EG :: Volume #18

#1798: Do not struggle( one-fifth) with him

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Olympic Games this world grandest sports show, the attention population are most, the event that holds are most, the world record of birth are most, retransmits the population and watching is also most. 奥运会这个全世界最盛大的体育盛会,关注人数最多,举行的比赛项目最多,诞生的世界纪录最多,转播和收看的人数也是最多的。 It can be said that this at Olympic Games that China holds, should create watched the history of population. 可以说这一届在华夏举办的奥运会,应该是创造了收看人数的历史。 The original China person are many, the person who although usually likes the sports is inferior to Europe and America, but these time conducts in main house gate, in addition the propaganda of country, lets many people to its unusual attaching great importance. 本来华夏人就多,虽然平时喜欢体育的人并不如欧美,但是这一次是在家门口举办啊,加上国家的宣传,让许多人都对其非常的重视。 Even if some old man old women, are usually most watches 61 games that the grandson granddaughter has attended, at this time also full of enthusiasm sitting in front of the television, watches the opening ceremony, but also the plan watches some table tennis anything's competition live transmissions. 就算是一些老头老太太,平时最多就是看过孙子孙女参加的61运动会,这时候也兴致勃勃的坐在电视机前,看着开幕式,还打算看一些乒乓球什么的比赛直播呢。 At such grand meeting advertizes, the effect should good? That looks like in China spring late advertizes to be the same to the role that the China market plays, the effect gets quick results. 这样的盛会上做广告,效果该有多好？那就像是在华夏春晚做广告对华夏市场起到的作用一样,效果是立竿见影的。 Many audiences before television see, outside the camera photography bird nest, many people stand in that side watch, some people cannot go, stands outside looks at the large screen. 电视机前的许多观众看到,摄像机拍摄鸟巢外面,有许多人站在那边观看,有人进不去,就站在外面看大屏幕。 However many people have discovered that the scene were how crooked, why swept to the large screen time stayed for three seconds not saying that probably also to large screen under that Wind & Rain Brand trademark? 但是许多人都发现了,怎么镜头是歪了吗,为什么扫到大屏幕的时候停留了三秒钟不说,好像还对着大屏幕下方那个风雨牌的商标呢？ This naturally is the result that Wind & Rain Appliances support fee trades, although has three seconds, but also is the unusual treatment. 这当然就是风雨电器赞助费换来的结果,虽然只有三秒钟,但也已经是非同一般的待遇了。 What is most important, this scene when the time comes can cut, takes the advertisement use of Wind & Rain Appliances directly. 最重要的是,这个镜头到时候可以剪切下来,直接作为风雨电器的广告使用。 On airborne helicopter, there is a director in introduction, is makes the person note, in the hand of director is also taking l-pad, with this examination opening ceremony flow, the purity that l-pad above Lenovo logo looks. 空中直升机上,也有主持人在介绍情况,更是让人注意到,主持人的手里还拿着一台l-pad,正在用这个查看开幕式流程,l-pad上面的连想logo看的一清二楚。 Feng Yu also planned also carries on spray coating the helicopter, spurts on Wind & Rain Brand or Song River sign anything's logo, finally was given by above otherwise. 原本冯宇还打算将直升机也进行喷涂一下,喷上风雨牌或者松江牌什么的logo,结果被上头给否了。 Your other product advertisement how many a little relate with your products, this helicopter, what relations has to these brands that you did say? Your Wind & Rain Electronics produces the helicopter, is the Song River car production helicopter? 你其他产品广告多少跟你们的产品有点关系,这个直升机,跟你说的那些品牌有什么关系？你风雨电子造直升机,还是松江汽车生产直升机？ Even if the expense that you support are most, that cannot like this. Must make other foreigners see, what appearance becomes? Also had a great nation to be dignified? 