EG :: Volume #16

#1597: Sells with Sony on the same day

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Personally under the Norio Ohga urging, the Sony electrical-insulating cardboard book Second Generation project progresses fast, again has half a month, they can take the end product. 大贺典雄亲自催促下,嗦尼的电纸书二代项目进展的飞快,再有半个月,他们就能拿出来成品了。 But Amazon, is Wind & Rain Electronics , etc., had not announced that has researched and developed successfully, therefore Norio Ohga believes that this time, Sony must be in the lead! 而无论是亚马孙,还是风雨电子等,都没有宣布已经研发成功,所以大贺典雄坚信,这一次,嗦尼要领先了！ Sony takes in the world the top consumer electronics group, on many products is leading, develops the new product the footsteps, never stops. 嗦尼作为世界上顶尖的电子消费品集团,在许多产品上都是领先世界的,开发新产品的脚步,也从未停止。 Although these year of some are not suitable, particularly in Wind & Rain Electronics after on, but Sony gains, and profit grows is quite considerable. 虽然这些年有些不顺,尤其是在跟风雨电子对上之后,但嗦尼还是盈利的,并且利润增长还比较可观。 However Sony on the product, by the Wind & Rain Electronics equi pressure a head, this is always being let the Norio Ohga unusual anger. He desperately hopes that can draw one game, therefore two years ago, has promoted the electrical-insulating cardboard book. 但是嗦尼在产品上,总是被风雨电子等压着一头,这让大贺典雄非常的愤怒。他迫切的希望能够扳回一局,所以才在两年前,就率先推出了电纸书。 What what a pity is, that product is very bad in the Japan echo, has not sold many not saying that but also received many suits. 可惜的是,那个产品在岛国的反响都很差,根本没卖出去多少不说,还接到了不少的投诉。 Their brave soldiers break the wrist luckily, has terminated that project promptly, will otherwise have the enormous adverse effect to the Sony entire brand. 幸好他们壮士断腕,及时将那个项目终止了,否则会对嗦尼整个品牌产生极大的不良影响。 Naturally, now also many products, Sony is in the lead in Wind & Rain Electronics, even is under the Feng Yu name all brands. 当然,现在还有许多产品,嗦尼领先于风雨电子,甚至是冯宇名下所有品牌的。 For example television video game(s), although Nintendo and G-BOX sales volume is good, but their Sony new sales volume is better, grabbed 40% market shares, but Sony has also discovered that now the Nintendo new product and G-BOX Second Generation product sales volume also respectively grabbed 30% market shares, particularly the G-BOX game compact disc sells most, because they play newly many, the amusing game are more. 比如电视游戏机,虽然壬天堂和g-波x的销量都非常不错,但是他们嗦尼的新款销量更好,占据了40的市场份额,但是嗦尼也发现了,现在壬天堂的新品和g-波x的二代产品销量也各占据了30的市场份额,尤其是g-波x的游戏光盘卖的最多,因为他们新游戏最多,好玩的游戏更多。 Therefore the overall profit, Sony is inferior to G-BOX actually. However in the sales volume has been in the lead, still enables them to be able proud facing other competitors. 所以整体利润来看,嗦尼其实是不如g-波x的。但是销量上领先了,就依然让他们可以骄傲的面对其他竞争对手。 In the digital camera and digital video, Sony and Japan other brands is also in the world is topest, they join up, grabbed world more than 50% market shares, particularly digital video, share close two-thirds. 还有在数码照相机、数码摄像机方面,嗦尼和岛国的其他品牌也是世界上最顶尖的,他们联合起来,占据了世界一半以上的市场份额,尤其是数码摄像机,份额接近2。 However cannot neglect the product of European, China and South Korea, quick that they also pursue, in the product design, is the technology, is highly regarded. Most makes their repugnant is the China product, performance-to-price ratio was too splendid, has robbed their many markets, particularly low-end consumer market. 不过也不能忽视欧洲、华夏和南韩的产品,他们也追赶的很快,无论是在产品设计上,还是技术方面,都不可小觑。最让他们讨厌的就是华夏的产品,性价比方面太出色了,抢走了他们不少的市场,尤其是低端消费市场。 Naturally, in panel TV, is their Japan is still strongest. The plasma market share surpassed two-thirds not saying that although the share of liquid crystal, insufficient half, were the plasma profit are little higher. 