EG :: Volume #16

#1537: Direction( sought subscription)

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The Wind & Rain cell phone becomes the world volume of production and marketing first, but the profit is not as good as Nokia. Because of Wind & Rain cell phone volume of production and marketing first, has that over value machine very big merit. 风雨手机成为世界产销量第一,但是利润还是略逊喏基亚。因为风雨手机这个产销量第一,有那款超值机很大的功劳。 The volume of production and marketing first, cannot make Feng Yu satisfy obviously. Like previous generation, the cell phone of fruit is not the world sales volume first, but the profit is other manufacturers is actually hard to follow, the fame is also biggest. 只是产销量第一,显然不能让冯宇满意。就像前世,水果的手机不是世界销量第一,但是利润却是其他厂商难以望其项背的,名气也是最大的。 Promotes the new product from all cell phone manufacturers, makes a comparison with the fruit cell phone, can prove this point. The fruit cell phone, turned into the range pole of smartphone. 从所有手机厂商推广新品时,都跟水果手机做对比,就能证明这一点。水果手机,变成了智能手机的标杆。 This, Feng Yu must change this situation, not only the smartphone, all cell phone range poles, should be the Wind & Rain cell phone are right! 这一世,冯宇要改变这种情况,不只是智能手机,所有的手机标杆,都应该是风雨手机才对！ Only if the Wind & Rain cell phone does not make this kind, so long as has done, should be the range pole. 除非风雨手机不做这类,只要做了,就应该是标杆。 For example the music cell phone, the Wind & Rain cell phone has not done, has given AIWA and Aihua two brands. Not only AIWA ate a big cake in the Japan mobile handset market, became in the world known, many people have remembered music cell phone concept. 比如音乐手机,风雨手机就没做,让给了aiwa和爱华两个品牌。aiwa不只是在岛国手机市场啃下了一块大蛋糕,在全世界都变得小有名气了,很多人都记住了音乐手机这个概念。 But other Corporation have to introduce the music cell phone, for example Apple Corporation has introduced the music cell phone, what a pity in the sales volume of North America, is inferior to AIWA, became throws the product of street. 而其他公司也不是没有推出音乐手机,比如水果公司就推出了音乐手机,可惜在北美的销量,也远不如aiwa,成为了一个扑街的产品。 Music cell phone, AIWA became the profession range pole, then other cell phone, Wind & Rain cell phone, since has done, must become best. 音乐手机这一项,aiwa成为了行业标杆,那么其他手机方面,风雨手机既然都做了,就都要成为最好的。 The low price machine aspect, the sales volume of Wind & Rain over value machine rides to be above mundane thoughts, the performance-to-price ratio or the influence, are the profession range pole. 低价机方面,风雨超值机的销量一骑绝尘,无论是性价比还是影响力来看,已经是行业标杆了。 But smartphone, is BlackBerry is still most famous, but promotes along with the s intelligence series of Wind & Rain cell phone, BlackBerry pays great attention to commercial, obviously fell behind. 而智能手机方面,依然是黑玫名气最大,但是随着风雨手机的s智能系列推出,黑玫更注重商务方面,显然已经落后了。 Some BlackBerry functions, Wind & Rain S-Series has, BlackBerry no function, Wind & Rain S-Series also has. Moreover operates simply, seat of honor is easier. 黑玫有的功能,风雨s系列都有,黑玫没有的功能,风雨s系列也有。而且操作更加的简单,上手更容易。 Once the BlackBerry intelligence machine became because of US that disaster very hot, BlackBerry afterward advertisement offensive, made their sales volumes rise suddenly. 曾经黑玫的智能机因为米国那次灾难而变得非常火,黑玫随后的广告攻势,也让他们的销量暴涨。 But the BlackBerry not good places, that is operates is not very convenient . Moreover the operating systems of other languages are rotten, only then English good of. 可是黑玫有一个不太好的地方,那就是操作起来不是很方便,而且其他语言版本的操作系统更是烂,只有英语的还不错。 The Wind & Rain cell phone has promoted two generations of intelligence machines, by a simpler operation, was accepted by many people. Although price was expensive a point, but the sales volume is not bad. 风雨手机推出了两代智能机,以更简便的操作,被很多人接受了。虽然价格贵了一点,但销量并不差。 