EG :: Volume #18

#1712: IPHONE appears on the market

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The Apple Corporation cell phone, formally started sells. 水果公司的手机,正式开售了。 At the end of last year, Apple Corporation announced that is going to produce own cell phone, and only makes the intelligence machine. 早在去年底的时候,水果公司就宣布,将要生产自己的手机,并且只做智能机。 However at that time, the world was paying attention to the struggle of cell phone system, particularly competition of Microsoft Corporation and Lenovo-Silver Mountain Corporation, has divided the camps of many cell phone manufacturers. 但是那个时候,全世界都在关注手机系统之争,尤其是微软公司与连想银山的竞争,也划分了许多手机厂商的阵营。 That time, is shares half and half. 那一次,算是平分秋色。 Microsoft Corporation had more brand manufacturer's support, however the Lenovo-Silver Mountain Corporation system is considered easier-to-use, particularly supports the Lenovo-Silver Mountain Corporation hos Wind & Rain cell phone, s3 + that promotes, not being able to gain ground that other smartphones suppress. 微软公司得到了更多品牌厂商的支持,但是连想银山的系统被认为更加好用,尤其是支持连想银山hos的风雨手机,推出的s3+,更是将其他智能手机压制的抬不起头来。 As for BlackBerry and match class, obvious lost. This year's smartphone market, the sales volume of Wind & Rain cell phone has kept pace with BlackBerry, by the end of the year, everybody has thought that can complete to surmount. 至于黑玫和赛班,明显已经输了。今年的智能手机市场,风雨手机的销量已经跟黑玫并驾齐驱,到了年底,大家都认为能够完成超越。 Then in smartphone domain, the Wind & Rain cell phone also becomes Boss , this lets their world handset industry Boss status, becomes stabler. 那么在智能手机这个领域,风雨手机也将成为老大,这就让他们世界手机行业老大的地位,变得更加稳固。 At this time, Apple Corporation announced that must produce the cell phone, is precisely the intelligence machine time, everybody is not accidental. 在这时候,水果公司宣布要生产手机,且是智能机的时候,大家并不意外。 The cell phone manufacturers can look, the intelligence machine is the development main trend of future cell phone, the time of function machine, must pass. 手机厂商们都能看出来,智能机是未来手机的发展主要趋势,功能机的时代,或许就要过去了。 Along with the promotion of communication, the promotion of electronics technology, then the function of cell phone will be getting more and more formidable. 随着通信技术的提升,电子技术的提升,那么手机的功能将越来越强大。 Apple Corporation is the plan unifies their ipod and cell phones, carries the ios system that they research and develop, in this domain, gains a footing. 水果公司就是计划将他们的ipod和手机结合起来,搭载他们自己研发的ios系统,在这个领域,占有一席之地。 Initially Apple Corporation in 05, united Motorola to produce a model of music cell phone, named as rokr, finally, threw the street to the grandmother family|home. 当初水果公司就已经在05年的时候,联合摩托萝拉生产过一款音乐手机,命名为rokr,结果呢,扑街到了姥姥家。 At that time music cell phone concept had not emerged, the product that they produced, rather can meet ipod that telephoned, the emphasis point of product makes a mistake radically. 那时候音乐手机这个概念根本就没有兴起,他们生产的这个产品,不如说是能够接打电话的ipod,产品的侧重点根本就搞错了。 Then comes, the music cell phone was hot, however most visible was the aia product, the Aihua sales volume is also around the world good, Nokia can also make money, even Sony can also make money, but at this time, Apple Corporation actually did not do. 而后来,音乐手机火了,但是在世界范围内知名度最高的却是aia的产品,爱华的销量也不错,喏基亚的也能赚钱,甚至嗦尼的也能赚到钱,可这时候,水果公司却不做了。 After Motorola initially this aspect Failed, does not have the again public relations music cell phone, finally resigned some markets in vain. 摩托萝拉当初这方面失败了之后,就没再公关音乐手机,结果白白让出了这部分市场。 