当然,在平板电视方面,依然是他们岛国最强。等离子市场份额超过2不说,液晶的份额虽然少点,不足一半,可是等离子的利润更高啊。 This aspect, they are not worried about China actually, instead is worried about South Korean and Taiwan manufacturer. 这方面,他们倒是不担心华夏,反而是担心南韩和宝岛的厂商。 Other entertainment, Feng Yu purchased MGM unexpectedly, but also master stroke invests that many high cost movies, has signed many successful directors, this makes Sony vigilant exceptionally. 还有其他娱乐方面,冯宇竟然收购了美高梅,还大手笔投资那么多高成本电影,签下了许多大导演,这让嗦尼警惕异常。 Naturally, Sony still with ease suppresses MGM, this aspect is Sony is also in the lead. Do not say, Sony music CD, is the management unusual is good. 当然,嗦尼依然是轻松压制美高梅的,这方面也是嗦尼领先。更不要说,嗦尼的音乐唱片,也是经营的非常好。 However in other product fronts, all was Company under Feng Yu name is actually in the lead. The computer, cell phone or mp3, these profit very high electronic products, the Sony share is fewer and fewer. 但是在其他产品方面,却全都是冯宇名下的企业领先了。无论是电脑、手机还是mp3,这些利润非常高的电子产品,嗦尼的份额都是越来越少。 Although the sales volume is also growing, but in fact is because the market is expanding, quantity that others grow, are obviously more than Sony. If Sony cannot maintain on new product is in the lead, then the Sony brand value will drop unceasingly. 虽然销量也在增长,但实际上是因为市场在扩大,别人增长的数量,明显比嗦尼更多。如果嗦尼不能在新产品上保持领先,那么嗦尼的品牌价值会不断的下降。 They many products itself close right up against the brand prestige sale of Sony now, once the brand value drops, the popularity reduces, consumer approval reduces, will then close right up against the profit that the brand added value can make to be getting fewer and fewer. 他们现在许多产品本身就是靠着嗦尼的品牌信誉销售呢,一旦品牌价值下降,知名度降低,消费者认可度降低,那么靠着品牌附加值所能赚到的利润就会越来越少了。 Therefore they now urgently needed model of new product, fills people with enthusiasm, indicated to the common people that Sony is still that formidable Sony, is still is worth the consumer choice and faith Sony. 所以他们现在急需一款新产品,来振奋人心,向世人表明,嗦尼依然是那个强大的嗦尼,依然是值得消费者选择和信赖的嗦尼。 But defeats Feng Yu Corporation, is the best proof! 而击败冯宇的公司,就是最好的证明！ Feng Yu Corporation, Microsoft that but is insufferably arrogant continually defeated. If Sony can defeat Feng Yu Corporation, that doesn't prove Sony formidable? 冯宇的公司,可是连不可一世的微软都击败了。如果嗦尼能击败冯宇的公司,那不是证明嗦尼更加的强大？ Moreover this time, can the clear(ly) testimony be suitable said that is Feng Yu Corporation follows their products, because of the electrical-insulating cardboard book, is their Sony promotes first! 而且这一次,可以明证言顺的说,是冯宇的公司跟风他们的产品,因为电纸书,是他们嗦尼先推出的！ ...... …… Feng Yu in the Aihua Electronics laboratory, looks at the new product the sample. He has tested, but also is good, imagination is better. 冯宇在爱华电子的实验室,看着新产品的样品。他试着用了一下,还不错,比想象中的更好。 „Won't this language, have the problem?” “这个语言版本,不会出现问题吧？” „Boss felt relieved that unusual stability, the machines of various language models, will use different tail number labelling, will not mess up. The core is the operating system . Moreover the product of different language, is externally slightly different, for example the outer covering, we printed have been similar the designs of various national flags, believes that will be welcomed.” “老板放心,非常的稳定,各语言版本型号的机器,会用不同的尾号标注,不会搞混。核心都是操作系统,而且不同语言版本的产品,在外观上也略有不同,比如外壳,我们就印制了类似各国家国旗的图案,相信会非常受到欢迎。” Xu Lihua is somewhat self-satisfied, this small creativity, should be able to flatter these consumers, attracts the consumer buyings of these countries. 许立华有些得意,这个小创意,应该能讨好那些消费者,吸引那些国家的消费者购买。 