EG :: Volume #18

#1718: Tom grandson's trouble

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The economic crisis of US, making many Company have the heavy loss, has also included Tom grandson Corporation. 米国的经济危机,让许多企业受到严重损失,其中也包括了汤姆孙公司。 Tom grandson Corporation, as one of the consumer electronics domain giants, set-top box, projection and other terminal devices, is the world first, post-production of film and television, DVD compact disc marketing channel, is the world is topest, but they in a material item, have gone astray the road. 汤姆孙公司,作为消费电子领域的巨头之一,机顶盒、背投等多种终端设备,都是世界第一,影视后期制作,dvd光盘销售渠道等,也都是世界最顶尖的,但是他们在一个重要项目上,走错了路。 This project, is the panel TV. 这个项目,就是平板电视。 Initially Feng Yu had reminded Tom grandson Corporation, the plasma TV, was not worth investing is so big, the panel TV in the future, definitely is the liquid crystal has the superiority, because invested into Company of this camp invests into plasma Company over a hundred times. 当初冯宇提醒过汤姆孙公司,等离子电视,不值得投入那么大,平板电视在未来,肯定是液晶更有优势,因为投入到这个阵营的企业是投入到等离子企业的上百倍。 What a pity the Tom grandson starts has not taken seriously this point, they the research and development on plasma invest are high, the result sales figure, is bad. 可惜汤姆孙开始的时候并没有重视这一点,他们在等离子上的研发投入非常高,结果销售情况,却非常差。 Although afterward announced that the center of gravity changes liquid crystal, but the plasma TV has not given up. Finally they are also two roads parallel, that side Four Star Group , etc. with South Korea completely was different. 虽然后来宣布重心转向液晶方面,但是等离子电视也并未放弃。结果他们也是两条路并行,却跟南韩那边的四星集团等完全不同。 A television service of profitability superelevation, afterward actually made every year to lose money several hundred million euros. 原本一项盈利能力超高的电视机业务,后来却闹得每年亏损几个亿欧元。 At the beginning, living that these hundred million euros losses, the Tom grandson can withstand. As the world-class consumer electronics giant, the property is huge, several hundred million euros are anything. 刚开始的时候,这几个亿欧元的亏损,汤姆孙能承受的住。作为世界级的电子消费品巨头,资产庞大,几个亿欧元算什么。 However they electric appliance sale that side Europe and America, has used the credit pattern. Also is the consumer can Fu Shoufu, then the mortgage pays the money of electric appliance. 但是他们在欧美那边的电器销售方面,也采用了信贷模式。也就是消费者可以付首付,然后按揭支付电器的钱。 This before, did not affect anything. The violation lead is extremely low, can actually promotion their market shares, let them enormously in North America is first, is next to west Europe. 这在之前,根本不影响什么。违约率极低,却能极大的提升他们的市场占有率,让他们在北美是第一,在欧洲也仅次于西们子。 The data of only these market shares, make their brand values extremely high, the stock price performance of Corporation is also good. 单凭这些市场占有率的数据,就让他们的品牌价值极高,公司的股价表现也非常不错。 But they with using and other Corporation had made the same mistake, that should not let credit Corporation, browses the real estate and other financial items. 可是他们跟同用等公司犯了同样的错误,那就是不该让旗下的信贷公司,涉猎房地产等金融项目。 First two years, when the US sub-prime loan service is all the rage, credit Corporation of Tom grandson Corporation, participated in the real estate credit service. 前两年,在米国次贷业务风靡的时候,汤姆孙公司旗下的信贷公司,也参与到了房地产信贷业务上。 Although they do not make the real estate credit service directly, but has purchased many sub-prime loan bonds, thinks that can appreciate to make money. At that time their this credit Company, can make a lot of money every year. 他们虽然不是直接做房地产信贷业务,但是购买了不少次贷债券,以为能够升值赚钱。那时候他们这家信贷企业,每年也能赚很多钱呢。 However now, the sub-prime loan bond quickly turns into the junk bond, the violation lead rises up suddenly, lets Tom grandson credit Corporation, has owed a lot of money. 