EG :: Volume #5

#410: Learning machine( asked to subscribe asks ticket)

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Feng Yu already the greedy video game(s) market, had a look at Nintendo, one profit for the year several billions US dollars! But a video game(s) cost how many? Several US dollars to several hundred US dollars, selling price can actually be several hundred US dollars, even more than 2000 US dollars. 冯宇早就眼馋游戏机市场了,看看任天堂,一年利润数亿美元啊！而一台游戏机的成本才多少？十几美元到几百美元,售价却能达到几百美元,甚至2000多美元。 Feng Yu has investigated, now the home is that small simplest video game(s), video game(s), is about 180, compared with Nintendo over a thousand products, cheap serious. 冯宇调查过,现在国内都是那种小型最简单的游戏机,一台游戏机,不过180块而已,与任天堂上千块的产品相比,便宜的不得了。 Mainly is also the market impact of Little Overlord, video game(s) that they promote, is low-priced, can actually the compatible Nintendo game cassette, but sells the video game(s) place, has the game cassette of pirating, this also makes Nintendo be hard to start in China, the price of cassette drops lower and lower, does not have any market. 主要也是小霸王的市场冲击,他们推出的游戏机,价格低廉,却能兼容任天堂的游戏卡带,而卖游戏机的地方,就有盗版的游戏卡带,这也才让任天堂在华夏举步维艰,卡带的价格一降再降,却根本没什么市场。 Regarding video game(s), does not let the import at this time! 至于说游戏机,此时根本不让进口！ Little Overlord video game(s), at this time is Boss of domestic market, the market share reaches as high as over 60%, status that nobody can shake his overlord. 小霸王的游戏机,此时已经是国内市场的老大,市场占有率高达60以上,无人能撼动其霸主的地位。 What Little Overlord hits is the price war, depends is the inexpensive price, attracts the consumer. But at this time a video game(s) price, still wants more than 100. Feng Yu remembers that previous generation video game(s) reduced more than 40 dollars finally, minus dealer the profit and transportation warehousing and other costs, in other words, a video game(s) production cost, not over 30. 小霸王打的是价格战,靠的就是低廉的价格,吸引消费者。但此时一台游戏机的价格,依然要100多块。冯宇记得,前世游戏机最后降低到了40多块钱,刨去经销商的利润和运输仓储等成本,也就是说,一台游戏机的制造成本,不会超过30块。 What Little Overlord closes right up against is the Yang Tai advertisement, has popularity that the prize promotes sales to open. But if Aihua or Wind & Rain Brand promote video game(s), definitely will have the consumer because to the affection of brand, but purchase this model of product. 小霸王靠着的是央台广告,有奖促销打开的知名度。但如果爱华或者风雨牌推出游戏机,肯定会有消费者因为对品牌的喜爱,而购买这款产品。 The difficulty is video game(s) that Wind & Rain Brand or the Aihua sign promotes, the price cannot be lower than Little Overlord, because these two brands principal is the high-end, the same function product, compares other brand selling price to be high, if left dozens video game(s) all of a sudden, will give people a feeling of low-price merchandise, the sale of influence personal stereo or super electric fan. 难点是风雨牌或者爱华牌推出的游戏机,价格不能低于小霸王的,因为这两个品牌主打的就是高端,同功能产品,都比别的品牌售价高,要是一下子出了几十块的游戏机,会给人一种廉价品的感觉,连带着影响随身听或者超级电风扇的销售。 But didn't Feng Yu have other means? Is the product that previous generation Little Overlord most makes money what? video game(s)? No, is the Little Overlord learning machine! 但冯宇就没有其他办法了吗？前世小霸王最赚钱的产品是什么？游戏机？不,是小霸王的学习机！ What is a learning machine? The outward appearance is a keyboard of belt motherboard, can be said as a micro computer, is 486. Inside can study simple programming language, can study the typing, can learn the words and expressions, not only idiom, English word, so long as is joined to the corresponding cassette. 什么叫学习机？外观是一个带主板的键盘,也可以说是一台微型电脑,还是486的。里面可以学习简单的编程语言,可以学习打字,可以学习词语,不只是成语,还有英文单词,只要配上相应的卡带。 