EG :: Volume #21

#2013: Great Northern Granary had problems


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After this contract is signed, China has Company to start with the US that side to contact unceasingly. The US just had experienced the economic crisis, many professions presented very big decline. 这个合同签订之后,华夏不断有企业开始跟米国那边接触。米国刚刚经历过经济危机,许多行业出现了很大的衰落。 But this decline is also opportunity, China Company is in the time of development. 但这个衰落也是机遇,华夏企业正好处于走出去发展的时期呢。 Even that side the China chamber of commerce is also studying, everybody must stick together. Such fund risk is smaller, meets troublesome can also take care of mutually, actually they most think obtains taking care of Feng Yu. 甚至华夏商会那边也在研究,大家要不要抱团出去。这样资金风险更小,遇上麻烦也能相互照应,其实他们最想的就是得到冯宇的照应。 Feng Yu that is the world's richest, in US even world any country, can be popular. On for example Japan, receives how big resisting our China Company to Japan, but others Feng Yu, AIWA and sixth sense, these two Japan Company, are the profession first, the holding major stockholders are Feng Yu! 冯宇那可是世界首富,在米国甚至全世界任何国家,都能吃得开。就比如岛国,咱们华夏企业岛国受到多么大的抵制啊,可人家冯宇呢,AIWA和第六感,这两家岛国企业,同时也是行业第一,控股大股东都是冯宇 Japan as the Asian topest developed country, the economical consumption level is extremely high, do not look that the region is very small, but the population are similarly many . Moreover the housing is more intensive. 岛国作为亚洲最顶尖的发达国家,经济消费水平极高,别看地域很小,但是人口同样不少,而且居住更加密集。 Therefore Japan is a very big market, but wants to enter now actually late, the market that Japan own Company early has been able to occupy occupied up, and has expanded to the overseas. 所以岛国是一个很大的市场,只是现在想要进入却晚了,岛国自己的企业早已经将能占据的市场占光了,并且一直向海外扩张呢。 Feng Yu is also attempting to reach Japan the Company antenna now, now does most successful, is the Great Northern Granary group. 冯宇现在也正尝试着将企业的触角伸向岛国,现在做的最成功的,就是北大仓集团。 A Japan that place, the grain is really becomes the major problem. Moreover Japan are many with the China food habit similar place, the China product arrives at Japan, will not appear too strange. 岛国那么点地方,粮食真的是成大问题。而且岛国华夏的饮食习惯相似地方很多,华夏的产品到岛国,不会显得太奇怪。 Every year light sells rice, fruit toward Japan, makes the Great Northern Granary group little not make money. Was only a pity that this is too big with the Great Northern Granary anticipated phase difference, by the Japan power of consumption and population base, should not the sales volume of Japan market, only occupies Great Northern Granary overall 8%. 每年光是往岛国卖大米、水果等,就让北大仓集团没少赚钱。只可惜这跟北大仓的预期相差太大,以岛国的消费能力和人口基数,不应该岛国市场的销售额,只占据北大仓整体的8啊。 Feng Yu once had said to Great Northern Granary Chairman, inviting Kameido Masao to be CEO, fought the Japan market to be very helpful. But is everyone believes the Japan person like Feng Yu, they believe the China person, thinks that this is a person on one's own side. 冯宇曾跟北大仓董事长说过,聘请龟田正雄为CEO,对打开岛国市场很有帮助。但是不是每个人都像冯宇一样相信岛国人,他们还是更加相信华夏人,认为这是自己人。 Moreover the strategy that they set is fiercely attacks toward Europe now, the market in Europe is bigger, China has signed that many trade treaties with EU, they have the superiority very much. 而且他们定下的战略是现在向着欧洲猛攻,欧洲的市场更大,华夏又跟欧盟签订了那么多贸易协议,他们很有优势。 However they have actually forgotten a point, that is the food habit. Others that side custom eats the bread, you maximum grain yield is the rice. 但是他们却忘了一点,那就是饮食习惯。人家那边更习惯吃面包,你这边最大的粮食产量是大米。 Others are familiar with eat the olive oil, what you mainly sell is the soybean oil, the rapeseed oil and peanut oil. Even if some vegetables, everybody mainly eats is different. 