EG :: Volume #4

#314: Let Sony tumble out China

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In August starts, the aia sales volume increases suddenly once more, along with extrusion of their new product, the market share also once more promotes one section, the threat to Sony is also getting bigger and bigger.? 八月份开始,aia的销售量再次猛增,随着他们新产品的推出,市场占有率也再次提升一截,对索尼的威胁也越来越大。? Norio Ohga proposed on Sony Board of Directors that with the aia strategic cooperation agreement, should terminate, this can strangle the tendency that aia expands. 大贺典雄已经在索尼的董事会上提议,跟aia的战略合作协议,应该终止,这样才能扼杀aia扩张的势头。 Their strategic cooperation, contained the market, the marketing channel, the production plant, the transportation channel and raw material inventory channel, the vanguard technology to be various, even the market fixed a price, took them as the standard. 他们的战略合作,包含了市场、销售渠道、生产工厂、运输渠道、原材料进货渠道、先进技术等多方面,甚至就连市场定价,都是以他们为准。 This cooperation, in various is Sony is in the leading position, can say that first two years, is Sony has been pulling aia. But looks at this tendency this year, aia soon will meet as an equal with Sony, that next year, can step on Sony in the under foot? 这个合作,在多方面都是索尼处于领先地位,可以说前两年,一直是索尼在拉扯aia。可今年看这势头,aia即将跟索尼分庭抗礼,那明年呢,岂不是要将索尼踩在脚下？ Although tears up the strategic cooperation agreement, Sony also has not the small loss, but may also make Song inferior Corporation seize the chance to rise. But that is matter perhaps, but rising of aia, they have been able to see. 虽然撕毁战略合作协议,索尼也有不小的损失,还有可能让淞下等公司趁机崛起。但那都是没准的事儿,而aia的崛起,他们已经能看到了。 The proposition of Norio Ohga, making Sony board member/director whoop, finally the Board of Directors research decision, probes the aia rumor first, if aia does not make the concessions, that tears up the agreement, deals a head-on blow to aia one! 大贺典雄的提议,让索尼的董事们议论纷纷,最终董事会研究决定,先试探一下aia的口风,如果aia不做让步,那就撕毁协议,给aia一个迎头痛击！ Personal stereo service, although occupies not the small proportion in the Sony Corporation current service, but the Sony big enterprise has lots of assets, manage the great variety, together service temporarily regresses they to shoulder. But aia was different, they only then personal stereo and related service, once this service caused heavy losses, nearby the aia inevitable meeting how many years are the same, turn once more are heavily in debt, are unable to recover.? 随身听业务,虽然在索尼公司目前的业务上占据不小的比重,但索尼家大业大,经营种类繁多,一块业务的暂时退步他们扛得住。而aia则不同了,他们只有随身听及其相关的业务,一旦这块业务受到重创,aia必然会跟前几年一样,再次变成负债累累,一蹶不振。? ...... …… „What you said that can Sony tear up the strategic cooperation agreement?” Feng Yu receives the Hajime Yagyu call, brow wrinkles, has not thought that Sony such is not concerned about face! “你说什么,索尼要撕毁战略合作协议？”冯宇接到柳生肇的电话,眉头皱起,没想到索尼这么不要脸！ But who let this agreement initially is the Sony leadership signed, aia was also controlled stock by Sony at that time, therefore the condition was loose to Sony, they tore up the agreement. Also loss anything. 可谁让这个协议当初是索尼主导签署的,aia那时候还被索尼控股,所以条件对索尼非常宽松,他们撕毁协议。也损失不了什么。 May as the matter stands, effect on aia be big, although is not all starting from nothing, but various types of channels must shrink. The production cost will promote, the profit will reduce many. 可这样一来,对aia的影响就非常大了,虽然不是一切从零开始,但各种渠道都要缩水。生产成本会提升,利润会缩减很多。 The Hajime Yagyu sound is very depressed, he has not thought that Sony will break the cauldron to sink unexpectedly, adopts this wound enemy 1000. Damages 800 ways to organize the aia show. 柳生肇的声音很沮丧,他没想到,索尼竟然会破釜沉中,采取这种伤敌1000。自损800的方式来组织aia的展。 „Sony tears up the agreement, then Sony these channels, but whether also to use for us?” “索尼撕毁协议,那么索尼的那些渠道,还能否为我们所用？” „Naturally can also use, but we transport, sale, production, warehousing, propaganda, the technical research and other costs to rise, particularly the promotion of new product can be blocked, reduces our sales volumes seriously with the profit.” Hajime Yagyu answered. “当然还能用,但我们运输、销售、生产、仓储、宣传、技术研等所有成本都会上升,尤其是新产品的推广会受阻,严重降低我们的销量跟利润。”柳生肇解释道。 Channel that „we have not been in sole possession of? Effect on Sony big?” “那我们就没有一些独有的渠道吗？对索尼的影响有多大？” „Also has, for example our global factory arrangement, completely leads Sony, our technical research, must lead Sony.?? Can look?? Book? On the market in Asia. Along with the Hong Kong Aihua Corporation strength, the percentage of this market will soon cross 50%, this is the Sony traditional market.” “也有,比如我们的全球工厂布局,就完全领先索尼,还有我们的技术研,也要领先索尼。??要看??书?还有就是在亚洲的市场上面。随着香江爱华公司力,这块市场的占有率即将过50,这可是索尼的传统市场。” Feng Yu is weighing at heart, Sony rather loses is so big, must tear up the agreement, it seems like that the aia show, truly made Sony feel the enormous threat. 冯宇心里在衡量,索尼宁可损失这么大,也要撕毁协议,看来aia的展,确实让索尼感受到了极大的威胁。 However this matter, the previous generation he also has to see, many big Corporation, and between the profession make any strategic alliance. But once some side thinks it is fortunate that wanted a better condition, but another side does not comply, this alliance opportunity disperses. The agreement naturally also abolishes. 不过这种事儿,前世他也不是没见过,好多大公司,同行业之间弄什么战略联盟。可一旦某一方觉得亏了,想要更好的条件,而另一方不答应的时候,这个联盟机会散掉。协议自然也废除。 To put it bluntly, is the benefit makes. In the business, does not have forever enemy with the friend, only then eternal benefit! 说白了,都是利益闹得。生意场上,没有永远的敌人跟朋友,只有永恒的利益！ Since Sony is not concerned about face first, whom then had a look at to suffer a loss, aia was in any case strong. Cannot go round Sony this mountain. aia is the future electronic products giant who he favors, how can the list on a personal stereo project, by Sony defeating? 既然索尼先不要脸,那么就看看谁更吃亏好了,反正aia要壮大。怎么也绕不开索尼这座大山。aia可是他看好的未来电子产品巨头,怎么能单就随身听一个项目,被索尼给打垮呢？ Your Sony does not tear up the agreement, I make you know, after tearing up the agreement, the loss of your Sony, be bigger than our aia! 你索尼不是撕毁协议么,那我就让你知道知道,撕毁协议后,你索尼的损失,要比我们aia还要大！ Next year the Sony electronic products must cause heavy losses, that bursts with the cooperation of Nintendo, causes Sony on electronic video game(s), lost, advantage by Nintendo occupying. 明年索尼的电子产品还要受到重创,那就是跟任天堂的合作破裂,导致索尼在电子游戏机上面,损失了很多,好处都被任天堂给占走了。 Sony tears with the aia agreement, but they cannot think that in the future will also be torn up the agreement by Nintendo? 索尼撕毁跟aia的协议,但他们想不到,未来也会被任天堂撕毁协议吧？ Naturally, two years later Sony has also started out another unmatchable product PlayStation game console/video game, but do two years, lose in a big way? If at this time, aia did cooperate with Nintendo on own initiative? 当然,两年后索尼也开出了又一款拳头产品ps游戏机,可两年时间,损失有多大？如果这个时候,aia主动跟任天堂合作呢？ what does aia have? Technology and market. Perhaps on the electronic video game(s) main engine research, the aia technology is not very strong, but aia has the China market, Feng Yu believes that one year, aia can turn into Boss of China electronics market! aia有什么？技术和市场。或许在电子游戏机主机研上面,aia技术不算很强,但aia有华夏的市场啊,冯宇相信,有一年的时间,aia就能变成华夏电子产品市场的老大！ The Nintendo product, is welcomed around the world, but actually in China, walks with difficulty. Did not say that the product is not good, but cannot defend pirating. 任天堂的产品,在世界范围内都非常受到欢迎,但却在华夏,步履维艰。不是说产品不好,而是防不住盗版。 