EG :: Volume #20

#1947: The next load capacity was in the lead

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„Old Yang, situation how?” In the afternoon Lei Dajun just went to work, holds the Yang Yuanqing inquiry. “老杨,情况怎么样了？”下午雷大军刚来上班,就抓住杨元青询问。 „First day can the sale, what look at? However that side North American sale also started, Microsoft is good in that side sales figure.” “第一天销售,能看出来什么？不过北美那边的销售也开始了,微软在那边销售情况不错。” This system maximum sales volume, is the preassemble of manufacturer, is the sale of system compact disc. But a manufacturer day of sale has not counted, said first day again, is not necessarily able to look at anything. 这个系统最大的销售量,就是厂商的预装,然后才是系统光盘的销售。而厂商一天的销售还未统计出来呢,再说第一天,也未必能够看得出来什么。 Major pc manufacturer day of sales volumes could not represent anything actually, needed a cycle, whom can judge to have the superiority. 各大pc厂商一天的销售额其实也代表不了什么,需要一个周期,才能判断出谁更占据优势。 Also screens like two new movies, first day the box office is high, the final box office certainly is not necessarily high, but must look at the following reputation. 就像两部新电影同时上映,第一天票房高的,未必最终票房就一定高,还要看后续的口碑。 First day, was propagandized mostly affects, basically who propagandizes is better, the channel that does is better, who can in first day achievement. 第一天,多半是受到宣传的影响,基本上谁宣传做的更好,渠道更好,谁就能在第一天获胜。 One week later, will return lightly, at that time must close right up against the reputation to speak, truly can decide the victory and defeat. 一周以后,才会回归平淡,那时候就要靠着口碑说话了,也才真正能够分出胜负。 Many start the tendency to be fierce, broke a series of records, but actually displays finally averagely, even is disappointing. But also many start not to be hot, but afterward the counter potential rose, finally instead displays is better. 好多都是开始势头非常猛,破了一系列记录,但是最终却表现平平,甚至让人失望的。而也有好多是开始并不火,但是后来逆势上扬,最终反而表现更好的。 However although the truth is this, but as the litigant, may not have many people able to be so calm. 不过道理虽然是这样,但是作为当事人,可没有多少人能够如此淡定。 Actually these manufacturers were extremely also worried, because the system update updated, therefore their pc selling prices have also adjusted. Basically computer preassemble is the family version, the price is not high. 其实那些厂商也非常担心,因为系统更新换代了,所以他们的pc售价也进行了调整。基本上电脑预装的都是家庭版,价格不高。 The China everybody selling price is the same, 399 Yuan rmb, the North American that side is 59 US dollars, Europe is 59 euros, other staple markets, are also similar to these prices. 华夏大家售价都是一样,399元rmb,北美那边是59美元,欧洲则是59欧元,其他主要市场,跟这些价格也都差不多。 Previous generation operating system, Microsoft selling price, but Lenovo-Silver Mountain Corporation several fold. This Lenovo-Silver Mountain Corporation did not play price war, because the brand, technology was not weak in Microsoft, will not reduce own profit again. 上一代操作系统,微软的售价可是连想银山的数倍呢。这次连想银山不玩价格战了,因为品牌、技术等都不弱于微软,不会再降低自己的利润。 Because must bring out the new generation operating system, therefore the computer of old system is making clearance processing, particularly the xp system, no longer had installs equipment in advance. As for vista and XOS one generation systematic cuts the selling price, has not withdrawn from the market totally. 由于要推出新一代操作系统了,所以旧系统的电脑都在做清仓处理,尤其是xp系统的,不再有预装机了。至于vista和xos一代系统的则降低售价,还没有完全退出市场。 This was equal to rose in prices with disposition product, these manufacturers were also worried that can create product unmarketable? If the consumer also wants to buy cheaply what to do? 