就算是你赞助的费用最多,那也不能这样啊。要让其他外国人看到,成什么样子？还有没有一点大国威严了？ Feng Yu can only relinquish, pastes the requests of some advertisement pictures in the helicopter, above has not complied. In this can only have five-star red ~ flag, is impossible to have other drawing! 冯宇只能作罢,就连在直升机内部贴一些广告画的要求,上头也没答应。这里面只能有五星红~旗,不可能有别的图画！ The stage of opening ceremony, above naturally cannot have any advertisement, Feng Yu thinks that several means of implantations, above has not complied, said that must guarantee the stage effect, cannot have the tiny bit slight defect. 开幕式的舞台,上面自然不能有什么广告,冯宇想到几个植入的办法,上头都没答应,说要保证舞台效果,不能有一丝一毫的瑕疵。 However at the opening ceremony, must always sweep to the auditorium, under auditorium, but has many scroll class advertisements, which the scene can sweep, which profited. 不过在开幕式的时候,总是要对观众席等扫一圈,观众席下面,可是有着许多条幅类广告的,镜头能扫到哪一个,哪一个就占便宜了。 Normally, these are these sponsors reach an agreement with the organizer, your scene sweep to our advertisements, we can give some money anything. 正常情况下,这些都是那些赞助商跟主办方商量好的,你们镜头扫到我们的广告,我们可以多给一些钱什么的。 However this time, is Coca Cola such Olympic Games supports the madman likely, wants to spend to exit obstinately! 但是这一次,像是可口可乐这样的奥运赞助狂人,愣是想花钱没花出去！ They have coveted the China market, but these many years are unable to open. Although their old match Pepsi Cola cannot open this market, but that neat Cola the market occupying, did not mean that the China person does not like drinking the Cola, but does not drink their Coca Cola! 他们一直觊觎华夏市场,可是这么多年就是无法打开。虽然他们的老对手佰事可乐也没能打开这块市场,但是那个清爽可乐把市场给占据了啊,并不是说华夏人不喜欢喝可乐,而是不喝他们的可口可乐！ They have wanted to advertize in China most major media Yang Tai, but each year of Yang Tai competitive tender, they one time is selected does not have. Even if the advertisement of midnight time interval, they, several interpellations, others have given the perfect explanation, some people bid you are higher. 他们一直想要在华夏最大的媒体央台做广告,但是每一年央台竞标,他们都一次中标都没有。哪怕是午夜时段的广告,他们都中不到,偏偏几次质询,别人都给出了完美的解释,就是有人出价比你们高啊。 How, in your US, this dark sign auction, can bid low selection? 怎么着,在你们米国,这种暗标拍卖,是可以出价低的中标吗？ Is good because of this difference, Coca Cola is the Olympic many sponsors, with international mysterious ~ commission relates the sworn friend, is this time different became one of the partners? 好在这一次不同,可口可乐是奥运多届的赞助商,与国际奥~委会关系莫逆,这一次不一样成为了合作伙伴之一？ However they want gives China to pull out some money the time, China does not want. Their first discovery, has to conduct the country of Olympic Games unexpectedly, will support pushes outward! 但是他们想要给华夏这边多掏一些钱的时候,华夏这边根本不要。他们第一次发现,居然还有举办奥运会的国家,将赞助往外推的！ However they can, the partner gate column of this Olympic Games too be what to do high, on one 50 million US dollars high, this two hundred million US dollars have sufficed unexpectedly! 不过他们又能怎么办呢,这一次奥运会的合作伙伴门栏太高了,上一届50000000美元就算高的了,这一届居然两个亿美元才够！ Their careful, was China these Company general's family fences raised, but they have not been able to say anything. 他们仔细一查,就是华夏那些企业将门栏抬高了,但是他们偏偏还不能说什么。 Others spend, you can also say that others did spend to be many? This income, must apportion international mysterious ~ organizing committee, they definitely cannot obtain to support. 人家多花钱,你还能说人家花多了？这个收入,也是要分给国际奥~组委的,他们肯定得不到支持啊。 