EG :: Volume #18

#1720: Most formidable marketing channel

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The Tom grandson thinks that they have the formidable marketing channel, therefore this time announced is separated from the alliance, turned the head with the status that who will cooperate will not be in the weak trend, even also had the possibility, making Feng Yu they walk to form an alliance with them again on own initiative. 汤姆孙以为他们拥有强大的销售渠道,所以这次宣布脱离联盟,转头跟谁合作都不会处于弱势的地位,甚至还有可能,让冯宇他们重新主动找上门跟他们结盟。 As the matter stands, they can put forward a higher condition, helping the Tom grandson get the biggest interests. Must say that the Tom grandson hadn't made money for these years? Has gained, and has made a lot of money. 这样一来,他们就可以提更高的条件,让汤姆孙获得最大的利益。要说汤姆孙这几年没赚钱吗？赚了,而且赚了很多钱。 However these money, were taken away to draw bonus, fell into the pockets of these shareholders. 但是这些钱,都被拿去分红了,落入了那些股东的口袋。 Now the Tom grandson does not make money, they are actually not willing to draw cash to help the Tom grandson get through the difficult time, because after having weighed, thinks this very not cost-effective/worthwhile. 现在汤姆孙不赚钱了,他们却不愿意拿钱出来帮助汤姆孙渡过难关,因为衡量过之后,觉得这样很不划算。 To put it bluntly, is the benefit causes trouble. They thought that does not draw cash, the Tom grandson should also be able to get through the difficult time. 说白了,都是利益作祟。他们觉得不拿钱出来,汤姆孙应该也能渡过难关。 In them relates with Japan Company, while waits for Wind & Rain Electronics , etc. to walk on own initiative, many consumer electronics Company starts with the Tom grandson to relate, plans to cooperate. 在他们一边跟岛国企业联系,一边等着风雨电子等主动找上门的时候,更多的电子消费品企业开始跟汤姆孙联系,打算合作。 Such Tom grandson confidence , after leaving the Wind & Rain Electronics alliance, good that they same can develop, same can get through the difficult time with ease. Therefore when works with other colleagues, they also put forward many harsh conditions, because too many Company want to work with us. 这样汤姆孙更加的确信,离开了风雨电子的联盟之后,他们一样能发展的不错,一样能轻松渡过难关。于是在跟其他同行合作的时候,他们也提出了许多苛刻的条件,因为太多企业想跟我们合作了嘛。 The situation that Wind & Rain Electronics that but they have anticipated , etc. turned head has not appeared, they discovered that Wind & Rain Electronics presented many new partners that side Europe. 可是他们一直期待的风雨电子等回头的情况却并未出现,他们发现风雨电子在欧洲那边出现了许多新的合作伙伴。 Not only these Fu Guangzheng merit, Kirilenko also has helped. Naturally, as Wind & Rain Electronics important ally Philips, has made very big contribution. 这些不只是付光正的功劳,还有基里连科也帮助了一些。当然,作为风雨电子等的重要盟友飞利普,也做出了很大的贡献。 The Tom grandson thinks that this is only blusters, at least in North America, this consumer electronics very popular area, cannot compete with their Tom grandson. 汤姆孙还是认为这只是虚张声势而已,至少在北美,这个电子消费品非常受欢迎的地区,没有能跟他们汤姆孙竞争的。 But they have also understood, here main is divided into the Japan camp, the South Korean Camp, the European Camp wait / etc., regarding the North American Camp? Good, North American own consumer electronics brand, except for computer and cell phone, other basis not being able to stand in line numbers. 而他们也了解过,这边主要的就分为岛国阵营,南韩阵营,欧洲阵营等等,至于说北美阵营？好吧,北美自己的电子消费品品牌,除了计算机和手机,其他的根本排不上号。 In their opinion, Wind & Rain Electronics can also cooperate with these not popular Company, will the brand of computer and cell phone, cooperate with Wind & Rain Electronics? With the expansion any advantage of small Company cooperation to Wind & Rain Electronics, instead will not have been implicated by these small Company. 在他们看来,风雨电子也就能跟这些不入流的企业合作了,计算机和手机的品牌,会跟风雨电子合作吗？