EG :: Volume #5

#423: The Aihua learning machine, the relaxed love studies

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As a result of the AIWA cooperation agreement, before the learning machine pushes to the market, the AIWA China channel, to Nintendo is not open. 由于跟AIWA的合作协议,学习机推向市场之前,AIWA的华夏渠道,是不对任天堂开放的。 China has allowed to import video game(s), Nintendo to early a day enter the China mainland market, to prevent SEGA to occupy the market first, therefore was helping AIWA subcontract(or)/OEM supplier ahead of time a number of learning machines. But the cassette of learning machine, then invites the China factory subcontract(or)/OEM supplier production completely, mainly has the idiom to meet the dragon and words and expressions explanation, the English study and other types. 华夏已经允许进口游戏机,任天堂为了早一天进入华夏内地市场,以防止世嘉先占据市场,于是提前帮着AIWA代工了一批学习机。而学习机的卡带,则完全就是请华夏工厂代工生产的,主要有成语接龙、词语解释、英语学习等几种。 Therefore at the end of May, the Aihua sign learning machine, ahead of time lands the mainland market. Feng Yu the retail price to the market deciding is 3288 Yuan one, the wholesale price is 30,001, his production cost, is only about 1500 actually, this is Nintendo subcontract(or)/OEM supplier, expense of import tariff and transportation, if the plant production of mainland, possibly 1000 were enough. 所以五月底,爱华牌学习机,就提前登陆内地市场。冯宇给市场定的零售价为3288元一台,批发价为30001台,他的生产成本,其实只有1500左右,这还是任天堂代工呢,还有进口关税和运输的费用,如果是内地的工厂生产,可能1000块就足够了。 Nintendo promoted several scale different video game(s), the price from more than 1000 to more than 3000 had, to anticipate to dominate the China mainland market. But SEGA similarly has also promoted several price different video game(s), resists Nintendo. 任天堂则推出了几款档次不同的游戏机,价格从1000多到3000多都有,以期待称霸华夏内地的市场。而世嘉也同样推出了几款价格不同的游戏机,对抗任天堂。 They not pay attention to Aihua sign learning machine and Little Overlord video game(s), thinks that by their amusing games, more attractive video game(s), a better quality, certainly the short time will occupy in addition the China games market, captures the European and American market share like them. 他们都没将爱华牌学习机和小霸王的游戏机放在眼里,认为凭借他们好玩的游戏,更漂亮的游戏机,加上更好的质量,一定会短时间就占据华夏的游戏市场,就像他们占领欧美市场一样。 Nintendo is good, has channel sharing of AIWA, these dealers also want to attempt, has a look at Nintendo video game(s) whether sells, whether can make money. But attempts , the product that enters is few. The SEGA tragedy, radically nobody is willing to enter their video game(s), reason radically nobody has listened to this brand, the price so is expensive, definitely does not sell! 任天堂还好,有AIWA的渠道共享,那些经销商也想尝试一下,看看任天堂的游戏机是否好卖,是否能赚到钱。但真就只是尝试一下,进的产品都很少。世嘉则更悲剧,根本没人愿意进他们的游戏机,理由就是根本没人听过这个牌子,价格还那么贵,肯定不好卖！ The SEGA China head, hears these reasons, has almost not cried. We once were also Boss of games market, even if now, second? How our brands, have let probably not be worth a red cent, our products that you said that sell in Europe and America may be good! 世嘉的华夏负责人,听到这些理由,差点没哭出来。我们曾经也是游戏市场的老大,就算是现在,也还是第二吧？我们的品牌怎么了,让你说的好像一文不值似的,我们的产品,在欧美卖的可好了！ But at this time, SEGA has also discovered with Nintendo, the China market is flooding video game(s) of various low prices, after they have bought some research discovered that many used their patented technology, the contour imitated them, but they have not received the patent authorization to spend! 而这时候,世嘉跟任天堂也都发现了,华夏市场充斥着各种低价的游戏机,他们买了一些研究后发现,其中好多都用到了他们的专利技术,就连外形都模仿他们,可他们并没有收到专利授权费！ These video game(s) manufacturers, have embezzled their technology! 这些游戏机制造商,盗用了他们的技术！ They start to appeal that appealed to China Government, the request forbids these customers, and pays indemnity for their damages. Government naturally toward person on one's own side, moreover this what patent, did you apply in China? Did you apply in Asia? But our China does not know. 