EG :: Volume #21

#2027: Non-solution dead end?

LNMTL needs user funding to survive Read More

Like the previous generation, such way, could not solve the problem completely. Why is blocked previous generation Alibaba to US listing, thinks that London also goes on the market is extremely difficult, even opens branch offices to be difficult to that side , because the opposite party said that pulls out the valuable net to flood the counterfeit goods. 还是跟前世一样,这样的方式,根本解决不了问题。为什么前世阿里吧吧到米国上市受阻,想到伦敦也上市更是极难,甚至到那边开分公司都难,就是因为对方说掏宝网充斥假货。 This is a very realistic issue, sells the counterfeit goods can go on the market, that will affect the entire listing profession the prestige. 这是一个非常现实的问题,一个卖假货的都能上市,那会影响整个上市行业的声誉。 Doesn't Ma Yun know this issue? He knows certainly, but the difficult problem is placed in the front now, that is they realize was too late. 马运不知道这个问题吗？他当然知道,但是现在有一个难题摆在面前,那就是他们意识到的太晚了。 Any technological difficulty that Ma Yun said that is not unsolvable, the fund quantity that but needs to invest is bigger, from the longer-term perspective, is worth. 马运说的什么技术难题,不是不能解决,只是需要投入的资金数量大一些,从长远角度来看,是值得的。 Must finance to go on the market in the future in any case, even if now the high on borrowings do not have the issue, many investors brandish the check to wait to purchase the Alibaba stock. 反正将来还是要融资上市,现在哪怕高负债经营都没问题,多少投资商挥舞着支票等着购买阿里吧吧的股票呢。 Most difficult, is Alibaba cannot lose the customer resources, this customer has included the buyer and seller. 最难的,是阿里吧吧不能失去客户资源,这个客户包括了买家与卖家。 The buyers were simple, most this time rushes is coming cheaply, if you are not very cheap, they do not buy, then current capacity anything will plummet. 买家就简单了,绝大多数此时都是奔着便宜来的,你要是不够便宜,他们就不买了,那么流量什么的会直线下降。 The loss of flow, naturally is representing sales volume and other drops, the drop of profit. Then the other competitors of c2c domain, the opportunity came. 流量下降,自然就代表着销售额等下降,利润的下降。那么c2c领域的其他竞争者,机会就来了。 Now pulls out the valuable net biggest competitor not to be easy Eachnet, this easy to have defeated in China joint capital website. Although does not lose money, but could not achieve by far initially seized the goal of China market. 现在掏宝网最大的竞争对手不是易呗易趣,这家易呗在华夏的合资网站已经败了。虽然不赔钱,但是远远达不到当初占领华夏市场的目标了。 The biggest competitor is pats the racket, shopping website of penguin. Depends on the penguin formidable user foundation, the subscriber grows extremely swiftly and violently. 最大的竞争对手是拍拍,企鹅旗下的购物网站。依托企鹅强大的用户基础,用户数量增长极其迅猛。 A penguin ball window, how many people made note this website, who let almost over 80% Internet users, used the oq number? 一个企鹅弹窗,就让多少人注意到了这个网站,谁让几乎80以上的网民,都用oq号呢？ Now the oq number number of users, overtook msn, this makes Microsoft not think. Even if before the Feng Yu rebirth, is having all kinds of instant messenger software, various types of public relations software, but oq is still the global active user largest, because many China Company turned into a internet/network office communication software it. 如今oq号的使用人数,已经追上了msn,这让微软也没想到。即使在冯宇重生前,拥有着各种各样的即时通讯软件,各种社交软件,但是oq依然是全球活跃用户数量最多的,因为许多华夏的企业已经将其变成了一种网络办公通讯软件。 Also is regardless of works or lives, oq very easy-to-use. In addition its game end subscriber constantly grows, has returned nurturing to parents the oq chat tool. 也就是无论工作还是生活,oq都非常的好用。加上其游戏端用户数量不断增长,也反哺了oq聊天工具。 Previous generation China is this, competition between Alibaba and oq are many, because of many idea superpositions, but each one has own huge user foundation, wants to develop more service profits. 