EG :: Volume #21

#2041: Electronics market change

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„Feng, such happy time, do we select the China element to celebrate?” Kirilenko suggested. “冯,这么高兴的时候,我们来点华夏元素庆祝一下？”基里连科建议道。 Feng Yu white Kirilenko, initially Feng Yu bought Los Angeles here manor, afterward Kirilenko came twice, said that the house is the American repair style, Feng Yu as a China person, must have certain China element. 冯宇白了基里连科一眼,当初冯宇买下洛杉矶这边的庄园,后来基里连科过来了两次,说房子都是美式的装修风格,冯宇作为一个华夏人,一定要有一定的华夏元素。 Starts Feng Yu also to think that Brother Ki must promote wind with him ~ water said that after seeing Brother Ki gives his gift, Feng Yu very much wants to ask that this damn is you give itself to prepare? 开始冯宇还以为基兄又要跟他推广风~水说呢,但是当看到基兄送给他的礼物之后,冯宇很想问,这tm是你给自己准备的吧？ What in this room is the biggest China element? It is not these Chinese books, but is one...... Mahjong machine! 这间屋子里最大的华夏元素是什么呢？不是那些汉语书籍,而是一台……麻将机！ The proper China element, which puts can convince. 妥妥的华夏元素,放到哪儿都说得通。 Most makes Feng Yu think what is speechless, Kirilenko in order to makes some people accompany is playing the mahjong, he made many management of polar bear holdings group learn obstinately, Wind & Rain Holding Company and Taihua controlled stock the person of that side meeting more. 最让冯宇觉得无语的是,基里连科为了能让有人陪着玩麻将,他愣是让北极熊控股集团的许多高管都学会了,风雨控股、泰华控股那边会的人就更多了。 In the mouth of Brother Ki, this is most can the thing of representative China element, moreover should vigorously promote, this is the China national essence! 在基兄的嘴里,这是最能代表华夏元素的东西,而且应该大力推广,这是华夏的国粹！ In fact at this time in some gambling of Europe and America ~ field, really had the mahjong machine. Many foreigners play also to think very interesting , many people are for this reason infatuated. 事实上此时在欧美的一些赌~场,确实已经有了麻将机。许多老外玩起来也觉得很有趣,也有不少人为此痴迷。 Ralph and CEO Tussaud of polar bear holding accompanies them to play together, plays, everybody while chatted. 拉尔夫和北极熊控股的ceo舍普索夫陪着他们一起玩,一边玩,大家一边聊天。 „Feng, Tom grandson's that side person has contacted me, wants to work with us again. Three statures.” “冯,汤姆孙那边的人跟我联系了,想要重新跟咱们合作。三个条。” „Touches. Five casings. Was Tom grandson this develops? Last year also listened to that side Philips saying that the Tom grandson was also in the loss.” “碰。五筒。汤姆孙这是又发展起来了吗？去年还听飞利普那边说,汤姆孙还处于亏损中呢。” Feng Yu is somewhat curious, the self-confidence that which the Tom grandson comes, do the qualifications work with them? Initially first said did not cooperate was also the Tom grandson, turned the head to look for other Company cooperation was also the Tom grandson, this do not discuss any favour. 冯宇有些好奇,汤姆孙哪儿来的自信,还有资格跟他们合作？当初先说不合作的也是汤姆孙,转头找别的企业合作的也是汤姆孙,这样就不要谈什么人情了。 „Develops anything, cannot develop, has remembered your my good.” Since the Tom grandson was torn with the Feng Yu Company agreement, the Eastern European market also lost. “发展起来什么啊,就是发展不起来,才想起了你我的好。”自从汤姆孙跟冯宇企业的协议被撕毁,东欧市场也失去了。 Although Kirilenko has not managed any electric appliance Corporation, but there are to sell Corporation, is grasping Eastern European best marketing channel. If you have any product to want in the Eastern European market to curry favor with, then looked for Kirilenko right, retail Boss of Eastern Europe did not blow. 基里连科虽然没有经营什么电器公司,但是有销售公司啊,掌握着东欧最好的销售渠道。如果你有什么产品想要在东欧市场卖得好,那么找基里连科就没错了,东欧的零售老大不是吹出来的。 The Tom grandson wants through Kirilenko, then also to establish the relations with Feng Yu, restores their honors. 