EG :: Volume #4

#309: Aihua is study materials third

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Very rampant dealers, have not said a moment ago now keep silent, but obvious lost the imposing manner. All these, because only they saw a person. 刚才还很嚣张的经销商们,现在一个个不说是噤若寒蝉,但明显已经失去了气势。这一切,只因为他们看见了一个人。 „Chief Feng, how you came.” South Guangdong Province Huang Fatzi hollow laugh asking. “冯总,您怎么来了。”南粤的黄胖子干笑着问道。 „Pays always the friend of mine, but this Aihua sign personal stereo, is we cooperates, you said that I should come me , if not come, cheap was occupied by you.” The Feng Yu corners of the mouth are holding light smiling face, although the expression is very relaxed, but actually gave Huang Fatzi them to take away the enormous pressure. “付总是我的朋友,而这个爱华牌随身听,也是我们合作的,你说我该不该来我要是不来,便宜就都被你们占去了。”冯宇嘴角噙着淡淡的笑容,语气虽然很轻松,但却给黄胖子他们带去了极大的压力。 They are very clear, by the Feng Yu urogenous, if they also looked like a moment ago that manner, Feng Yu definitely will get angry. 他们很清楚,以冯宇的尿性,如果他们还像刚才那个态度,冯宇必然会翻脸。 The result of getting angry, their profit highest motorcycle, humidifier, bladeless fan and other commodities, have not resulted in completely sell. Now the Wind & Rain Brand electric appliance and Song River sign motorcycle was famous, does not need them, trades to be any dealer to be good, naturally in some people catches up with the child to wholesale, their channels are unimportant. 翻脸的结果,他们利润最高的摩托车、加湿器、无叶风扇等商品,全部没得卖了。现在风雨牌电器和松江牌摩托车已经享誉全国,不需要他们,换做任何一个经销商都行,自然有人上赶子来批发,他们的渠道已经没那么重要了。 But what they are curious, Feng Yu said that this Aihua sign personal stereo is his, why you did not need Wind & Rain Brand to use Wind & Rain Brand, by the brand potency, the sale can anticipate. 但他们好奇的是,冯宇说这个爱华牌随身听是他的,那你为什么不用风雨牌用了风雨牌,凭借品牌效力,销售就可以预期啊。 „Chief Feng, we were cracking a joke a moment ago. This business, by discussing, everybody put forward the condition, can discuss.” “冯总,我们刚才是在开玩笑呢。这生意,不就是靠谈么,大家只是提出条件,可以谈的。” „Right that is good, I also think that does not meet the moon/month, you have not given me a diǎn face. Since can discuss that I said my final condition. Now pushes to the China market this newest, wholesale price 150, everyone decides one to guarantee a minimum the sales volume, exceeds certain proportion, gives certain reward. Otherwise, if cannot complete to guarantee a minimum the sales volume, then must have certain penalty, this condition, reasonable” “是吗那就好,我还以为个把月不见面,你们已经不给我一diǎn面子了呢。既然可以谈,那我就说说我最终的条件。现在推向华夏市场的就这最新的一款,批发价150块一台,每个人定一个保底销售量,超过一定的比例,给予一定的奖励。反之,如果完不成保底销量,那么也要有一定的惩罚,这个条件,合理吗” „Reasonable. Reasonable.” Everybody diǎn echoes. “合理。合理。”大家都diǎn头附和。 „You think reasonably good. Then I said that the second condition, the retail price I to an upper limit and a lower limit, some middle fluctuation, can enable retail merchant to grasp, but if who makes me discover that the retail price in this range, whose market does not belong, who is responsible for” Feng Yu sitting on the chair, turns upwards one leg on the other. “你们认为合理就好。那么我说第二个条件,零售价我会给一个上限和一个下限,中间有一些浮动,可以让零售商自己掌握,但如果谁让我发现,零售价格不在这个范围之内,属于谁的市场,谁来负责”冯宇坐在椅子上,翘起二郎腿。 „Chief Feng, that price range is” “冯总,那价格范围是” „230 to 250. I have calculated to you. Because of the relations of transport expense, your costs have low high. Because 4 ♂ ding 4 ♂ diǎn 4 ♂ small 4 ♂ said that .23.os \; Different for the region developed degree, your markets also vary. Therefore gives you a price sector, makes concrete you to grasp. Moreover I can on the product packing box, in seal suggest the retail price 248 inscriptions.” “230块到250块。我给你们算过。因为运费的关系,你们的成本有高有低。因4♂ding4♂diǎn4♂小4♂说,.23.os\;为地域发达程度不同,你们的市场也有大有小。