前世华夏就是这样,阿里吧吧与oq之间的竞争非常多,因为许多想法重合,而各自都有着自己的庞大用户基础,都想发展更多的业务盈利。 This so, Company develops the present scale similarly, the service expanded is inevitable, each internet/network science and technology Corporation, was exploring many profit ways. 这一世同样如此,企业发展到了如今规模,业务扩大是必然的,每一家网络科技公司,都在探索更多的盈利途径。 After Ma Yun is worried to attack the sellers of fake and low-quality goods, the users ran to pat, this to the loss that Alibaba cannot bear. 马运担心打假之后,用户都跑去拍拍了,这对阿里吧吧来说是不能承受的损失。 But to seller, because Alibaba starts to make the value-added service, like at first was not completely free, the profits of some business came under not the small influence, they to expand the profit, will sell the counterfeit goods. 而对卖家来说,因为阿里吧吧开始做增值服务,不像最初是完全免费了,一些商家的利润受到了不小的影响,他们为了扩大利润,才会售卖假货。 Initial time, they attract the customer with the low price of counterfeit goods, afterward discovered that many customers clearly know is the counterfeit goods also buys, for cheap, they might as well sell the counterfeit goods, makes money. 最初的时候,他们是用假货的低价来吸引顾客,后来发现许多顾客明知道是假货也买,就是为了便宜,那他们不如就卖假货,更赚钱啊。 „Nag, you thinks that means that you said that really feasible? You the website resolution, this definitely have not the small effect, but you also need to let pull out the treasure to pour into the current capacity for another two website is right?” “老马,你想一想吧,你说的那个办法,真的可行吗？你将网站拆分,这个肯定是有不小的效果,但是你还需要让掏宝为另外两家网站倒入流量对吧？” „The website resolution, the user diverges, such Alibaba market niche will be challenged. If you this time attacked the sellers of fake and low-quality goods, then the user outflow speed will be faster, do not forget other website also to catch up.” “网站拆分,用户分流,这样阿里吧吧的市场地位就将受到挑战。你如果这时候打假,那么用户流失速度会更快,别忘了其他网站也在发力呢。” Not only the c2c domain, is Jingdong and Su Ning, the country intermediary is also staring likely at this market, do not say that also had Amazon of overseas, easily and other electricity business giants to enter the China market, was looking for the opportunity expansion. 不只是c2c领域,像是景东、苏拧、国媒也都盯着这块市场呢,更不要说还有国外的亚马孙、易呗等电商巨头已经进入了华夏市场,正找机会扩张呢。 „What to do did you say?” Some Ma Yun regarding this also headaches, appointed after who is market Boss , does not want to be surmounted again, particularly because of own decision making. “那你说怎么办？”马运对此也有些头痛,任谁已经是市场老大之后,都不想再被人超越,尤其是因为自己的决策问题。 „Simple, gets down the heavy hand, attack counterfeit goods with all one's might. Meanwhile I will say with other website that they must attack the counterfeit goods at this time, we come a joint crackdown on counterfeits across the country.” “简单,下重手,狠命的打击假货。同时我会跟其他网站说,他们这时候也要打击假货,我们来一个全国范围内的联合打假行动。” „As the matter stands, Alibaba takes the leader, naturally can obtain some positive images, even this image is good. Naturally, attacked the sellers of fake and low-quality goods pulling out the bargain-priced goods of valuable net attacks not to have, some small brand products, was in itself the low price, they will still be retained.” “这样一来,阿里吧吧作为领头者,自然会获得一些正面形象,甚至这个形象还不错。当然,打假也不会将掏宝网的便宜货都打击没了,一些小品牌产品,本身就是低价的,他们依然会被保留下来。” „User goes shopping, does not need to stroll from the similar products shop one by one, the product that so long as the user searches we have, moreover truly compares other shop to be cheap, then can retain most users.” “用户买东西,不会需要从同类产品店铺中挨个逛的,所以只要用户搜索的产品我们有,而且确实比别的店铺便宜,那么就能留住绝大多数用户。” „At this time coordinated your resolution website again, such effect will be better. You analyze website, can make b2c?” “这时候再配合你的拆分网站,这样效果会更好。