跟小企业合作对风雨电子的扩张没有任何好处,反而还会被这些小企业所牵连。 At this time the economic situation in North America is not good, too many Company went bankrupt, this small Company anti- risk ability is worse, once goes bankrupt, then the sales funds are unable to pay, Wind & Rain Electronics , etc. will also suffer the massive loss. 此时北美的经济形势不好,太多的企业破产了,这种小企业的抗风险能力更差,一旦破产,那么销售款将无法支付,风雨电子等也会蒙受巨大的损失。 But they have actually neglected an emerging marketing channel, and receives youngster welcome the marketing channel. But youngster, is the main buyer of consumer electronics. 可他们却忽略了一种新兴的销售渠道,并且是非常受年轻人欢迎的销售渠道。而年轻人,也是电子消费品的主力买家。 Amazon, the world biggest internet/network commercial city, the online product varied assortment, has surpassed the big store of tradition. But at this time Amazon has 23 categories, over 1 million commodity online sales. 亚马孙,世界最大的网络商城,线上产品品种繁多,超过了传统的大卖场。而此时亚马孙拥有23大类,超过1000000种商品在线销售。 Moreover Amazon these years purchased many internet/network commercial city Corporation in Europe, South America, Asia, service many and varied. 而且亚马孙这些年在欧洲、南美、亚洲等收购了多家网络商城公司,业务更加的多种多样。 Moreover at the end of last year, Amazon started to provide the logistics outsourcing service for the third party seller, this makes them be welcome by the user, many people also very much enjoy the shopping experience of this being confined at home. 而且去年底,亚马孙就开始为第三方卖家提供外包物流服务,这让他们更加受到用户欢迎,许多人也很享受这种足不出户的购物体验。 Easy, similarly is super electronic commerce Corporation, although is not Feng Yu Corporation, but Kirilenko is a major stockholder, similarly can become one of the very good marketing channels. 易呗,同样是超级电子商务公司,虽然并不是冯宇公司旗下的,但基里连科是大股东,同样可以成为一个非常棒的销售渠道之一。 Many electronic commerce Corporation, these are the marketing channels of Feng Yu goal. This type of marketing channel, is temporarily not too attached great importance to marketing channel. 还有许许多多的电子商务公司,这些都是冯宇目标的销售渠道。这种销售渠道,也是暂时并不太被重视的销售渠道。 However this type of marketing channel has a very big advantage, that can save shop front rent important cost, making the product the profit space greatly. 但是这种销售渠道有一个很大的好处,那就是可以省掉店面租金这个重要成本,让产品的利润空间变得更大。 Then the product can cut the selling price, thus attracts the consumer. 那么产品就可以降低售价,从而来吸引消费者。 In the Americas, Europe or Asia, electronic commerce website, is carrying on the vigorous development. Although many people had realized this industry the potential will be huge in the future, but very sorrowful discovery, they as if are unable to find the breach. 在美洲、欧洲还是亚洲,电子商务网站,都是在进行着蓬勃发展。许多人虽然意识到了这个产业未来潜力巨大,但也很悲哀的发现,他们似乎无法找到突破口了。 Because the trail blazer of profession has developed the jumbo, occupied most users, is too small to the development space that they stay behind. 因为行业的先驱者已经发展成了巨无霸,占据了绝大多数的用户,给他们留下的发展空间太小了。 Only if they can find some new selling points, can develop, otherwise best result, by these top electronic commerce internet/network Corporation purchases. 除非他们能够找到一些新的卖点,才能发展起来,否则最好的结果,就是被这些顶尖的电子商务网络公司收购。 Amazon , etc. just started also to make the books sale, then starts to browse other industries gradually. From the books to the toy, the electronic products and software, arrives at the clothing jewelry, the beauty product and home gardening and sports outdoors and work to consume the thing and consumable-rod again, even develops the sales mechanical spare part now. 亚马孙等刚开始也只是做图书销售,然后才开始逐渐涉猎其他产业。从书籍到玩具、电子产品、软件,再到服装首饰、美容用品、家居园艺、体育运动户外、办公耗用品和耗材,甚至现在发展到了销售机械零部件。 These services, are not Amazon do, but is other electronic commerce Corporation makes an embryonic form, was purchased by Amazon. 