EG :: Volume #20

#1949: The decisions of Microsoft three giants

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„Steve, our in7 sales volumes how?” Bill Gates sits on the seat of honor of conference room, the front was putting one cup coolly already coffee. “史蒂夫,我们的in7销量如何？”比尔盖茨坐在会议室的主位上,面前放着一杯已经凉了的咖啡。 The renewal is quickest 更新最快 „Load capacity of list from the internet/network payment, the situation is not quite optimistic. The compact disc sales volume of internet/network commercial city, has certain disparity with Lenovo-Silver Mountain Corporation that side, but borrows the compact disc sales volumes of various p manufacturer retail channels, we are in the lead.” Steve Ballmer replied. “单从网络付费下载量来看,情况不太乐观。网络商城的光盘销量,跟连想银山那边也有一定的差距,不过借用各p厂商零售渠道的光盘销量,我们是领先的。”史蒂夫鲍尔默回答道。 Ballmer is the Microsoft third major stockholder, is Microsoft board member/director and president and CEO, the equity incentive are many, now the net worth 10 billion US dollars, were not weak in Paul Alan many. 原本鲍尔默就是微软的第三大股东,又担任微软的董事、总裁兼eo,股票奖励非常多,如今身家也已经10000000000美元,不弱于保罗艾伦多少。 Paul Alan cold snort|hum: „Our Microsoft on the most preponderant product, was overtaken by the China product unexpectedly, does not know how certain person these years manage Corporation.” 保罗艾伦冷哼一声:“我们微软竟然在最具优势的产品上,被华夏的产品追上了,也不知道某些人这些年是怎么管理公司的。” Other board member/director to Paul Alan and Ballmer did not gather early has been used to it, when these two quarrelled, they never interposed, only then Bill Gates can calm down they, others no one was easy-to-use. 其他董事对保罗艾伦与鲍尔默的不合早已经习惯了,在这两人吵架的时候,他们从来不插话,只有比尔盖茨能够劝住他们,别人谁都不好使。 The Ballmer rare this time has not talked back, he continues saying: „Also a little everybody must pay attention, Lenovo-Silver Mountain Corporation borrows Chaowei, Nvidia and Gold Stone and other influence, has signed one with these p manufacturers to we very disadvantageous agreement, guarantees our products sufficiently, even if more popular, but is unable to defeat Lenovo-Silver Mountain Corporation thoroughly.” 鲍尔默难得这次没有回嘴,他继续说道:“还有一点大家一定要注意,连想银山借用超威、鹰伟达、金石顿等的影响力,跟那些p厂商都签署了一份对我们非常不利的协议,足以保证我们的产品即使更受欢迎,但是也无法彻底打垮连想银山。” „But if the Lenovo-Silver Mountain Corporation product compared with our popular, we may be suppressed seriously, therefore I thought that we should enter the hardware domain truly, at least must make an own brand, the tablet PC, is a very good springboard.” “但如果连想银山的产品比我们的更受欢迎,我们就有可能被严重压制,所以我觉得我们应该真正进军硬件领域了,至少要做出一个自己的品牌,平板电脑,就是一个很好的跳板。” Ballmer had advocated Microsoft makes own p brand, initial tablet was also under his proposition does, what a pity radically was the product of losing money, has not let little Paul Alan taunt. 鲍尔默一直主张微软做自己的p品牌,当初的tablet也是他提议下做出来的,可惜根本是个赔钱的产品,没少让保罗艾伦嘲讽。 „Haven't we signed the exclusive collaboration agreement with Sony Corporation? Competed with the Lenovo group in the Asian market sufficiently. Europe and America also has to collect , but other brand cooperation, do not need to develop their electronic products brand, we make the software, this point you should remember.” The Paul Alan reminder said. “我们不是跟嗦尼公司签订了独家合作协议吗？足以在亚洲市场跟连想集团竞争了。欧美这边也有汇普、戴而等品牌合作,没必要开发自己的电子产品品牌,我们是做软件的,这一点你应该记住。”保罗艾伦提醒道。 The manufacturers do not make money, can look from the market values of these p manufacturers that Lenovo, wears, but, collects to put together was also inferior that the Microsoft market value is high. 厂商根本不赚钱,从那些p厂商的市值就能看出来,连想、戴而、汇普加在一起也不如微软市值高啊。 „Said again, so long as our products sell well, then Lenovo-Silver Mountain Corporation are most is also same as Apple Corporation, the sales volume and profit by far are unable to pose the threat to us. We are Microsoft, is world first software Company, operating system that we make, is the world is best, our users, is the world have been most!” “再说了,只要我们的产品卖得更好,那么连想银山最多也就是跟水果公司一样,销售额和利润都远远无法对我们产生威胁。我们是微软,是世界第一的软件企业,我们做出来的操作系统,也是全世界最好的,我们的用户,也一直都是全世界最多的！” Some board member/director are the same with the idea of Paul Alan, still thinks that Microsoft is the world is most formidable, the product is the world is best, that Lenovo-Silver Mountain Corporation definitely will be stepped on by them in the under foot. 有的董事跟保罗艾伦的想法是一样的,依然认为微软是全世界最强大,产品是全世界最好的,那个连想银山肯定会被他们踩在脚下。 Not only p operating system, after their next year new generation smartphone operating system is released, firmly will grasp this market in the hand. 不只是p操作系统,等他们明年的新一代智能手机操作系统推出之后,也会将这块市场牢牢掌握在手里。 Also some board member/director are the same with the idea of Ballmer, thinks that cannot despise the match, especially this match is Feng Yu Corporation. Each despises Feng Yu Company, finally was stepped on by Feng Yu in the under foot. 也有的董事跟鲍尔默的想法相同,认为不能轻视对手,尤其这个对手是冯宇的公司。每一个轻视冯宇的企业,最终都被冯宇踩在脚下了。 And opposite party, since can make hos form a big alliance, then Lenovo-Silver Mountain Corporation also forms a big alliance os accidentally, opens some source codes, then Microsoft does deal? Although this possibility, minimal. 并且对方既然能让hos形成一个大联盟,那么万一连想银山将os也形成一个大联盟,开放部分源代码,那么微软怎么应对？虽然这种可能性,微乎其微。 Lenovo-Silver Mountain Corporation and cooperation of Lenovo group, is not Apple Corporation can compare favorably with. The Lenovo group after is the world p volume of production and marketing first, many patterns product has eagerly anticipated the tidal current, has eagerly anticipated the research and development directions of major manufacturers. 还有连想银山和连想集团的合作,可不是水果公司能够比得上的。连想集团毕竟是世界p产销量第一,多款产品都是引领了潮流,引领了各大厂商的研发方向。 Such has the fund, to have the technology, to have creativity Company, how can neglect? Let alone Feng Yu or Chaowei and Gold Stone, Nvidia , etc. the biggest shareholders, this links, even can affect the entire p profession, how can despise? 这样一家有资金、有技术、有创意的企业,怎么能够忽视？更何况冯宇还是超威、金石顿、鹰伟达等最大的股东,这结合在一起,甚至能够影响整个p行业,如何能轻视？ Bill Gates asked suddenly: „Everybody, you thought that the Apple Corporation system also does have the existence necessity?” 比尔盖茨忽然问道:“各位,你们觉得水果公司的系统还有存在的必要吗？” All people were shocked, can Chairman defeat Apple Corporation? 所有人都愣住了,董事长要打垮水果公司？ „Do you have to think, whether we can purchase Apple Corporation?” “你们有没有想过,我们是否可以收购水果公司？” Once Apple Corporation, was they have to support, lets Company that its survived, to prevent, because monopolized, causing Microsoft to be forced to analyze, even hefty fine. 曾经的水果公司,是他们不得不扶持,让其生存下来的企业,为了防止因为垄断,导致微软被强制拆分,甚至巨额罚款么。 Apple Corporation has been only able to grab the market little share, then Microsoft can gain greatly gains especially, many worries do not exist. 水果公司一直只能占据市场一点点份额,然后微软就可以大赚特赚,许多顾虑都不存在了。 But now existence of Lenovo-Silver Mountain Corporation, making Microsoft have a formidable competitor in the software market, this match the threat of Apple Corporation is much bigger. 但如今连想银山的存在,让微软在软件市场有了一个强大的竞争对手,这个对手远比水果公司的威胁来的大得多。 Microsoft has no longer needed existence of Apple Corporation, proved that they did not have the monopolistic market. And Apple Corporation must compete with them, divides their together market, such competitor, why can Microsoft also allow to develop? 