EG :: Volume #5

#426: Was cursing AIWA

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After Little Overlord was purchased, the factory will produce two brands the products, one is the Aihua sign learning machine, one is the Little Overlord super learning machine, the price also slightly pulls open, the retail price of Little Overlord super learning machine, decides as 2680. 小霸王被收购之后,工厂会生产两个品牌的产品,一个是爱华牌学习机,一个是小霸王超级学习机,价格也略微拉开,小霸王超级学习机的零售价,定为2680。 Learning machine produce market, grasped finally completely in the hand of Feng Yu. 学习机这个产品市场,终于全部掌握在了冯宇的手里。 Norio Ohga has been paying attention to AIWA Corporation, after all at this time, AIWA with their debts, has not paid off. Two personal stereos that AIWA promotes this year, have again defeated Sony, and defeats comprehensively. Now AIWA in the personal stereo market of entire world, occupied over 40%, and still gradually is promoting, the Sony market share, slid about 30%, and is still dropping! 大贺典雄一直在关注AIWA公司,毕竟此时,AIWA跟他们的债务,还没有还清。AIWA今年推出的两款随身听,再一次击败了索尼,并且是全面击败。现在AIWA在整个世界的随身听市场上,已经占据了超过40,并且还在逐步提升,索尼的市场占有率,已经下滑到了30左右,且还在下降！ But Norio Ohga had discovered a big mistake of AIWA, that is AIWA after Nintendo cooperates, unexpectedly has produced a model of learning machine! 但大贺典雄发现了AIWA的一个重大失误,那就是AIWA跟任天堂合作之后,居然生产了一款学习机！ This what thing, isn't video game(s) like video game(s), the PC like the PC, this product, the delivery market, possibly popular? It seems like this year, AIWA in the personal stereo above profit, must be wasted on this learning machine. 这什么东西,游戏机不像游戏机,微机不像微机,就这产品,投放市场,可能受欢迎？看来今年,AIWA在随身听上面的利润,都要被浪费在这个学习机上了。 On this product, AIWA also looks for Nintendo subcontract(or)/OEM supplier unexpectedly. Is Nintendo silly? Why this profit, gave your AIWA majority, because will not have any profit! Nintendo settled on AIWA in the China marketing channel. 就这种产品,AIWA居然还找任天堂代工。任天堂傻吗？为什么这块的利润,大部分都让给你AIWA了,因为根本就不会有什么利润！任天堂就是看中了AIWA在华夏的销售渠道。 AIWA that China Boss is really also silly enough, unexpectedly helped the public relations to succeed, making China allow video game(s) to import. AIWA的那个华夏老板也真是够傻的,居然真的帮忙公关成功了,让华夏允许游戏机进口。 After Nintendo and SEGA enter the China market, China these video game(s) manufacturers must be finished. Do not say that this laughable learning machine, certainly must be eliminated, this is typical letting a wolf into the fold, is shortsighted! 任天堂和世嘉进入华夏市场之后,华夏的那些游戏机制造商都要完蛋了。更不要说这可笑的学习机,肯定也要被淘汰,这是典型的引狼入室,鼠目寸光！ AIWA with before goes down in the world is likely same, by a Failed product, burnt out! AIWA很可能就跟之前落魄的时候一样,被一款失败的产品,拖垮了！ Once the AIWA fund has problem again, is the time that the Sony personal stereo rises once more. Sony is researching and developing the ultra-thin personal stereo now, after waiting to go on the market, can fight a turnaround inevitably! 一旦AIWA的资金再次出现问题,就是索尼的随身听再次崛起的时刻。索尼现在正在研发超薄随身听,等上市之后,必然能打一个翻身仗！ AIWA concentrates on to this learning machine on, heard that also with China Corporation, has exchanged some technologies, purchased two production lines, said that must produce any new videocorder. AIWA将精力投入到这个学习机上面,听说还跟华夏一家公司,交换了一些技术,又采购了两条生产线,说要生产什么新型录像机。 Norio Ohga was very happy that Hajime Yagyu this person, was too greedy, what wants to do, does not think that the AIWA strength, can give dual attention is so various? Their technical research and development personnel, sufficient? It is not each Corporation, has Sony these many technical personnel! 大贺典雄很高兴,柳生肇这个人,太贪心了,什么都想做,也不想想,AIWA的实力,能兼顾这么多方面吗？他们的技术研发人员,够用吗？不是每个公司,都有索尼这么多的技术人员的！ As the matter stands, AIWA in personal stereo technical, must be surmounted by Sony again! Especially the end of this year time, AIWA must return the Sony debt, looked that AIWA spends now wastefully, by the end of the year, but also draws cash? Does that China boy, money take? 