识,尼玛,马家军做广告干嘛,招生?Long-distance racetechnology , does the ChinaBin Jianglook for the nag?
长跑技术哪家强,华夏滨江找老马?Feng Yusaw that InstructorhorseBossintroducedtothatassistant station chief, thiswent through the motionstooTMto be also obvious, was the buddytoohonest a point?冯宇看到马教头将一个老板介绍给那个副台长,这走后门也太TM明显了吧,哥们儿是不是太老实了一点?Feng YubeckonstoZong Qingxian of distant place, Zong Qingxianalwaysstares at a manto take a look atanything.冯宇冲着远处的宗庆先招招手,宗庆先老盯着一个男人瞅什么啊。„Thatperson, youstares athimto do?”Feng Yupoutsto that side.
“那人谁啊,你盯着他干什么?”冯宇冲着那边努努嘴。„HappyPepsiExecutive.”
“乐佰事的老总。”~~~
啧~~~
The colleagueis an enemy, no wonderis staring at that side, originallyishappyPepsi. Igo, happyPepsiresembled the previous generationthis yearhas advertizedinYang Tai, then the happyPepsilactic acidmilk, suddenly being well-knownnation, thenevery yearsales volume and profitcanturntime, consecutively fortenyears, simplywas the miracle!
同行是冤家,难怪盯着那边呢,原来是乐佰事的啊。我去,乐佰事好像前世就是今年在央台做了广告,然后乐佰事的乳酸奶,就忽然闻名全国,接下来每年的销售额和利润都能翻倍,连续十年,简直就是奇迹!Wait / Etc., happyPepsiExecutive, shakes handwithhorsechief instructor, did theyalsoknow?
等等,乐佰事的老总,怎么也跟马教头握手啊,他们也认识?Alsoright, this year'sOlympic Games, Instructorhorsesoughtmanylimelight, Wang Junxiaand otherworldlong-distance racestars, arehebring. AlsomadeInstructorbe publicized on TVmany, possiblynownationalaudiences, even ifdid not like the sports, looked that healsothought the facewas ripe.
也对,今年的奥运会,马教头可是出了不少的风头,王军霞等世界长跑名将,都是他带出来的。也让马教头上了不少的电视,可能现在全国观众,哪怕不喜欢体育的,看他也觉得脸熟。Thistimeadvertisementinvestment promotion meeting, Feng Yusawmanyprevious generationinbigBoss that on the mediafrequentlypresents, butFeng Yuhas not come upto greet, thesebigBoss, several years latersuddenlywill possibly go bankrupt, for examplehistoryDazhu.
这一次的广告招商会,冯宇看到了很多前世在媒体上经常出现的大老板,但冯宇也没都上去打招呼,这些大老板,可能过几年就会突然破产,比如史大柱。Waits fortheymost difficulttime, appearsasangelinvestoragain, ka ka~~~
等他们最困难的时候,再以天使投资人的身份出现,哇咔咔~~~„Everybody, be please peaceful. In 1993 the Yang Taiwhole yearadvertisementinvestment promotion meeting, will soon start. Thissomeadvertisementpositionsusewaybidding of darksignauction , everyone will bidto writeon a paper, and everyone hasonetimeto bid the opportunity, finallyopens the statistics, pricehighresults in......”
“各位,请安静一下。1993年央台全年广告招商会,即将开始。这次部分广告位采用暗标拍卖的方式竞拍,既每人将出价写在一张纸上,且每人只有一次出价机会,最终打开统计,价高者得……”Darksign, after thisisYang Taistudies, thinks that canprobetheseBosspsychologyprices the simplestmeans. Alwaysweighsadvertisementpricenot to be goodwithTaihua Trading Corporation, indifficultinsurancethisnotcompared with the Feng Yualsonaturalperson.
暗标,这是央台研究后,认为可以试探那些老板们心理价位的最简单办法。总用泰华贸易公司来衡量广告价格也不行,难保这里面就没有比冯宇还大方的人。
The firstadvertisement, isthat15seconds of advertisement before news broadcast. Feng Yulookedthatalmost allpeopleare lowering the headto write the offer, moreovercoverswith the handsolid, for fear thatwas foundbyothers.
第一个广告,就是新闻联播前的那15秒广告。冯宇一看,几乎所有人都在低头写报价,而且都用手捂得严严实实的,生怕被别人瞧见。
The previous generationfirstadvertisementauctions, is95yearsstarts, at that time the firstadvertisementauctioned the sky-high price31 millionYuan, was takenbyConfucian Residencefeastliquormaster stroke, butin the past, the sales volume of Confucian Residencefeastliquor, rose suddenlydozenstimes.