人家习惯吃橄榄油,你则主要卖的是豆油、菜籽油和花生油。就算是一些蔬菜,大家主要吃的也都不一样。 In the Western country, the onion and potato are very common vegetables, China, cucumber, cowpea, eggplant wait / etc., but these in the western-style food cooking, are very difficult to do delicious. 在西方国家,洋葱、土豆是非常常见的蔬菜,华夏呢,黄瓜、豆角、茄子等等,而这些在西餐烹饪中,是很难做的好吃的。 Even if the meat product, what Great Northern Granary are most is the pork, is the mutton, beef, chicken wait / etc.. But what superiority the beef and lamb do not have in the West, because others have the pasture, which otherwise are European these milk products come? 哪怕是肉制品,北大仓这边最多的是猪肉,然后才是羊肉、牛肉、鸡肉等等。而牛羊肉在西方也没什么优势,因为人家也有牧场,否则欧洲那些奶制品都是哪儿来的? Feng Yu thought that Great Northern Granary only considered own superiority, has not actually seen this is also the superiority of opposite party. Did not say that this meets Failed, but will want to be certainly more difficult successfully. 冯宇觉得北大仓是只考虑到了自己的优势,却没看到这也是对方的优势。不是说这样就一定会失败,但是想要成功一定会更难一些。 Feng Yu has asked Kameido Masao, if he manages Great Northern Granary, will then have anything to display. 冯宇问过龟田正雄,如果他来管理北大仓,那么会有什么表现。 Kameido Masao currently is influential in Japan, nine mountain Yukio who he supports were not also the successful superior, if he at this time became Great Northern Granary CEO, helping Great Northern Granary open the Japan market not to be difficult, he can make Japan each supermarket have the Great Northern Granary product, this is Great Northern Granary has not achieved at present. 龟田正雄岛国现在非常有影响力,他支持的九山由纪夫不是也成功上位了么,如果他这时候成为北大仓的CEO,帮助北大仓打开岛国市场不会太难,他可以让岛国的每家超市都有北大仓的产品,这是北大仓目前没有做到的。 Great Northern Granary has made a connection with the Japan biggest retail merchant forever prosperous Japanese limited company some channels, but the comprehensive cooperation, this point has not been Kameido Masao thinks the choice of most Failed. 北大仓打通了岛国最大的零售商永旺株式会社的一些渠道,但是并没有全面合作,这一点是龟田正雄觉得最失败的选择。 Because Great Northern Granary simultaneously chooses with 7-11 cooperation, but 7-11 with will be forever prosperous is the competitors, therefore both sides have not given the Great Northern Granary very good cooperation condition. 因为北大仓同时选择跟7-11合作,而7-11与永旺是竞争对手,所以双方谁都没给北大仓很好的合作条件。 Kameido Masao thinks that should only cooperate with one first, after the comprehensive cooperation, after becoming his top supplier, then with another cooperates. 龟田正雄认为应该先只跟一家合作,在全面合作之后,成为其顶级供货商之后,再跟另外一家合作。 At this time retail merchant originally is not willing to lose Great Northern Granary this partner, after you paid some benefits, certainly will compromise. 这时候原本的零售商也不愿意失去北大仓这个合作伙伴,在你付出一些利益之后,就一定会妥协。 This can with two Japan biggest retail group cooperation, other young retail merchants naturally also be a cinch, they will cooperate with Great Northern Granary on own initiative. 这样才能跟两家岛国最大的零售集团合作,其他小的零售商自然也不在话下,他们会主动跟北大仓合作的。 This point, can use in South Korea, Taiwan, Malaysia, southern coastal provinces and other markets similarly. 这一点,在南韩、宝岛、大马、南洋等市场同样可以采用。 Great Northern Granary this type comes up like with the pattern that all cooperation business cooperate, is most wrong. 北大仓这种一上来就像跟所有合作商都合作的模式,才是最为错误的。 Moreover Great Northern Granary chose unexpectedly has sold Corporation rapidly becomes it in the Japan business agent, this was more laughable. Sells rapidly truly is the retail merchant that Japan is listed third, but they are mainly primarily the market, clothing to sell, must with not touch on slightly with the food. 而且北大仓竟然选择了迅销公司成为其在岛国的代理商,这就更加可笑了。迅销确实是岛国排名第三的零售商,但是他们主要以商场、服装等销售为主,跟食品要跟就不沾边。 