EG :: Volume #20

#1948: Sony of tragedy

LNMTL needs user funding to survive Read More

„Island village, the pc sales figure of our new style how?” Norio Ohga when has the lunch, has not forgotten to work. “岛村,我们新款的pc销售情况如何？”大贺典雄在吃午餐的时候,也没有忘记工作。 On island Murayama Kang face flashes through a hesitation, after he for fear that said that the head met the violent anger. It is said his former the head works as the assistant, is when the head eats meal has reported the bad news, was pounded by the tray directly on the face drove out. 岛村山康脸上闪过一丝犹豫,他生怕自己说出来后,社长会暴怒。据说他的前任给社长当助理的时候,就是在社长吃饭的时候汇报了坏消息,然后直接被盘子砸在脸上赶了出去。 Norio Ohga has not waited till assistant's answer, he gains ground, sees the look on assistant face, knows that will not have the good news. 大贺典雄没等到助理的答复,他抬起头,看到助理脸上的神色,就知道不会有好消息了。 „Said that is what kind of!” “说,到底怎么样！” „Compared with sales volume difference that we estimated that it is estimated that this month our the sales volume compared with last month slide to over 30%.” “比我们预计的销量差了很多,估计我们本月销量要比上个月下滑30以上。” ! 啪！ A tray has broken in the island Murayama Kang's front, cooking liquor anything splashes to the island Murayama Kang's pants on completely, even the fragment hits on his leg is very pain, but he does not dare to withdraw one step. 一个盘子在岛村山康的面前砸碎了,汤汁什么的全部溅到岛村山康的裤子上,甚至碎片打在他腿上还很疼,但是他没敢退后一步。 „30%? Are the people of these sale branches the idiots? What the reason is, looks up?” “30？那些销售部门的人都是白痴吗？原因是什么,查出来没有？” Norio Ohga is angry, after Sony acquired the IBM pc service, the market share has promoted, but profit actually growth unusual are few, this investment made other shareholders have many complaints. 大贺典雄非常生气,嗦尼收购了ibm的pc业务之后,市场份额提升了,但是利润却增长的非常少,这笔投资本来就让其他股东有许多怨言。 Since purchased, then must manage well, initially the Sony movie industry was to also lose money, but afterward had not made money, and were the profit many? 但是既然已经收购了,那么就要好好经营,当初嗦尼的影业也是赔钱的,但是后来还不是赚钱了,并且利润还不少？ Norio Ohga believes that temporarily the profit is low, but the management does not get the knack. Improves diligently, technically achieves the promotion, then the sales volume and profit will promote continually. 大贺典雄认为,暂时利润低,只是经营不得法而已。努力改进,在技术上做到提升,那么销量和利润都会不断提升的。 What a pity quickly has met economic crisis, the consumer electronics sales volume of world caused heavy losses, besides Wind & Rain Brand and other brands, collected and other established Company sales volumes to slide, the tyrannical temporary Tom grandson is on the verge of the bankruptcy. 可惜很快就遇上了经济危机,全球的电子消费品销量都受到重创,除了风雨牌等几个品牌以外,就连汇普等老牌企业的销量都下滑了,强横一时的汤姆孙更是濒临破产。 Their Sony can also guarantee the profit, was not very easy. However has a look at Wind & Rain Brand , etc., not only gained, the sales volume and profit are still growing, this made him not be feeling well. 他们嗦尼还能保证盈利,已经很不容易了。但是看看风雨牌等不但盈利,销售额和利润都还在增长,这就让他非常不爽了。 Norio Ohga believes that Sony never possibly becomes a friend with Feng Yu, later is impossible to have any cooperation again. 大贺典雄认为,嗦尼跟冯宇永远不可能成为朋友,以后也不可能再有任何合作。 Lenovo-Silver Mountain Corporation starts to compete with Microsoft, after both sides have simultaneously brought out the pc operating system of new generation, starts to relate with the major manufacturers, must sign the cooperation agreement. 连想银山跟微软开始打擂台,双方同时推出了新一代的pc操作系统后,都开始跟各大厂商联系,要签署合作协议。 