EG :: Volume #5

#440: Public relations Yang Tai

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„Chief Feng, how such already came today, the program rehearses has not started.” A Yang Tai deputy director sees Feng Yu, has collected warmly. “冯总,今儿怎么这么早就过来了,节目排练还没开始呢。”央台的一个副导演看到冯宇,热情的凑了过来。 Last year New Year's Day party successfully held, making Yang Tai obtain from leadership to the unanimous good marks of people. As for these auditoriums the slogans, slogans and other scenes, also closed with a smile by the audience. They not only had not thought that this is disturbs, instead thinks very interesting. 去年元旦晚会的成功举办,让央台得到了从领导到群众的一致好评。至于那些观众席的口号、标语等场景,也被观众一笑置之。他们不但没觉得这是捣乱,反而觉得很有意思。 Therefore this year the association has not spoken, Yang Tai on own initiative relates, asked that this year also does New Year's Day Awards Ceremony, Yang Tai is good to prepare. 于是今年协会都没吭声呢,央台就主动联系,问今年还搞不搞元旦颁奖晚会,央台好做准备。 Such good advertisement opportunity, will Feng Yu let off? The advantage that Company that last year these beamed with joy, feels this year, the product sales volume was to rub upward to rise. Had a look at Wahaha to know last year, New Year's Day after the party broadcast, in the same month the sales volume has safeguarded one time! 这么好的广告机会,冯宇怎么会放过？去年那些露脸的企业,今年都感受到的好处,产品销量是蹭蹭往上涨啊。看看去年乐哈哈就知道,元旦晚会播出之后,当月销量保障了一倍！ Especially these last year accompanied to run, this year comes the association public relations, wanted to win an award. Previous receives an award, with is only nomination, there is not a small disparity, the opportunity at least beaming with joy has been short for one minute! 尤其那些去年陪跑的,今年都来协会公关,想要获奖。上辆领奖,和只是提名,还是有不小差距的,至少露脸的机会就少了一分钟！ Moreover they also learned, this year prepares, at the party, lifted brand, to shout the slogan, made every effort first propaganda own Corporation of big limit. 而且他们也都学会了,今年都准备,在晚会的时候,举牌子、喊口号,力求最先大限度的宣传自己的公司。 Naturally, the support power of this party, took by Feng Yu. Moreover this year the light is the stage choreograph, last year investment were more than much, do not say the program arrangement, was not the least bit off last year, even more excellent. Only is the singers in Hong Kong , Taiwan, this year must come on own initiative the performance, has more than ten. 当然,这个晚会的赞助权,又被冯宇拿下来了。而且今年光是舞台舞美,都比去年投入的多了不少,更不要说节目编排等,也丝毫不差于去年,甚至更加精良。光是港台的歌星,今年主动要过来表演的,就有十多个。 Last year that two, had a run-away success in mainland, special edition sales volume, the advertisement represented, gained insanely, the sale price rose suddenly one time, can they not be jealous? 去年那两个,在内地一炮而红,无论是专辑销量,还是广告代言,都赚疯了,身价暴涨一倍有余,他们怎么能不眼红？ This New Year's Day party, after a success, conducted again was simpler. Although Feng Yu spends last year this year were more than 1 million, but the units of these acceptances, Garcon spend this year. 这元旦晚会,一次成功过后,再举办就简单了很多。虽然冯宇今年花费比去年还多了1000000,但今年那些入围的单位,一个个更加肯花钱了。 Those who what a pity let their surprise is, Feng Yu does not ask for money unexpectedly! Own brand message, Feng Yu must guarantee that the fairness and authority of this appraisal, do receive money to make sense again? 可惜让他们诧异的是,冯宇竟然不要钱了！自己的品牌宣传完了,冯宇现在就要保证这个评奖的公正性和权威性,再收钱像什么话？ Last year that was the association does not have money, the audiences planned, this year does not need, the association did not collect everybody many membership dues, this money, buckled from the membership dues! A Feng Yu excuse, shuts everybody's mouth. 去年那是协会没钱,才众筹的,今年就不需要了,协会不是收了大家不少会费么,这钱啊,就从会费里面扣！冯宇的一番说辞,堵住大家的嘴。 