这些业务,很多都不是亚马孙自己做起来的,而是一些其他的电子商务公司做起来一个雏形,然后被亚马孙收购。 Gradually with the aid of the Amazon huge client base and good reputation, makes these services is bigger. But Amazon business income, in this case, fast growth. 借助亚马孙庞大的客户群体和良好的口碑,将这些业务逐渐做的更大。而亚马孙的营业收入,也在这种情况下,快速的增长。 The consumer electronics, is in itself Amazon does, the reputation in this aspect in sells after the electrical-insulating cardboard book of Amazon brand, becomes good. 电子消费品,本身就是亚马孙自己做起来的,这方面的口碑在经过亚马孙自己品牌的电纸书销售后,变得更加的好。 Moreover Feng Yu is very definite, rapidness that more and more future electronic commerce can develop, this point grew to look from the Amazon these years earning scale. 而且冯宇很确定,未来的电子商务会发展的越来越快,这一点从亚马孙这几年的营收规模增长就能看出来。 Several years ago grew at every year billions US dollar growth, but is only the first half of the year growth can look this year that this year estimated the Amazon business income, will be 100 five One billion US dollars! 前几年以每年十几亿美元的增长速度增长,但是今年光是上半年的增长就能看出来,今年预估亚马孙的营业收入,将达到100五十亿美元！ However net profit, possibly also ten about hundred million US dollars. 不过净利润嘛,可能也就十个亿美元左右。 First Amazon internet/network retail, principal is the low price strategy, their profits, must lower a lot compared with the supermarket. Moreover Amazon many investments are quite advanced, for example logistics warehouse anything, their early several years will complete enough next several years of expansion to use on the investment. 首先亚马孙的网络零售,主打的就是低价策略,他们的利润,比超市要低得多。而且亚马孙许多的投资都比较超前,比如物流仓库什么的,他们早几年就投资建成足够未来十几年扩张使用的。 At that time Corporation other board member/director opposed, but Feng Yu made Ralph express the support. The advantage is also obvious, until now, Amazon has not worried for the logistics warehouse. 那时候公司的其他董事都反对,但是冯宇却让拉尔夫表示了支持。好处也是显而易见的,到如今为止,亚马孙从来没有为物流仓库发愁过。 Net cash inflow huge quantity of Amazon, but the warehousing is similarly huge. This can also let any user of ordering, because of not having the stock cannot buy the product. 亚马孙的净现金流入数量庞大,但是仓储同样庞大。这也能让任何下单的用户,不会因为没有库存而买不到产品。 However reason that Amazon profit such low, because of Bezos more profits, will begin in the product development of high tech. 不过亚马孙之所以利润如此之低,是因为贝左斯将更多的利润,投入到了高科技的产品开发上。 For example the cloud service, this global many software Company in the service of browsing, Amazon are outstanding people. 比如云服务,这个全球多家软件企业都在涉猎的业务,亚马孙是其中的佼佼者。 Therefore the Amazon science and technology input research and development expense is extremely high, even has surpassed Google Corporation, Apple Corporation. This also makes Amazon be able for customer to provide the best service, moreover can not depend upon other Corporation, oneself can obtain various data of wish, better holds the customer. 所以亚马孙的科技投入研发费用极高,甚至超过了古歌公司、水果公司等。这也让亚马孙能够为客户提供最好的服务,而且可以不依靠其他公司,自己就能得到想要的各种数据,更好的抓住顾客。 Therefore had Amazon and other electronic commerce Corporation, Feng Yu does not have cares about the Tom grandson Corporation retail channel, part of Feng Yu they can develop, part looks for the partner, another part has the electricity business to make up. 所以有了亚马孙等这样的电子商务公司,冯宇根本就没太在意汤姆孙公司的零售渠道,一部分冯宇他们可以自己开拓,一部分寻找合作伙伴,另外一部分有电商来弥补。 This year the economic situation is not good, Feng Yu also wants the market share and of the sales volum of product and sales volume consumer electronics brand makes the promotion! 今年经济形势那么不好,冯宇也要旗下的电子消费品品牌的市场份额、产品销售量和销售额均做出提升呢！ ......( To be continued.) ……(未完待续。)
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