EG :: Volume #18

#1723: IPHONE big reduction

LNMTL needs user funding to survive Read More

All people understood plan of Feng Yu, that lets other Company, takes the wrong path. 所有人都明白了冯宇的计划,那就是让其他企业,走上错误的道路。 The producer research and development of such other Company once more will fall behind one big section not saying that but must waste many research and development expenses. Thus enables Wind & Rain Electronics , etc. to lead the most step, even leads a body, enabling other Company only to follow their footsteps. 这样其他企业的产品研发等就会再次落后一大截不说,还要浪费不少的研发费用。从而让风雨电子等能领先大半步,甚至领先一个身位,让其他企业只能跟随他们的脚步。 As the matter stands, same can realize the goal of pull scale other board member/director anticipate, and also easy. 这样一来,一样能实现其他董事所期待的拉开档次的目的,并且还会更加的容易。 No wonder Chief Feng told them that the product design, must regard most important the wireless internet/network technology, originally goal here. 难怪冯总跟他们说,产品设计,一定要将无线网络的技术当成重中之重,原来目的在这儿呢。 Feng Yu this explanation, other people did not have any opinion. They can also see, great benefit that does this. 冯宇这一番解释,其他人也没什么意见了。他们也能看到,这样做的巨大好处。 Although Feng Yu said that does not need to make anything to work to report, but other people pick the key matter, said. Feng Yu is also listening, gives affirmation that these people work, or to little suggestion. 虽然冯宇说不需要做什么工作汇报了,但是其他人还是捡重点的事情,说了一些。冯宇也只是听着,给予那些人工作上的肯定,或者是给一点点建议。 For example the family|home of Lenovo-Silver Mountain Corporation that software, is centered on the software of Lenovo-Silver Mountain Corporation development, unified the software of many software Corporation development, establishes such provides the software download internet/network service basis ~. 比如连想银山那个软件之家,是以连想银山开发的软件为核心,结合了多家软件公司开发的软件,所成立的这么一个提供软件下载的网络服务基~地。 Naturally, in some software are the charges, some are free. However are majority, bases on the operating system of Lenovo-Silver Mountain Corporation development, but in also has other operating systems -based the software. 当然,这里面有的软件是收费的,有的则是免费的。但是其中大部分,都是基于连想银山开发的操作系统,但里面也有基于其他操作系统的软件。 Profit that the software can create, is higher than hardware. Because the cost of software is lower, perhaps the research cost is on a par with hardware, but production cost? 软件能够创造的利润,比硬件更高。因为软件的成本更低,研发成本或许跟硬件不相伯仲,但生产成本呢？ The software was a code of all various professions, were too to put it bluntly many, material, manpower, physical resource that hardware actually needed wait / etc., once hardware Failed, then cost waste were more than software are too many. 软件说白了就是一行行的代码,硬件却需要的太多了,材料、人力、物力等等,一旦硬件失败了,那么成本浪费的比软件多太多了。 Software Company, core engineer had 500 people enough, for example Apple Corporation, was this. However hardware Company, the staff quantity is quite huge, is only that side the factory, takes over ten thousand people, even over 100,000 people. 一家软件企业,核心工程师有500人就足够了,比如水果公司,就是这样。但是一家硬件企业,员工数量极为庞大,光是工厂那边,就要上万人,甚至100000人以上。 This also why the IBM center of gravity changed the software from hardware, and profit does not fall instead increases, at that time they were Boss of hardware profession. 这也是为什么ibm的重心从硬件转向了软件,并且利润不降反增,那时候他们可是硬件行业的老大呢。 Software charge downloading, this is not the innovation, but Lenovo-Silver Mountain Corporation actually merges some small website together, the small software design will develop the Corporation product, attains in their platforms to sell, thus makes the popularity of this platform rise suddenly. 