这回相当于同配置产品涨价了,那些厂商也担心,会不会造成产品滞销？要是消费者还想买便宜的怎么办？ Clearance processing of obsolete system, let their to the sale of product make some adjustments, for example was not good while the market, reduced the new product quantity of delivery. 过时系统的清仓处理,也让他们的对产品的销售做了一些调整,比如趁着市场不好,减少了新品出货量。 Now the types of these main sales, have not made anything to promote on hardware actually, does not know whether the consumer accepts. 现在这些主要销售的机型,其实在硬件上并没有做什么升级,也不知道消费者是否接受。 That side the European and American economic crisis affects has not passed, the market has not recovered, if produced goods at this time massively, if unmarketable what to do? 欧美那边的经济危机影响还未过去,市场还未复苏呢,如果这时候大量出货,万一滞销了怎么办？ Their these pc manufacturer, gross profit(s) Run is also less than 10%, even is less than 8%. The unmarketable words, will be serious to occupying of fund, some of their also worries. 他们这些pc厂商,毛利润还不到10呢,甚至很多都不到8。滞销的话,对资金的占压会非常严重,他们也都有些担心。 Now because Microsoft had competitor, in addition the economic situation is not good, their pc manufacturer jointly looks for Microsoft to chat, making Microsoft finally agree that cut the selling price. 如今因为微软有了竞争对手,再加上经济形势不好,他们pc厂商联合找微软谈了谈,让微软终于同意将售价降低了。 They hope that the market share of both sides does not want the disparity to be too big, this keeps in balance mutually, their pc manufacturer can occupy more initiatives. 他们希望双方的市场份额不要差距太大,这样相互制衡,他们pc厂商才能占据更多的主动权。 If did not have the Lenovo group to come out to bother were better, what a pity did not have, if. 如果没有连想集团出来搅局就更好了,可惜没有如果。 The major pc manufacturers also to different systematic same funds customer care especially, they even in secret join up, plans to do balanced some. 各大pc厂商也对不同系统的同款产品销售情况格外的关心,他们甚至暗中联合起来,打算做一些平衡。 This balance some issues, if they have achieved balanced, however some manufacturers only make the Microsoft system, for example Sony, some manufacturers only make the Lenovo-Silver Mountain Corporation system, for example Lenovo. They want balanced, but this type only makes a system the pc brand, will undermine this balanced. 只是这个平衡又有一些问题,如果他们做到了平衡,但是有的厂商只做微软的系统,比如嗦尼,有的厂商则只做连想银山的系统,比如连想。他们想要平衡,但这种只做一个系统的pc品牌,会打破这种平衡。 The China brand, except for the Lenovo group, other brands is also brings out two systems the types. This point, lets Qiu Bojun and Lei Dajun unusual vitality. 华夏的品牌,除了连想集团,也其他的品牌也都是推出两种系统的机型。这一点,让求伯军和雷大军非常的生气。 Again they look like, if not the Lenovo group concessions, these brands can also develop? 再他们看来,如果不是连想集团让步,就那些品牌也能发展起来？ Now you help overseas Company come with us to capture the market on the contrary, did not think that this is betrays? 现在你们反倒是帮着国外的企业来跟我们抢市场,不觉得这样是背叛吗？ Domestic itself has these imports pc of brand sale preassemble win7 system, the Lenovo group by more formidable marketing channel, more formidable cost advantage, more crowded pointedness ~ advertising, can definitely suppress completely. 国内本身就有那些进口的品牌销售预装win7系统的pc,连想集团凭借更加强大的销售渠道,更加强大的成本优势,更密集的针对性~广告宣传等,完全可以全部压制。 However if the domestic brand also uses the same method/trick suppression, the domestic brand had possibly been finished, their enter the international market is difficult, so long as depends is the China market, this market was finished, that Company was also finished. 但是国产品牌要是也用一样的手段压制,国产品牌可能就完蛋了,他们走出国门都难呢,只要靠的就是华夏市场,这个市场完蛋,那企业也就完蛋了。 Destroys the brand of oneself country, this did not say of pleasant to hear. 