EG :: Volume #18

#1799: The difference treats( two-fifths)

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The Coca Cola representative waited for quite a while, saw that the scene previous sweep in their advertisement scrolls. 可口可乐的代表等了半天,就看到镜头在他们的广告条幅前一扫而过。 The smiling face on his face coagulates, the opening ceremony scene in i.e.? damn also less than one second, who can see clearly?! 他脸上的笑容凝固,这就是说的开幕式上的镜头？tm还不到一秒钟呢,谁能看清？！ That Lenovo-Silver Mountain Corporation robot logo, stayed for three seconds, was the disparity too also big? 那个连想银山的机器人logo,足足停留了三秒钟,差距也太大了吧？ Your China person, cannot such handle the matter, we also took out money! 你们华夏人,不能这么办事儿啊,我们也是掏了钱的！ It is not good, this matter must look for China Ao Zu ~ committee said! 不行,这事儿必须找华夏的奥组~委说道说道！ Meanwhile, Nike Corporation management of US is also staring at the television, watches the live transmission of opening ceremony. 与此同时,米国的耐克公司高管也盯着电视机,看着开幕式的直播。 Their Nike entered China market several years, however development not. By their world first movement brand, the match nothing but also is Adidas, Puma and other, but has not thought that China that movement brand that called Li Ning, unexpectedly was also strong. 他们耐克进入华夏市场几年了,但是发展的也不咋地。本来以他们世界第一的运动品牌来说,对手无非也就是阿迪达斯、彪马等几个,但是没想到,华夏那个叫李拧的运动品牌,居然也非常强势。 Such as An Ta and other China native place movement brands, development unusual is good. The main reason, was the product price of their Nike is too expensive! 还有诸如安踏等华夏本土运动品牌,也发展的非常不错。主要的原因,就是他们耐克的产品价格太贵了！ In American opinion, 100-200 US dollars athletic shoes are very normal, with many advanced science and technology, how much money is only these technical research and development wants? In addition the advertisement representing expense of star, other propaganda operational costs, the cost is very definitely high. 在米国人看来,一两百美元的球鞋很正常,用上了许多先进的科技,光是那些科技研发就要多少钱？加上明星的广告代言费用,其他宣传运营费用,成本肯定很高。 In addition they are the world first movement brand, does the brand added value also need to consider? What must pay taxes, expensive shouldn't? 再加上他们是世界第一的运动品牌,品牌附加值也要考虑吧？还有要交税什么的,贵一点不应该吗？ Let alone what China is the country in development, does not have money, the world's richest in China, who dares saying that China is poor?! 别说什么华夏是发展中的国家,没钱,世界首富就在华夏,谁敢说华夏穷？！ This time their Nike has also spent the high price, pulled out two hundred million US dollars became one of the Olympic kind of sponsors, hopes that with the aid of this platform, making their Nike fire the brand in China, and this was a good opportunity of world range propaganda! 这次他们耐克也花费了大价钱,掏了两个亿美元成为奥运一类赞助商之一,希望借助这个平台,让他们耐克在华夏打响品牌,并且这还是一个全世界范围宣传的好机会！ Scene to the advertisement scroll of Nike in...... Sweeps! 镜头到了耐克的广告条幅上……一扫而过！ The management of Nike has been shocked, what situation this is, where do our advertising expenditures manifest? Are we a kind of sponsor, giving favored treatment of reaching an agreement? On the scene sweeps, who can see clearly? 耐克的高管都惊呆了,这是什么情况,我们的广告费体现在哪儿？我们是一类赞助商,说好的优待呢？镜头上一扫而过,谁能看清？ Knows that our Nike, naturally knows that this is our advertisement, who but who does not know can look? 知道我们耐克的,自然知道这是我们的广告,但是不知道的谁能看出来？ Knows that this is the person of our Nike symbol, knew, do we need to continue to make them know? Advertizes to let these does not know that the people of our Nike remember us, then understands us, and likes on our product. 