EG :: Volume #21

#2040: The father is the behind-the-scenes plotting

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The 82 nd Oscar started, Feng Yu sits in the Los Angeles family|home, watches the live transmission. 第82届奥斯卡开始了,冯宇坐在洛杉矶的家中,看着直播。 Many media for other movie or director and actor anything's drumming up support, but they put together, cannot compare MGM. 许多媒体为其他电影或者导演、演员什么的造势,但他们加在一起,也比不上美高梅这边。 «Avatar» and «Robs the Dream Space» two movies is also accepted, and propagandized has also carried on the stress, otherwise difficult insurance the ballot that because shared, seized the chance to break through successfully by other movies. 《阿凡达》与《盗梦空间》两部电影同时入围,且宣传也进行了侧重,否则难保因为分摊的选票,被其他电影趁机突围成功。 Kirilenko is carrying the wine glass: „Can Feng, this time win the prize?” 基里连科端着酒杯:“冯,这次到底能不能拿奖？” Actually regarding this point, Feng Yu does not have 100% assurances. This is not the sale of product, so long as test after market, in addition very good propaganda, fire. 其实对于这一点,冯宇也没有100的把握。这不是产品的销售,只要经过市场的考验,加上很好的宣传,就会火起来。 Everybody purchases the product, will not buy these not to be easy-to-use spitefully, that is looks for trouble for oneself. However ballot situation accident were many, they elect not to favor in any case, does not have anything to lose to them, but can also vent the dissatisfaction. 大家购买产品,不会赌气买那些不好用的,那是给自己找麻烦。但是选票这种情况意外就很多了,反正他们选不看好的,对他们也没什么损失,还能发泄一下不满的情绪。 „Had a look to know, result has not come out, no one said certainly.” “看看就知道了,结果没出来,谁都说不准。” Feng Yu can be attained various design awards by the product of own Corporation, has thinks that can attain, but has not attained finally. 冯宇能让自己公司旗下的产品拿到各种设计大奖,同时也有许多认为能拿到的,但是最终并没有拿到。 If this Oscar does not let «Avatar» , etc. won the prize, that do not blame other Feng Yu handful of film festivals and so on award item. This time he can do has done, is only that Rotten Tomatoes, played the enormous role. 如果这个奥斯卡不让《阿凡达》等拿奖,那就别怪冯宇捧其他电影节之类的奖项了。这次他能做的都已经做了,光是那个烂番茄,就起到了极大的作用。 Previous generation «Explosive disposal Army» sought for Rotten Tomatoes to make the public relations, is high the side that the freshness brushed, more than 90%. However this, Feng Yu made the person make some small method/trick. 前世《拆弹部队》寻找了烂番茄做公关,将新鲜度刷的极高,90多了。但是这一世呢,冯宇让人做了一些小手段。 «Avatar» and «Robs the Dream Space» freshness over 90%, but «Explosive disposal Army» has 47%, because this movie was really too bored. 《阿凡达》、《盗梦空间》的新鲜度都在90以上,而《拆弹部队》却只有47,因为这部电影真的是太无聊了。 And Feng Yu also made Rotten Tomatoes announce participated in the population of grading, and propagandized wantonly. 并且冯宇还让烂番茄公布了参与评分的人数,并大肆宣传。 «Explosive disposal Army» only then hundreds of thousands people participated in grading, but «Avatar» , etc. participated the population of grading makes the history unexpectedly has exceeded thousands of people. 《拆弹部队》这边只有十几万人参与了评分,而《阿凡达》等参与评分的人数竟然创造历史的超过了千万人次。 This is certainly related with the propaganda of media, not only propagandized «Avatar», again has promoted also Rotten Tomatoes, lets this becomes have the popularity and authority. 这当然跟媒体的宣传有关,不但宣传了《阿凡达》,同时也再一次推广了烂番茄,让这个变得更加的具有知名度和权威性。 Do not look that Feng Yu spent the large amount of money to create the propaganda, but can gain through other aspects. Rotten Tomatoes to movies, books and other grading of website, the present market estimate value has exceeded ten hundred million US dollars, and is still promoting. 别看冯宇花了巨资做宣传,但是都能够通过其他方面赚回来。烂番茄一个给电影、图书等评分的网站,现在的市场估值超过了十个亿美元,并且还在提升中。 Some many movie Corporation said that Rotten Tomatoes is not very fair, because related with MGM is too close. However they could not prevent the audience to give the affection or repugnant movie grading to Rotten Tomatoes. 