Apple Corporation after Motorola separates, has not given up producing the cell phone. They look at Wind & Rain Electronics, initially made the personal stereo, now can produce the cell phone, why their Apple Corporation isn't good? 水果公司跟摩托萝拉分开之后,并没有放弃生产手机。他们看风雨电子,当初一个做随身听的,现在都能生产手机,那么他们水果公司为什么不行？ They make the computer and server, isn't this higher than the Wind & Rain Electronics technology? The smartphone, in their opinion, is one has pda of telephone conversation function( on palm computer). 他们可是做电脑和服务器的,这不比风雨电子的技术更高吗？智能手机,在他们看来,就是一个有通话功能的pda（掌上电脑）罢了。 pda their Apple Corporation can produce, then the smartphone also certainly can produce, moreover can sell is better. pda他们水果公司能生产,那么智能手机也一定能生产,而且一定会卖的更好。 Modification that their product designs, always keeping. Not only the function modifies, outward appearance is unable to determine. 只是他们的产品设计,总是在不停的改动。不只是功能改动,就连外观也一直无法确定。 Each time they thought that a design is good, saw that the Wind & Rain cell phone had this outward appearance cell phone. How they saw that thought own outward appearance with others looks like very much. 每一次他们觉得一种设计非常好,就看到风雨手机已经有这种外观的手机了。他们怎么看,都觉得自己的外观跟别人的很像。 Designed the ipod outward appearance like initially them, but actually inevitable is considered as plagiarizes the aia creativity. 就像当初他们设计出ipod的外观,但是却不可避免的被认为是抄袭aia的创意。 Therefore they in the design of cell phone, has used energy the brain, regardless of does, very much looks like with the Wind & Rain cell phone, is the appearance Chief Planner/Designer idea of both sides is the same? 为此他们在手机的设计上,也费劲了脑筋,但是无论怎么做,都跟风雨手机还是很像,难道是双方的产品外观设计师想法相同？ This time, Apple Corporation invested many funds, for this reason has also signed the contract at &\; t, fruit cell phone four years of the sending authorizations US, has given at &\; t. 这一次,水果公司投入了许多资金,为此还跟at&\;t签订了合同,将米国的水果手机四年的发授权,给了at&\;t。 Their this is not plan attempts, even decided that if this product Failed, they will not give up developing the cell phone project. 他们这回可不是打算尝试,甚至决定,如果这款产品失败了,他们也不会放弃开发手机项目。 The fruit cell phone sells, but also asked many partners to come to the platform, they also invited Google Corporation CEO, but was rejected. 水果手机发售的时候,还找了许多合作伙伴来站台,本来他们还请了古歌公司的eo,但是被拒绝了。 Although both sides have the cooperation in some aspects, but Google Corporation already secret becomes Lenovo-Silver Mountain Corporation the partner of hos camp, if Apple Corporation does not use own system to be good, since has used oneself system, then they became the matches, how can for the new product issue platform of match? 虽然双方在一些方面有过合作,但是古歌公司已经秘密的成为连想银山的hos阵营的伙伴,如果水果公司不使用自己的系统还行,既然使用了自己系统,那么他们就成为对手了,怎么能为对手的新产品发布站台？ Ralph has deferred to the request of Feng Yu, pays close attention to the Apple Corporation new product, when he sees the outward appearance and performance of this model of cell phone, relaxed very much. 拉尔夫一直按照冯宇的要求,密切关注水果公司的新产品,当他看到这款手机的外观和性能的时候,很是松了一口气。 This compared with Wind & Rain s3 is outstanding, but compared with Wind & Rain s3 +, was inferior. Therefore the selling price of this model of cell phone, therefore has to be lower than s3 +. 这个跟风雨s3相比是优秀了一些,但是跟风雨s3+比起来,还是不如的。所以这款手机的售价,也因此不得不比s3+低一些。 The first-generation product of fruit cell phone, or is the initial model, altogether has two editions, 4 gb selling price 499 US dollars, 8 gb selling price 599 US dollars. But s3 + selling price, then also reduced 699 US dollars. 水果手机的第一代产品,或者说是最初型号,一共有两个版本,4gb的售价499美元,8gb的售价599美元。而s3+的售价,则也已经降低到了699美元。 