这样一来,AIWA在随身听的技术上,必然要再次被索尼超越！尤其今年年末的时候,AIWA还要归还索尼的欠款,看AIWA现在花钱大手大脚的,到了年末,还怎么拿钱出来？那个华夏的小子,还有钱拿出来吗？ If Hajime Yagyu because of this matter, were opened by China Boss, then AIWA really ended, does not have Hajime Yagyu, AIWA Corporation will not have the opportunity of rising! 如果柳生肇因为这件事儿,被华夏的老板开掉,那么AIWA就真的完了,没有柳生肇,AIWA公司根本不会有重新崛起的机会！ In Norio Ohga, including the entire Sony high level, even other Japan electronic products Corporation, in waiting to be looking at AIWA, looks at the Hajime Yagyu joke time, they obtain a news suddenly, the Aihua learning machine, sold to be out of stock in China, the dealer was brandishing the check, requested that the AIWA increase production delivered goods. 在大贺典雄,包括整个索尼高层,甚至岛国其他电子产品公司,都在等着看AIWA,看柳生肇笑话的时候,他们却忽然得到一个消息,爱华学习机,在华夏卖断货了,经销商挥舞着支票,请求AIWA加快生产发货呢。 The learning machine starts to appear in the markets in other Southeast Asia countries, although the sales figure is common, but wins is not having the competitor, unexpectedly has not lost money. Moreover looks like, once after the market trains, greatly will possibly gain! 紧接着,学习机开始出现在东南亚其他国家的市场上,虽然销售情况一般,但胜在没有竞争对手,居然也没赔钱。而且看起来,市场一旦培养起来之后,很可能会大赚！ This, Norio Ohga was ignorant, Sony was ignorant, other Japan electronic products Corporation were ignorant. They start to study, why can this learning machine, the fire, why this learning machine, be able to make money? 这一下,大贺典雄懵了,索尼懵了,其他岛国的电子产品公司都懵了。他们纷纷开始研究,为什么这个学习机,能火起来,为什么这个学习机,能够赚钱？ This in their opinion, nothing but is old style cassette video game(s), although were many function of some typing and study foreign language, but the technology is not quite actually complex, does not have any specially prominent function. But on this product, unexpectedly such was welcome by the market! 这在他们看来,无非就是老式的卡带游戏机,虽然多了一些打字、学习外语的功能,但技术其实并不太复杂,也没有什么特别突出的功能。但就这个产品,居然如此的受市场欢迎！ Aihua purchased Corporation internally unexpectedly, starts to produce another brand the learning machine, but AIWA also starts in the Japan sell learning machine. 紧接着,爱华在国内居然收购了一家公司,开始生产另一个品牌的学习机,而AIWA也开始在岛国出售学习机。 Those who let them unable to think, this learning machine, purchases in some Japan actually also many people. As a result of the AIWA learning machine in own shop sale, does not need extremely to propagandize, itself has not the small passenger capacity, learning machine unexpectedly in the Japan market, was approved! 让他们想不到的是,这个学习机,在岛国竟然也有不少人购买。由于AIWA的学习机都是在自己的门店销售,都不用太过宣传,本身就有不小的客流量,学习机居然在岛国市场,也受到了认可！ Moreover now also some people say anything, the AIWA technology, made the PC to suffice, was better than Sony, cracked a joke simply! The PC so is good to do? Did our Sony PC, already produce to be good? AIWA in the technology of consumer electronics domain, cannot compare our Sony absolutely, except for personal stereo! 而且现在还有人说什么,AIWA的技术,做微机都够了,比索尼更好,简直是开玩笑！微机是那么好做的吗？我们索尼的微机,早就生产出来好不好？AIWA在消费电子产品领域的技术,绝对比不上我们索尼,除了随身听！ But they believe that this appears briefly, AIWA will not close right up against this to make money. Let alone AIWA must produce any new videocorder now, that is simply more laughable! 但他们坚信,这不过是昙花一现,AIWA是不会靠着这个赚钱的。更何况AIWA现在还要生产什么新的录像机,那简直更可笑！ Impossible AIWA each product makes money! 不可能AIWA的每一个产品都赚钱！ ...... …… The Nintendo headquarters, the head is flying into a rage. 任天堂的总部,社长正在大发雷霆。 The China market entered for one month, sales volume? How initially you said that China is a blank market, since later, can in a short time, enhance the Nintendo sales volume inevitably, enhanced the Nintendo profit. 华夏市场进入一个月了,销售额呢？当初你们怎么说的,华夏是一个空白市场,进入之后,必然能在短时间内,提高任天堂的销售额,提高任天堂的利润。 Finally? The second month, absolutely does not have the dealer to be willing to order, because of the product of first month, has not sold-out! 