They enhanced the support expense, becomes one of the partners, this Olympic Games, they cannot miss absolutely. Moreover can taking this opportunity, making their logo appear before the audience of world, particularly in front of China audience, thus helps them open the sale. 他们提高了赞助费用,也成为合作伙伴之一,这个奥运会,他们绝对不能错过。而且还可以借着这个机会,让他们的logo出现在全世界的观众面前,尤其是华夏观众面前,从而帮助他们打开销路。 Cannot get up Yang Tai, but can also have the internet/network advertisement, this soft drink, is mainly youngster and child is drinking in any case, this is also the main crowd of Internet users. 上不了央台,还可以有网络广告啊,反正这个汽水,主要就是年轻人和小孩子在喝,这也是网民的主要人群。 Even can advertize in the newspaper, station and school entrance, this is also the good choice. Terminal retail outlet makes them very helpless, once some people had said that the Wahaha and other Beverage Alliance members' people to these retail outlets have suggested that we grant you refrigerator, enabling you to be able the summer iced drink. 甚至可以在报纸、车站、学校门口等做广告,这也是不错的选择。只是终端零售网点让他们非常无奈,曾有人说过,乐哈哈等饮料大联盟成员给那些零售网点的人暗示过,我们赠与你们冰柜,让你们可以夏天冰镇饮料。 However took our refrigerator, several brands are unsellable, in this first roll-call, is their Coca Cola. In certainly specific agreement does not have such writes, but once had to violate, turned head in their shop again unable to attain the domestic these best-selling drink, entire Beverage Alliance, that might was too big. 但是拿了我们的冰柜,有几种品牌就不能卖,这里面第一个点名的,就是他们可口可乐。当然具体协议里没这么写,不过曾经有违反的,回头他们店里就再也拿不到国内这些畅销的饮料了,整个饮料大联盟,那威力太大了。 Therefore Coca Cola can only the terminal retail cooperation with these slightly a little scale, for example some China second grade of supermarket chains, although the scale is inferior to Taihua Supermarket Group, but will not be threatened by Beverage Alliance, many have the China national capital stock, Beverage Alliance cannot go too far. 于是可口可乐只能跟那些稍微有点规模的终端零售合作,比如一些华夏第二档的连锁超市,虽然规模远不如泰华超市集团,但是也不会受到饮料大联盟的威胁,许多都有着华夏国资股份呢,饮料大联盟也不能太过分。 However this is far from enough, these supermarkets put together, is inferior to Taihua Supermarket Group. They want to fire the brand at this Olympic Games now, is cruel-hearted using the China star makes one year of advertisement. 但是这样远远不够啊,那些超市加在一起,也不如一个泰华超市集团。他们现在就想在这次奥运会打响品牌,然后狠狠心利用华夏明星做一年广告。 Like this due to the promotion of benefit, Taihua Supermarket Group will again not reject their entries, thus enables them to share this China most formidable terminal retail channel. 这样在利益的推动下,泰华超市集团就不会再拒绝他们的进入,从而让他们可以分享这个华夏最强大的终端零售渠道。 They are not thinking now a series China market, is only thinking can stand firm on the line. Their solemn world first drink giant, to good, to be how unaccustomed to the climate in China that Africa has been able to sell? 他们现在也不想着一统华夏市场了,只想着能够站稳脚跟就行。他们堂堂世界第一的饮料巨头,到了非洲都能卖的不错呢,怎么就在华夏会水土不服呢？ Was pushed unexpectedly the market in rural lowest level, this simply is to Coca Cola insults ~ shame! 竟然被挤到了农村这种最底层的市场,这简直就是对可口可乐的侮~辱！ However does not have the means that this is the reality. In other countries and regions resounding brands, threw the street to China. 但是没办法,这就是现实。许多在其他国家和地区响当当的品牌,到了华夏都扑街了。 Really is so-called cultural background disparity? Also or is such that many people spread in secret, here is China, the Feng Yu domain the profession that so long as Feng Yu makes, do not think! 难道真是所谓的文化背景差距？又或者是许多人暗中流传的那样,这里是华夏,冯宇的地盘只要冯宇做的行业,你们就都别想了！
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