EG :: Volume #4

#311: Counter-attack of Sony( before down, is the hegemon yang199174 in addition)

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Japan, Sony headquarters. 岛国,索尼总部。 „What's the matter, in the second quarter, our a1kman sales volumes slide unexpectedly successively, how does the sales outlet do?” Norio Ohga is angry very much, particularly today meets, he was obloquied one by the head. “怎么回事,第二季度,我们的a1kman销量竟然节节下滑,销售部是怎么做的？”大贺典雄很生气,尤其是今天开会,他被社长大骂一通。 Because slides to have the striking contrast with the a1kman sales volume, is aia customer fiery/popular. Once aia was their holding Corporation, because lost money in successive years, and did not have the improvement, but also Sony little has not been losing money. In addition Sony also because of economic crisis, needs to remove some bad assets, therefore they by not the high price, will have sold to Feng Yu the aia stock. 因为与a1kman销售量下滑产生鲜明对比的,是aia的产品销售火爆。曾经aia还是他们的控股公司,但因为连年亏损,且一直没有起色,还连带着索尼也跟着没少赔钱。再加上索尼也因为经济危机,需要去除一些不良资产,所以他们才会以不高的价格,将aia的股份卖给了冯宇。 But they have not thought that at that time aia had ground the new product, but Hajime Yagyu, has not reported with him. If he knows that the aia Corporation research has succeeded this new product, he is will not sell out the aia stock absolutely. Has such good new product, aia has been able to owe to this year win, in three years can get rid of the negative asset inevitably the predicament. 但他们没想到,那时候aia就已经研出新产品了,而柳生肇,并没有跟他汇报过。如果他知道aia公司研成功了这种新产品,他是绝对不会将aia的股份卖掉的。有了这么好的新品,aia今年就能就亏为赢,三年内必然能摆脱负资产的窘况。 Especially their Sony also has the strategic cooperation agreement with aia, in the agreement is very clear, must maintain the benign competition, rising of other common resistance brands. 尤其是他们索尼还跟aia有战略合作协议,协议上很清楚,要保持良性竞争,共同抵御其他品牌的崛起。 Now looks like, this point is very successful, other brands on the personal stereo, cannot compete with them. But Sony has not thought let aia in the past, at least looked like from the second quarter sales figure, this year aia must meet as an equal with Sony, that next year? 现在看来,这一点很成功,其他品牌在随身听上面,没有能跟他们竞争的了。但索尼从来没想过让aia过去,至少从二季度的销售情况看来,今年aia就要跟索尼分庭抗礼了,那明年呢？ Those who most let the Norio Ohga vitality is, initially sold out the aia stock, all people were praising him, said that he Corporation that lost money, has sold the high price.? But today aia just had the tendency of rising, they in abundance transfer the rumor, starts to accuse his decision error! 最让大贺典雄生气的是,当初卖掉aia的股份,所有的人都在夸他,说他把一家亏损的公司,卖出了高价。?但今天aia刚有崛起的势头,他们就纷纷调转口风,开始指责他的决策失误！ This is his decision error, good that initially everybody agreed with? I am only the vice-president, the head , if not nod, your board member/director do not nod, can succeed? The merit you must divide one. Is unjustly discredited buckles above me? 这是他决策失误吗,当初大家都同意的好不好？我只是副社长,社长要是不点头,你们这些董事不点头,能成功吗？功劳你们都要分一份。怎么黑锅都扣在我一个人头上？ Sales outlet Director stands in the Norio Ohga front, bends the waist, lowers the head, whatever the Norio Ohga fleck of saliva collapsed his one. Norio Ohga scolded a while. The air/Qi has disappeared, making sales outlet Director explain, why the aia market share promotes suddenly, is actually which doing is better than Sony. 销售部部~长站在大贺典雄的面前,弯腰,低头,任凭大贺典雄的吐沫星子崩了他一身。大贺典雄骂了一会儿。气消了一些,让销售部部~长解释一下,为什么aia的市场占有率忽然提升,究竟是哪儿做的比索尼好。 Originally some aia also old style production lines, what production is the single magnetic head. Also is only then playback function, without recording function, let cost reduction of aia, this suited China this time market exactly. This point Feng Yu said is very clear, although the China market gradually opened the recording function, but was not the complete area opens. Has not recorded the function, instead can let aia listens to adapt to China any area. 