但是如今呢,次贷债券就快变成垃圾债券了,违约率骤升,让汤姆孙这家信贷公司,亏了不少钱。 Moreover their electric appliance credits, the violation lead is also getting higher and higher. More and more bad accounts appeared, making the fund revolution of their Corporation have the big problem. 而且他们的电器信贷,违约率也越来越高。越来越多的坏账出现,让他们公司的资金运转出现了大问题。 They in some joint capital Corporation of world, because also the economic situation worsens, starts to have the large quantity loss. For example China joint capital Corporation, joint capital Corporation of India wait / etc.. 就连他们在全球的一些合资公司,也因为经济形势恶化,开始出现大额亏损。比如华夏的合资公司,印度的合资公司等等。 The loss are getting more and more, the profitability of profit service is also dropping, this makes their funds even more becomes serious. Moreover Tom grandson's production cost, was higher than other to compete Company. 亏损越来越多,盈利业务的盈利能力也在下降,这就让他们的资金变得越发吃紧。而且原本汤姆孙的生产成本,就高于其他竞争企业。 France does not implement four days of working systems, differs from the four days of working systems of other countries. Although other countries are four days of working systems, but time of day of work is ten hours, is one week similarly is 40 hours, but you can like this few day of going to work traffic allowance. 法国不是实行四天工作制么,跟其他国家的四天工作制还有所不同。其他国家虽然是四天工作制,但是一天工作的时间是十个小时,也就是一周同样是40小时,但是这样你可以少一天的上班交通费。 Some Company are four days of working systems, the operating time is also eight hours, such Company fell the firewood to the staff. 有的企业是四天工作制,工作时间也是八个小时,这样的企业都对员工降薪了。 However the Tom grandson is not only four days the eight-hour working day, and has not fallen the firewood to the staff, this makes their production efficiencies drop, the cost also rose. 但是汤姆孙不但是四天八小时工作制,且并未对员工降薪,这就让他们的生产效率下降,成本还上升了。 The economic crisis has time, generally follows the factory to go bankrupt, situation that the worker is unemployed, why is this? Because of the disbursement in this aspect, is actually the Corporation disbursement maximum part. 经济危机发生的时候,一般都伴随着工厂破产,工人失业的情况,这是为什么呢？因为这方面的支出,其实是公司支出最大的一部分。 The Tom grandson's disbursement in this aspect, is the world is top. 汤姆孙在这方面的支出,也是世界顶尖的。 Slides in the product sales volume, the profit drops, even some services have the massive losses time, can they also pay such high salary and welfare benefit, Company can not have the problem? 在产品销量下滑,利润下降,甚至部分业务出现大量亏损的时候,他们还要支付这么高的薪酬和福利待遇等,企业怎么能不出现问题？ Feng Yu had already reminded Tom grandson Corporation, their Corporation management have very big hidden danger. But he with the Tom grandson is only the cooperation, not extremely close. 冯宇早就提醒过汤姆孙公司,他们的公司经营有着很大的隐患。但他跟汤姆孙只是合作关系,也没有太过密切。 Said are too many, instead will make the person think that he wants to meddle the management of Tom grandson Corporation. 说的太多,反而会让人以为他想插手汤姆孙公司的经营。 At this time the Tom grandson's crisis, is they have only self to blame completely, Feng Yu has also performed the duty of ally. 此时汤姆孙的危机,完全就是他们咎由自取,冯宇也已经尽到了盟友的义务。 Actually the Tom grandson's brand, Feng Yu also calculates to like, the marketing channel is also very good, technically also has many are the world is top. However operation and management, Feng Yu cannot have a liking. 其实汤姆孙的品牌,冯宇还算喜欢,销售渠道也很好,技术上也有着许多都是世界顶尖的。但是经营管理方面,冯宇是非常看不上的。 Although said that China here production cost has been also promoting, the wages of people started high. 虽然说华夏这边的生产成本也一直在提升,人们的工资开始高了么。 However Feng Yu gives them the high salary, wants their lifting efficiency. Moreover Feng Yu makes Corporation open the factory in India, Brazil and other places, is one type the way of reducing the labor cost. 但是冯宇给他们高薪,也要他们提升效率。