„Boss, the Tomgrandsondid not know good from bad. Initiallyyouhad remindedthem, managedto have the issue, buttheydid not pay attention. Nowhad problems, thinks that weaidsoare rampant!” A disgruntledness of Wu Zhigangface.
“老板,汤姆孙也太不知好歹了。当初您提醒过他们,经营上有问题,但是他们根本不理会。现在出了问题,想我们援手还这么嚣张!”吴志刚一脸的不悦。
The price that yousellis so high, why do webuy? Thinks that weprovide a cheap money, wealways must obtainsomeadvantageto be good, wewantto buyyoursomepatented technologyauthorizations, yourhas rejected, is thisourmistakes?
你卖的价格那么高,我们凭什么买啊?想我们提供一笔低息借款,我们总也要得到一些好处才行吧,我们想买你们的一些专利技术授权,你们一口就拒绝了,这还是我们的错?Feng Yubeckons with the hand: „Is very normal, somepeoplearethis, Failedtime, neverponderedownwhyFailed, butthinks that othershave not helped, will be wrongallblamesaboveothers.”冯宇摆摆手:“很正常,有的人就是这样,失败的时候,从来不去思考自己为什么失败,而是认为别人没有帮忙,将错误全怪罪在别人头上。”„Helpis the friendship, is not the duty. Weare only the allies, is not the partner. Initiallywe were also simpleforming an alliance, resistedJapanformidableconsumer electronicsCompanytogether.”
“帮忙是情谊,不是义务。我们只是盟友,并不是合伙人。当初我们也不过是简单的结盟,共同对抗岛国强大的电子消费品企业。”„Now, Japanconsumer electronicsCompany, althoughsois formidable, butwealsoadvanced into the firstgroup, did not have the Tomgrandson, we have Philips and Tataelectronand other formidablepartners. The Tomgrandson is also same, withoutus, but hasotherCorporationto be willingwiththemto ally, therefore is quite unyielding.”
“现在呢,岛国的电子消费品企业虽然还那么强大,但我们也已经跻身第一集团了,没有了汤姆孙,我们还有飞利普、塔塔电子等强大的合作伙伴。汤姆孙也是一样,没有我们,但并不是没有其他公司愿意跟他们结盟,所以还比较硬气。”AmongCompany, pursueforeveris the benefits, butis not the favour. The shareholdersare more, the favouris more difficultto do. Yourelatewithothers, butdoes not representothershareholdersto be also willingto pay.企业之间,追求的永远都是利益,而不是什么人情。股东越多,人情就越难做。你跟人家关系好,但不代表其他股东也愿意付出。Camel of skinnyis big, although the Tomgrandsonthis yearwas doomedto lose money, butnot necessarilycannotget through the difficult time. The previous generationTomgrandsonfell into the bankruptdisturbance, who knows that thiscanchange?
瘦死的骆驼比马大,汤姆孙虽然今年注定亏损了,但是未必不能渡过难关。前世汤姆孙是陷入了破产风波,但谁知道这一世会不会发生变化?Once the Tomgrandsonturned aroundto cooperatewithotheroncecompetitor, bytheirsomemost advanced techniques, gave full play to the vitalityis notimpossible. However the premise, theyneed the brave soldierto break the wrist, needsto reorganizetheirservice and factoryfirstwell.
一旦汤姆孙转身跟其他曾经的竞争对手合作,凭借他们的一些尖端技术,重新焕发生机也不是不可能。但是前提,他们需要壮士断腕,需要先好好整顿一下他们的业务和工厂。„Boss, butTomgrandson'smanymarketing channelsareveryformidable, has broken offwiththemnoisily, toourmanycustomers, will have very tremendousinfluence.”Wu Zhigangsomewhatworried.
“老板,可是汤姆孙的许多销售渠道是非常强大的,跟他们闹掰了,对我们的许多产品销售,也是会产生很大影响的。”吴志刚有些担忧。„Has the influenceto be inevitable, butnothing butis the footsteps that slowsusto expand. Did not haveTomgrandson'smarketing channel, can ourproductsunmarketable? Fu Guangzhengthese daysthat sideEurope, buthas contacted withmanypartners, does not allywithus, weare also samecancontinueto advance triumphantly!”
“产生影响是必然的,但无非是拖慢我们扩张的脚步而已。没了汤姆孙的销售渠道,我们的产品就会滞销了吗?付光正这段时间在欧洲那边,可是联系了不少合作伙伴,不跟我们结盟,我们也一样能够继续高歌猛进!”Fuitselfgrows perceptiblyby the retail, thisis the traditionalservice of theirfamily, lets the service that theirfamilyrises. These daysFeng Yutheyinmoney marketagitationwind and cloud, butFu Guangzhenghas not been idling, hetook a walkin the Europeanthat sidemanycountries, has signedmanycooperationcontracts.