However Sony directly has actually rejected Lenovo-Silver Mountain Corporation, their XOS one generation of systems in the preassemble, only did not even cooperate with Microsoft, and has attained the best cooperation condition. The exclusive collaboration, the condition naturally is more excellent. 但是嗦尼却直接拒绝了连想银山,他们甚至连xos一代系统都不在预装了,只跟微软合作,并且拿到了最好的合作条件。独家合作,条件当然要优厚一些。 That Lenovo-Silver Mountain Corporation wears pants with the Lenovo group, Sony with the Lenovo group is in itself the competitor, is willing to cooperate with Lenovo-Silver Mountain Corporation? 那个连想银山跟连想集团是穿一条裤子的,嗦尼跟连想集团本身就是竞争对手,又怎么愿意跟连想银山合作？ Microsoft happen to needs a pc big brand to resist the Lenovo group's effect on the system sale, therefore almost fits in easily with Sony, both sides have signed the long-term strategic cooperation agreement. 微软正好需要一个pc大品牌来对抗连想集团对系统销售的影响,所以跟嗦尼几乎是一拍即合,双方签订了长期的战略合作协议。 Favorable provision in this agreement, compared with Microsoft to being better of other pc manufacturers. Sony thinks took advantage, their list profit can enhance much, the profit margin must promote at least three percentage points. 这份协议上的优厚条款,比微软给其他pc厂商的都要好。嗦尼觉得是占了大便宜,他们的单品利润能提高不少,利润率要提升至少三个百分点。 But all these, want the product orderly marketing of Sony to be the foundations, if the sales volume slides to 30%, that enhances three percentage point profits, owed in a big way! 可这一切,都是要嗦尼的产品正常销售为基础的,要是销量下滑30,那提高三个百分点利润,还是亏大了啊！ The island Murayama Kang's head lifts slightly: „Reason investigated thoroughly , because many consumers want to experience first purchase again, they hope that can make the direct-viewing contrast to the operation of system.” 岛村山康的头稍微抬起来:“原因查清楚了,是因为许多消费者想要先体验再购买,他们希望能够对系统的操作做直观的对比。” „Other pc brand with the computer two systems of disposition, the selling price is also same, after letting the consumer experience, choose. But we have the Microsoft system, the consumer has not chosen the space completely.” “别的pc品牌同配置的电脑都有两种系统,售价也是一样的,让消费者体验后自己选择。而我们只有微软的系统,消费者完全没有选择空间。” Norio Ohga frowns, how can like this? 大贺典雄皱着眉头,怎么会这样？ The Lenovo group is also only then the XOS system, does not have the Microsoft system, why hasn't the sales volume of Lenovo group slid? 连想集团也是只有xos系统啊,没有微软系统,为什么连想集团的销量没有下滑？ Apple Corporation also the system that continuously only then they develop, why hasn't the Apple Corporation pc sales volume slid is so serious? 水果公司也一直只有他们自己开发的系统啊,为什么水果公司的pc销量没有下滑这么严重？ Is one's turn our Sony, because provides the Microsoft system only, can the sales volume have such big sliding? 轮到我们嗦尼,只是因为单提供微软的系统,销量就要有这么大的下滑？ „Is only this reason?” Norio Ohga does not believe obviously. “只是这个原因？”大贺典雄明显不相信。 „Also or at this time seizes the chance to make the promotion to be related with other pc manufacturers, they enhanced the expense of promotion, the propaganda also very crowded, but our propaganda expenses, then centralized on Second Generation plate that in we just promoted.” “或者还跟其他pc厂商此时趁机做促销有关,他们都提高了促销的费用,宣传也非常的密集,而我们的宣传费用,则集中在我们刚刚推出的二代平板上。” The tablet PC, is the product that each pc manufacturer cannot let off, Sony one generation of products sells very much not well, because the output is not high, is the experiment funds, therefore has not lost money. 平板电脑,是每一个pc厂商都不能放过的产品,嗦尼的一代产品卖得很不好,但是因为产量就不高,属于实验款,所以也没赔钱。 