Therefore Feng Yu has not spent any money, with ease has supported such big party. Not only various units of acceptance were happy that Yang Tai was happy, propagandizes ~ big leadership of unit was also very happy. Does not use the above allocation, can bring a splendid party to the audience, but also has commended the unit that makes the contribution for the country, it may be said that answers multiple purpose. The association or Yang Tai, do good. 于是冯宇没花什么钱,就又轻松赞助了这么大一台晚会。不但各入围的单位高兴,央台高兴,就连宣传~部的大领导也很高兴。不用上面拨款,就能给观众带来一台精彩的晚会,还表彰了为国家做出贡献的单位,可谓一举多得。无论是协会还是央台,做的都不错。 Feng Yu also once more on behalf of the association, becomes the vice-president movie-making of party, was leadership, therefore this deputy director saw Feng Yu, so was warm. 冯宇也再次代表协会,成为晚会的副总制片,也算是领导了,所以这副导演看到冯宇,才那么热情。 „I heard that Manager Jia here, I look for him.” “我听说贾台长在这儿,我来找他。” „, Manager Jia in that side, I leads you to pass.” “哦,贾台长在那边呢,我带你过去。” „Chief Feng, is so early, are you look my?” Manager Jia saw after Feng Yu greeted, did not walk, knows that Feng Yu asked him to have the matter. “冯总,这么早过来,你是来找我的？”贾台长看到冯宇过来打招呼后又不走,就知道冯宇找他有事。 „The matter that a little works, asks Manager Jia to discuss.” “有点工作上的事儿,找贾台长商量一下。” After the secretary offers the tea, walks to close the door. Manager Jia lowers the head to blow the tea leaves, each asking of lifting: „Chief Feng is asks, this year matter of advertisement auction? This is not quite good to operate, but Chief Feng is also our advertisement delivery wealthy and powerful family, this, I guarantee around the weather forecast advertisement, you can certainly be selected.” 秘书送上茶水后,走出去把门关上。贾台长低头吹着茶叶,头也每抬的问道:“冯总是来问问,今年广告拍卖的事儿吧？这个不太好操作啊,不过冯总也是我们的广告投放大户,这样吧,我保证天气预报前后的广告,你一定能中标。” This year Yang Tai, the advertisement tender changes to the auction way, this has informed on the television, next month will be the day of advertisement auction, he thinks that Feng Yu wants to go through the motions, guaranteed one can be selected several advertisement time intervals. 今年央台,广告招标改成拍卖方式,这点已经在电视上通知了,下个月就是广告拍卖的日子,他以为冯宇是想来走后门,保证自己能中标几个广告时段。 Feng Yu eye one bright, he to this auction, although is careful, but was too not worried. Big Company that some are willing to spend, he inquired ahead of time, although has not inquired the fund quantity of opposite party, but Feng Yu actually knows that which several Corporation the previous generation has, paid the high price in several years. 冯宇眼睛一亮,他对这个拍卖,虽然上心,但并不太担心。一些肯花钱的大企业,他都提前打听了,虽然没打听出来对方的资金数量,但冯宇却知道,前世有哪几家公司,在几年出了高价。 He is confident, can still be selected. However news broadcast front that Biao King, he had not planned that must snatch insanely. In any case this year is also only dark sign auction half, the surplus half bright signs, he at the worst buys several these bright Biao Duo. 他有信心,依然能够中标。但是新闻联播前面的那个标王,他并没有打算一定要疯抢。反正今年也只是暗标拍卖一半,剩余的一半还是明标,他大不了把那些明标多买下几个。 „That many thanks Manager Jia. However today, I have other matter.” “那就多谢贾台长了。不过今天来,我还有别的事儿。” „Other matter?” Manager Jia has doubts looks at Feng Yu, besides the advertisement, what matter you also has? “别的事儿？”贾台长疑惑的看着冯宇,除了广告,你还有什么事儿？ „I heard that Yang Tai has a number of public vehicles, can eliminate?” “我听说,央台有一批公车,要淘汰掉？” „Do you want to buy the second-hand vehicle? However is not quite easy to do, this batch of car(riage)s, must apportion the following department.” Manager Jia frowns, Feng Yu this big Boss, will buy the second-hand vehicle? Gives him the Corporation management allocation of vehicles? “你要买二手车？不过不太好办啊,这批车,都要分给下面的部门。”贾台长皱着眉头,冯宇这种大老板,也会买二手车吗？给他公司的管理层配车？ A Feng Yu heavy line, whose can TM buy the second-hand vehicle that you eliminate? What car(riage) your is, old Poussin, buys this antique to go back, display? 