Feng Yu nods: „Also good, imagines the performance more outstanding than me. Now has two scales, 128 m and 256 m memory is right?” 冯宇点点头:“还不错,比我想象中的表现更加优秀。现在只有两个档次,128m和256m内存对吧？” „Right, is only the electrical-insulating cardboard book words, enough used. Moreover the user who we also to like saving the content provides the extended function, uses is our sd card, in a big way supports the 4 gb expansion card.” “没错,只是电纸书的话,足够用了。而且我们还为一些喜欢多存内容的用户提供扩展功能,用的就是我们的sd卡,最大支持4gb的扩展卡。” Now the sd card is in the flash card the sales volume is best, is only many people purchases to be used to give cell phone, mp3 and digital camera and other products to make the memory expansion, makes this kind of product sales volume very good. 现在sd卡是闪存卡中销量最好的,光是许多人购买用来给手机、mp3、数码照相机等产品做内存扩展,就让这类产品销量非常好呢。 Do not say that now more and more consumer electronics Corporation supported the sd card extended function, including many Japan Corporation. 更不要说,现在越来越多的电子消费品公司支持sd卡扩展功能了,其中包括了许多岛国公司。 „Should our stocks be able to be completely clear?” What Feng Yu finger is these low-power flash cards, many of quite initially producing, some product backlogs. “我们的库存应该可以全部清掉了吧？”冯宇指的是那些小容量的闪存卡,当初生产的比较多,有一些产品积压。 Although can also sell slowly, but now direct sale good. In the future this type of small flash card, definitely will be eliminated. 虽然还能慢慢的卖出去,但是现在直接销售出去多好啊。未来这种小的闪存卡,必然会被淘汰的。 „Not can only be completely clear, our also low price purchased many low-power flash cards of Corporation backlog, we altogether produce 1 million electrical-insulating cardboard books, most lowers 50 US dollars profit according to one, most little can create 50 million US dollars profit!” The Xu Lihua excited report said. “不但能够全部清掉,我们还低价收购了许多公司积压的小容量闪存卡,我们总共计划生产1000000台电纸书,按照一台最低50美元的利润来看,最少能创造50000000美元的利润！”许立华兴奋的汇报道。 „Un, the first production, quantity few point yes. If the sales figure is good, can supplement the output, can unveil the update product. The sales cycle, how long do you plan to be able these 1 million to sell?” “嗯,第一次生产,数量少一点是可以的。如果销售情况好的话,可以追加产量,也可以推出换代产品。销售周期呢,你们计划多久能将这1000000台销售完？” „By our many brands, the product of multi- language, we plans in 20 months, these customers. Boss, do we start to sell now?” Xu Lihua was somewhat impatient. “以我们多品牌,多语言版本的产品来看,我们计划在20个月内,将这些产品销售一空。老板,我们现在就开始销售吧？”许立华有些迫不及待了。 „No, first defers to various quantity production of brand plan, temporarily does not sell. Waits, to wait for the Sony electrical-insulating cardboard book to go on the market, we start to sell again.” Saying that Feng Yu smiles. “不,先按照各品牌计划的数量生产,暂不销售。等,等嗦尼的电纸书上市,我们再开始销售。”冯宇笑眯眯的说道。 „Boss? Why? We do not take the initiative?” “老板？为什么？我们不要先机了吗？” „If our has sold first, then Sony will discover their product some malpractices. If we simultaneously go on the market, although will be walked some users by the Sony minute, however the Sony malpractice will be enlarged, to their reputation is very serious attack!” “如果我们的先销售了,那么嗦尼就会发现他们产品的一些弊端。而如果我们同时上市的话,虽然会被嗦尼分走一些用户,但是嗦尼的弊端会被放大,对他们的口碑是很严重的打击！” „We must defeat Sony in frontage, actually making them know with some of our big disparities. Propagandizes the slogan also to be able unyielding, the electrical-insulating cardboard book after is the concept that Amazon proposes, we said that cannot look at others to destroy the electrical-insulating cardboard book!” “我们就是要在正面击败嗦尼,让他们知道与我们究竟有多大差距。宣传口号也可以硬气一点,电纸书毕竟是亚马孙提出来的概念,我们就说,不能看着别人毁了电纸书！” ......( To be continued.) ……(未完待续。)
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