汤姆孙就是想通过基里连科,然后跟冯宇也重新建立关系,恢复他们的荣光。 Wants initially, the Tom grandson, but North American market electric appliance Boss , European three. However now, has not placed. 想当初,汤姆孙可是北美市场电器老大,欧洲三强。但是现在呢,已经没有排名了。 European Boss was taken by Philips, Asia is the outstanding heroes compete, Japan, South Korea's brand management is good, what is best is China, in the North American market is also so. 欧洲老大被飞利普拿下,亚洲是群雄逐鹿,岛国的、南韩的品牌经营都不错,但是最好的还是华夏的,在北美市场也是如此。 In this most successful is also not the Feng Yu brand, but is stock Company of collective ownership hi. 这里面最成功的还不是冯宇的品牌,而是一家集体所有制的股份企业嗨尔。 Initially hi became the North American electrical appliances market second, suppressed GE electric appliance brand, but fell behind the Tom grandson. 当初嗨尔就成为北美家电市场的第二,压制住了通用电气的电器品牌,但是落后于汤姆孙。 The Tom grandson this was finished, hi taking advantage of opportunity superior, in the global market of refrigerator and washer is first, television, kitchen electrical appliances, air conditioning and other domains also display good. 汤姆孙这一完蛋,嗨尔顺势上位,在电冰箱、洗衣机的全球市场都是第一,电视机、厨房家电、空调等领域也表现不俗。 But at this time the world television volume of production and marketing and profit highest brand are anything, Changhong, is China, and Taihua holding has some stocks through Wind & Rain Appliances indirectly. 而此时世界电视机产销量和利润最高的品牌是什么呢,长红,还是华夏的,并且泰华控股通过风雨电器间接持有一些股份。 Who Boss of air conditioning domain is, Gerry, is the China brand. 空调领域的老大是谁呢,格里,还是华夏的品牌。 The kitchen small household electrical appliances are the outstanding heroes exist side by side, for example Gelanshi, hi, west child, GE, Sanyo had own superior product beautifully, but before then, Boss or Tom grandson. 厨房小家电则是群雄并立,比如格兰士、嗨尔、美地、西们子、通用电气、三洋等都有自己的优势产品,而在这之前,老大还是汤姆孙。 Initially the Tom grandson noisily broke off also very important reasons with the Taihua holding here, that is the Tom grandson requests Taihua to control stock here limit hi, Gelanshi, Gerry and other development of brand in Europe and America, and helped the Tom grandson capture the China market share. 当初汤姆孙跟泰华控股这边闹掰还有一个很重要的原因,那就是汤姆孙要求泰华控股这边限制嗨尔、格兰士、格里等品牌在欧美的发展,并且帮助汤姆孙占领华夏市场。 This request, Feng Yu has ability to achieve, but does he possibly comply? 这个要求,冯宇不是没有能力做到,但是他怎么可能答应？ Did not help the Company development of oneself country, but also limited in turn, then helped overseas Company capture the market share, that did not sell ~ country ~ thief! 不帮助自己国家的企业发展就算了,还反过来限制,然后帮助国外的企业占领市场,那不是卖~国~贼么！ Useless Feng Yu said that Zong Qingxian they directly rejected. In addition conflicts in some management development ideals, everybody separates from each other finally. 都没用冯宇说,宗庆先他们就直接拒绝了。加上一些经营发展理念上的冲突,最终大家才分道扬镳。 But after separating from each other, the Company development of Feng Yu is still good, the Tom grandson moves toward the downhill, now declined thoroughly, many services were carved up. 但分道扬镳后,冯宇的企业发展依然非常好,汤姆孙则走向下坡路,如今已经彻底没落,好多业务都被瓜分了。 „Brother Ki, do you want to help them?” Feng Yu asked. “基兄,你想帮他们吗？”冯宇问道。 „I do not have the interest, but does not know how you to think. That Tom grandson, not, the China electric appliance was really most popular in Eastern Europe. The quality is good, is low-cost, the post-sale service is also good.” “我是没兴趣,但不知道你这边怎么想啊。那个汤姆孙,真的不咋地了,华夏的电器才是在东欧最受欢迎的。