EG :: Volume #18

#1721: Question( sought subscription)

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„Boss, sect sum total Liu Zong think that our electronic products renewal speed was too slow, overseas consumer electronics giant Company, their product renewal update speed, this appears we somewhat will be fast conservative.” Wu Zhigang said. “老板,宗总和刘总都认为我们的电子产品更新换代速度太慢了,国外的电子消费品巨头企业,他们的产品更新换代速度飞快,这会显得我们有些守旧。”吴志刚说道。 Feng Yu shows a faint smile: „? What idea are they?” 冯宇微微一笑:“哦？那他们是什么想法？” „The technological strength of our Corporation, makes our many electronic products promote a scale sufficiently again, spreads out with other Company products thoroughly, establishes the status of our first group.” “咱们公司的技术储备,足以让我们的许多电子产品再提升一个档次,彻底跟其他企业的产品拉开距离,奠定我们第一集团的地位。” „Now we, although reputation illustrious, but is also in other electronics giants about the same, may be instead surmounted by them anytime.” “现在我们虽然声名赫赫,但是跟其他电子巨头也就处于伯仲之间,随时有可能被他们反超越。” „For example our mp3 and USB, the recording pen and other small products, they think that should design some small numerous designs, demonstrated that our uniqueness, takes the high-end route.” “比如我们的mp3、u盘、录音笔等小的产品,他们认为应该设计一些小众款式,展示出我们的独一无二,走高端路线。” „As for notebook, cell phone and other products, their meanings is we continues to speed up the new product the extrusion speed, one month a new product was too slow, should be in one month, each series model of new products are released.” “至于笔记本、手机等产品,他们的意思是我们继续加快新品的推出速度,一个月一款新品太慢了,应该是一个月内,每个系列都有一款新产品推出。” „For example our electrical-insulating cardboard books, have not unveiled the new product now, that side Sony and other Corporation, but there is a new product to appear on the market, has robbed our many markets.” “比如我们的电纸书,现在都没推出新产品呢,嗦尼等公司那边,可是有新产品面世了,抢走了我们不少的市场。” „Just the child, you thinks that is not all products, suits promotes the new product fast. For example the cell phone, said our Wind & Rain s3 +, simple upgrade on s3, but very bestly-selling is right? Even gradually became the synonym of intelligence machine.” “刚子,你想一想,不是所有的产品,都适合快速推出新品的。比如手机,就说我们的风雨s3+,就是在s3上面的简单升级,但是非常畅销对不对？甚至已经逐渐成为智能机的代名词。” „If we initially said what promotes is the fourth-generation product, then the user does think? What this function does not have too big change, how was the fourth generation?” “而如果我们当初说推出的是第四代产品,那么用户会怎么想？这功能也没有什么太大的变化,怎么就是第四代了呢？” „We each generation of products, must have leather ~ life change, or is the evolution of function, either is the evolution of disposition, is not the simple promotion. This to the consumer at present a bright feeling, making them unable to bear want to purchase.” “我们每一代的产品,都要有革~命性的变化,或者是功能的进化,或者是配置的进化,不是简单的升级。这样才会给消费者眼前一亮的感觉,让他们忍不住想要购买。” „You look at Sony PlayStation game console/video game, our G-BOX, several years will promote one generation, some people said that this did fall behind? But when unveils the new product, will have the appearance of new consumer incessantly, will also have some consumer originally, they will carry on the renewal.” “你看嗦尼的ps游戏机,还有我们的g-波x,好几年才会推出一代,有人说这个落后了吗？可是当推出新产品的时候,不止会有新消费者的出现,还会有一些原本的消费者,他们会进行更新换代。” „Therefore our products are released, should not only look to these potential new consumers, but must maintain the original user, making them continue to support our products.” “所以我们的产品推出的时候,不应该只瞄向那些潜在的新消费者,还要维护原有的用户,让他们继续对我们的产品进行支持。” „Moreover you think, are our many product reduction speeds, so why slow? Because before us, sells very expensive is right? Once you reduce prices fast, the person who before purchased will have one type has owed the psychology.” “而且你想一下,我们的许多产品降价速度,为什么那么慢？