EG :: Volume #5

#409: Grief and indignation Sony( asked to subscribe asks ticket)

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The VCD factory is still constructing, it is expected that in the summer of this year can complete, and catches up goes into production by the end of this year officially. One month of output, reaches as high as 50,000. VCD的厂子还在建设中,预计今年夏天能够完成,并且赶在今年年底前正式投产。一个月的产量,高达50000台。 After VCD researches and develops is successful, Feng Yu also reminds Fu Guangzheng, the patent must the fastest application, moreover matter that this time must consider to monopolize the defendant. VCD研发成功后,冯宇也提醒付光正,专利要最快速的申请下来,而且这次要考虑垄断被告的事情。 He also said to the matter of Aihua sign cooperation Wind & Rain Brand, Wind & Rain Brand the VCD technology, exchanges to AIWA Corporation, the Aihua brand, has the highly regarded strength. 他也将风雨牌跟爱华牌合作的事情说了,风雨牌将VCD的技术,交换给AIWA公司,爱华的品牌,也有着不可小觑的力量。 Moreover VCD, not only movie, Karaoke leather ~ assigns the product, but Aihua, exactly is the music player domain star brand, this can also stimulate the sale of VCD music compact disc. 而且VCD不只是电影,还是卡拉OK的革~命产品,而爱华,恰恰就是音乐播放器领域的明星品牌,这也可以刺激VCD音乐光盘的销售。 At present Fu Guangzheng discussed dozens big Corporation music recording tape copyrights, not only Mandarin Chinese, English, Japanese, French and other song copyrights of languages. 目前付光正已经谈下来了数十个大公司的音乐录像带版权,不只是国语的,还有英语、日语、法语等许多种语言的歌曲版权。 Feng Yu warned them, after the factory completed, first produced the VCD compact disc fully, because of the sales volume of compact disc, can be several times of VCD player sales volume, even several times! 冯宇告诫他们,工厂建成之后,第一时间全力生产VCD光盘,因为光盘的销量,会是VCD播放机销量的几倍,甚至十几倍！ This is the best opportunity, because VCD just went on the market time, definitely has not pirated the compact disc. When pirating happens later, will form the impact that is hard to imagine to the legal copy. 这是最好的时机,因为VCD刚上市的时候,肯定还没有盗版光盘。当盗版一旦出现之后,会对正版形成难以想象的冲击。 The previous generation pirates the sales volume of compact disc, is over ten times of legal copy compact disc sales volume. Domestic pirating ability, is second to none in the world. For example the Hong Kong , Taiwan singers, issue VCD CD, their legal copy sales volume, possibly hundreds of thousands, but in fact, over a million people, have actually bought their VCD compact disc, was singing their song with inside rhythm, but their 10 cents divided are less, money was made by the piracy operator! 前世盗版光盘的销量,是正版光盘销量的十倍以上。国内的盗版能力,在全世界都是首屈一指的。比如港台歌星,发布一张VCD唱片,他们正版销量,可能有十几万,但实际上,却有上百万的人,买了他们的VCD光盘,跟着里面的节奏唱着他们的歌,而他们则一毛钱都分不到,钱都被盗版商赚走了！ But is undeniable, appearance of VCD, stimulated the CD market again, the past music recording tape, present MV, enabling fans to see to like the performance of singer. But many songs, are because classics MV explodes red. 但无可否认,VCD的出现,也再一次刺激了唱片市场,过去的音乐录像带,现在的MV,让粉丝们可以看到喜欢歌手的表演。而很多歌曲,都是因为经典的MV才爆红的。 This situation, Feng Yu hopes more early to occur is better, more many of these MV releases, more people will buy the VCD player, he gains are also more! 这种情况,冯宇希望越早发生越好,那些MV发行的越多,就越多的人会买VCD播放机,他赚的也就越多！ Makes the technical exchange with AIWA Corporation, is representing, Wind & Rain Brand must promote oneself brand the personal stereo, or is CD. 跟AIWA公司做技术交换,也就代表着,风雨牌要推出自己品牌的随身听,或者是CD。 Hajime Yagyu follows the order of Feng Yu , to continue to research and develop the personal stereo, while starts to step in the CD player domain. But CD and VCD have some technologies to be supplementary, after two carry on the technical exchange, can a certain extent, enhance the technology of opposite party. 柳生肇遵循冯宇的命令,一边继续研发随身听,一边开始涉足CD播放器领域。