If the fruit cell phone has any very big improvement, is the battery fixedly dies, cannot open. In other words once the battery has the problem, then must take away the service, moreover did not have the electricity accidentally , can only insert the charge, cannot change the battery. 如果说水果手机有什么很大的改进呢,就是电池是固定死的,根本拆不下来。也就是说一旦电池出现问题,那么就得拿去维修,而且万一没电了,也只能插上充电,根本不能够换电池。 This point can be said as the improvement, the leak-proof quality is better, but also is the faulty stroke in handwriting of fruit cell phone. They except for have carried on the strengthening in memory, has surpassed outside s3 +, but also does was thinner, but other functional areas, Ralph had not looked that which can be more outstanding than s3 +. 这一点可以说是改进,密封性更好,但同时也是水果手机的败笔。他们除了在内存方面进行了强化,超过了s3+以外,还做的更薄了一些,不过其他功能方面么,拉尔夫没看出来哪些能比s3+优秀。 However this model of cell phone starts sells, attracts many Apple Corporation death loyal powders to line up, some shop even dozens people wait to purchase in lining up. 但是偏偏这款手机开售的时候,吸引了许多水果公司的死忠粉来排队,有的门店甚至有几十人在排队等候购买。 This point Ralph with the Feng Yu report time, Feng Yu asked one: „Still remembers our new cell phone sells, do how many people line up?” 这一点拉尔夫跟冯宇汇报的时候,冯宇却反问了一句:“还记得我们新手机发售的时候,有多少人排队吗？” Ralph thinks that probably the population of fruit cell phone lining up is really not anything, but just started to make the cell phone truly, some people line up, has caused his heart of being vigilant. 拉尔夫一想,好像水果手机这排队的人数真的不算什么,但刚刚开始真正做手机,就有人排队,还是引起了他的警惕之心。 Feng Yu said that Apple Corporation this time, definitely will fall, because they produced were too many. 冯宇却说,水果公司这一次,肯定会栽个跟头,因为他们生产了太多。 This model of product is not seemingly weaker than s3 + in the performance, but application software? Although Apple Corporation has also researched and developed many easy-to-use application software, but must collect fees completely, the s3 + application software, is majority of free . Moreover the quantity is to support over a hundred times of fruit ios system software! 这款产品在性能上貌似不比s3+弱,但是应用软件呢？水果公司虽然也研发了不少好用的应用软件,但全部是要收费的,s3+的应用软件,大部分是免费的,而且数量是支持水果ios系统软件的上百倍！ Another Apple Corporation battery technology is not good, this model of cell phone definitely anti- does not need, to need to charge every day, even charges every day twice above. 再一个水果公司的电池技术根本不行,这款手机肯定不抗用,需要每天都充电,甚至每天充电两次以上。 Like this contrasts with s3 +, appears is less convenient. In the performance-to-price ratio, the Apple Corporation cell phone, will end up to turn out a high price feeble-minded given name. 这样跟s3+对比,就显得更加不方便了。在性价比上,水果公司的手机,就会落得一个高价低能的名号。 Such result, is the fruit cell phone definitely meets unmarketable. The person who let alone lines up has several hundred, even if several thousand can be useful, several thousand sales volumes, compare with the output of fruit cell phone, could not affect anything. 这样的结果,就是水果手机肯定会滞销。别说排队的人只有几百个,就算是几千个又能有什么用,几千台的销量,跟水果手机的产量比起来,根本影响不了什么。 Then the fruit cell phone must reduce prices, only then reduces prices, they can sell these cell phones. In a short time reduces prices, will also bring a more serious trouble, that is the creditworthiness is damaged. 那么水果手机就必然要降价,只有降价,他们才能将这些手机卖出去。短时间内降价,还会带来一个更加严重的麻烦,那就是信誉度受损。 I just bought for two months, you reduced prices that many, didn't I owe in a big way? 我刚买两个月,你就降价了那么多,我不是亏大了？ When the time comes, looked how Apple Corporation ends! 到时候,看水果公司如何收场！ ......( To be continued......) ……(未完待续……)
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