原来aia还有一些老式的生产线,生产的是单磁头。也就是只有放音功能,没有录音功能,也就让aia的成本降低了很多,这恰好适合华夏此时的市场。这一点冯宇说的很清楚,虽然华夏市场已经逐步开放录音功能,但并不是全部地区都开放了。没有录音功能,反而能让aia的随声听适应华夏的任何地区。 Also the personal stereo, everybody brought is listens, little had the record, moreover effect of personal stereo sound recording. Also is inferior to the tape recorder of big head. 再说随身听而已,大家拿来都是听的,很少有录的,而且随身听录音的效果。也远不如大个头的录音机。 Moreover the aia bee technology, making its acoustic fidelity clearer, real, making the person who these like the music be willing to choose aia, in addition the earphone, the aia technology also started to catch up with Sony, this causes the Sony market share to slide successively. 而且aia的bee技术,让其音质更加清晰,更真,让那些喜欢音乐的人更加愿意选择aia,再加上就连耳机,aia的技术也已经开始赶索尼,这才导致索尼的市场占有率节节下滑。 And is most typical, is the Japan market and China market. The Japan market, aia itself cognition was quite high, had the good product. The sales volume revives them to accept, but China market, aia how suddenly on fiery/popular, even made Sony product almost quick nobody ask about! 其中最具代表性的,就是岛国市场和华夏市场。岛国市场来看,aia本身认知度就比较高,有了好产品。销售量复兴他们能接受,但华夏市场呢,aia怎么突然就火爆了,甚至让索尼的产品几乎都快无人问津了！ Aia also once tried the water in China. But what at that time used is the aia brand, the market simply does not have cognition, afterward simply gave up. But last year after Hong Kong has established Hong Kong Aihua Corporation, enters the China mainland market with the Aihua sign again, this about one month, unexpectedly comprehensively suppressed Sony. 原本aia在华夏也曾试水过。但那时候用的是aia的品牌,市场根本没有认知度,后来干脆就放弃了。但去年在香江成立了香江爱华公司之后,重新以爱华牌进入华夏内地市场,这才一个月左右,居然已经全面压制住了索尼。 After they analyze. Thinks that the reason has several points: The first point, Aihua this name, is easier to cause the approval of China person, they think that is the China product, message „Aihua Appliances, my Aihua summer” has lasting achievements \; Second, not only production orientation of Aihua unexpectedly magnetic tape player, principal unexpectedly is the study materials, but this has also caused many guardians, purchases the personal stereo study foreign language for the child, elects naturally is the advertisement above Aihua sign personal stereo \; The third point, Aihua has used the personal stereo acoustic fidelity contrast unexpectedly shameless, the product that especially uses is their Sony, this contrast, underlined the Aihua acoustic fidelity to be better, making these music burn the friend also to give up Sony, then chose the Aihua sign! 他们分析后。认为原因有几点:第一点,爱华这个名称,更容易引起华夏人的认可,他们会认为是华夏产品,广告词“爱华电器,我爱华夏”功不可没\;第二点,爱华的产品定位竟然不只是磁带播放器,主打的竟然是学习用品,而这也导致了很多家长,为孩子购买随身听学习外语,选的自然就是广告上面的爱华牌随身听\;第三点,爱华竟然无耻的用了随身听音质对比,尤其用的产品是他们索尼的,这一对比,更突显爱华的音质更好,让那些音乐烧友也都放弃了索尼,进而选择爱华牌！ Some other reasons, are not too main, for example Aihua has this perfect marketing channel, is about one week, spreads the goods nation major cities, necessary also has soft Wenguang on the television media advertisement and newspaper considers the propaganda, the advertisement investment is very big. Also has any Aihua to be higher to the profit of dealer, the dealer is willing to sell the Aihua sign personal stereo wait / etc.. 还有一些其他原因,都不算太主要,比如爱华有这完善的销售渠道,不过一个星期的时间,就铺货全国各大城市,配套的还有电视媒体广告和报纸上的软文广告宣传,广告投入很大。还有什么爱华给经销商的利润更高,经销商更愿意销售爱华牌随身听等等。 Listens to the report of subordinate, the Norio Ohga sinking sound to ask: „How then that side Europe and America to explain?” 听完下属的汇报,大贺典雄沉声问道:“那么欧美那边怎么解释？” That side Europe and America, personal stereo Boss is Sony, now suddenly makes aia catch up, do these reasons that you analyze, have in Europe and America? 欧美那边,随身听的老大一直都是索尼,现在忽然让aia赶上了,你分析的那些原因,在欧美有吗？ aia that side Europe and America, has certainly created the advertising, especially has highlit the acoustic fidelity good characteristics. Was the aia personal stereo unexpectedly abandons the traditional black and silver to match colors, has produced one batch colored, the outward appearance was very attractive, making many girls also take the first choice aia. aia在欧美那边,当然也做了广告宣传,尤其突出了音质好的特点。还有就是aia的随身听竟然摒弃了传统的黑色、银色配色,生产了一批彩色的,外观很好看,让很多女孩儿也都将aia作为了第一选择。 This point, Sony has not thought that this caused and other most important aspects both to fall behind in the outward appearance, quality aia, new product that they this year promote, the market reaction was also getting more and more bad. 这一点,索尼也没有想到,这就导致了在外观、质量等两个最重要的方面都落后于aia,就连他们今年推出的新品,市场反应也越来越差。 Those who make Norio Ohga be worried, since Hajime Yagyu can hide the truth from such important news, after that China person buys stock, immediately can promote the new product, then they definitely continue the new product, if will continue to promote the quality to be better next year, the market Boss position of this personal stereo, can exchange ownerships? 更让大贺典雄担心的是,既然柳生肇能瞒住这么重要的消息,在那个华夏人入股之后,马上就能推出新品,那么他们肯定不止有一款新品,如果明年继续推出质量更好的,这随身听的市场老大位置,岂不是要易主？ Must really be so, that Norio Ohga may on the tragedy. He as the vice-president, decided to purchase Colombian movie Corporation in head, causes the Corporation fund shortage, even after starting to lose money, had the call to want him to take over the position of head. But his is in itself Sony shareholder board member/director, the opportunity is also very big. 要真是如此,那大贺典雄可就悲剧了。本来他作为副社长,在社长决定购买哥伦比亚电影公司,导致公司资金紧张,甚至开始亏损之后,已经有呼声要他接任社长的位置。而他也本身就是索尼的股东董事,机会很大。 But if the Sony personal stereo market Boss position discards, because he is determined to sell the aia stock, then let alone became the head, the position of vice-president might unable to preserve! 但如果索尼的随身听市场老大的位置丢弃,还是因为他执意要卖出aia的股份,那么别说当上社长了,副社长的位置都有可能保不住！ It is not good, cannot make aia such smooth doing big, aia has the meaning of potential, must hold down, making it honest follow in Sony behind, was Sony blocks other competitors to be good. 不行,不能让aia这么顺顺利利的做大,aia有起势的意思,必须按住,让它老老实实到底跟在索尼的后面,为索尼挡住其他竞争对手就好了。 Also blames him to pay attention with the video game(s) project that Nintendo cooperates these days, caused to relax to the personal stereo project, the opportunity of otherwise absolutely to aia so quickly not rising! 也怪他这段时间一直关注跟任天堂合作的游戏机项目,导致对随身听项目放松了,否则绝对不会给aia如此快崛起的机会！ Norio Ohga thinks suddenly why initially he must sell out the aia stock, but all did board member/director agree? Because aia has the large amount debt, the debt is several times of property! 大贺典雄忽然想到,当初他为什么要卖掉aia的股份,而所有的董事都同意了呢？因为aia有巨额的负债,负债是资产的十几倍！ Initially had the Sony face, these bank also had the aia stock, has not been pursuing the aia repayments, but, can make them pursue the aia repayments now? 当初是有索尼的面子在内,那些银行也有aia的股份,才没有追着aia还款,但现在呢,是不是可以让他们追着aia还款了？ Without the floating capital, did not have the money of purchase raw material, looked how your aia also unfolds. 没有了流动资金,没有了采购原材料的钱,看你aia还怎么展。 With our Sony fight, that is courts death!( To be continued.) 跟我们索尼斗,那是找死！(未完待续。) ps: Look, before down came, monthly ticket that friend 15 o 61 oo 11331356 and boat boat cast. Today before down, can midnight , the fourth child be tries hard? In the evening the fourth child has spat, does not fall ill, is damn, because ate! Is only thinking boils too late fears hungrily, has actually overestimated own appetite, oh, does not know I who too cannot eat, is damn to be how fat!!! ps:看,第五更来了吧,友15o61oo11331356、小船小船投出的月票。今天五更,零点还能更,老四算是努力了吧？晚上老四吐了,不是生病,是tm因为吃多了！光想着熬太晚怕饿,却高估了自己的胃口,唉,真不知道不太能吃的我,是tm怎么胖起来的！！！ ... ...
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