Now the Wind & Rain cell phone must carry out is the standard of smartphone operating system, is the hos system of Lenovo-Silver Mountain Corporation development, making the people from liking this operating system, to is familiar with this operating system slowly, arrives at more cell phone manufacturers again, joins to this system big family. 现在风雨手机要推行的就是智能手机操作系统的标准,也就是连想银山开发的hos系统,让人们从喜欢这种操作系统,到慢慢习惯这种操作系统,再到更多的手机厂商,加入到这个系统大家庭。 Limited to this time hardware technology, the hos many tentative plan function, is unable to increase, but Feng Yu told that side Lenovo-Silver Mountain Corporation, do not worry, thinks that the refresh rate of electronics technology, in less than one year, many functions can increase, at that time happen to introduced the Wind & Rain s3 cell phone. 受限于此时的硬件技术,hos的很多设想功能,都无法添加进去,不过冯宇告诉连想银山那边,不要着急,想想电子技术的更新速度,用不了一年时间,许多功能就都能添加进去了,那时候正好推出风雨s3手机。 But starts from s3, Feng Yu thinks that the Wind & Rain cell phone should suppress BlackBerry, became the main item of smartphone market. Then continues to hold on to this position, maintains, making BlackBerry elimination slowly fall! 而从s3开始,冯宇认为风雨手机就应该压制黑玫,成为智能手机市场的龙头了。接着继续将这个位置坐稳,保持下去,让黑玫慢慢的淘汰掉！ But the traditional cell phone, is different according to function, will have the different classifications. For example brings the cell phone of photograph function, for example touches the screen cell phone, for example game cell phone wait / etc.. 而传统的手机,根据功能不同,会有不同的分类。比如带拍照功能的手机,比如触屏手机,比如游戏手机等等。 Good that and game cell phone, Philips makes, their research and development draw the attention of everyone, the screen side-slipping, below belt traditional game handle, can play interesting cell phone game. 其中游戏手机方面,飞利普做的不错,他们的研发让人眼前一亮,屏幕侧滑,下面带传统的游戏手柄,可以玩很多有意思的手机游戏。 Naturally, Wind & Rain Electronics had already made the exchange with own technology with Philips, in fact this also initially Feng Yu proposed game cell phone concept time, after everybody discussed the result. 当然,风雨电子早已用自己的技术跟飞利普做了交换,事实上这也是当初冯宇提出游戏手机概念的时候,大家商量后的结果。 Cannot all people look at a direction to study, although this possibly achieves the pinnacle in a direction, but will lose the opportunity that other very many directions strengthen. 不能所有人都瞄着一个方向研究,虽然这样可能在一个方向做到极致,但是会失去很很多其他方向强化的机会。 Therefore they have divided the research direction, then when defers to the alliance the internal treaty of signing, independent choice whether purchases the technology licensing of opposite party. 于是他们划分了研究方向,然后按照联盟时签订的内部条约,自主选择是否购买对方的技术授权。 Phone function of Feng Yu in fiery/popular the previous generation memory has arranged in order, these Wind & Rain cell phones is doing, each direction, represents the type, is the main strategy type. Feng Yu is very greedy, wants to achieve in all types well. 冯宇将前世记忆中火爆的手机功能都列了出来,这些风雨手机等都在做,每一种方向,都有一款代表机型,也是主力战略机型。冯宇很贪心,想要在所有机型上都做到最好。 Concept that the Wind & Rain cell phone put forward, has made the product, how can make other cell phone manufacturers be in the lead? 风雨手机率先提出的概念,做出了产品,怎么能让其他手机厂商领先呢？ „I said a moment ago the function directions of many cell phones, anyone of you also does have the supplement?” Feng Yu looks at everybody to ask. “我刚才说了许多手机的功能方向,你们谁还有补充的？”冯宇看着大家问道。 He said a moment ago the photograph cell phone, the music cell phone, the smartphone, the inexpensive cell phone and ultra long standby handset, the double net double waits the cell phone, to touch the screen cell phone and other directions. 他刚才说了拍照手机、音乐手机、智能手机、廉价手机、超长待机手机,双网双待手机、触屏手机等几个方向。 „Boss, since the photograph function of cell phone popularized, films the short film, looks at video short film good of function also promotion, then the screen of cell phone, whether again greatly?” Kameido Masao asked. “老板,既然手机的拍照功能已经普及了,就连拍摄短片,看视频短片的功能也推广的不错,那么手机的屏幕,是不是能再大一点？”