而且冯宇让公司在印度、巴西等地方开设工厂,就是一种降低人工费的方式。 Naturally, looks for some are the world top subcontract(or)/OEM supplier factory produces, is one of the cost reduction ways. 当然,还有找一些是世界顶尖的代工厂生产,也是降低成本的方式之一。 Tom grandson type, the cost also brings upon oneself high. 汤姆孙这种,成本高也是自找的。 The Tom grandson does not know that his cost is high? Naturally knows, but before them, has not cared. 汤姆孙不知道自己的成本高吗？当然知道,但他们之前根本就没在意过。 Their brand is big, technical, the value good is very high, sells, profit naturally good. 他们品牌大,技术强,产品附加值很高,销售好,利润自然就不错。 But when the sale slides, and other brands start after they scramble for the market, their these inferiority highlight. 但当销售下滑,且其他品牌开始跟他们争夺市场之后,他们这些劣势就凸显出来了。 The Tom grandson has not thought that the US will lead to the economic crisis unexpectedly, and such serious. Moreover this time economic crisis, influence also such big to the Tom grandson. 汤姆孙从来没想过,米国竟然会爆发经济危机,且这么的严重。而且这次的经济危机,对汤姆孙的影响也如此之大。 This crisis will make the economy of world cause heavy losses, some economical therefore sliding of many countries, the most direct-viewing performance, was the income of many people will possibly drop. 这场危机会让全球的经济都受到重创,许多国家的经济可能都会因此有一些下滑,最直观的表现,就是许多人的收入下降了。 Since the income drops, then power of consumption naturally also drops, the person who purchases their product will reduce. Their factory must reduce production, the profit must drop. 既然收入下降,那么消费能力自然也就下降,购买他们产品的人就会减少。他们工厂就要就减产,利润就要下降。 The influence, has created the enormous attack to the Tom grandson. They were also considering now that sells some services, guaranteeing Corporation can go through this difficulty smoothly. 这些连带着的影响,给汤姆孙造成了极大的打击。他们现在也在考虑,是否出售一些业务,保证公司能够顺利度过这个难关。 Also must sell some joint capital Corporation stocks inferiorly, after discarding these burdens, they should be able to shoulder this cold winter. So long as the economic situation restores good, they can gain. 最次也要出售一些合资公司的股份,舍弃掉那些包袱之后,他们应该就能扛过这次寒冬。只要经济形势恢复良好,他们就能重新盈利。 Debt many, they were not worried that big Company has the debt, isn't this very normal matter? So long as the ratio of debt to net worth has not surpassed the safety line, that is all right. 负债多一点,他们根本不担心,大企业有负债,这不是很正常的事情吗？只要负债率没超过安全线,那就没事儿。 But China and other joint capital Corporation that they plan to sell the stocks, need to find some competent people to take over, simultaneously was unable to expand the competitor. 而他们打算出售的华夏等合资公司的股份,就需要找一些有实力的人接手,同时还不能壮大竞争对手。 Therefore they removed Corporation of European, Japan and South Korea, looked to own ally Wind & Rain Electronics. Therefore Tom Sun Zhudong has related Liu Chuanzhi, expressed the intention of sell joint capital Corporation stock. 所以他们排除了欧洲、岛国、南韩的公司,瞄向了自己的盟友风雨电子等。于是汤姆孙主动联系了刘传志,表达出了出售合资公司股份的意向。 Liu Chuanzhi inquired Feng Yu, phrased this joint capital Corporation stock. They have weighed, these services are good, after the merge, can promote them in the share of China even Asia market. 刘传志询问冯宇,是否收购这家合资公司的股份。他们衡量过,这些业务还算不错,合并之后,可以提升他们在华夏甚至亚洲市场的份额。 Feng Yu has rejected directly , to promote share sounds to be very happy, but that is a burden. That joint capital Corporation, but excluding the Tom grandson Corporation brand, when included therein, then this offer is worth considering. 冯宇直接拒绝了,提升份额听起来很美好,但是那是一个包袱啊。那合资公司,可并不包括汤姆孙公司的品牌,如果包括的话,那么这个报价才值得考虑一下。 The Tom grandson knows is rejected, the unusual anger, they threaten, if so, they may probably invest other camps! 汤姆孙得知被拒绝,非常的愤怒,他们威胁到,如果是这样的话,他们可就要投入其他阵营了！ ......( To be continued.) ……(未完待续。)
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