软件收费下载,这并不是什么创新,但连想银山却将一些小的网站合并到一起,将小的软件设计开发公司的产品,拿到他们的平台上销售,从而让这个平台的知名度骤升。 Many people said that the mainstream software product, can unable to find in this platform. The software of some quite young audiences, can still unable to find in this platform. 很多人都说,主流的软件产品,在这个平台上都能找得到。一些比较小众的软件,在这个平台上依然能找得到。 Even also some people said that if you want to look for any function the software, then came to this platform to search to be good, sending a telegram the sub-city shop was more convenient , the price was also similar. 甚至还有人说,如果你想要找什么功能的软件,那么来这个平台搜索一下就好了,比去电子城的店铺更加方便,价格也是差不多的。 Must say that the shortcoming also has, after that is you download the installment, once system rewiring and so on, then the software could purchase, after all the activation code of this software download installment, can only use one time. But in electronic city, but there are to sell that type to explain the version compact disc, can install repeatedly. 要说缺点也有,那就是你下载安装之后,一旦系统重装之类的,那么软件可能要重新购买,毕竟这软件下载安装的激活码,只能使用一次。而在电子城,可是有卖那种破解版光盘的,可以反复安装。 That side electronic city, after keeping attack robber ~ version, this product has not been easy to buy, but cannot buy absolutely. Not only in China, in the world, this robber ~ version is exists, even if in the copyright protection were known as that the extremely good US, Japan , etc. are also same. 电子城那边,经过不停的打击盗~版后,这种产品也不太好买了,但并不是绝对买不到。但是不只是在华夏,在全世界,这种盗~版都是存在的,哪怕在版权保护号称极佳的米国、岛国等也是一样。 This software download basis ~, depends on the Lenovo-Silver Mountain Corporation brand and reputation, good that also currently manages, and has signed the cooperation agreement with domestic and foreign many software Corporation. Expense of downloading, software development Corporation, but must be divided with the platform. 这个软件下载基~地,依托连想银山的品牌和口碑,目前经营的还不错,并且已经跟国内外多家软件公司签订了合作协议。下载的费用,软件开发公司,可是要跟平台分成的。 This software park Feng Yu favors, Microsoft or Apple Corporation, do not have this product. But software sale of previous generation Apple Corporation, this type of downloading basis ~ also has lasting achievements, every year is Apple Corporation brings the massive profits. 这个软件园冯宇是非常看好,无论是微软还是水果公司,不都有这种产品么。而前世水果公司的软件销售,这种下载基~地也是功不可没,每年为水果公司带来大量的利润。 Moreover many products can act according to user their demand, has the present installment functional software of choice, thus avoided in the product having the software that the massive users did not need to take the memory. 而且许多产品可以根据用户自己的需求,有选择的现在安装功能软件,从而避免了产品中有大量用户根本就不需要的软件占用内存。 This pattern the sales has certain superiority to the cell phone, computer and other product, moreover can promote the sales volume of software, and also has certain promoter action to the Company brand, answers multiple purpose. 这种模式对手机、电脑等产品的销售有一定的优势,而且还能提升软件的销售额,并且对企业的品牌也有一定的促进作用,一举多得。 Lenovo-Silver Mountain Corporation initially wanted to make this time, Feng Yu first expressed the support. Is short of money? Is unimportant, the shareholders draw cash the capital. 连想银山当初想要做这个的时候,冯宇第一个表示赞同。缺钱？不要紧,股东们拿钱出来注资。 Initially the first capital had all spent, but also was short of money, even if that were the loan is also good, or the release stock raised the fund to be also good, this must be bigger and stronger in any case. 当初第一笔注资花完了,还缺钱,那么哪怕是贷款也行,或者发行股票募集资金也行,反正这个是一定要做大做强。 This looks like AIWA mp3 downloads website to be the same, the mp3 player makes money, but the music download, same can make a lot of money, moreover both unify, the effect is better. 