他们开始申诉,向华夏的政~府申诉,要求禁止那些产品销售,并赔偿他们的损失。政~府当然是向着自己人,而且这什么专利,你在华夏申请了吗？你在亚洲申请了？可我们华夏不知道啊。 Asia is different from Europe and America, that side has some economical contracts, is these countries jointly observes, includes these patented technology applications. Therefore that side the European and American patent protection, is much better compared with Asia, Asia, Southeast Asia, many countries you must apply for a patent to be good particularly, for example the patent of Japan, is not suitable in China at this time. 亚洲跟欧美不同,那边有一些经济合约,是那些国家共同遵守的,其中就包括这些专利技术申请。所以欧美那边的专利保护,比亚洲要好得多,亚洲,尤其是东南亚,很多国家你得都申请一遍专利才行,就比如岛国的专利,此时在华夏就不适用。 When SEGA and Nintendo wrangled with China, the advertisement of Aihua sign learning machine, broadcast in Yang Tai officially. 在世嘉、任天堂跟华夏扯皮的时候,爱华牌学习机的广告,也正式在央台播放。 Advertisement actor who this learning machine invited, was Jin Wanjun, China this time child star, is not hotter than her. Even if this, her representing fee is not high. 还是这次学习机请的广告演员,还是金婉君,华夏此时的童星,就没有比她更火的。即使是这样,她的代言费也不算高。 The advertise creativity or Feng Yu leave, Jin Wanjun at home, on a table, is putting a television, simultaneously is linking the Aihua learning machine. 广告创意还是冯宇出的,金婉君在家里,一张桌子上面,放着一台电视机,同时连着爱华学习机。 In the television, some bodies print the bird of English word to dance in the air, Jin Wanjun skilled knocking moves the keyboard, these birds are similar to by the bullet are hit, falls in abundance. 电视里,一些身上印着英文单词的小鸟在飞舞,金婉君熟练的敲动键盘,那些小鸟如同被子弹击中,纷纷落下来。 A middle-aged woman walks, handed over Apple to give Jin Wanjun: „Treasure, how did Apple say in English?” 一位中年妇女走过来,递了一个苹果给金婉君:“宝贝,苹果用英文怎么说？” „A-P-P-L-E , Apple! So , easy!” Said, Jin Wanjun has also gesticulated a OK hand signal. “A-P-P-L-E,Apple！So,easy！”说的时候,金婉君还比划了一个OK的手势。 The women were hugging Jin Wanjun at this time, points around Aihua learning machine saying: „Since has bought this Aihua learning machine after for the child, child's study, I did not need to be worried.” 妇女这时候一手搂着金婉君,一手指着旁边的爱华学习机说道:“自从给孩子买了这个爱华学习机后,孩子的学习,我再也不用担心了。” The Aihua learning machine on scene locking table, simultaneously Jin Wanjun loudly said: „The Aihua learning machine, the relaxed love studies!” 镜头锁定桌子上的爱华学习机,同时金婉君大声说道:“爱华学习机,轻松爱学习！” The picture turns into the Aihua learning machine, following one line of Chinese: Aihua Appliances, my Aihua summer! 画面变成爱华学习机,下面一行中文:爱华电器,我爱华夏！ ...... …… „Does husband, we give the child also to buy this Aihua learning machine to be good? You look at our child Na Ying language result, but also compares the children in non- upper bulkhead Laozhangjia!” “老公,咱们给孩子也买一台这个爱华学习机好不好？你看咱孩子那英语成绩,还比不上隔壁老张家的孩子呢！” „Also good, tomorrow you go to the market to have a look, we can also save to be free from worry, holds the parents'meeting each time, I by not being able to gain ground that the teacher says!” “也行,明天你去商场看看,咱们也能省省心,每次开家长会,我都被老师说的抬不起头！” ...... …… „Mom, I want that Aihua learning machine.” “妈妈,我想要那个爱华学习机。” „Do you want that to do? You not study English.” “你要那个干什么？你又不学英语。” „On this also has idiom, I must learn the idiom. Also, this also has been able to study the typing, our teachers said that later everybody must type with the PC!” “这个上面还有成语,我要学成语。再说了,这个还可以学习打字呢,我们老师说了,以后大家都要会用微机打字！” „You went to say with the father that the father complied, mother went to buy for you.” “那你去跟爸爸说说,爸爸答应了,妈妈就去给你买。” ...... …… „Father, I went to young dummy, his family|home has bought a Aihua learning machine, I went to study with him together.” “爸,我去小明家了,他家买了一台爱华学习机,我去跟他一起学习。” „Used that the academic record to come up really?” “用了那个,学习成绩真能上去？” „Does not compare in any case.” “反正比没有强。” „You go, weekend time, we go to the market, buys one to come back, later you study in home.” “那你去吧,周末的时候,咱们去商场,也买一台回来,以后你就在家自己学吧。” ...... …… „, Has your father bought a Aihua learning machine for you? Did you study at home in the weekend?” “诶,你爸给你买了一台爱华学习机？