前世第一次广告拍卖,是95年开始的,那时候第一个广告拍卖出了天价31000000元,被孔府宴酒大手笔拿下,而当年,孔府宴酒的销量,就暴涨了数十倍。Feng Yuthinksthathas written down12.02 millionofferson the paper, shouldhave80%assurancesto take. Iflostthatnot to have idea, the pricewas high, someare not worth.冯宇想了想,在纸上写下了12020000的报价,应该有八成的把握拿下。要是输了那也没辙,价格再高,就有些不值得了。At this timeExecutive of Confucian Residencefeastliquoris also lowering the headto write the offer, hewantsto write10 million, thinksthatothersalsosuchwill possibly report, changed to11 millionto report, moneyinsufficientlywaslooks forbanklending moneyalso to inYang Taiadvertize!
此时孔府宴酒的老总也在低头写着报价,他想写10000000,想了想,别人可能也会这么报,就改成11000000报了上去,钱不够就是找银行借贷也要在央台做广告!HappyPepsiExecutiveis also writing the offer, has written11.01 million.
乐佰事的老总也在写报价,写了11010000。PanNing, has written11.2 millionin the offer, hisCorporation, is calledto accommodate the soundrefrigerator, isChinafirststudiesCorporation of doubleopening the doorrefrigerator, reason thatinitiallyFeng Yumadethatdoubleopening the doorrefrigerator the won't sell, very bigreason , because in the markethad the domestic-madeaccommodationsoundrefrigerator, the qualityis good, the priceis materially beneficial, certainbrandfoundation.
潘柠,在报价上写了11200000,他的公司,叫做容声冰箱,也是华夏第一个研究出双开门冰箱的公司,当初冯宇弄得那个双开门冰箱之所以卖不动,很大原因,是因为市场上有了国产的容声冰箱,质量好,价格实惠,还有一定的品牌基础。For exampleZhang Ruimin, Li Dongshengand others, onlyreported7,000,000-8,000,000„high price”, butclearly, theyabsolutelywill not be selected.
还有比如张瑞敏、李东升等,都只报了七八百万的“高价”,但很明显,他们绝对不会中标了。
The Feng Yuserioussuspicion, thisdarksignalsohas the trick, whyotherwiseis not working astheirsurfaceopening of bids, butcanarrive atanotherroomto count?冯宇严重怀疑,这个暗标也有猫腻,否则为什么不当着他们的面开标,而是要到另外一个房间去统计?Especiallyat this time, manypeoplewere lowering the head, look at the BPmachine of waist, after somepeoplegained ground, showed the self-confidentsmiling face, disappointments of some people faces.
尤其这时候,很多人都在低头,看腰间的BP机,有人抬头后,露出自信的笑容,有些人则一脸的失望。
Isn't thisinsidepersonis disclosing secret information? It is not right, thisgroup of peoplehave not telephoned, do theychange the marked price?
这不是里面的人在通风报信?可不对啊,这帮人都没打电话,他们怎么更改标价?Before long, Cheng Baojunwith a laughappearsbeforeeverybodyagain, launches a quotation.
不一会儿,笑呵呵的程宝军再次出现在大家面前,展开一份报价单。„OurrespectfulpleasantPepsi, the selectedpriceis12.1 million.”
“我们恭喜乐佰事,中标价格为12100000。”HappyPepsiExecutivestands, madeoneto bow with hands clasped, the look on face, veryself-satisfied.
乐佰事的老总站起来,做了一圈儿揖,脸上的神色,非常的得意。
The Feng Yubrowwrinkles, is so skillful, opposite partyjustcompared withhisofferhightens of thousands?冯宇眉头皱起来,这么巧,对方刚好比他的报价高了几万块?Feng Yulooks atCheng Baojun, discovered that Cheng Baojunexpression, somewhatdodges, thisTMdefinitelyhas the issue! A bestadvertisementposition, like thiswas robbedunexpectedly.冯宇看着程宝军,发现程宝军的眼神,有些闪躲,这TM肯定有问题!最好的一个广告位,竟然就这样被人抢走了。„Belowis the news broadcastfollowingcommercial message, is15seconds, similarly the non-base pricecompetitive tender, everybodycanstart.”