微软已经不再需要水果公司的存在,来证明他们没有垄断市场了。并且水果公司还要跟他们竞争,分走他们一块市场,这样的竞争对手,微软为什么还要任其发展？ The Apple Corporation procedure is different from their Microsoft source code, but the abilities of these software engineer development and application software, are the world first-class. 水果公司的程序跟他们微软的源代码不同,但是那些软件工程师开发应用软件的能力,还是世界一流的。 If can swallow Apple Corporation, is important to Microsoft. Ballmer that built own electronic products brand plan directly to be also completed, and created must be simpler. 如果能够吞下水果公司,对微软来说非常重要。鲍尔默的那个打造自己的电子产品品牌计划也就直接完成了,并且比自己创造还要更简单。 Purchases Apple Corporation and idea of Paul Alan does not conflict, Apple Corporation can also be joined to into Microsoft child Corporation. 收购水果公司与保罗艾伦的想法也不冲突,水果公司也配得上成为微软的子公司。 The Apple Corporation p share is not high, however has certain superiority in the work, will not cause other p manufacturer too big contradiction psychology. 水果公司的p份额并不高,但是在办公上还是有一定的优势,不会引起其他p厂商太大的抵触心理。 Even can as a probe, test the manner of these p manufacturers, after having Lenovo-Silver Mountain Corporation, these p manufacturer so strong resisting Microsoft will also make their electronic brand. 甚至可以作为一次试探,试探那些p厂商的态度,有了连想银山之后,那些p厂商还会如此强硬的抵制微软做自己的电子品牌么。 Microsoft was considering that purchases mobile telephone brand to manage, the words that presently establishes, many services without enough time, recruit the related administrative personnel not to be easy, their Microsoft must do, undoable is too definitely small, that does not conform to the Microsoft status. 原本微软就在考虑,是否收购一个手机品牌自己经营,现创立的话,许多业务都来不及,招聘相关的管理人员都不容易,他们微软要做,肯定不能做的太小,那不符合微软的身份啊。 Microsoft when discussed the cooperation with Sony, once has thought bought stock Sony this brand, but had considered finally, gave up, this was in Sony and love the letter the brand that collaborated to establish, only if purchased completely, otherwise this was useless to the Microsoft expansion brand influence. 微软在跟嗦尼谈合作的时候,曾想过入股嗦爱这个品牌,但是最终考虑了一番后又放弃了,这是嗦尼和爱里信联手创立的品牌,除非全部收购下来,否则这对微软扩大品牌影响力没什么用啊。 Purchases Apple Corporation, all these were solved. 收购水果公司,这一切就都解决了。 Traditional p, the new plate, is the smartphone, even super mp3 anything, Apple Corporation has, the electrical-insulating cardboard book has. 无论是传统的p,新型的平板,还是智能手机,甚至超级mp3什么的,水果公司都有,就连电纸书都有。 Again with the aid of the Microsoft strong brand effect and fund and technical superiority, instead surpasses any Wind & Rain Brand to have very big possibility, even surpasses the Lenovo sign is not impossible. 再借助微软的强大品牌效应和资金、技术优势,反超什么风雨牌就有很大可能,甚至超过连想牌也不是不可能。 Ballmer said hesitant: „Bill, Apple Corporation, although sales volume anything is sliding, but the brand in our North America is very good, has not the small influence in Europe, and profit is also good. If we want to purchase, this was too difficult, perhaps that side Government will not pass.” 鲍尔默犹豫道:“比尔,水果公司虽然销售额什么的都在下滑,但是品牌在我们北美还是非常不错的,在欧洲也有不小的影响力,且利润也还不错。我们要想收购下来,这个太难了,政斧那边恐怕也不会通过的。” Paul Alan opens the mouth saying: „If we are the same with Feng Yu these child Corporation, alternately does not own stocks, maintains alone ~ vertical, but lets his shareholder is one group of people?” 保罗艾伦开口道:“如果我们跟冯宇的那些子公司一样,相互之间并不交叉持股,保持独~立,而是让其股东是一群人呢？” Ballmer was silent, such operation, is seemingly feasible, but can be successful? 鲍尔默沉默了,这样操作,貌似可行,但是能够成功吗？ ...... ……
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