所以才给你们一个价格区间,具体你们自己来掌握。而且我可以在产品的包装盒上,印上建议零售价248块的字样。” This group of dealers are also the worldly people, quick understands what Feng Yu said was any meaning. The present person goes shopping, particularly the expensive thing, likes bargaining. Even if only cheap a dollar, they are also more comfortable. 这帮经销商也都是人精,很快就明白冯宇说的是什么意思了。现在的人买东西,尤其是贵的东西,都喜欢讲价。哪怕只便宜一块钱,那他们心里也舒服很多。 This „suggestion retail price” is very in addition interesting. Suggested that is not the final retail price. Naturally, if the consumer is willing to accept this price, naturally is better. Does not want, the price is not cannot discuss, so long as the retail merchant thought that has gains on the line, but they give the price of retail merchant. Naturally can also the trimming. 再加上这个“建议零售价”很有意思。只是建议,并不是最终零售价。当然,如果消费者愿意接受这个价格,当然更好。不愿意,价格也不是不能商量,只要零售商觉得有得赚就行,而他们给零售商的价格。自然也可以微调。 They consider as finished, a cost least must over 170, most even approaches 190. They must give secondary dealer and retail merchant reserve the profit. Then a they profit, most likely has 30, least talent about ten. 他们算了一下,一台成本最少的也要超过170块,最多的甚至接近190块。他们还要给次级经销商和零售商预留出利润。那么他们一台的利润,最多的可能有30块,最少的才十块左右。 But seems like the profit high person, is very unhappy, according to the Feng Yu convention, definitely has the different guaranteeing a minimum sales volumes and favorable conditions in the contract, lets money that everybody makes finally, the disparity will not be big. 但看似利润高的人,却并没有很开心,依照冯宇的惯例,肯定在合同上有不同的保底销量和优惠条件,让大家最终赚到的钱,差距不会太大。 At first they sell on commission Wind & Rain Brand humidifier time, Taihua Corporation had afterward given some transport expense subsidies, afterward the Wind & Rain Brand electric fan, had signed the subsidiary agreement, this estimate definitely directly writes in the contract. 最初他们经销风雨牌加湿器的时候,泰华公司后来就给了一些运费补贴,后来风雨牌电风扇,更是签署了补充协议,这次估计肯定是直接写在合同里。 Feng Yu continues saying: „Everybody knows that who the consumers of personal stereo market position are” 冯宇继续说道:“各位知道,我们的随身听市场定位的消费人群是什么人吗” „Young people, they like listening to the music, sold to old man old woman.” Some people shout. “青少年啊,他们喜欢听音乐,难道还卖给老头老太太么。”有人喊道。 „Ha ~~” laughter that everybody sends out the understanding. “哈哈哈~~”大家都发出会心的笑声。 „Wrong” Feng Yu categorical denial happy these words. “错”冯宇斩钉截铁的否定乐这句话。 The dealers could not smile, what's wrong, this market position also has the issue the market condition last present hottest Sony personal stereo, according to this localization, had any issue 经销商们都笑不出来了,怎么,这个市场定位还有问题吗市面上现在最火的索尼随身听,就是按照这个定位的啊,有什么问题吗 Except for the young people, who will buy this personal stereo this nothing but is carries more convenient, only by the acoustic fidelity, compares favorably with that type of big tape recorder 除了青少年,有谁会买这种随身听吗这个无非就是携带方便一些,单论音质,比得上那种大录音机吗 „Chief Feng, this personal stereo youngster hear of music use, which this made a mistake” some people not to be convinced. Your Chief Feng cannot everything is right, all of us also made a mistake “冯总,这随身听就是给年轻人听音乐用的啊,这哪儿错了”有人不服气。你冯总不能事事都对吧,我们所有人难道还都错了 „Our personal stereos, although the acoustic fidelity is good, can buy compared with the market condition , the sound is more real. But our products, are study materials” Feng Yu earnest saying. “我们这个随身听,虽然音质非常好,比市面上能买到的,声音都更真实。但我们的产品,是学习用品”冯宇认真的说道。 Any study materials 啥学习用品 All dealers have grown up mouth, including Fu Guangzheng that could not interrupt in side is doubts of face. This personal stereo, is a small tape recorder, castrates the version, does not have outside the sound, without recording function, but is really the tape recorder, is not used to listen to music, is used to study 所有经销商都长大了嘴巴,包括一直在旁边插不上嘴的付光正都是一脸的疑惑。