龟田正雄问道。 „Big screen cell phone, good, this is also a direction, who also has the idea?” Feng Yu satisfied nod, the impossible any idea to be wanted to come out by Feng Yu, everybody profits by opinions from various sources, is the correct path. “大屏手机,好,这也是一个方向,谁还有想法？”冯宇满意的点点头,不可能什么主意都被冯宇想出来了,大家集思广益,才是正道。 Perhaps they whose a few words, can remind to Feng Yu, then makes Feng Yu remember explodes the funds. 说不定他们谁一句话,就能给冯宇提个醒,然后让冯宇想起一些爆款。 „Chief Feng, since the notebook can have ultra-thin, I remember that you have also said that the cell phone can also do thin, why don't we introduce the ultra-thin cell phone?” Liu Chuanzhi said. “冯总,既然笔记本电脑可以有超薄,我记得你也说过,手机也可以做的薄一点,我们为什么不推出超薄手机呢？”刘传志说道。 „Ultra-thin cell phone, this also good, writes down.” “超薄手机,这个也不错,记下来。” „Chief Feng, Nokia has attacked us by our cell phone insufficiently solid this point, then we can introduce a cell phone of that type of aerial material outer covering?” Jiang Wanmeng asked. “冯总,喏基亚一直以我们的手机不够结实这一点来攻击我们,那么我们要不要推出一款那种航空材料外壳的手机？”姜万猛问道。 „Ok, this is also a direction.” “可以,这也是一个方向。” „Mr. Feng, Nokia has promoted a high-end mobile telephone brand in Europe, packs the luxury goods the cell phone, then we whether can introduce a model of luxury goods cell phone?” Philips China Executive asked. “冯先生,喏基亚在欧洲推出了一个高端手机品牌,将手机包装成奢侈品,那么我们是否可以推出一款奢侈品手机？”飞利普的华夏老总问道。 „Also, this relates with Chow Tai Fook, Kanda, you are responsible.” “也可以,这个跟周太福联系一下,龟田,你来负责。” Wind & Rain Holding Company has the gold sales contract with Chow Tai Fook, Kameido Masao relates just right with that side. Since is the luxury goods, then conforms to these rich and powerful people visions, nothing but inlays gold/metal Xiangzuan, Chow Tai Fook jewelry Corporation, is happen to appropriate. 风雨控股可是跟周太福有着黄金销售合同呢,龟田正雄跟那边联系正好。既然是奢侈品,那么符合那些富豪眼光的,无非就是镶金镶钻,周太福一个珠宝公司,正好合适。 Naturally, since high-end, then must also achieve on the NBC well, cannot others spend the cell phone of over ten thousand US dollars buying, finally above the coffee did sprinkle abandons? 当然,既然高端,那么就要在三防上面也做到最好,总不能人家花了上万美元买的手机,结果咖啡洒上面就废了吧？ „Chief Feng, my idea, our that model of over value machines, were also liked by many old people. They do not hate to spend too much money, wants momentarily to receive the call of children. The issue, is the screen of our model of over value machine is too small, the typeface is too small, the key is also too small, they point at insufficiently flexible, the ear is not quite good, expression is not easy-to-use, can promote a key to increase, screen greatly, typeface greatly, sound big point cell phone?” Xu Lihua asked. “冯总,我还有一个想法,我们的那款超值机,被很多老人所喜爱。他们舍不得花太多的钱,又想随时能接到子女的电话。只是有一个问题,就是我们那款超值机的屏幕太小,字体太小,按键也太小,他们手指不够灵活,耳朵不太好,眼神也不好使,能否推出一个按键变大,屏幕大一点,字体大一点,声音大一点的手机？”许立华问道。 „Is good, the old man-machine, writes down.” “非常好,老人机,记下来。” The product can classify according to the function incessantly, but can also classify according to the target users crowd, so long as completed the corresponding function on the line. 产品不止可以根据功能来分类,还可以根据目标用户人群来分类,只要做好相应的功能就行了。 „Everybody idea is good, this also will be our next few years main research and development directions. Naturally, we biggest duty, is ensure now our Wind & Rain cell phone volume of production and marketing first throne, what idea does everybody has?” “大家想法都不错,这也是我们未来几年的主要研发方向。当然,我们现在最大的任务,就是保证我们风雨手机产销量第一的宝座,各位有什么想法？” ......( To be continued.) ……(未完待续。)
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