Nintendo video game(s) makes money, but most makes money, is actually the game belt. But in China, along with this year's Little Overlord suddenly braves, in addition the inexpensive price, with the compatible Nintendo game mode, making Nintendo wither in the China market withers again. Buys cheap Little Overlord, buys the pirating game belt again on the line, same plays, but also many of cost-effective/worthwhile. It can be said that Little Overlord, all game giants, kept off out China. 任天堂的游戏机赚钱,但最赚钱的,其实是游戏带。而在华夏,随着今年小霸王的忽然冒出来,再加上低廉的价格,和兼容任天堂的游戏模式,让任天堂在华夏市场萎缩再萎缩。买一台便宜的小霸王,再买盗版游戏带就行,一样玩,还划算的多。可以说一个小霸王,就把所有的游戏巨头,挡在了华夏门外。 But Little Overlord also just emerged, has not arrived at later generation that type the time of lording over the world. What it depends is inexpensive price, with the advertising of Yang Tai. Has waited for two years, after inviting to turn into a dragon represented, „hopes that a son will grow up to be successful Little Overlord” advertisement language, truly turned into the jumbo in China market! 但小霸王也才刚刚兴起,还未到后世那种独霸天下的时候。它靠的是低廉的价格,和央台的广告宣传。等过两年,请了成龙代言之后,“望子成龙小霸王”的广告语一出,才真正变成了华夏市场的巨无霸！ But this whole life, Feng Yu will not give them the opportunities, the giant of China electronic products, can only, that be Aihua! 但这辈子,冯宇不会给他们那些机会了,华夏电子产品的巨头,只能有一个,那就是爱华！ Feng Yu told Hajime Yagyu, making him ask the Nintendo head to discuss, cooperated the China market. Nintendo perhaps will not comply temporarily, but waits till next year, the Aihua sign becomes the China electronic products first brand time, can Nintendo also not move? 冯宇告诉柳生肇,让他找任天堂的社长谈一谈,合作开华夏市场。暂时任天堂或许不会答应,但等到明年,爱华牌成为华夏电子产品第一品牌的时候,任天堂还能不动心？ But now, Feng Yu wants to make the Aihua sign the China electronic products first brand, but has tried hard, first expels the China market Sony! 而现在,冯宇就要为了让爱华牌成为华夏电子产品第一品牌而努力了,先就是将索尼赶出华夏市场！ ...... …… „, You heard, the Sony high level was degrading the Chinese theory, the grass, he also thinks was dozens years ago? Even if dozens years ago, the Japan person invades our China, our dingy has expelled, now is unexpectedly rampant!” “诶,你听说了么,索尼高层有辱华言论啊,草,他还以为是几十年前呢？就算是几十年前,岛国人侵略我们华夏,也会被我们灰溜溜的赶走了,现在居然还敢嚣张！” „? The Japan young devil was too hateful, do we want to protest?” “啊？岛国小鬼子太可恶了,我们要不要抗议？” „Anything protested that I hear a view, Sony want to attack our China market comprehensively, keeping our China own electronic products from gaining ground, we boycott the Sony product, making their one unable to sell!” “什么抗议,我听到一种说法,索尼想要全面进攻我们华夏市场,让我们华夏自己的电子产品无法抬头,我们就抵制索尼的产品,让他们一台也卖不出去！” „Right, such does, boycotts the Sony product, making Sony tumble out China!” “对,就这么做,抵制索尼产品,让索尼滚出华夏！” On the street, Feng Yu heard nearby to have two youngster saying that the corners of the mouth rose slightly. Has a look, this group of youngster, multi- patriotic person. He made the dealers internal disseminate in various universities this opinion, has not thought that quick has produced the results. 在街上,冯宇听见旁边有两个年轻人这么说,嘴角微微上扬。看看,这帮年轻人,多愤青啊。他只是让经销商们在各高校内部散播了一下这种言论,没想到很快就产生了效果。 The Sony product main market is young people, now the entire youth volunteer group resists Sony, Sony in China, must be finished!( To be continued.) 索尼产品主要的市场就是青少年,现在整个青少年团体都抵制索尼,索尼在华夏,要完蛋了！(未完待续。) ps: Thank monthly ticket that the city Lord and 83 o 5 o 1 of white clouds cast, thanked, if not hitting of space enjoyed, thank you. Third delivers, around 5 : 00 pm, sends out fourth ps:感谢白云的城主、83o5o1投出的月票,感谢若非所宇的打赏,谢谢你们。第三更送到,下午五点前后,送出第四更 ... ...
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