知道这是我们耐克标志的人,已经知道了,我们需要继续让他们知道吗？做广告就是为了让那些不知道我们耐克的人记住我们,然后了解我们,并喜欢上我们的产品。 Can this scene one second, what impression have? 这镜头一秒钟,能有什么印象？ Similarly depressed also has sales vice president of Adidas, their advertisements also dodge to pass, he has not seen clearly. 同样郁闷的还有阿迪达斯的销售副总裁,他们的广告也是一闪而逝,他自己都没看清。 Then saw that the scene stayed for three seconds in front of another sporting goods logo, that is China Li Ning! 然后就看到镜头在另外一个体育用品logo前面停留了三秒钟,那是华夏的李拧！ Thinks that their Ardee's situations, think again the situation of Nike, he understood. Is gathering your China brand, the scene three seconds, our has one second? 想想他们阿迪的情况,再想想耐克的情况,他明白了。合着你们华夏的品牌,镜头就三秒钟,我们的就只有一秒钟？ This difference treats was also too obvious? 这区别对待的也太明显了吧？ The behind-the-scenes plotting, this absolutely is the behind-the-scenes plotting! 黑幕,这绝对是黑幕！ Li Ning purchased several small sports kit Company in Europe and America for these years, absorbs the vanguard technology and outstanding Chief Planner/Designer of opposite party, making the brand strength promotion very quick. 李拧这几年在欧美收购了好几个小的运动用品企业,吸收对方的先进技术和优秀设计师,让品牌实力提升非常快。 Although has the disparity compared with Nike and Ardee, but differs with other movement brands was not big, advances into the world two brands sufficiently, in China is one, Ardee and Nike are popular. 虽然比耐克和阿迪还是有差距,但是跟其他的运动品牌相差已经不大,足以跻身世界二线品牌,在华夏更是一线,比阿迪和耐克都受欢迎。 Li Jing Wei who Li Ninggen establishes the treasure was an old friend, after establishing the treasure turned into the joint stock system private business, Li Ning return a favor, making Li Jing Wei buy stock Li Ning sports kit Corporation, meanwhile obtained an investment of Taihua Consulting, has included the technologies in some cashes and movement. 李拧跟建立宝的李京伟是老朋友了,建立宝变成股份制私企之后,李拧又投桃报李,让李京伟入股了李拧运动用品公司,同时还得到了一笔泰华咨询的投资,包括了现金和一些运动方面的技术。 For example athletic shoes absorption of shock technology, for example gym suit perspires heavily the technology wait / etc., let product technology strength promotion that Li twists fast. And Li Ning also draws support from Wind & Rain Holding Company and marketing channel of Taihua holding, sold more countries and regions their products, the sales volume rises suddenly in successive years. 比如球鞋减震技术,比如运动服透汗技术等等,让李拧的产品技术实力提升飞快。并且李拧还借助风雨控股和泰华控股的销售渠道,将他们的产品卖到了更多的国家和地区,销售额连年暴涨。 At this time Li Ning went on the market in mainland, although because this year the bulk lots fall, the stock price also fell, but is still China market value highest sports kit Corporation, and became Asia is largest, market value highest sports kit Corporation. 此时李拧已经在内地上市,虽然今年因为大盘下跌,股价也跟着下跌了一些,但是依然是华夏市值最高的运动用品公司,并且已经成为亚洲规模最大,市值最高的运动用品公司。 This time at Olympic Games, not only Li Ning Corporation logo will appear repeatedly, gymnastics prince Li Ning is the same with the previous generation, will become that person who will light the Olympic torch! 这次在奥运会上,不只是李拧公司的logo会多次出现,体操王子李拧跟前世一样,会成为点燃奥运圣火的那个人！ This opportunity, naturally is also Li Ning finds the way to strive, one is because he truly is the qualifications and prestige suffices, the gold medal quantity also foot, internationally also has certain popularity, another was also Li Ninghua the result of high quota support fee. 这个机会,自然也是李拧想办法争取过来的,一个是因为他确实是资历和威望都够,金牌数量也足,在国际上也有一定的知名度,再一个也是李拧花了高额赞助费的结果。 Un, Feng Yu also helps to greet. 嗯,冯宇还帮忙打了招呼。 