搞垮自己国家的品牌,这个好说不好听啊。 „Old Yang, you should and other domestic-made factories discuss with Shenzhou again discussed that can achieve success one way or another is not good.” Lei Dajun thought that Yang Yuanqing was too benevolent, when necessary, should be stronger. “老杨,你应该再跟神州等国产厂商谈一谈,左右逢源可不行。”雷大军觉得杨元青太仁慈了,必要的时候,就应该强势一些。 If these domestic brands are not tactful, makes them also experience with the foreign brand same treatment, making them know why Lenovo is profession Boss ! 那些国产品牌要是不识趣,就让他们也体验一下跟国外品牌一样的待遇,让他们知道,连想为什么是行业老大！ „I know that I with them will discuss again. You came me first to return to that side, how I had a look at the Lenovo sales volume type.” “我知道,我会跟他们再谈一谈的。你来了我就先回那边了,我去看看连想的销量怎们样。” Lei Dajun sits down, opens l-pad, immediately logs in their office systems, the examination sale real-time statistics. 雷大军坐下,打开l-pad,马上登录他们的办公系统,查看销售实时统计。 The data of these manufacturers have not fed back, but their compact disc sales in various shops will renew when necessary, the especially thoses website payment downloading data, this statistics are simplest. 那些厂商的数据还没有反馈回来,但是他们在各门店的光盘销售会随时更新的,尤其是那些网站的付费下载数据,这个统计是最简单的。 Compact disc anything may also return goods, but this payment downloads, in the ordinary circumstances is impossible to draw back. After you download, the activation code saw directly, but also draws back? 光盘什么的还有可能会退货,但是这个付费下载,一般情况下是不可能退的。你下载后,激活码直接看见了,还怎么退？ Under the Lenovo-Silver Mountain Corporation official site the load capacity is good, already over 50,000. 连想银山官网下载量不错,已经超过50000了。 Under the official site of Lenovo group the load capacity is also very good, approached 50,000. 连想集团的官网下载量也很好,也接近了50000。 Under selling of some pc manufacturers the load capacity also responded above, these over 10,000, clearly, their publicity is not insufficient. 还有一些pc厂商的代销下载量也反应在上面,那些没有一个超过10000的,很明显,他们宣传力度都不够。 However Lei Dajun does not have is too serious these channels, the most important channel, is the software park. 不过雷大军也没太把那些渠道当回事儿,最重要的一个渠道,还是软件园。 Sees the downloading quantity of software park, Lei Dajun rubbed the eyes, hasn't awaked, is dazzled? 看到软件园的下载数量,雷大军揉了揉眼睛,是不是还没睡醒,看花眼了？ 123, six figures, get down load capacity are more than 180,000! 123,六位数,下载量是180000多！ Lei Dajun works on the telephone hastily: „Under win7 payment of Microsoft load capacity now how many?” 雷大军连忙抓起电话:“微软的win7付费下载量现在有多少了？” Counts own, similarly must make the attention to the data of colleague. Do not think that in some data surfaces could not see, Lenovo-Silver Mountain Corporation also has the undercover in Microsoft. 统计自己的,同样要对同行的数据做关注。不要以为一些数据表面上看不到,连想银山在微软也是有卧底的。 „How many? Is the sum total? Good, before getting off work, you count the data once more, sends to my oq.” “多少？是总和吗？好,下班前,你将数据再次统计一下,发到我的oq上。” Hangs up the telephone, Lei Dajun makes an effort to wave. 挂断电话,雷大军用力挥手。 Has been in the lead, and has not been in the lead little, was leading. 领先了,而且不是领先了一点点,是领先了很多。 Under the payment of Microsoft that side win7 load capacity has counted, just over 100,000, only then one-third! 微软那边win7的付费下载量已经统计出来了,刚刚超过100000,只有的1！ The disparity is so obvious, obviously the beforehand propaganda effect is very good, now waits to look that side Microsoft had any counter measures! 差距如此明显,可见之前的宣传效果还是非常好的,现在就等着看微软那边有什么应对措施了！ ...... ……
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