而CD和VCD是有一些技术互补的,当两家进行技术交换后,都可以在一定程度上,提高对方的技术。 In fact at this time AIWA Corporation can produce CD, but technically, has certain disparity with Sony. Pushes to the market reluctantly, not only will not get many interests, will also harm the AIWA brand value. 事实上此时AIWA公司就可以生产CD,但在技术上,跟索尼还是有一定的差距。勉强推向市场,不但不会获得多少利益,还会损害AIWA的品牌价值。 Now AIWA is representing the most state-of-art personal stereo brand, Sony, even if has utilized the BEE technology similarly, similarly promotes the HI-FI acoustic fidelity, but Sony has actually carried on the back an evil reputation of mocker. 现在AIWA可是代表着最尖端的随身听品牌,索尼即使同样运用了BEE技术,同样推出高保真音质,但索尼却背上了一个模仿者的恶名。 Sony thought that the unusual injustice, this technology, we also already grasped, since has been only continuously, has not promoted. Norio Ohga feels depressed, after all before AIWA, is he is responsible. 索尼觉得非常的冤,这技术,我们也早就掌握了,只是一直以来,都没有推出而已。大贺典雄感觉最郁闷,毕竟AIWA之前也是他负责的。 He by Hajime Yagyu deceiving, him, if knows that the AIWA technology was so good, that AIWA he is will not sell out absolutely. After all compares in the Sony scale, AIWA that debt, they are carry. 只是他被柳生肇给骗了,他要是知道AIWA的技术已经这么好了,那AIWA他是绝对不会卖掉的。毕竟相比于索尼的规模,AIWA那点负债,他们还是背得起的。 Did not say other, after purchasing Colombian movie Corporation, they have lost money to the present, but the money of every year compensating, enough buys several AIWA. 不说别的,收购了哥伦比亚电影公司后,他们到现在一直都是赔钱,而每年赔的钱,都足够买好几个AIWA。 This year AIWA can return the Sony debt inevitably, then thoroughly has not related with Sony! Sony helplessly does not certainly see an once little brother, crawls to them on. 今年AIWA必然能还上索尼的欠款,然后就跟索尼彻底没关系了！索尼当然不会眼睁睁看着一个曾经的小弟,爬到他们头上。 But Sony had bad luck to be the same probably, has promoted a better personal stereo obviously, unexpectedly cannot compete AIWA. If according to such gets down, this year AIWA in the personal stereo domain, comprehensively will surmount Sony, becomes world personal stereo domain Boss ! 但索尼好像是倒了霉一样,明明是推出了更好的随身听,居然还是竞争不过AIWA。如果照这么下去,今年AIWA就将在随身听领域,全面超越索尼,成为世界随身听领域的老大！ Why will carry on the back the evil reputation of mocker regarding Sony? That is because Feng Yu spends, invited the media of Europe and America, propagandized Sony to imitate AIWA, and has pointed out the example. 至于说索尼为什么会背上模仿者的恶名呢？那是因为冯宇花钱,请欧美的媒体,宣传索尼模仿AIWA,并且举出了实例。 For example Sony this year a new personal stereo, the outward appearance or the technology, are the world are top. But AIWA horse upper row points out the Sony imitation the place, for example contour, for example color, for example technology. 比如索尼今年一款新的随身听,无论是外观还是技术,都是世界顶尖的。但AIWA马上列举出索尼模仿的地方,比如外形,比如颜色,比如技术。 Sony feels is very innocent, this technology, is in itself reaches the same goal or conclusion from different approaches, our personal stereos, but can also not put the magnetic head? As for the color, that talked nonsense, the color nothing but is such several types, your AIWA is not concerned about face has promoted almost all color assortments, how regardless of we match colors, you can look for the similar product. 索尼感觉很无辜,这技术,本身就是殊途同归的,难道我们的随身听,还能不放磁头？至于颜色,那就更扯淡了,颜色无非就是那么几种,你们AIWA不要脸的推出了几乎所有的颜色搭配,我们无论怎么配色,你们都能找出来相似的产品。 But similar does not represent the imitation! 可相似不代表模仿啊！ The contour, everybody is the rectangle, our personal stereos, but can also be the same with the CD player, makes into the circular? If the rectangle is the imitation, that world personal stereo manufacturer, TM is imitating! 还有外形,大家都是长方形的,难道我们的随身听,还能跟CD播放机一样,弄成圆形？如果说长方形是模仿,那全世界随身听生产厂家,都TM在模仿！ May no matter how, the Sony reputation further drop, even Sony Corporation other products, the sale also starts to drop. 