这个就像是aiwa的mp3下载网站一样,mp3播放器赚钱,但是音乐下载,一样能赚很多钱,而且两者结合,效果更佳。 This temporary Board of Directors finished, Feng Yu was also leisurely and carefree for several days. That side Ralph spread the news, Apple Corporation has also made software download website, the investment was not low. 这一次临时董事会结束,冯宇又悠闲了几天。拉尔夫那边又传来消息,水果公司也弄了一个软件下载网站,投入也不低。 All software, either base on the Apple Corporation system, either is the Apple Corporation development other systems -based application software, the pattern is similar to the Lenovo-Silver Mountain Corporation software park, even is it can be said that exactly the same. 所有的软件,要么是基于水果公司的系统,要么是水果公司开发的基于其他系统的应用软件,模式跟连想银山的软件园非常相似,甚至可以说是一模一样。 However this website, does not have the previous generation to be welcomed, because had the Lenovo-Silver Mountain Corporation software park pearls and jade before. However this service, can be Apple Corporation brings very big attention, even can definitely bring many profits in the future. 不过这个网站,却没有前世那么受到欢迎,因为已经有连想银山的软件园珠玉在前了嘛。但是这个业务,也能为水果公司带来很大的关注度,甚至未来肯定能带来不少的利润。 This service also has brought simultaneously a trouble, that is the construction of this website, the investment is very huge. internet/network Corporation burns money, this is well-known. 同时这个业务还带来了一项麻烦,那就是这个网站的建设,投入是非常巨大的。网络公司烧钱,这是众所周知的。 Apple Corporation originally because this year's economic situation is not good, the profit drops. New product iphone and itouch that performance the result promotes cannot say is general, but is very bad. 水果公司本来就因为今年经济形势不好,利润下降。结果推出的新产品iphone和itouch表现都不能说是一般,而是很差。 This made the Apple Corporation cash flow have the problem, was good are not many because of their staff quantities, but also the urgently needed cash alleviated the difficult position on fund. 这就让水果公司的现金流出现了问题,好在他们员工数量也并不多,但也急需现金来缓解资金上的困境。 Therefore Apple Corporation decided that first processes goods in stock. And the storing goods quantity is biggest, is iphone and itouch two models of new products. 于是水果公司决定,先处理存货。其中存货量最大的,就是iphone和itouch两款新产品。 Processes, can only with means that reduce prices to promote sales. 怎么处理呢,只能是用一个办法,降价促销。 This is one type the means of not having the means that and two product price drops have both achieved 40%, is suffers no loss of capital the sale. Obviously before , their product, profit high. 这是一种没有办法的办法,并且两款产品降价幅度都达到了40,算是保本销售。可见之前他们的产品,利润有多高。 After this decides an announcement, before these purchase the consumer of new product really not to do, we bought were less than two months, did you reduce prices 40%? 这个决定一公布之后,之前那些购买了新产品的消费者果然不干了,我们才买了不到两个月,你们就降价40？ Apple Corporation has to carry on the crisis public relations, they pledged to beforehand user that will give 100 US dollars software download preferential benefits, spends in Apple Corporation software download website, can erase 100 US dollars bill. 水果公司不得不进行危机公关,他们对之前的用户承诺,会给予100美元的软件下载优惠,也就是在水果公司的软件下载网站消费,可以抹掉100美元的账单。 Seemed like to the consumer preference, but in fact was to the promotion of their software download website. This procedure, was pierced by Ralph gratefully. 看似给消费者优惠了,但实际上是对他们那个软件下载网站的促销。这种做法,被拉尔夫毫不客气的戳穿了。 Other Corporation also seize the chance to step on a foot, starts to demote the Apple Corporation procedure, accuses them deceives the consumer. 其他公司也趁机踩一脚,开始贬斥水果公司的做法,指责他们是糊弄消费者。 Apple Corporation, fell into the public opinion disturbance. 水果公司,陷入了舆论风波。 ......( To be continued.) ……(未完待续。)
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