“下面是新闻联播后面的广告时间,也是15秒钟,同样无底价竞标,大家可以开始了。”Feng Yuhas weighed the effect of thisadvertisementposition, reported5.11 millionprices.冯宇衡量了一下这个广告位的效果,报了5110000的价格。PanNing, has filled in5.02 millionin the offer, Executive of Confucian Residencefeastliquorhas filled in5.04 million, butthistime, happyPepsidirectlygave up the offer.
潘柠,在报价上填写了5020000,孔府宴酒的老总填写了5040000,而这一次,乐佰事则直接放弃了报价。Whenaccommodates the soundrefrigerator, againby5.21 millionare selected, Feng Yureallycannot bear.
当容声冰箱,再一次以5210000中标的时候,冯宇实在是忍不住了。„ChengChu, howthisquotationshook, doesn't makeussee clearly?”Feng Yucalls loudly.
“程处,这报价单怎么就晃了一下,也不让我们看清啊?”冯宇高声喊道。
The Cheng Baojuncomplexionchanges, squeezes a smiling face saying: „Whatissuethishas, youofferhow many, don't oneselfknow? Anyone of youdaresto strike one's chest saying that the offer of specific volumesoundrefrigeratoris higher?”程宝军脸色一变,挤出一个笑容说道:“这有什么问题,难道你们自己报价多少,自己不知道吗?你们有谁敢拍着胸脯说,比容声冰箱的报价更高?”OnPanNingfaceslightlyhassmug look, goodbeforefound the personto arrange, ifhisofferslightlywere lower than the maximumprice, thenheincreased priceagain100,000, boughtthisadvertisementposition.
潘柠脸上略有得色,还好之前找人打点过了,如果他的报价略低于最高的价,那么他再加价100000块,买下这个广告位。Feng Yulooks atCheng Baojunto sneer, Yang Tai is too not concerned about face, fortens of thousandsdollars, but alsodoes the safety strip. Hehas actually forgotten, Yang Taihas also made the commitmenttohim, around the weather forecastadvertisement and ensure Feng Yuis selected.冯宇看着程宝军冷笑,央台也太不要脸了,为了几万块钱,还搞暗箱操作。他却忘了,央台也对他做出了承诺,天气预报前后的广告,都保证冯宇中标。Really, thisFeng Yuhas filled intwodigitcasually, the amount of butfinally, announcingwas differentfromhisoffercompletely, butwas selected, washe.
果然,这次冯宇随便填写了两个数字,但最终,宣布的数额跟他的报价完全不同,但中标的,就是他。
The grass, youmustearlysaythat that firsttwoadvertisementtime intervals, fatherduoreported1 million, 10 million, howlooked atyouralsosafety strip!
草,你们要早这么说,那前两个广告时段,老子多报1000000,10000000,看你还怎么暗箱操作!Quick that the auctionis conducted, Yang Taimost people, cameto help, moreoverwas notallrepresentatives, markedineachparticipated in the offer.
拍卖进行的很快,央台的大部分人,都过来帮忙了,而且不是所有代表,都在每个标上都参与了报价。Possiblyparticipates inalloffersonly, wasFeng Yu.
可能唯一参与所有报价的,就是冯宇了。Thisadvertisementtenderauction, happyPepsiandRongsound, whistling swanpatted a prime time, Feng Yuhas pattedfourprime times, butwith the formerprime timemajority was his, wassomedisparities.
这次广告标段拍卖,乐佰事、容声、小天鹅等都拍到了一个黄金时段,冯宇拍到了四个黄金时段,但跟之前黄金时段大部分都是他的,还是有些差距。Then, the advertisementdeliveries of manyproduct, neededto adjust. Person who nowinternet/networkjust presented that has the PCminority, will not haveanyinternet/networkadvertisement, the television advertisementis especially important.
如此一来,很多产品的广告投放,都需要调整了。现在网络才刚刚出现,有微机的人还是少数呢,更不会有什么网络广告,电视广告尤为重要。Feng Yuis very unsatisfied, a whilechattedwithCheng Baojunwell, ifCheng Baojunis not willingto givehimsomeadvertisementtime intervals, helooked forleadership. Support that let alonelatehecomplies in the spring of this yearmustcancel, the laterNew Year's Dayparty, hehas not broadcastinYang Tai, YunDian the television station, maythis yearalsoalreadyon the star!冯宇很不满意,一会儿跟程宝军好好谈谈,要是程宝军不肯多给他一些广告时段,他就去找领导。别说今年春晚他答应的赞助要取消,就连以后的元旦晚会,他也不在央台播了,云滇的电视台,今年可也已经上星了!
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