质量好,价格便宜,售后服务也好。” Actually the quality of electrical appliances is good, low-cost in the world is the superiority, even if in the US and Japan such market, seems like the developed country, is rich, but you will discover that the product sales volume of high-end at all not, excellent in quality and reasonable in price is the mainstream consumer pursues. 其实家电的质量好,价格便宜在全世界都是优势,哪怕在米国、岛国这样的市场,看似发达国家,非常有钱,但是你会发现,高端的产品销量根本不咋地,物美价廉才是主流消费者追求的。 Many people said China, when any supermarket discounts lining up snatches insanely, others overseas not this. However will have discovered really to the overseas, in anything black Friday, various holiday promotion time, the American is crazier than China. 许多人都说华夏在什么超市打折的时候排队疯抢,人家国外就不这样。但是真的到了国外就会发现,在什么黑色星期五,各种节假日促销的时候,米国人比华夏这边更加疯狂。 China minimum electricity business is the world is most developed, can avoid the holiday of traditional supermarket snatching to a certain extent insanely. Do not look at the US to have Amazon and treasure, really compared with the prosperous degree of electrification business, they not be good. 华夏起码电商是全世界最发达的,可以一定程度上避免传统超市的节假日疯抢。别看米国有亚马孙和呗宝,真的要比起电商的繁荣程度,他们不行。 At matter that China can achieve, cannot achieve in US, because of cost issue. The China population is much dense, the US that side difference was far. 一些在华夏可以做到的事情,在米国做不到,因为成本问题。华夏人口多密啊,米国那边差远了。 Kirilenko does not have the interest to the Tom grandson, this made Feng Yu save but actually persuaded his trouble: „I do not have the interest. The Tom grandson betrayed us, his going down in the world has only self to blame, I do not have the interest to put out a hand to draw traitor.” 基里连科对汤姆孙没兴趣,这倒让冯宇省掉了劝说他的麻烦:“我也没兴趣。汤姆孙背叛了我们,他的落魄是咎由自取,我没兴趣伸手拉背叛者一把。” „Said again, now the world electric appliance is mainly divided into five camps, the European Camp, they have EU to be the backing, has very big superiority in European sale. The US Camp, backs on North American this mature market, has certain influence in Europe. Japan camp, electronic electric appliance many years of powerful nation, Asia, Europe and Americas also good. The China camp, takes excellent in quality and reasonable in price as the main superiority, but the brand promotion missed slightly little. Is the South Korean Camp, in comparison is weakest, but is also highly regarded.” “再说了,现在世界电器就主要分为五个阵营,欧洲阵营,他们有欧盟作为后盾,在欧洲销售具有很大优势。米国阵营,背靠北美这个成熟的市场,在欧洲也有一定的影响力。岛国阵营,电子电器多年的强国了,亚洲、欧洲、美洲都还不错。华夏阵营,以物美价廉为最主要的优势,不过品牌推广稍微差了一点点。还有就是南韩阵营,相比之下最弱的,但是也不可小觑。” Like yes hi, obviously is Boss of electrical appliances market, but the brand value is not very high. Year sales volume 20 billion US dollars, net profit(s) Run about 10%, the brand value actually does not arrive at One billion US dollar. 像是嗨尔,明明已经是家电市场的老大了,但是品牌价值却不够高。年销售额20000000000美元,纯利润10左右,品牌价值却不到十亿美元。 In some big Company, brand value even can compare favorably with the sales volume, should be similar to net profit(s) Run inferiorly, from this, hi and other brand of the promotions was slightly weak, the product sold well, the brand concept actually cannot very good marketing, this be farther than the Wind & Rain Brand grade. 在一些大企业,品牌价值甚至可以跟销售额媲美,最次也应该跟纯利润差不多,从这点来看,嗨尔等品牌的推广还是稍弱了,产品畅销,品牌概念却没能很好的营销,这比风雨牌等差远了。 The China manufacture is very hot in the US, but the China brand was weaker, this is not good, Feng Yu must change this aspect, must make the world know that the China manufacture is best, China brand, is best! 华夏制造在美国很火,但是华夏品牌却弱了许多,这样不行,冯宇要改变这个局面,要让全世界都知道,华夏制造就是最好的,华夏的品牌,也是最好的！
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