Reason that Little Overlord must promote this model of learning machine , because China allowed video game(s) to import, Nintendo , etc. attacked the China market comprehensively, but Little Overlord video game(s), pirated Nintendo actually completely, others' video game(s), there is a patent, said accurately that it in that Yang Tai advertized, was the illegal advertisement! 小霸王之所以要推出这款学习机,就是因为华夏允许游戏机进口了,任天堂等全面进攻华夏市场,而小霸王的游戏机,其实是完全盗版任天堂的,别人的游戏机,也有专利,准确说起来,它在央台做的广告,也属于非法广告！ Nintendo absolutely did not have many customers in China, because the home did not permit the import of video game(s) at that time, therefore buys except for some overseas, Nintendo video game(s) that the majority buys, is the parallel imports, smuggles the goods! 任天堂原本在华夏根本就没有多少产品销售,因为国内当时就不允许游戏机的进口,所以除了一些国外买回来的,大部分买到的任天堂游戏机,都是水货,也即走私货！ The blockade of China, has given the Little Overlord opportunity, naturally, is Little Overlord one such does incessantly, the national small factory, is doing, but Little Overlord does biggest, and has made domestic Boss ! 华夏的封锁,给了小霸王可乘之机,当然,也不止是小霸王一家这么做,全国很多小厂子,都在做,只不过小霸王做的最大,并做成了国内老大！ Little Overlord does not know that they are pirating? Naturally knows! But at this time the home simply does not have the copyright protection consciousness, causes a high-tech product like Taihua Corporation every time, applied for the patent, very few. 小霸王不知道他们是盗版吗？当然知道！但此时国内根本没有版权保护意识,像泰华公司这样每弄出一项高科技产品,都申请专利的,少之又少。 Everybody does in any case, country does not manage, Nintendo cannot consider them, they seize certainly the chance to do in a big way. The beginning of last year time, Little Overlord was in debt 2 million. 反正大家都这么干,国家都不管,任天堂也告不到他们,他们当然趁机做大。去年年初的时候,小霸王还是负债2000000呢。 However this year the Little Overlord property has surpassed surely, and also in rapidly growth! 但是今年小霸王资产已经超过千万,并且还在急速增长中！ But development of Little Overlord, stopped, product that because AIWA cooperates with Nintendo, is the learning machine that previous generation Little Overlord promotes. 可小霸王的发展,也就到此为止了,因为AIWA跟任天堂合作的产品,就是前世小霸王推出的学习机。 This creativity, had been used by Feng Yu first, the brand was called the Aihua learning machine, only supplied the China mainland market. Because the creativity is AIWA Corporation raises, and AIWA Aihua brand, is very influential in China, therefore the product of this Aihua learning machine, AIWA occupies 70% profits, Nintendo only occupies 30%. 这个创意,被冯宇先用了,品牌叫爱华学习机,只供应华夏内地市场。因为创意是AIWA公司提出来的,且AIWA的爱华品牌,在华夏很有影响力,所以这个爱华学习机的产品,AIWA占据七成利润,任天堂只占据三成。 What Nintendo regards as important is the China market, requests the AIWA China channel, must to the Nintendo use, they believe free that by their video game(s) technologies, will certainly capture the China market share. As for any learning machine type of laughable thing, can sell 10,000 to be good, profit many, they do not care. 任天堂看重的是华夏市场,要求AIWA的华夏渠道,要免费给任天堂使用,他们坚信,以他们的游戏机技术,一定会占领华夏的市场。至于什么学习机这种可笑的东西,能卖出去10000台就算不错了,利润多少,他们根本不在乎。 Therefore Nintendo regarding the learning machine with Aihua brand, did not mind, even gives AIWA on own initiative, they must sell video game(s) with their Nintendo brand. Nintendo is in the world best video game(s), any learning machine, does not conform to the product idea of Nintendo. 所以任天堂对于学习机用爱华的牌子,一点都不介意,甚至算是主动让给AIWA的,他们还要用他们任天堂的品牌销售游戏机。任天堂就是世界上最好的游戏机,什么学习机,根本不符合任天堂的产品理念。 Proud Nintendo, thinks that they can lord over the world the video game(s) market, had been defeated by them including formidable SEGA, but also who can resist with them? 骄傲的任天堂,以为他们可以独霸世界的游戏机市场,连强大的世嘉都被他们击败了,还有谁能跟他们对抗？ The China market, so huge market, they believe that attacks and captures the US and Europe like them, when their video game(s) push to the market, certainly can defeat other competitors! 