冯宇一头黑线,谁TM要买你们淘汰的二手车了？你那都是什么车啊,还有老款的普桑呢,买这老古董回去,展览吗？ „Manager Jia has misunderstood, I do not buy the second-hand vehicle, I ask that our Yang Tai, regarding the new car purchase, what does have to request?” “贾台长误会了,我不是要买二手车,我是问问,咱们央台,对于新车采购,有什么要求吗？” „What's wrong, listens to your this meaning, did you have the car(riage) to sell to us? However we do not plan to purchase the import car, we are Yang Tai, can only purchase the domestic car.” “怎么,听你这意思,你有车要卖给我们？不过我们不打算采购进口车,我们是央台,只能采购国产车。” „I must recommend to Manager Jia, is the domestic car, moreover is in the domestic car best a number of car(riage)s, the performance-to-price ratio is extremely high.” “我要推荐给贾台长的,就是国产车,而且是国产车中最好的一批车,性价比极高。” „What car(riage) that you said that is Santana, Audi 100?” In domestic car, is big on these two fame, the quality is good, is the first choice of official car. “你说的什么车,桑塔纳,还是奥迪100？”国产车中,也就这两款名气大,质量还不错,也是公务用车的首选。 Feng Yu magic pulls out a color page book from the package, gives Manager Jia: „Manager Jia please look, car of Song River sign, true domestic-made car, is not the joint capital, is our nationality own brand. Former Soviet Union technology of improvement, the car quality or the outward appearance, are in the lead in the nation. This business automobile that is we promotes specially, inside chair is very wide, sits with sitting is the same on the sofa. This, the price is the same with Santana, is better than Santana. This performance endures compared with Audi 200, the price actually 100 differs with Audi not in a big way, moreover contour more serious atmosphere......” 冯宇变魔术似的从包里掏出来一个彩页本子,递给贾台长:“贾台长请看,松江牌的汽车,真正的国产汽车,不是合资的,是我们民族自己的品牌。改进的前苏联技术,无论是汽车质量还是外观,都在全国领先。这款是我们专门推出的商务车,里面的座椅很宽,坐上就跟坐在沙发上一样。还有这款,价格跟桑塔纳一样,却比桑塔纳更好。这款性能堪比奥迪200,价格却跟奥迪100相差不大,而且外形更加严肃大气……” Feng Yu to the picture, is being the merits of various incessant explanation types of car(riage)s. Naturally also has the shortcoming, but he silly to saying. 冯宇对着图片,还是滔滔不绝的讲解各种车的优点。当然也有缺点,不过他才不会傻到说出来。 Manager Jia also has to acknowledge, car on picture, is truly attractive. But this Song River sign, does not sell motorcycle? Now unexpectedly starts to produce small car? 贾台长也不得不承认,图片上的汽车,确实很漂亮。但这松江牌,不是卖摩托车的吗？现在居然开始生产小汽车啦？ „This Song River car, is that......” “这松江汽车,就是那个,那个……” „Bing City Machinery Corporation.” “冰城机械公司。” „Right, Bing City Machinery Corporation production? You said this car(riage), is pure domestic-made?” “对,冰城机械公司生产的？你说这车,是纯国产的？” „Right, inside only then the little Hong Kong stock, Hong Kong is also part of our country. We as Yang Tai, should not support this Company, supports the national brand? You have a look everywhere to run now, is the foreign capital brands, after this, on our China land, but can also see the autonomous brand?” Feng Yu starts to pull out the high-sounding talk. “没错,里面只有一点点的香江股份,香江也是咱们国家的一部分嘛。咱们作为央台,难道不该支持这种企业,支持民族品牌吗？你看看现在满地跑的,都是外资品牌,这以后咱们华夏的土地上,还能看到自主品牌吗？”冯宇开始拔高调。 „Your this car(riage), performance? Is the price what kind of?” Manager Jia rose high routine now, the station manager is propaganda ~ leadership of unit holds a concurrent post, usually little here work, the matter in stage, now majority is Manager Jia in the tube. “那你这车,性能好吗？价格怎么样？”贾台长现在已经高升常务副,台长是宣传~部的领导兼任,平时很少在这边办公,台里的事儿,现在大部分都是贾台长在管。 „If stage Ricken in this advertisement auction, disclosed some minimum acceptable bids to us, the car(riage) that then in purchased, we can the cost price sell to you, the one cent did not gain, was sells goods at rock-bottom prices!” “如果台里肯在这次广告拍卖上,给我们透露一些标底,那么辆里采购的车,我们可以成本价卖给你们,一分钱不赚,算是半卖半送！”
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