你周末就在家学习了？” „~~~ this learning machine, can insert the video game(s) cassette, I play Contra at home!” “嘘~~~这个学习机,可以插游戏机的卡带,我在家玩魂斗罗呢！” „What? This learning machine, can, when video game(s) does play?” “啥？这学习机,可以当游戏机玩？” „Not. My father did not buy video game(s) for me, but this chapter they buy for me on own initiative. Tonight my father travels on official business, on my mother night shift, do you come my family to play video game(s)?” “可不。我爸一直不给我买游戏机,这回可是他们主动给我买的。今晚我爸出差,我妈上夜班,你来我家玩游戏机啊？” „Ok, I told my mother that studies to your family!” “行,我就跟我妈说,到你家学习！” ...... …… Yang Tai advertisement effect, unequalled, especially VCD has not gone on the market, the advertisement time interval that Feng Yu buys, is showing this advertisement. The short three days of time, various dealers telephone, look for Taihua Corporation to press for delivery of goods. 央台的广告效果,无与伦比,尤其VCD还未上市,冯宇买的广告时段,都在播放这个广告。才短短三天时间,各经销商就纷纷打电话,找泰华公司催货。 First batch of Aihua learning machines, quantity, only then 10,000, their dealer, can divide to 3500, illuminates the current sales figure, this quantity, one week can sell out! 第一批爱华学习机,数量只有10000台,他们一个经销商,才能分到3500台,照目前的销售情况来看,这点量,一个星期就能卖光！ Wu Zhigang immediately relates Fu Guangzheng, the Aihua learning machine, imports through Hong Kong Aihua Corporation domestic, such tax is low. But Hong Kong Aihua also attempts to push to Taiwan, Malaysia and other places the learning machine. 吴志刚则马上联系付光正,爱华学习机,也是通过香江爱华公司进口到国内的,这样税低。而香江爱华也尝试着将学习机推向宝岛、大马等地方。 Good AIWA the factory has been expanding in the two years, but Feng Yu said wants the starting learning machine time, they have bought urgently two ready-made production lines, in Japan, at present has been able to start to produce, let alone also has Nintendo subcontract(or)/OEM supplier. 还好AIWA这两年工厂一直在扩大,而冯宇说要上马学习机的时候,他们紧急又买了两条现成的生产线,都在岛国,目前已经可以开始生产,更何况还有任天堂的代工呢。 The second batch of 20,000 learning machines also quickly enter the China market, other markets in Southeast Asia, started to have the little echo. 第二批20000台学习机也很快进入华夏市场,东南亚的其他市场,也开始有了一点点的反响。 486 processors that this learning machine uses, can complete the thing that on many PC can complete, actually only sells for 600 US dollars! The Aihua Corporation technology is really fierce, can make this product unexpectedly, no wonder Aihua personal stereo compared with Sony good, it seems like also reasonable, technological strength here pendulum! 这学习机可是用的486处理器,能完成很多微机上才能完成的东西,却只卖600美元！爱华公司的技术真是厉害,竟然能做出这种产品,难怪爱华的随身听比索尼的好呢,看来也是有道理的,技术实力在这儿摆着呢！ Hajime Yagyu starts not to favor this learning machine, but Feng Yu insists on to do, even makes him pay money to the Nintendo subcontract(or)/OEM supplier production. But from the present sales figure, Chief Feng is right, if this learning machine had been made by others, they must miss many profit. 柳生肇开始也不太看好这个学习机,但冯宇坚持要做,甚至让他付钱给任天堂代工生产。但从现在的销售情况来看,冯总才是对的,如果这个学习机被别人做了,他们要错过多少的利润啊。 Also he also wants one day to enter the PC market, now this learning machine, happen to can test the technological strength of technical personnel! 再说他本来也想有一天进入微机市场,现在这个学习机,正好可以考验一下技术人员的技术实力！ Especially along with fiery/popular of Aihua learning machine, Aihua personal stereo in the sales volume of Southeast Asia, has again promoted, this is the advantage of brand! So long as there is a model of successful product, other products, by the supporter choice of brand! 尤其是随着爱华学习机的火爆,爱华随身听在东南亚的销量,也再一次提升了,这就是品牌的好处！只要有一款成功的产品,其他产品,也会被品牌的拥护者选择！ The Aihua learning machine, succeeded! 爱华学习机,成功了！
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