EG :: Volume #5

#434: The step stepped in a big way

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„Young Master Lu, this matter troubled you, when I returned to Capital City, we sat to chat well.” Feng Yu hangs up the telephone, the corners of the mouth shows a smile. “陆少,这个事儿麻烦你了,等我回京城,咱们坐下来好好聊聊。”冯宇挂断电话,嘴角露出一丝微笑。 Only is makes an exhibition not to have the big use, lets these foreign brands actually, very good to have demonstrated their vanguard technology. China except for Little Overlord and Wind & Rain Brand, can not say any highlight. 光是弄个展会没多大用处,倒是让那些外国品牌,很好的展示了一下他们的先进技术。华夏除了小霸王和风雨牌,可以说没什么亮点。 Feng Yu wants to have a look, whether also has any lost treasure, finally is really the China consumer electronics, at this time compares with Europe and America and Japan, the disparity is obvious. 冯宇本想看看,是否还有什么遗珠,结果真的就是华夏电子消费品,此时跟欧美、岛国比起来,差距明显。 When the city also will be concluding the dragon dance performance that prepares has cancelled, the crest of wave made the foreigner rob, did we give back to them to perform? 连带着市里也将闭幕时准备的舞龙表演取消了,风头都让老外抢走了,我们还给他们表演？ But this exhibition, a very big goal, that propagandizes VCD, propagandizes the brand. 但这次展会,还有一个很大的目的,那就是宣传VCD,宣传品牌。 At the exhibition, VCD showed off, Wind & Rain Brand or the Aihua sign, makes many foreigners express admiration. Feng Yu asked the person to concoct an article, prominent as far as possible, VCD this product, how great, how complied with the tidal current. 展会上,VCD出尽了风头,无论是风雨牌还是爱华牌,都让很多老外啧啧称奇。冯宇请人炮制了一篇文章,尽可能的突出,VCD这个产品,如何的了不起,如何顺应潮流。 Then this article, has given Young Master Lu, making him help, to publish on the China mainstream newspaper, for example «People's Daily», this was the China consumer electronics first time has led the world, wasn't worth recording at length? 然后这篇文章,交给了陆少,让他帮忙,发表到华夏的主流报纸上面,比如《人民日报》,这是华夏电子消费品第一次领先了世界,难道不值得大书特书？ Naturally, Feng Yu also lets Fu Guangzheng and Kirilenko through the relations, in the newspaper of Europe and America, how great also promoted VCD is, China electronic products, how showing off. 当然,冯宇还让付光正、基里连科通过关系,在欧美的报纸上,也鼓吹VCD是如何的了不起,华夏电子产品,如何的出风头。 This kind of article, paid attention to the media of this exhibition more, some foreign media have not come to attend this exhibition, but same has written the article about this exhibition. 这类文章一出,关注这次展会的媒体更多了,一些外媒根本就没来参加这次展会,但一样写出了关于这个展会的文章。 Mainly is divided into three schools, a school said that beforehand article, is definitely false, the China that close country, the consumer electronics, was absolutely impossible to leading, definitely is China has embezzled the Aihua technology, this was the Japan person invents. 主要是分成三派,一派说之前的文章,肯定是虚假的,华夏那么封闭的国家,电子消费品,绝对不可能领先世界,肯定是华夏盗用了爱华的技术,这是岛国人发明的。 This kind of media are mainly Britain, Japan and other European and Southeast Asia media. 这类媒体主要是英国、岛国等欧洲和东南亚媒体。 A school, definitely the beforehand article, said that China rose, moreover China so many people, will certainly seize the world in the future. Mainly publicizes, is the China deterrence theory, this kind of media, are mainly North America. 还有一派,肯定了之前的文章,说华夏已经崛起了,而且华夏有那么多的人,将来必将占领全世界。主要宣扬的,就是华夏威胁论,这类媒体,主要是北美的。 Last school, is congratulates China to pursue on the footsteps of world, wishing the China development better and better wait / etc.. This kind of media, before are, Soviet Union these countries and relate the media of good country with China, naturally, the reprint are most, is the China our country media. 最后一派,就是恭喜华夏追赶上世界的脚步,祝华夏发展越来越好等等。这类媒体,是前苏联那些国家和跟华夏关系好的国家的媒体,当然,转载最多的,就是华夏本国媒体。 