华夏市场,如此庞大的市场,他们坚信,就像他们攻克米国、欧洲一样,当他们的游戏机推向市场的时候,就一定能打垮其他的竞争者！ Feng Yu is different from the view of Nintendo, the game is a game kingdom maximum wealth, Nintendo thinks the game that in the future will develop, will still dominate the world, has not actually thought that they will substitute for by the computer games quickly, on video game(s) by the palm was substituted. 冯宇跟任天堂的看法不同,游戏才是一个游戏王国最大的财富,任天堂以为未来开发出来的游戏,依然会称霸世界,却没想到,他们很快会被电脑游戏所取代,被掌上游戏机所取代。 But their video game(s) technology again fine, is in the lead again, along with the unceasing drop of video game(s) price, their profits unceasingly will also drop, Nintendo, jumped da several years. 而他们游戏机的技术再精,再领先,随着游戏机价格的不断下降,他们的利润也会不断下降,任天堂,蹦跶不了几年了。 AIWA and footsteps progress of Nintendo cooperation is fast, it is expected that about one month, can promote the prototype of learning machine, in July, can begin to produce, enters the China market comprehensively. AIWA和任天堂合作的脚步进展非常快速,预计一个月左右,就能推出学习机的样机,在七月份的时候,就能开工生产,全面进入华夏市场。 In order to let the cooperation of Nintendo with AIWA, Feng Yu also looks for the Young Master Lu public relations, allowing video game(s) to import China officially. Feng Yu looks like, even if opened the video game(s) import, overseas video game(s), could not sell many. 为了让任天堂跟AIWA的合作,冯宇还找陆少公关,允许游戏机正式进口到华夏。冯宇看来,即使开放了游戏机进口,国外的游戏机,也卖不了多少。 Did not say that Little Overlord and other low-end video game(s) the market impacts, said only price with Nintendo video game(s) similar Aihua sign learning machine, can rob the majority of markets. 不说小霸王等低端游戏机的市场冲击,单说价格跟任天堂游戏机差不多的爱华牌学习机,就能抢走大部分的市场。 The similar price, the learning machine, can study, learns through playing, video game(s) can only play the game, you said that which the parents'meeting does buy for the children? Which parents don't hope that a son will grow up to be successful? Which parents'meeting lets the child all day playing game? Only is the learning machine three characters, can stimulate the sales volume promotion of product! 同样的价格,学习机,能够学习,寓教于乐,游戏机只能玩游戏,你说家长会给孩子们买哪个？哪个父母不是望子成龙？哪个家长会让孩子整天的玩游戏？光是学习机三个字,就能刺激产品的销量提升！ If Nintendo stems from Feng Yu to be unexpected, rose, that Feng Yu again makes one time to support the China brand to move, hasn't deciding that Sony can carry out, believed not to handle Nintendo? 如果任天堂真的出乎冯宇意料之外,还是崛起了,那冯宇就再弄一次支持华夏品牌行动,索尼都能搞的定,还不信搞不定一个任天堂了？ Wants against the overseas, while also wants against the home. Will also promote the learning machine Little Overlord the end of this year by the beginning of next year, but Feng Yu will not give them again the opportunity, his also big moves, enabling Little Overlord only to swallow the bitter fruit! 一边要防着国外,一边还要防着国内。小霸王今年底到明年初也会推出学习机,不过冯宇不会再给他们机会了,他还有一个大招,让小霸王只能吞下苦果！ „Ok, Chief Feng, I knew, I will register this brand.” “行,冯总,我知道了,我会把这个品牌注册的。” Hangs up the telephone, Wu Zhigang goes to industry and commerce immediately ~ bureau, „learning machine” this brand will carry on to register. In other words, later other product, cannot call the learning machine, this is a brand, is the concept brand of Aihua original creation! 挂断电话,吴志刚马上去工商~局,将“学习机”这个品牌进行注册了。也就是说,以后别的产品,都不能叫学习机了,这是一个品牌,是爱华独创的概念品牌！ Hangs up the telephone, on the Feng Yu face shows the self-satisfied smiling face. Did not have the learning machine, looked how Little Overlord also competes with Aihua, Little Overlord this Corporation, obedient embraces to me...... 挂断电话,冯宇脸上露出得意的笑容。没了学习机,看小霸王还怎么跟爱华竞争,小霸王这个公司,乖乖的到我怀抱来吧……
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