有许多电影公司说烂番茄不够公正,因为跟美高梅关系太密切了。但是他们阻止不了观众到烂番茄给喜爱或者讨厌的电影评分。 But Rotten Tomatoes can brush the ticket, this everyone is clear. If which Corporation offended MGM, then Rotten Tomatoes to a very low score, behind wants to look that humanity Rotten Tomatoes of this movie looks, is a rotten piece, can that box office also be powerful? 可是烂番茄是可以刷票的,这个谁都清楚。如果哪个公司得罪了美高梅,那么烂番茄给一个很低的分数,后面许多想要看这部电影的人道烂番茄一看,哦,是一部烂片啊,那票房还能给力吗？ On the contrary if the Rotten Tomatoes score is very high, many people thought that this movie was worth look at, the box office also will naturally display is better. 相反如果烂番茄分数很高,许多人觉得这部电影就值得一看了,票房自然也会表现更好一些。 MGM, tied up other movie Corporation with Rotten Tomatoes on their combat tank. 美高梅,用烂番茄将其他电影公司捆绑在了他们的战车上。 Wind & Rain Holding Company here propagandizes, Rotten Tomatoes is one alone ~ vertical website, at the angle of audience, demonstrates to the affection degree of movie. This is the standard that any movie Corporation must refer, they make the movie, the ultimate goal is to make money. 风雨控股这边宣传,烂番茄就是一个独~立的网站,以观众的角度,展示对电影的喜爱程度。这是任何一个电影公司都要参考的标准,他们拍电影,最终的目的就是为了赚钱而已。 If not make money, they will not do. 如果不赚钱,他们才不会做呢。 Each investment or distributes a movie, they will make enough market evaluation. The movie that Hollywood films every year were too many, but had half even unable to find to distribute Corporation, is unable on the big screen. 每投资或者发行一部电影,他们都会做足够的市场评估。好莱坞每年拍摄的电影太多了,但是其中有一半甚至都找不到发行公司,根本无法上大荧幕。 Before the movies of many people can only by the form release of compact disc, be used to sell or rent. Now looks to internet/network this market, not only superior Turkey and Poland, other video website, start to make the internet/network movie now, is actually the beforehand compact disc movie, are many internet/network this to have screened the channel. 之前许多人的电影只能以光盘的形式发行,用来出售或者租赁。现在则瞄向了网络这个市场,不只是优土波,还有其他一些视频网站,现在也开始做网络电影了,其实就是之前的光盘电影,多了网络这一个上映渠道而已。 „, Elena obtained best actress to nominate, you did not have little spend.” “诶,艾琳娜获得最佳女主角提名了,你没少花钱啊。” Feng Yu nods, for this nomination, he has spent the large amount of money, made Elena rush to first two rounds screening. 冯宇点点头,为了这个提名,他花费了巨资,才让艾琳娜闯过了前两轮的筛选。 To be honest, «Robs Dream Space» is not really high regarding the request of performing skill, the small plum also never thinks that this movie can let its win the prize, but the script makes him be interested, can definitely promote the popularity and salary is really good. 说实话,《盗梦空间》对于演技的要求真的不高,小李子也从来不认为这部电影能够让其拿奖,只是剧本让他非常感兴趣,肯定能提升人气而且片酬真不错。 Elena this is the movie that first participates performance truly, in other small movie award items, Elena also has even attained several prizes. 艾琳娜这是第一部真正参演的电影,在其他一些小的电影奖项上,艾琳娜甚至还拿到过其中几个奖。 Naturally, these participating movies itself are not many, the influence not to be big, nothing but brushes a popularity to Elena. 当然,那些参赛的电影本身就不多,影响力也不大,无非就是给艾琳娜刷个人气罢了。 This time can let its nomination, was enough, if really wins a prize, that behind-the-scenes plotting was too obvious, goes too far is as bad as not far enough. 这一次能让其提名,就已经足够了,真要是得奖,那黑幕就太明显了,过犹不及。 This has made Elena go bad sufficiently happily, has the enormous advantage to its popularity promotion. However Nowland, Cameron and the others once the tactful expression, the Elena performing skill not had been very good, regarding a new person was enough outstanding, but they did not favor Elena to become the Oscar movie queens. 这已经足以让艾琳娜高兴坏了,对其人气提升也有着极大的好处。但是诺兰、卡梅隆等人都曾委婉的表示过,艾琳娜的演技不算很好,对于一个新人来说是足够优秀了,但是他们不看好艾琳娜能成为奥斯卡影后。 