EG :: Volume #5

#427: The death represented( asked to subscribe asks ticket)

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After the Little Overlord super learning machine goes on the market, although the price is cheaper than the Aihua learning machine, but the echo does not have Duan Yongping to imagine good. 小霸王超级学习机上市后,虽然价格比爱华学习机便宜,但反响却没有断永平想象中的好。 Duan Yongping it „clapping song” the advertise creativity raises, Feng Yu gave him to adjust two advertisement time intervals immediately. 紧接着,断永平将其“拍手歌”的广告创意提出来,冯宇马上给他调整了两个广告时段。 „You pat me to pat one, Little Overlord left the learning machine......” “你拍一我拍一,小霸王出了学习机……” The previous generation is called the Little Overlord clapping song of classical advertisement case, cannot continue the previous generation once more mystery. Previous generation Little Overlord is fills the market gap, on the learning machine, does not have any competitor. 前世被称为经典广告案例的小霸王拍手歌,没能再次延续前世的神奇。前世小霸王算是填补市场空白,学习机上面,就没有任何竞争对手。 But this is different, the Aihua learning machine went on the market first for one month, and first one month, density big of advertisement, eight advertisements, without any Corporation, any brand can compare favorably every day. 而这一世则不同,爱华学习机先上市了一个月,且头一个月,广告的密度非常之大,每天八条广告啊,没有任何公司,任何品牌能够媲美。 Although after the Little Overlord super learning machine pushes to the market, Feng Yu has adjusted the advertisement, but the sales volume of Aihua learning machine, is better than the Little Overlord super learning machine. 虽然小霸王超级学习机推向市场之后,冯宇又调整了广告,但爱华学习机的销量,还是比小霸王的超级学习机好。 Duan Yongping has analyzed, should not have the reason that the star represented. If asks a big star to do to represent, then the sales volume can definitely come up. Now the well-known star does not calculate too, he thinks that most famous, even in the world famous, is Fang Dragon. 断永平分析了一下,应该是没有明星代言的原因。如果找个大明星做代言,那么销量肯定能上去。现在家喻户晓的明星不算太多,其中他认为名气最大的,甚至在世界上都有名气的,就是房龙。 Duan Yongping thinks that telephones to Feng Yu, said to Feng Yu that wants to ask Fang Dragon to represent the Little Overlord super learning machine! 断永平想了想,打电话给冯宇,跟冯宇说,想请房龙代言小霸王的超级学习机！ Feng Yu almost frightened at that time telephone throwing. Whom do you ask to represent? Fang Dragon? 冯宇当时吓得差点把电话给扔了。你找谁代言？房龙？ damn, Fang Dragon previous generation was called the brand to represent the killer. He represented any brand, any brand had problems, even afterward the business circle spread a few words, a Company death, being called „Fang Dragon to represent”! 我草,房龙前世可是被称之为品牌代言杀手啊。他代言什么品牌,什么品牌出问题,甚至后来商界流传一句话,有一种企业死亡,叫“房龙代言”！ Represented the Little Overlord learning machine, Little Overlord goes out of business \; Represented to love multi- VCD, liked multi- Executive being imprisoned, Company went out of business \; Represented the Fenshui bright Cola, the Fenshui bright fun brand vanishes \; Represented car, the nation sold more than 900, the brand vanished \; Represented the overlord shampoo, finally proved the overlord shampoo carcinogenicity \; Represented the missing boiled dumplings, the missing boiled dumplings were looked up to contain the germ, but bottom carriage \; Represented Japan Mitsubishi car, finally occurred to recall the gate event...... 代言小霸王学习机,小霸王倒闭了\;代言爱多VCD,爱多老总坐牢了,企业倒闭了\;代言汾煌可乐,汾煌可乐品牌消失了\;代言开迪汽车,全国才卖了900多辆,品牌消失了\;代言霸王洗发水,结果证明霸王洗发水致癌\;代言思念水饺,思念水饺被查出来含病菌而下架了\;代言岛国三菱汽车,结果发生召回门事件…… Previous generation first ends the calf, is Little Overlord! Therefore Feng Yu hears Duan Yongping to ask Fang Dragon to represent, blood vessel suddenly Tiao of feeling forehead. 前世第一个完犊子的,就是小霸王！所以冯宇一听到断永平想请房龙代言,就感觉额头的血管暴跳。 „Chief Feng, Fang Dragon is the nation and Asia, even the world now the hottest magnificence people star, asking him to represent, domestic, was the export sales, can play the star high photoeffect. I telephoned to consult, two years represented, including the photography advertising reel and plane advertisement, the opposite party asked a price 5 million RMB, I talked about 4.5 million.” “冯总,房龙是全国、全亚洲、甚至全世界现在最火的华人大明星,请他来代言,无论是国内,还是出口销售,都能起到明星高光效应。我打电话咨询过了,两年代言,包括拍摄广告片和平面广告,对方要价5000000RMB,我谈到了4500000。” 4.5 million, two years, this price was very actually cheap. Compares in Fanglong the influence, even if only Asia, that this price also over value. But Fang Longji does a bit less mainland at this time, after all Hong Kong has not returned, he has not attended any trade activity in mainland basically, the commercial value, fully had not been developed. 4500000,两年时间,这个价格其实很便宜了。相比于房龙的影响力,哪怕只是亚洲,那这个价也超值。只不过此时房龙极少来内地,毕竟香江还未回归,他在内地也基本没出席过什么商业活动,商业价值,还未被完全开发出来。 He gives Little Overlord this offer, possibly is also a probe, probes itself in the mainland commercial value. 他给小霸王这个报价,可能也是一次试探,试探自己在内地的商业价值。 Must say that Fang Dragon died to represent, actually some previous generation people have said that this Lai Fanglong fame was too big. After Fang Dragon represented, customer can rise suddenly. Everybody likes the big star, stemming from trust big star, but selects and purchases product that he represented. The sales volume rises suddenly, brings is the capacity cannot follow, the thoughtless expansion, manages the negligence, the sales confusion. Some are the product is in itself not good, actually blindly trusts Fang Dragon the fame. 要说房龙死亡代言,其实前世有人说过,这全赖房龙的名气太大了。房龙代言之后,产品销售会暴涨。大家都喜欢大明星,出于对大明星的信任,而选购他代言的产品。销量暴涨,带来的就是产能跟不上,盲目扩张,管理疏忽,销售混乱。还有的是产品本身也不行,却盲目的信任房龙的名气。 Importantly, high position invites criticism, originally, because there is Fang Dragon to represent, attention increased sharply, the small matter, was talked into is the big matter, these also had certainly the result that the competitor promoted desirably. 最重要一点,树大招风,本来没什么事儿,但因为有了房龙代言,关注度激增,一点小事儿,都被说成是大事儿,这其中当然也有竞争对手刻意推动的结果。 If Duan Yongping invited Fang Dragon to represent, then must first guarantee that the management of Little Overlord cannot have the too big problem. This did not need too to be worried actually, state-owned enterprise official/manager that previous generation Little Overlord Corporation, inside many Government dispatched, it is said inside account was not clear. 如果断永平请来了房龙代言,那么首先得保证,小霸王的管理不会出现太大的问题。这个其实不用太担心了,前世小霸王公司,里面很多政~府派遣的国企干部,据说里面账目非常不清晰。 Now Corporation has completed the overhaul, turned into the joint stock system, moreover there are several administrative personnel who Fu Guangzheng sends, did not have that many people of gesticulation, should not have the too big problem. 现在公司已经完成了改制,变成了股份制,而且有付光正派驻的几位行政管理人员,也没了那么多指手画脚的人,应该不会出现太大的问题。 Makes Feng Yu be worried that only, is the Little Overlord capacity cannot follow. But please don't factory subcontract(or)/OEM supplier, if the quality is unqualified, that influence may be big. 唯一让冯宇担心的,就是小霸王的产能跟不上。而请别的工厂代工,万一质量不合格,那影响可就大了。 South Guangdong Province produces the electronic products factory to be many at this time, previous generation Little Overlord looks for other factory subcontract(or)/OEM supplier, quality problem that then presents, finally bankruptcy. 南粤此时生产电子产品的工厂很多,前世小霸王就是找别的工厂代工,然后才出现的质量问题,最终破产倒闭。 Feng Yu was considering that must acquire some small factories directly, raises under first year the Little Overlord capacity. One manage, must always let many that the person feels relieved compared with subcontract(or)/OEM supplier. 冯宇在考虑,要不要直接兼并一些小厂子,提高一下小霸王的产能。自己管理,总比代工要让人放心的多。 „This matter you told Fu Zong do not have, whether he did agree?” Some Feng Yu headaches. “这事儿你跟付总说过没有,他是否同意？”冯宇有些头痛。 „I told Fu Zong, Fu Zong said that lets ask your opinion.” Fu Guangzheng also thought actually asked Fang Dragon to represent, moreover 450 said the fee throughout the ages, is cheaper than in the Hong Kong sale price Fang Dragon. “我跟付总说了,付总说让问问你的意见。”付光正其实也觉得请房龙代言可以,而且450万代言费,比房龙在香江的身价便宜多了。 But Fu Guangzheng knows that the mystery of Feng Yu, Feng Yu as if chooses the spokesman, has compared with others Ox Cha vision. Said that spokesmen of bladeless fan and humidifier in Europe and America, initially signed that two, but took advantage. 但付光正知道冯宇的神奇,冯宇似乎选择代言人,都有着比别人更牛叉的眼光。就说无叶风扇和加湿器在欧美的代言人,当初签下来那两位,可是占了大便宜。 Therefore although he thought that Fang Dragon is very good, but has not readily agreed that if Feng Yu does have the choice of over value? 所以他虽然觉得房龙很好,但也没有一口答应,万一冯宇有更超值的选择呢？ „Breaks always, you consider not to have, now Little Overlord factory, not only need produce the Little Overlord super learning machine, but must produce the Aihua learning machine. The present sales volume, was basically impartial with output, after Fang Dragon represented, if the Little Overlord sales volume rose suddenly, what to do the capacity couldn't follow?” “断总,你考虑过没有,现在小霸王的工厂,不但要生产小霸王的超级学习机,还要生产爱华学习机。现在的销量,基本跟产量持平了,等房龙代言后,万一小霸王的销量暴涨,产能跟不上怎么办？” „Nearby us, the electrical factory are many, can look for others subcontract(or)/OEM supplier.” “我们附近,电子厂很多,可以找别人代工啊。” Really, that old route that takes. 果然,还是走的那条老路。 „Whether to acquire some electrical factories, looks for person subcontract(or)/OEM supplier, was inferior one manage is better. This matter, you discussed with Fu Zong, took means to come.” “可否兼并一些电子厂,找人代工,不如自己管理更好。这件事儿,你跟付总商量一下,拿出一个办法来。” your mother, looking for an apartment Dragon represented, absolutely cannot look for person subcontract(or)/OEM supplier! 尼玛,找房龙代言,就绝对不能找人代工！ Duan Yongping discussed with Fu Guangzheng, by the Little Overlord existing fund, purchases a small factory not to have the issue, but if wants to purchase two factories, was quite difficult. However can also use the beforehand old means that also collects the fund of dealer first, then uses this money purchase factory, the product that produces, then sold to the dealer. The fund is insufficient, but can also press the material money for materials, even is pressing the worker wages. 断永平跟付光正商量了一下,以小霸王现有的资金,收购一家小厂没问题,但要想收购两家厂子,就比较困难了。不过也可以采用之前的老办法,既先收经销商的资金,然后用这笔钱收购工厂,生产出来的产品,再卖给经销商。资金再不够,还可以压着材料款,甚至压着工人工资。 Presses the worker wages? This Fu Guangzheng is consistent with Feng Yu, is not good! The payment for goods of material business and dealer can press, even can loan, but the worker wages, cannot press! 压工人工资？这点付光正跟冯宇是一致的,不行！材料商和经销商的货款可以压,甚至可以贷款,但工人工资,不能压！ After they discussed that has related Feng Yu, Feng Yu also agreed that Fu Guangzheng means that that loaned, the Little Overlord capacity, must expand. 两人商量过后,联系了冯宇,冯宇也同意付光正的办法,那就贷款吧,小霸王的产能,必须扩大了。 In the two years the economic growth of China continues maintains high-speed, the people receive higher and higher, the sales volume of learning machine, will be getting better and better, in addition asked Fang Dragon to represent, the sales volume will be definitely better. 这两年华夏的经济增长继续保持高速,人们收入越来越高,学习机的销量,也会越来越好,再加上请房龙代言,销量肯定会更好。 When learning machine market is even more fiery, the Wind & Rain Brand VCD factory has also completed, starts the trial production. But Feng Yu does not have the time to look that he must take the terminal examinations...... 就在学习机市场愈发火热的时候,风雨牌VCD的工厂也建成了,开始试生产。而冯宇却没时间去看,他要参加期末考试……
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