This wave of media offensive, is Feng Yu with the result that Fu Guangzheng discussed. First must to believe that the VCD technology, is truly epoch-making, is outstanding. 这一波媒体攻势,是冯宇跟付光正商量出来的结果。首先要让人相信,VCD的技术,确实是划时代的,非常优秀。 Then coordinates the advertisement offensive, gradually opens the market. 然后再配合广告攻势,逐渐打开市场。 Fu Guangzheng said to Feng Yu that advertisement could let initial period the product has one to rise suddenly, but may not let the product sales volume stable growth. This point, Fu can point out very many examples. 付光正跟冯宇说,广告或许能让产品初期有一个暴涨,但并不一定能让产品销量稳定的增长。这一点,付家可以举出非常多的例子。 For example present learning machine, although looks like the situation is good, but overseas market after rising suddenly of short-term, already gradual contraction. 比如现在的学习机,虽然看起来情况不错,但海外市场经过短期的暴涨之后,已经逐渐萎缩。 The China market, looks like will also continue to grow, but has emitted the learning machine now is a view of weird creature, is one is throwing over PC cover video game(s). 华夏的市场,看起来还会继续增长,但现在已经冒出学习机就是一个四不像的说法,就是一个披着微机外皮的游戏机。 Fu Jia people after detailed market survey, thinking VCD must substitute for the videocorder, substitutes for the LD big video disc player, becomes the first choice of home theatre, could pass through two to three years. 付家人经过详细的市场调查,认为VCD要取代录像机,取代LD大影碟机,成为家庭影院的首选,可能要经过两到三年的时间。 Therefore Fu Guangzheng warned Feng Yu, do not continue to expand the VCD capacity blindly, present capacity, if the running at full capacity, the product can create the backlog. 所以付光正告诫冯宇,不要盲目的继续扩大VCD的产能了,现在的产能,如果满负荷运转,产品都会造成积压。 However is good because of the present, although the sales volume is too not good, but can also suffer no loss of capital, but can also capture the market share, should say that is very cost-effective/worthwhile. 不过好在现在虽然销量不算太好,但也能保本,还能占领市场,应该说是非常划算的。 Feng Yu is very clear, he is not a sales talent, can have these many sales ideas, can know that which products can make money, is closes right up against the previous generation completely the memory. 冯宇很清楚,他并不是一个销售天才,能有这么多销售点子,能知道哪些产品会挣钱,全部是靠着前世的记忆。 But the memory of previous generation, cannot tell him, the detailed process that others make money, only knows certain products, can be hot, will make money. Why this is also Feng Yu each time invests, wants as far as possible to maintain the former staff of previous generation. 但前世的记忆,并不能告诉他,别人赚钱的详细过程,只知道某些产品,会火,会赚大钱。这也是冯宇为什么每次投资,都想尽可能保持前世的原班人马。 Now looks like, he was extremely proud, extremely the superstition remembers, and has been changing the historical trend, always ahead of time pushes some products, has actually neglected the relations of time, has neglected this time power of consumption. 现在看来,他还是太过自负了,太过迷信记忆,而且一直在改变着历史走向,总是提前将一些产品推出来,却忽略了时间的关系,忽略了此时的消费能力。 Causes to appear can very hot product, now actually must find the way to promote, to promote the sale of product by any means possible , to promote the market. 导致原本一出现就能很火的产品,现在却要千方百计的想办法推动,推动产品的销售,推动市场。 The exhibition had ended, Wind & Rain Brand VCD, is Aihua sign VCD, cannot be let the Feng Yu satisfied order volume, even was lower than the quantity of Feng Yu estimate. 展会结束了,无论是风雨牌VCD,还是爱华牌VCD,都没能得到让冯宇满意的订单量,甚至比冯宇预估的量低了很多。 These manufacturers represented knew, the VCD patented technology, grasped in Taihua Trading Corporation, the exchange has given Japan AIWA Corporation, moreover disclosed after Japan Corporation that they also clear awareness, the AIWA Corporation major stockholder, with the Wind & Rain Brand major stockholder, unexpectedly was a person! 那些厂商代表都知道了,VCD的专利技术,掌握在泰华贸易公司手里,交换给了岛国的AIWA公司,而且经过岛国公司爆料,他们也清楚的知道,AIWA公司的大股东,跟风雨牌的大股东,竟然是一个人！ In other words, VCD, grasps now in a hand of person. Many people come to discuss with Feng Yu that discussed the authorization of VCD technology, wants to develop this market together. 也就是说,VCD,现在就掌握在一个人的手里。好多人都来跟冯宇谈,谈VCD技术的授权,想要共同开发这块市场。 But Feng Yu without hesitation rejected! 但冯宇毫不犹豫的都拒绝了！ Although said that many brand management, can quicker letting market prosper, but will reduce his profit without doubt. Especially the technological strengths of many manufacturer, above Taihua Corporation and Aihua Corporation, brand also above Wind & Rain Brand, if they developed a better product, for example DVD, then possible VCD not to be prosperous, by DVD substituting, this was Feng Yu does not want to see absolutely. 虽然说多个品牌经营,可以更快的让市场繁荣起来,但无疑会降低他的利润。尤其是很多厂商的技术实力,都在泰华公司和爱华公司之上,品牌也在风雨牌之上,万一他们研制出了更好的产品,比如DVD,那么可能VCD还未繁荣起来呢,就被DVD给取代了,这点是冯宇绝对不想看到的。 Because Feng Yu is not willing to be authorized . Moreover the marketing channel early has delimited, even if some Corporation want to sell Wind & Rain Brand VCD or Aihua sign VCD, Feng Yu cannot sign the contract with them, otherwise was Feng Yu breaks a contract. The domestic channel is Taihua Trading Corporation, the overseas sale, has given Fu completely. 因为冯宇不肯授权,而且销售渠道早已经划定,所以即使有些公司想要代销风雨牌VCD或者爱华牌VCD,冯宇也不能跟他们签合同,否则就是冯宇违约了。国内的渠道是泰华贸易公司的,国外的销售,更是全部交给了付家。 Feng Yu such does, touches Fu very actually, had to kick out of the way the opportunity of Fu obviously, Feng Yu actually chooses to give up, this youngster, was very tasteful. 冯宇这么做,倒是让付家非常感动,明明有踢开付家的机会,冯宇却选择放弃了,这个年轻人,还是很讲究的。 Only then Fu Rongjin does not believe that he thought that was his son Fu Guangzheng has helped Feng Yu too many busy, regardless of the new factory construction of machinery Corporation, were any Aihua Electronics and establishment of Wind & Rain Appliances factory, was Fu Guangzheng in busy, Feng Yu could not leave Fu Guangzheng, could not leave the management team of Fu. 只有付荣进不这么认为,他觉得那是他儿子付光正帮了冯宇太多的忙,无论机械公司的新厂建设,还是什么爱华电子、风雨电器工厂的建立,都是付光正在忙,冯宇是离不开付光正,也离不开付家的管理团队。 How many times he also in secret instigates Fu Guangzheng, Feng Yu cannot leave your help, don't you want excessively to want some stockholder's rights? Does not take something for free, can buy, money is insufficient, Father can give you. 他也暗中怂恿付光正几次,冯宇离不开你的帮助,你就没想过多要一些股权？不白要,可以花钱购买啊,钱不够,老豆可以给你。 But Fu Guangzheng rejections, he had understood that the Feng Yu disposition, Feng Yu this person, is that type looks like very natural, actually digs out the person who dies. If he puts forward this request, Feng Yu complied fortunately, if not comply, he what to do? Disinvests? 但付光正一次次的拒绝了,他了解冯宇的性格,冯宇这种人,属于那种看起来很大方,其实抠到死的人。他要是提出来这个要求,冯宇答应了还好,要是不答应,他怎么办？难道撤资？ Disinvests will truly make Feng Yu lose is not small, but will not have a fracture. Feng Yu can definitely make the following management go against first, then the high salary digs the person from other Company. But Fu Guangzheng will lose one with the opportunity that Feng Yu makes money, the shortcoming outweighs the advantage. 撤资确实会让冯宇损失不小,但也不会伤筋动骨。冯宇完全可以让下面的基层管理人员先顶上来,然后高薪从其他企业挖人。但付光正就将损失一个跟着冯宇赚大钱的机会,弊大于利。 Fu Rongqi also thinks that moreover Fu Rongqi added that should better be able with Feng Yu to pull closer the relations again. 付荣齐也是这么认为的,而且付荣齐还说,最好可以跟冯宇把关系再拉近一些。 Feng Yu reads in August the VCD sales report form, is not quite still ideal, cannot bear sigh, the step steps too in a big way...... Probably was pulling the egg! 冯宇看着八月份VCD的销售报表,依然不太理想,忍不住叹了口气,步子迈太大……好像扯着蛋了！
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