付家本身就是以零售见长,这是他们家族的传统业务,也是让他们家族崛起的业务。这段时间冯宇他们在金融市场搅动风云,但是付光正也没闲着,他在欧洲那边多个国家走动了一圈,签订了许多合作合同。Someareoldpartnerrenews the contract, partner who somedevelopnewly. Feng Yutheircooperationpartneramicable numbersquantitative changemore, has been short ofTomgrandsonformidablepartner, althoughwill be influential, butwill not be big.
有的是老的合作伙伴续签合同,有的是新开拓出来的合作伙伴。冯宇他们的合作伙伴数量变得更多了,少了汤姆孙这个强大的伙伴,虽然会有影响,但也不会太大。Fu Guangzhengmay have the stockin the Taihua holdingandmanychildCorporation, he is also one of the Taihua Holding Groupvicepresidents, theseissues, Fu Guangzhengwill also find the wayto solve, let alone can also take awaymanybenefitstoFu.付光正在泰华控股和旗下许多子公司可也是有股份的,他也是泰华控股集团的副总裁之一,这些问题,付光正也会想办法解决的,更何况也能给付家带去不少的利益。Wu Zhigangsaidhesitant: „Boss, PresidentKandatoldus a news, that sideJapantothis matter'sreport, is very disadvantageoustous.”吴志刚犹豫道:“老板,龟田总裁告诉了我们一个消息,岛国那边对此事的报导,可是对我们很不利啊。”
The TomgrandsonandTaihua controlled stockherecooperationto terminate, both sidesseparated from each other, grinning with ear to ear that the giant who thisletJapantheseconsumer electronicsdomainssmiled.汤姆孙与泰华控股这边的合作终止了,双方分道扬镳,这让岛国那些消费电子领域的巨头笑的合不拢嘴。
The competitorweakens, for themabsolutelyis the good deed. Especially after not having the Tomgrandsonhelps, theyas ifsawWind & Rain Electronics, etc.is bogged down in difficultiesinNorth Americansale.
竞争对手变弱,对他们来说绝对是好事。尤其是没有汤姆孙帮忙之后,他们仿佛看到了风雨电子等在北美销售陷入困境。After all the TomgrandsonisBoss of North Americanelectrical appliancesmarket, andmarketing channelveryformidable, Wind & Rain Electronicsbeforehandmanydraws support.
毕竟汤姆孙是北美家电市场的老大,且销售渠道非常的强大,风雨电子之前多有借助。Nowhas separated, thenWind & Rain Electronicsand othersaleinNorth Americawhat to do? Seeks for the marketing channel? Establishes? Anyonetype, will slow the footsteps that Wind & Rain Electronicsexpands.
现在分开了,那么风雨电子等在北美的销售怎么办?重新寻找销售渠道?还是自己建立?无论是哪一种,都会拖慢风雨电子扩张的脚步。SonyCorporationis happiest, evenNorio Ohgaalsoopenlydeclaredthatthis yearmustin the North Americanmarket, becomeconsumer electronicsdomainBoss .嗦尼公司最为开心,甚至大贺典雄还公开宣称,今年要在北美市场,成为消费电子领域的老大。Although the economy of USis damaged, but the power of consumptionis still formidable, moreoverthisis the howgoodopportunity, after becomingmarketBoss , has the enormousadvantagetotheirbrand messages.
虽然米国的经济受创,但是消费能力依然强大,而且这是多么好的机会啊,成为一个市场老大之后,对他们的品牌宣传也有极大的好处。Feng Yu does simply, such goodexpansionin the opportunity of North Americanmarket share, suchwas wasted.冯宇简直是自己作死,这么好的扩大在北美市场份额的机会,就被这么浪费掉了。
The Tomgrandsonmustsellsomeservices, canproposegreatlymustincludemarketing channelanything of North Americanmarket, allreceives, Wind & Rain Brand can definitely changeis more formidable, Feng Yuthismisjudged.汤姆孙要卖一些业务,大可以提出必须包括北美市场的销售渠道什么的啊,全收过来,风雨牌必然会变的更加强大,冯宇这回可是失算了。EvenNorio OhgabelievesthatFeng Yuthisisextremelyarrogant, thinks that has cast off the Tomgrandson, can Wind & Rain Brandstillsell wellinNorth America?
甚至大贺典雄认为,冯宇这是太过自大,以为甩开了汤姆孙,风雨牌依然能在北美畅销?