因为我们之前卖的很贵对不对？一旦你快速降价,之前购买的人就会有一种亏了的心理。” „We will locate are the high-end products, you and consumers also think right? Since is high-end product, then like the products of these luxury goods, so long as the performance is not obsolete, does not need to worry to unveil the new product, such will instead make the consumer unable to remember our products.” “我们将自己定位为高端产品,你们和消费者也是这么认为的对吧？既然是高端产品,那么就像那些奢侈品的产品一样,只要性能不过时,是不用着急推出新产品的,那样反而会让消费者记不住咱们的产品。” „You said that Sony and other Corporation, have promoted the new electrical-insulating cardboard book, but I read the report form, we are still grabbing the share of market majority, does this have something to be worried?” “还有你说嗦尼等公司,推出了新的电纸书,但是我看报表,我们依然是占据着市场一多半的份额,这有什么可担心的？” „You think that they will seize our markets? The market is impossible to make Company monopolize completely, Microsoft so was initially formidable, has not achieved this point. Perhaps they can snatch, but after our new products are released, the market share that we losing seized not to say completely, will also let the consumer through the product performance contrast, was loyal to our products, our brands.” “你们以为他们会抢占我们的市场？市场是不可能让一家企业完全垄断的,当初微软那么强大,也没有做到这一点。或许他们能抢一点,但当我们的新产品推出之后,我们会将失去的市场份额全部夺回来不说,还会让消费者通过产品性能对比,更加的忠于我们的产品,我们的品牌。” „As for promotes some small numerous designs that you said that walked these of high-end route, you think that the mp3 high-end can have the multi- high-end again? AIWA is representing in the world best mp3, although is not our Taihua Holding Group, but also has the agreement with our technology licensing right?” “至于你说的推出一些小众款式,走高端路线的那些,你自己想想,mp3再高端能有多高端？aiwa就代表着世界上最好的mp3,虽然不是咱们泰华控股集团旗下,但跟咱们的技术授权也是有着协议的对吧？” „As for the USB, we of high-end hasn't promoted? Sells the high price, what pays great attention is the safe encryption performance of our USB, but is not the attractiveness of outward appearance. I asked you, you used the USB time, so long as the outward appearance were not specially ugly, you will refuse to use? So long as the performance is poor, the outward appearance does again attractive, are you willing to use?” “至于u盘,高端的咱们没推出吗？卖高价,注重的是咱们u盘的安全加密性能,而不是外观的好看。我问你,你用u盘的时候,只要外观不是特别丑,你会拒绝使用吗？但只要性能差一点,外观做的再漂亮,你愿意用吗？” „Records pen anything is also same, these pay great attention is the performance, but is not the exterior design. Although I have stressed that our products certainly are externally appealing, but cannot the sacrificethesubstance for the shadow, extremely the attractiveness and luxury of pursue outward appearance.” “还有录音笔什么的也一样,这些注重的都是性能,而不是外观设计。虽然我一直强调,我们的产品在外观上一定要吸引人,但不能舍本逐末,太过追求外观的漂亮、奢华。” The electronic products of this small numerous outward appearance, must say that makes money definitely does not have the issue, but is best to establish a child brand. Moreover designs anything is prominent, what is most important is the performance. Flashy but lacking substance, then may pound brand. 这种小众外观的电子产品,要说挣钱肯定也没问题,但是最好创立一个子品牌。而且设计什么的都要突出,但最重要的还是性能。华而不实,那么可就砸牌子了。 Feng Yu also knows that child Corporation several new products, were given to press by him. This lets Zong Qingxian and Liu Chuanzhi somewhat is discontented, this has clearly violated with the Corporation beforehand development route, perhaps that two also think that Feng Yu was extremely willful. 