结果呢？第二个月,根本就没有经销商肯订货,因为第一个月的产品,还没卖完呢！ video game(s) that the factory steps up to produce, basic on the won't sell, the product piles up seriously, this, can only reduce prices to sell again. If the market by SEGA robbing, him has also been able to accept, after all SEGA at present is the world second, some technologies, leads Nintendo. 工厂加紧生产的游戏机,根本就卖不动,产品严重积压,再这样,就只能降价销售了。如果市场是被世嘉给抢走了,他还能接受,毕竟世嘉目前是世界第二,有些技术,还是领先任天堂的。 But in fact? Is the China person does not approve Nintendo video game(s)! Even does not approve the Nintendo brand! 但实际上呢？是华夏人根本就不认可任天堂的游戏机！甚至不认可任天堂的品牌！ The advertising expenditure has also given, may only then the advertisement on newspaper, television media? China has covers the satellite TV station in nation, why doesn't put in the advertisement? What, can't buy? The waste, is the waste! 广告费也给了,可怎么只有报纸上的广告,电视媒体呢？华夏有那么覆盖全国的卫星电视台,为什么不投放广告？什么,买不到？废物,都是废物！ Nintendo had estimated wrongly China market, their products, the price was too high, the China person did not accept. These that sells, is only more than 1000 video game(s), over 2000, nobody buys probably radically. 任天堂还是错误的估计了华夏的市场,他们的产品,价格太高了,华夏人根本不接受。卖出去的那些,也只是1000多块的游戏机,超过2000的,好像根本没人买。 Because uses, the effect is the same. They have the new game to tie up sale, but they discovered that in the market was unexpectedly quick presented their new game cassette, but price, so long as several dollars to several dollars, their cassettes, must sell over a hundred dollars. 因为用起来,效果都是一样的。他们带着新游戏捆绑销售,但他们发现,市场上竟然很快就出现了他们的新游戏卡带,而价格,只要几块钱到十几块钱,他们的卡带,要卖上百块钱。 At this time, Nintendo suddenly discovered that probably that learning machine, sold unusual was good. Although this learning machine, is the AIWA brand, AIWA also occupies more profits, but they have gain. 这时候,任天堂忽然发现,好像那个学习机,卖的非常不错。虽然这个学习机,是AIWA的品牌,AIWA也占据更多的利润,但他们也不是没得赚。 But quick, they discovered that AIWA has reduced production unexpectedly, they purchased China Company, the technology licensing to the opposite party, produced to call the Little Overlord super learning machine! 但很快,他们发现,AIWA竟然减产了,他们收购了一家华夏的企业,将技术授权给对方,生产了一款叫小霸王的超级学习机！ Nintendo felt that they by AIWA playing, have given AIWA the technology, and helped AIWA research and develop successfully the learning machine, now the profit divides unexpectedly is less than many! 任天堂感觉,他们被AIWA给耍了,将技术给AIWA,且帮助AIWA研发成功了学习机,现在利润竟然分不到多少！ „Telephones, relates Hajime Yagyu, if they also want to work with us, must give me an explanation!” “打电话,联系柳生肇,如果他们还想跟我们合作,就要给我一个解释！” The Nintendo head, thinks that by the Nintendo strength, definitely will make AIWA make the concession, but Hajime Yagyu actually without hesitation said that if Nintendo thought that the cooperation has owed, then the strategic cooperation agreement becomes invalid! 任天堂的社长,以为凭借任天堂的实力,肯定会让AIWA做出让步,但柳生肇竟然毫不犹豫的说,如果任天堂觉得合作亏了,那么战略合作协议就作废！ At this time they know, originally Nintendo, really by AIWA playing! Once had played Sony like them. 这时候他们才知道,原来任天堂,真的被AIWA给耍了！就像他们曾经耍了索尼一样。 AIWA has torn up the agreement, obtained some Nintendo technologies, but these technologies that Nintendo obtains, were inferior valuable that they pay. Although they obtain the thing that most wanted, enters the China market, shares the AIWA marketing channel. But product basic in China on won't sell, they owed in a big way! AIWA撕毁了协议,却已经得到了部分任天堂的技术,而任天堂得到的那些技术,远不如他们付出的值钱。虽然他们得到了最想要的东西,进入华夏市场,共享AIWA的销售渠道。但产品根本在华夏就卖不动,他们亏大了！ Now Nintendo is also same as Sony, curses AIWA to go down hill, curses the learning machine to appear briefly, curses the AIWA videocorder, is abegging! 现在任天堂也跟索尼一样,诅咒AIWA走下坡路,诅咒学习机是昙花一现,诅咒AIWA的录像机,无人问津！
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