Because Elena has been short of many life stories, many role Elena are unable to control, was singing and dances actually this aspect, they think that Elena was the world top, won these awards that also to look from these year of Elena, that may be the name will follow reality. 因为艾琳娜少了许多人生阅历,很多角色艾琳娜根本无法驾驭,倒是在歌唱和跳舞这方面,他们都认为艾琳娜是世界顶级的,从这些年艾琳娜获得的那些奖项也能看出来,那可都是实至名归。 But how, Elena happily has sufficed, Feng Yu must hold. Cannot obtain the prize, must increase the exposure lead unceasingly, the audience noticed in any case Elena entered the competition unit to be enough, does not know ballot many that ultimately Elena obtained. 但那又如何,艾琳娜高兴就够了,冯宇就是要捧。得不到奖,也要不断的增加曝光率,反正观众看到艾琳娜进入竞赛单元就足够了,不会知道最终艾琳娜得到的选票多少。 „Brother Ki, US competes ~ chose anything's acceptance is very actually simple, puts up the cash on the line. The winning words were more difficult, but I think that this time Cameron most little can obtain an important award.” “基兄,米国这边的竞~选什么的入围其实很简单,砸钱就行了。得奖的话就难了许多,但是我认为这次卡梅隆最少能得到一个重要奖项。” Either is the best director, either is the best picture, if not give, Feng Yu will propagandize the Oscar behind-the-scenes plotting crazily. In any case the previous generation is also this, finally made Oscar be forced to revise many years of voting mechanism. 要么是最佳导演,要么是最佳影片,要是都不给,冯宇就会让人疯狂的宣传奥斯卡黑幕。反正前世也是这样,最终让奥斯卡被迫修改了多年的投票机制。 In fact some present voting mechanism truly many loopholes, had the presenting guest of honor to announce award-winning movie time, the whole person was shocked scene, because he thinks unbelievable. 事实上现行的投票机制确实有许多漏洞,曾经就发生过颁奖嘉宾宣布获奖电影的时候,整个人愣住了的场景,因为他觉得难以置信。 Feng Yu just said that best picture announced the result, the «Avatar» prize, James Cameron and MGM CEO Schmitz mount the stage to receive an award together, they have expressed a strong opinion, at this time does not need to continue modestly. Said that thanked Oscar no longer to have the prejudice to science fiction movie, and thanked Feng Yu and Kirilenko. 冯宇刚说完,最佳影片宣布了结果,《阿凡达》获奖,詹姆斯・卡梅隆与美高梅的ceo施密茨一起上台领奖,两人发表了一番强势的言论,这时候没必要继续谦虚了。说感谢奥斯卡不再对科幻电影有偏见,并且都感谢了冯宇和基里连科。 Kirilenko is patting the Feng Yu shoulder: „Heard not to have, they also thanked me.” 基里连科拍着冯宇肩膀:“听见了没,他们也感谢我了。” The Feng Yu heart said that this is convention routine/standard procedure, your Corporation has made the enormous support to the special effect, thanked you are a few words on politeness, nobody will be parsimonious, but you also left take seriously. 冯宇心说这就是惯例的套路而已,你的公司对特效做了极大的支持,感谢你就是礼貌上的一句话而已,没人会吝啬,但是你也别太当真。 When the best director also falls into Cameron pocket, Cameron was more favorite. Afterward when he knew that best picture and best director second, is «Explosive disposal Army» and his ex-wife time, he was more admiring to Feng Yu. 当最佳导演也落入卡梅隆口袋的时候,卡梅隆更加得意了。随后当他得知最佳影片和最佳导演第二名,就是《拆弹部队》和他前妻的时候,他对冯宇更加钦佩了。 The good public relations do enough good, otherwise also really has possibility Failed. The science fiction movie can take Oscar, simply was too difficult, this time, his Cameron achieved! 还好公关做的足够好,否则还真有可能失败。科幻电影能拿奥斯卡,简直是太难了,这一次,他卡梅隆做到了！ Feng Yu has turned off the television, his these time holds the person, succeeded once more. However, on internet/network presented many news on blotting out the sky, mixes with Feng Yu to affect Oscar evaluation the opinion, Feng Yu sees here, not only has not been angry, instead smiles is very happy. 冯宇关了电视,他这一次的捧人,再次成功了。但是紧接着,网络上就铺天盖地的出现了许多新闻,其中夹杂着冯宇影响奥斯卡评选的言论,冯宇看到这儿,不但没有生气,反而笑的很开心。 The father is the behind-the-scenes plotting, how! 老子就是黑幕,怎么地！ ...... …… ps: Fourth child new book «Domestic-made Animation Big Risk», requesting earnestly everybody to step to have a look, to collect, recommended to the point, thanks ~ ps:老四新书《国产动画大冒险》,恳请各位移步去看看,收藏一下,给点推荐,谢谢啦~
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