冯宇也知道,子公司的几个新产品,都被他给压下来了。这让宗庆先和刘传志都有些不满,这跟公司之前的发展路线明显违背了,恐怕那二位还以为冯宇太过任性了吧。 New product that however Feng Yu presses, one is the smartphone of new model, one is the electrical-insulating cardboard book of new style, one is super mp3 of new style, one has designed to be completed, but Feng Yu has not let the production the tablet PC. 不过冯宇压下来的新产品,一个是新款的智能手机,一个是新款的电纸书,一个是新款的超级mp3,还有一个是已经设计完成,但冯宇却没让生产的平板电脑。 The Lenovo group has completed tablet PC design finally, to research and develop the product of this Feng Yu request, they spent the large amount research and development expense not saying that but also therefore dragged down the research and development speeds of other Lenovo group products. 连想集团终于将平板电脑设计完成了,为了研发这个冯宇要求的产品,他们花费了巨额的研发费用不说,还因此拖累了连想集团其他产品的研发速度。 However this does not have anything, after researching and developing, Liu Chuanzhi they looked, thought that this product is good, has the selling point. Even if performance compared with common computer difference, but relies on the brand of Lenovo group, sells will not miss. 不过这也没什么,研发出来之后,刘传志他们看了,也觉得这个产品还不错,有卖点。即使性能比一般的电脑差了一些,但凭借连想集团的品牌,卖的也不会差了。 At least returns to the book, they have confidence. 至少回本,他们是有把握的。 However now Feng Yu presses is not letting the production, this was not quite right. Invests that many, is actually not thinking gains, is this good? 但是现在冯宇压着不让生产,这就不太对了。投入那么多,却不想着赚回来,这怎么行？ Feng Yu is the world's richest, is not short of money, not only Company is damaged, these producer research and development personnel are unsatisfied. The product is unable to make money, their bonuses where? Doesn't such a long time effort, have a view? 冯宇是世界首富,不差钱,不只是企业受损,那些产品研发人员也不满意啊。产品无法赚钱,他们的奖金从哪儿来？这么长时间的努力,难道就没个说法？ You have a look at the staff who researches and develops other products, that bonus took many. We, have spent that much money, was said by many colleagues is the waste, finally after not only cannot attain the laborious work , the bonus that should obtain, proved do one research and develop the successful opportunity not to give? 你看看研发其他产品的工作人员,那奖金拿了多少啊。我们呢,花了那么多钱,被很多同事说是浪费,结果不但拿不到辛苦工作后应该得到的奖金,连证明自己研发成功的机会都不给？ Can these R &\; D personnel, not have complaint? These complaints, Liu Chuanzhi must certainly attach great importance. Moreover the Liu Chuanzhi pressure is also very big, after all Taihua Holding Group, is not the holding side of Lenovo group, but holds share of the side. 那些研发人员,能没有怨言？这些怨言,刘传志肯定要重视啊。而且刘传志压力也很大,毕竟泰华控股集团,并不是连想集团的控股方,只是参股方。 The Lenovo group not only has the national capital, their these staff stocks, this is also representing the interests of all people. 连想集团不但有国资,还有他们这些职工股份呢,这也是代表着所有人的利益啊。 Another Lenovo group is listing Corporation, in this report form looked that the research cost is so high, the profit will become very low, after announcing, the stock price definitely will be affected, that has also hurt the interests of all shareholders. 再一个连想集团是上市公司,这报表上一看,研发成本这么高,利润就会变得很低,公布出去之后,股价肯定会受到影响啊,那也就是伤害了所有股东的利益。 Liu Chuanzhi they guessed that Feng Yu such requests, definitely has his idea, but must explain to everybody. 刘传志他们猜测,冯宇这么要求,肯定有他的想法,但总要跟大家解释一下啊。 Feng Yu thinks, said to Wu Zhigang: „Informs, tomorrow will convene Taihua Holding Group temporary Board of Directors, something, should say to everybody.” 冯宇想了想,又对吴志刚说道:“通知下去,明天召开泰华控股集团临时董事会,一些事情,也该跟大家说一下了。”
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