Although the markets of their have the supermarket generally, but can compare with other supermarket giants? 虽然他们旗下的商场一般都有超市,但能跟其他超市巨头相比吗? Will be forever prosperous can squeeze out the Japan overlord Carrefour this world retail giants, such Company you do not choose, what do you choose to sell rapidly? 永旺是能把家乐福这种世界零售巨头都挤出岛国的霸主,这样的企业你不选择,你选择什么迅销? Although Kameido Masao has not made the food industry, however the operation and management of Company has the center of similitude in many aspects. Why this is also many Company management, can the cross industry change job, and does also good, even many are others on own initiative digs. 龟田正雄虽然也没怎么做过食品行业,但是企业的经营管理在很多方面是有相似点的。这也是为什么许多企业的高管,可以跨行业跳槽,并且做的还都不错,甚至许多都是别人主动来挖的。 Feng Yu makes Zong Qingxian go with Great Northern Granary that side to chat well, is really not good, he hopes that Zong Qingxian can take the post of Great Northern Granary CEO. Zong Qingxian is also makes the food to build up . Moreover the prestige is higher, is the China person, this hasn't related? 冯宇宗庆先去跟北大仓那边好好谈谈,实在不行,他希望宗庆先能够出任北大仓的CEO。宗庆先也是做食品起家的,而且威望更高,还是华夏人,这个就没关系了吧? Great Northern Granary can from local Company, develop China to be biggest, and even Asian biggest agricultural and subsidiary products Corporation and food Corporation, had above many support, naturally little has not obtained the help of Feng Yu. 北大仓能从一家地方性的企业,发展成华夏最大,乃至亚洲最大的农副产品公司、食品公司,也是得到了上头不少的支持,当然也没少得到冯宇的帮助。 Do not look at Feng Yu is not the Great Northern Granary holding side, but Feng Yu has a vote veto in this Company. The management of some Company decided that if Feng Yu thinks, then can keep it from carrying out. 别看冯宇不是北大仓的控股方,但是冯宇在这家企业拥有一票否决权。一些企业的经营决定,如果冯宇想,那么就能让其无法推行。 Feng Yu is different from the Chairman opinion of Great Northern Granary, then must leave certainly is the opposite party, if actually Feng Yu must say that holds the post of Great Northern Granary Chairman, even if also and CEO, does not have the opposite party anything matter. 冯宇北大仓董事长意见相左,那么要离开的一定是对方,其实如果冯宇要说担任北大仓董事长,哪怕是还兼着CEO,也没对方什么事儿。 Chairman decided generally Corporation management anything, is responsible for managing truly, is CEO, Feng Yu thinks that Great Northern Granary now this CEO is unqualified, must replace. 董事长一般决定公司的管理什么的,真正负责经营的,就是CEO,冯宇认为北大仓现在这个CEO不合格,必须要换掉。 Before other Corporation of Feng Yu share-holding, he had not meddled the personnel appointment, except for financial. However this time, he must make an exception. 之前冯宇参股的其他公司,他都没有插手人事任命,除了财务方面。但是这一次,他要破例了。 Because Zong Qingxian went to that side to discuss, Great Northern Granary CEO instead thinks these that Zong Qingxian said were wrong, now the country relates with EU that well, with other Southeast Asia developed country relations not, we mainly did not look to the EU market, you said that first strengthened the status of Asia? 因为宗庆先去那边谈了一下,北大仓的CEO反而认为宗庆先说的这些是错的,现在国家跟欧盟关系那么好,跟东南亚其他发达国家关系不怎么地,我们不主要瞄向欧盟市场,你说先巩固亚洲的地位? We are Asia first, what also wants? Then should be Europe and US as the key point, even that expression, that expression, the meaning was Zong Qingxian was old. 我们已经是亚洲第一了,还要什么?接下来应该是欧洲和米国作为重点,甚至那表情,那语气,意思是宗庆先已经老了。 Zong Qingxian comes back the complexion is very unattractive, had he been accused when such? He said to Feng Yu on own initiative that he wants, when CEO of Great Northern Granary group, must other to have a look, his Zong Qingxian also not old! 宗庆先回来的时候脸色很不好看,他什么时候被这么指责过?他主动跟冯宇说,他要当北大仓集团的CEO,要让其他人看看,他宗庆先还没老呢! ...... ……
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