你拆分网站,是要做b2c是吧？” „Director Feng read our report form, we have had this idea, at first we make b2b, then also has to make the experience of c2c, after this chapter of union, makes the new pattern definitely not to have the issue.” “冯董看了我们的报表是吧,我们一直有这个想法,最初我们就是做b2b的,然后又有做c2c的经验,这回结合后做新模式肯定没问题。” Feng Yu carefully has not read that report form, but previous generation Alibaba such does. the b2c biggest advantage, is the Company creditworthiness is higher, Company for prestige, cannot sell the counterfeit goods. 冯宇根本没仔细看那个报表,但是前世阿里吧吧就是这么做的。b2c最大的好处,就是企业的信誉度更高,企业为了声誉,也不太会卖假货。 However this is unable fundamentally to solve problem, many people buy the counterfeit goods in the exclusive agency. 不过这也无法从根本上解决问题,还有许多人在专卖店买到假货的呢。 The best means that are Company and country jointly attack, but this also can only not going to the roots of the problem. The means of effecting a permanent cure, raise everybody's consciousness, making everybody no longer want to buy the counterfeit goods, this needed in everybody's pocket to be rich. 最好的办法,就是企业与国家联合打击,但这也只能治标不治本。治本的办法,就是提高大家的意识,让大家不再想要买假货,这就需要大家的兜里都有钱了。 When your one month only gains 1000, buys the clothes certainly to select the small advantage, because the expensive clothes you one year of wage also not necessarily can afford. 当你一个月只赚1000块的时候,买衣服肯定要挑便宜的,因为贵的衣服你一年的薪水也未必买得起。 When your one month gains 100,000, will buy the clothes to start to select the design, material and brand wait / etc., more than 10,000 clothes will also give up to buy. 但是当你一个月赚100000块的时候,买衣服就会开始挑款式、材料和品牌等等,10000多块的衣服也舍得买。 But the idea change requires the time to be very long, the people live wealthily also need long time, therefore the counterfeit goods are very difficult to vanish, but can control the counterfeit goods lead. 而观念改变需要时间很长,人们生活都富裕也需要很长时间,所以假货很难消失,但是可以控制假货率。 Some people had said that pulled out on the valuable net the peak 80% of counterfeit goods lead, this was too terrifying. Feng Yu believes that over 10%, are very serious, but pulls out the valuable net since scale, the counterfeit goods lead has not been lower than 20%! 曾经有人说过,掏宝网上面巅峰的假货率在80,这就太恐怖了。冯宇认为,超过10,都是非常严重的,而掏宝网自从上规模以来,假货率从来没低于20的！ Ma Yun has not complied directly, but said that must consider, it seems like inner heart cannot firmly decide. If the crackdown effort were too big, that really shook the Alibaba basis. Feng Yu said that everybody jointly attacks the sellers of fake and low-quality goods, but other families develop are later, the counterfeit goods are less, they quicker completion, thus starts to attract these user who from pulling out the treasure leaves. 马运没有直接答应,而是说要考虑一下,看来内心还是下不了狠心。因为如果打击力度太大了,那就真的动摇了阿里吧吧的根本。冯宇说大家联合打假,可是其他家发展更晚,假货更少,他们会更快的完成,从而开始吸引那些从掏宝离开的用户。 Pulls out the treasure is the entire Alibaba biggest cash resource, is the foundation, this cannot vacillate. 掏宝是整个阿里吧吧最大的现金来源,是基础,这个真的动摇不起。 Feng Yu sees the hesitation of Ma Yun, did not have says anything again. He does not have the good means actually, seemed like Alibaba fell into the non-solution dead end. 冯宇看到马运的犹豫,也没再多说什么。他其实也没有太好的办法,看似阿里吧吧已经陷入了无解的死局。 However Feng Yu thinks also means that but does not know whether Ma Yun is willing to comply. 不过冯宇觉得还有一种办法,只是不知道马运是否愿意答应。 ...... ……
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