可不管如何,索尼的名声还是进一步下降了,甚至就连索尼公司的其他产品,销售也开始下降。 A personal stereo, affected the Sony brand value unexpectedly! 一个随身听,居然影响了索尼的品牌价值！ Norio Ohga, again on Board of Directors, by head roll-call criticism. However is good because of the Norio Ohga competitor, has not felt better. 大贺典雄,再一次在董事会上,被社长点名批评。不过好在大贺典雄的竞争对手,也没有好过。 Because of Nintendo, has torn up and game cooperation agreement between Sony! 因为任天堂,撕毁了跟索尼之间的游戏合作协议！ Since the game industry, has been the Sony development important direction. As the people live are getting better and better, the pressure is getting bigger and bigger, definitely needs the game to relax, this industry will be definitely getting more and more prosperous. 游戏产业,一直以来都是索尼发展的重要方向。随着人们生活越来越好,生活压力越来越大,肯定需要游戏来放松,这个产业必然会越来越繁荣。 They want to go all out a time, suddenly was actually trampled by a Nintendo foot, without hesitation tore like initially them just like the AIWA agreement. 他们本想大干一场的时候,却忽然被任天堂一脚踹开,就像当初他们毫不犹豫撕毁跟AIWA的协议一样。 They also finally realized, the feeling of this type betrayed, that bitter and astringent, then anger! 他们也终于体会到了,这种被人背叛的感觉,是那么的苦涩,那么的愤怒！ They for the game industry, put in a huge amount of manpower, physical resources and energy, but when defeats SEGA, had actually been monopolized by Nintendo the fruits of victory. 他们为了游戏产业,投入了大量的人力、物力和精力,但在击败世嘉的时候,却被任天堂独享了胜利果实。 Right, at this time plays industry Boss , is Nintendo has held on to your hat, does not have Sony, same can dominate the world. 没错,此时游戏业的老大,已经为任天堂坐稳了,没有索尼,一样能称霸世界。 Sony has subsequently made an important decision, they must develop their video game(s), they have the technology, can definitely recapture the market. 索尼随后做出了一个重大决定,他们要开发自己的游戏机,他们还有技术,肯定能重新夺回市场。 But at this time, Nintendo has made an important decision, they must cooperate with AIWA, continue to develop video game(s)! 但就在这个时候,任天堂又做出了一个重大决定,他们要跟AIWA合作,继续开发游戏机！ Sony quick was insane, does the AIWA technology, how compare with our Sony? You tear with the Sony agreement, unexpectedly turned the head to cooperate with AIWA? 索尼快疯了,AIWA的技术,怎么跟我们索尼比？你们撕毁与索尼的协议,居然转头就跟AIWA合作了？ But at this time, Sony also discovered that reason that probably they a maneuver leeway do not have with Nintendo, was held by AIWA behind the knife. 而这时候,索尼也才发现,好像他们跟任天堂之所以一点回旋余地都没有,是被AIWA背后捅了刀子。 Why can choose as for Nintendo with AIWA cooperates? Because AIWA grasped the China market! China market, is Nintendo the market that wants to occupy, and is a bulk market. After all China person are many, the power of consumption successively is also increasing, will become their Corporation in the future the new profit point of growth. 至于任天堂为什么要选择跟AIWA合作呢？因为AIWA掌握了华夏市场！华夏市场,也一直是任天堂想要占据的市场,并且是一大块市场。毕竟华夏的人多,消费能力也在节节攀升,会成为他们公司未来新的利润增长点。 AIWA Chinese brand Aihua, in China too fiery/popular, occupied the personal stereo market to surpass 90% shares at this time, it may be said that glances audiences mountain Little. AIWA的中文品牌爱华,此时在华夏太火爆了,占据了随身听市场超过90的份额,可谓是一览众山小。 Moreover China in the market early had other video game(s) business to appear at this time, Nintendo cannot enter the China market. Borrows the AIWA channel and relations, opens the China market, was too important to Nintendo. 而且华夏此时市场上早已经有了其他游戏机商出现,任天堂根本就进入不了华夏市场。借用AIWA的渠道和关系,打开华夏市场,对任天堂太重要了。 The AIWA electronic engineer was also also good, the marketing channel was very good, cooperates, but can also make up for them with the Sony separated channel loss and technical loss. 再说AIWA的电子工程师也不错,销售渠道还很好,合作一下,还能弥补他们跟索尼分开的渠道损失和技术损失。 Therefore, AIWA in game domain, started to corrode belonged to the Sony glory! 于是,AIWA在游戏领域,也开始侵蚀原本属于索尼的荣耀了！
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