This they unveil the Second Generation product, plans to enhance the share, and this achievement main product promotion. 这回他们推出二代产品,是打算提高份额,并将这个作为主要产品推广的。 Tablet PC not situated in the product between smartphones and notebooks, allow ** the c manufacturer has not made the smartphone, but Sony was different, the smartphone or the notebook, they do may be good. 平板电脑不就是介于智能手机和笔记本电脑之间的产品么,许**c厂商根本没做过智能手机,而嗦尼不同了,无论是智能手机还是笔记本电脑,他们做的可都不错。 This tablet PC, Sony thinks one have the superiority, even if not the match of Lenovo group, but should also lead other pc manufacturers to be right. 这个平板电脑,嗦尼认为自己更有优势,就算不是连想集团的对手,但是也应该遥遥领先其他pc厂商才对。 Therefore Norio Ohga has adjusted the propaganda key point, making the propaganda department propagandize their Second Generation plates wantonly. As for the notebook, is not many, because has not released the new style that they propagandize, but the system replaced. 所以大贺典雄调整了宣传重点,让宣传部门大肆宣传他们的二代平板。至于笔记本这边,他们宣传的则不是很多,因为没有推出新款,只是系统更换了嘛。 Hung up the scroll or the window advertising in the shop entrance does not suffice? By the Microsoft publicity, isn't good? 在门店门口挂上条幅或者橱窗广告不就够了？凭借微软的宣传力度,难道还不行吗？ Now he knew, this is really not good. 现在他知道了,这样还真的不行。 Other manufacturers are are not making promotion, good, our Sony also makes the promotion. 其他厂商不是在做促销么,好,我们嗦尼也做促销。 Has not believed that cannot sell you! 还就不信了,卖不过你们！ President Dongzhi was also asking the subordinate, sales figure about their pc. They are different from Sony, when Lenovo-Silver Mountain Corporation looks for them, they had considered complied. 东之社长也在问下属,关于他们pc的销售情况。他们跟嗦尼不同,当连想银山找他们的时候,他们考虑了一下就答应了。 A model contract, is the same with the conditions of other pc manufacturers. They also know that Sony has chosen with the Microsoft comprehensive cooperation, but Dongzhi will not go ~ gambling, both kinds of preparation, regardless of which wins, they can the quantity adjustment, this be able to make Company maintain the profits. 一份标准合同,跟其他pc厂商的条件相同。他们也知道,嗦尼选择了跟微软全面合作,但是东之不会去~赌,两手准备,无论哪一个获胜,他们都可以调整产量,这才能让企业一直保持盈利。 This time their Dongzhi specially has also prepared some propaganda promotion expenses, in the Japan market, they must press Sony this biggest competitor. 这次他们东之也特意多准备了一些宣传促销费用,在岛国市场,他们要压过嗦尼这个最大的竞争对手。 Although both sides have the cooperation in other aspects, but this competition time, similarly will not be lenient. 虽然双方在其他方面多有合作,但是该竞争的时候,同样不会手软。 Knew that the Dongzhi shop entrance has lined up, but that side Sony is very lonely, the Dongzhi head smiles is very happy, Boss of Japan market, Dongzhi must decide. 得知东之的门店门口都排队了,而嗦尼那边却很冷清,东之的社长笑的很开心,岛国市场的老大,东之要定了。 He told that the promotion continued to do, Dongzhi by or faced each other with Sony shop many, certainly cannot make Sony overtake the source of tourists. 他吩咐下去,促销活动继续做下去,东之跟嗦尼的门店许多都是挨着或者对门的,一定不能让嗦尼将客源抢过去。 After your Sony acquired the IBM pc service, was not known as that the Japan first pc manufacturer, this made you know, the service expanded, not necessarily can win, a select error, possibly collapsed completely. 你嗦尼收购了ibm的pc业务后,不是号称岛国第一pc厂商了么,这回就让你知道,业务扩大,不一定就能赢,一次选择错误,就可能一败涂地。 Clearly, choice of this Sony extremely extremely, since the opportunity came, Dongzhi does not have the reason to miss. 很明显,这次嗦尼的选择太过极端了,既然机会来了,东之没理由错过。 Sony, stands out of the way! 嗦尼,靠边站吧！ ...... ……
To display comments and comment, click at the button