这随身听,就是一个小型的录音机而已,还是阉割版的,没有外音,没有录音功能,但真的就是录音机啊,不是用来听歌,用来学习 Who had heard the tape recorder is Chief Feng what is this that is used to study, jokes with us 谁听说过录音机是用来学习的冯总这是什么意思,跟我们开玩笑吗 „Everybody has not understood yellow Boss, your child grew” Feng Yu to ask Huang Fatzi suddenly. “大家都没懂黄老板,你孩子多大了”冯宇忽然问黄胖子。 „13, go to school early, began school to read 2 nd.” “13,上学早,开学读初二了。” „Your child study foreign language” “你孩子学外语了吗” „Studies, the school has the class in English. However my child's English result may be not much, Zhao Zong child do well at school, is class and grade first three” has said child's study, Huang Fatzi was no longer self-satisfied. “学啊,学校有英语课呢。不过我孩子的英语成绩可不怎么样,赵总的孩子学习成绩好,一直都是班级前三名”说道孩子的学习,黄胖子不再得意了。 In these dealers, he is the richness of ranking among the best, what a pity one compared with the child, he always loses, making him not have the face 这些经销商中,他是数一数二的有钱,可惜一比孩子,他总是输,让他非常没面子 Well is not right, did not say the personal stereo, spoke of my child to study above 咦不对啊,不是说随身听吗,怎么说到我孩子学习上面了 „Yellow Boss, this diǎn I quite had the right to speak, I was proficient in the English and Russian two foreign languages, the lessons that I learned, learned the foreign language, more importantly listened to say.” Saying, Feng Yu works on the Aihua prototype on table, has raised conveniently. “黄老板,这diǎn我就比较有发言权了,我精通英语、俄语两门外语,我总结出来的经验,学习外语,重要的是多听多说。”说着,冯宇抓起桌上的爱华样机,随手扬了扬。 Listens to the foreign language magnetic tape 多听听外语磁带 „Yellow Boss, you think that your son said that must listen to music, making you buy a personal stereo you to be willing to buy for him, your son said that must learn the foreign language, making you give to buy a personal stereo you to be willing to buy” “黄老板,你想想,你儿子说要听歌,让你给他买一台随身听你愿意买,还是你儿子说要学外语,让你给买一台随身听你愿意买” Huang Fatzi eye one bright, blurted out: „Naturally learns the foreign language, I am willing to buy the meaning of Chief Feng, our personal stereos, learn the foreign language to use to the student” 黄胖子眼睛一亮,脱口而出:“当然是学习外语,我更愿意买冯总的意思,我们这个随身听,是给学生学习外语用的” Feng Yu smiles is very cunning: „To the guardians, we such propagandizes certainly. But buys, the student is used to learn the foreign language, is used to listen to the popular song, this diǎn we cannot manage completely.” 冯宇笑的很狡黠:“对家长们,我们当然这么宣传。但买回去,学生到底是用来学习外语,还是用来听流行歌曲,这diǎn我们完全管不到啊。” Mentality of the dealers was opened completely, originally can also such do. So propaganda, then did not plan that buys the personal stereo for the child, perhaps also will buy. 经销商们的思路完全被打开了,原来还可以这么搞。如此宣传,那么很多不打算给孩子买随身听的,说不定也会买了呢。 Fu Guangzheng has also shocked, how Feng Yu can always have such unusual sales diǎn, if according to the way propaganda of Feng Yu, the sales volume of that personal stereo also really may rise suddenly, do not forget is to take summer vacation now, the new semester begins school afterward, this is the golden time of sale 付光正也震惊了,冯宇怎么总能有这么奇特的销售diǎn子,如果按照冯宇的方式宣传,那随身听的销量还真有可能暴涨,别忘了现在正好是放暑假啊,还有随后新学期开学,这都是销售的黄金期啊 My Fu many years make the sale, cannot compare Feng Yu under 20-year-old youngster unexpectedly, Fu Guangzheng feel somewhat depressed. But fortunately, I with Feng Yu am the friend to be continued. 我付家多年做销售的,竟然比不上冯宇一个不到20岁的年轻人,付光正感觉有些沮丧。但还好,我跟冯宇是朋友未完待续。 ps: Thank book friend 121216130240980 hitting to enjoy. Third delivers, in the evening around eight diǎn, definitely has fourth to seek the recommendation, asked the monthly ticket, asked all ps:感谢书友121216130240980的打赏。第三更送到,晚上八diǎn前后,肯定有第四更求推荐,求月票,求一切 ... ...
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