A completemarketing channelis important, theyare clear. The advertisementdoesagaingood, brandinhigh, does not have the marketing channelsupport, isuseless.
一个完整的销售渠道有多么重要,他们一清二楚。广告做的再好,品牌知名度在高,没有销售渠道支撑,还是白搭。
The consumerswantto buyyourproduct, finallycannot buy, does thatalsomake money?
消费者想买你的产品,结果买不到,那还赚什么钱?If the marketing channelis outstandingenough, even if the advertisementis ordinary, the brandis ordinary, canmake the productbest-selling.
如果销售渠道足够优秀,哪怕是广告一般,品牌知名度一般,也能让产品畅销。Canappearonfor exampleyourproductin the retail outlet that allcanpresent, so long asthatotherspassed by, canseeyourproduct the trademark, thatis perhaps better than the effect of television advertisement.
就比如你的产品能出现在所有可以出现的零售网点,那么只要别人路过,就能看到你产品的商标,那或许比电视广告的效果更好呢。Feng Yudid not workwith the Tomgrandson, Sony, etc.when the Tomgrandsonrelateson own initiative, startsto negotiatewith the Tomgrandson. Condition that naturally, theyhave pledgedat this time, especiallyharsh.冯宇不跟汤姆孙合作了,嗦尼等则在汤姆孙主动联系的时候,开始跟汤姆孙进行谈判。当然了,此时他们开出的条件,也格外的苛刻。LostTomgrandsonCorporation of someallies, is going down hillvery muchobviously, whentheirurgently neededmoney, Sonyand other can Corporation the pulling downcondition not maliciously?
失去了一些盟友的汤姆孙公司,很明显在走下坡路,当他们急需钱的时候,嗦尼等公司怎么能不狠狠的压低条件?Feng Yuknows the Tomgrandsonplansafter the Companycooperation of Japan, disdaining of face. The choice of Tomgrandson, made a mistake!冯宇知道汤姆孙打算跟岛国的企业合作之后,一脸的不屑。汤姆孙的这个选择,又错了!Japan is in itself the worldmost formidableconsumer electronicsassociation, the Tomgrandson'stechnology and channel, can only improve on perfection. If twoyears ago, everybody can also say that is the power-and-power union, butnow, Tomgrandson, becauselacks the fund the matterto be knownbyJapanCompany, thenhas been in the weak position.岛国本身就是世界最强大的电子消费品团体,汤姆孙的技术和渠道等,只能是锦上添花。如果是两年前,大家还能说是强强联合,但是现在,汤姆孙因为缺少资金的事情被岛国的企业知道,那么就已经处于弱势地位了。CooperateswithJapanCompany, thatisverytypicalseeking an impossibility. Has succeeded, naturallycanget out of trouble, but the biggestpossibility, was swallowedby the opposite party.
跟岛国企业合作,那就是很典型的与虎谋皮。成功了,自然就能脱困,但是最大的可能,就是被对方吞掉。
The previous generationTomgrandson is also contactingwithJapanCompany, plannedcooperatesorsellssomeservicestime, trulyburnt out.
前世汤姆孙也是在跟岛国企业接触,打算合作或者出售一些业务的时候,才真正被拖垮的。Japanthat sideCompanyhas said that has the sincerity, butactuallycannot showsomesincerity the conditions. After the Tomgrandsonreduced the condition, Japanthat sideCompanypulls down the conditiononce more.岛国那边的企业一直说有诚意,但却偏偏拿不出一些诚意的条件。汤姆孙降低了条件之后,岛国那边的企业再次压低条件。Suchhas towed for 1-2 years TomgrandsonCorporation that could also be saved, madeobstinately the applicationbankruptcy protection, the finalformidablebranddeteriorated.
就这么拖了一两年的时间,生生将原本还有救的汤姆孙公司,愣是弄得申请破产保护,最终一个强大的品牌衰败了。ThisTomgrandsonhas chosenthisroad, then the resultwill not have the toobigchange. The Tomgrandsonmustby the pit, moreoverbypitmiserably is very very miserable.
这一世汤姆孙又选择了这条路,那么结果也不会有太大的变化。汤姆孙要被坑了,而且会被坑的很惨很惨。Perhaps after only thencrossedby the pit, the Tomgrandsonunderstandsthatinitiallyannouncedis separatedthealliance that Feng Yuforms, is the howbigmistake!
或许只有被坑过之后,汤姆孙才会明白,当初宣布脱离冯宇组建的这个联盟,是多么大的错误!
......( To be continued.)
……(未完待续。)
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