Turns head Li Ning to represent for product personally, lets the Corporation product, sells world each corner! 回头李拧会亲自为产品代言,让公司的产品,卖到全世界每一个角落！ Feng Yu does not know that defended many Company management in front of television was insane, crazily to China Ao Zu ~ committee called to interrogate that our advertisement scene so were why short, were your China brand scene so long? 冯宇可不知道,守在电视机前的许多企业高管都疯了,正在疯狂的给华夏奥组~委打电话质问呢,凭什么我们的广告镜头这么短,你们华夏的品牌镜头就那么长？ Wen Dongjun is also this inside meets one of the telephone, the manpower is insufficient, although he is leadership, must go forth to battle personally. He hangs up a telephone once more, stretched oneself. 文东军也是这里面接电话的一员,人手不够,他虽然是领导,也要亲自上阵。他再次挂断一个电话,伸了个懒腰。 This group silly x, said that what is unfair? How much money you have spent, does not know that these mirror head lengths the brand, has spent more money? 这帮傻x,说什么不公平？你们才花了多少钱,不知道这些镜头长的品牌,都花了更多的钱吗？ Others advertising expenditure is high, naturally requires the time long. Must be the same, that is true is unfair! 别人广告费高,当然就要时间长一点。要都是一样,那才是真正的不公平呢！ Exactly high so is why little than Company of these interrogations as for these brand advertizing fees, this is the coincidence, what's wrong? 至于为什么那些品牌广告费恰好比这些质问的企业高那么一点点,这就是巧合,怎么啦？ „Team leader writing, this Company representative scolded me a moment ago!” A young miss is bringing weeping voice suffering from injustice saying. “文组长,刚才这个企业代表骂我了！”一个小姑娘带着哭腔委屈的说道。 Wen Dongjun is angry: „Which Company is? Immediately hits to inform them to apologize, the telephone has the sound recording, if did not apologize immediately and compensation for economic losses, reported the matter! This is China, but also counter- they!” 文东军大怒:“是哪个企业？马上打回去通知他们道歉,电话都有录音,如果不马上道歉并赔偿损失,就把事情报导出去！这是华夏,还反了他们！” Issue that these probably come across, they have studied, the above decision, must achieve to be well-founded restrained. 这些可能遇到的问题,他们都已经研究过,上头的决定,要做到有理有据有节。 Others money are many, scene are many, time long this is the truth. The open account, this is evidence. The politeness treats people, but cannot swallow an insult, this is the moral courage! 别人钱多,镜头多,时间长这就是道理。往来账目,这就是证据。礼貌待人,但又不能忍气吞声,这就是气节！ „Is the Coca Cola representative.” “是可口可乐的代表。” „Coca Cola? It is not sells the soft drink! You make the phone call, I told him personally. Otherwise according to the contract, we will not make Coca Cola logo appear in front of the scene again, even if one second!” “可口可乐怎么了？不就是个卖汽水的！你把电话打回去,我亲自跟他说。否则按照合同,我们不会让可口可乐的logo在镜头前再出现哪怕一秒钟！” Wen Dongjun was made rear service somewhat to be discontented by the assignment, he most thinks is responsible for the scene, can arrive at the scene to watch. 文东军本来被分配来做后勤就有些不满呢,他最想的就是负责现场,可以亲临现场观看么。 Although said that gave back to him to settle a position of team leader, this means that after this Olympic Games, words that did not have problems, he can have a position of real power. No longer is behind adds a parenthesis, writes the vice- Yamagimachi treatment. 虽然说还给他安了一个组长的职位,这就意味着,这次奥运会之后,不出问题的话,他就可以有一个实权的职位了。不再是后面加个括号,写着副町待遇。 But is this, Wen Dongjun was not happy that he rather does not win a promotion, thinks that the scene watches. 但就是这样,文东军还是不高兴,他宁可不升官,也想到现场观看。 Currently he had the fire, unexpectedly also some people look for trouble, this is happen to hits in spear|gun ~ on mouth! 现在他本来就有火呢,居然还有人来找麻烦,这是正好撞在枪~口上了啊！ ...... ……
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