EG :: Volume #16

#1538: Spokesmen( sought subscription)

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„I think that we should intensify the advertisement publicity, intensifies the brand message effort. The best means that are centralize the resources to propagandize Wind & Rain this brand!” Jiang Wanmeng said immediately. “我认为我们应该加大广告宣传力度,加大品牌宣传力度。最好的办法,就是集中资源宣传风雨这一个品牌！”姜万猛马上说道。 Xu Lihua did not do at that time: „Old Jiang, you said that isn't right? This mobile communication, is our Aihua Electronics and Aihua Appliances unites Aihua Little Overlord is the focus development, your Wind & Rain Electronics and Wind & Rain Appliances are auxiliary.” 许立华当时就不干了:“老姜,你这么说就不对了吧？这移动通信方面,是我们爱华电子和爱华电器联合爱华小霸王为主开发的,你们风雨电子和风雨电器是辅助的。” „If initially only managed our Aihua brand, then our cell phones already are the world volume of production and marketing first. In order to promote Wind & Rain Brand, we only internally sell, has not exited including the entrance, now you planned that also all takes away the domestic market?” “如果当初只经营我们爱华一个品牌,那么我们的手机早就已经是世界产销量第一了。为了推广风雨牌,我们只在国内销售,连国门都还未出去呢,现在你们是打算把国内的市场也全拿走？” „Always breaks, you said that Old Jiang was too excessive?” “老断,你说说,老姜是不是太过分了？” Communications product that Aihua Electronics initially first made, from the research of bp machine, is they do, at that time Wind & Rain Brand was still selling humidifier and vd. What earliest makes the telephone is Aihua Little Overlord, cordless telephone that they make first. 爱华电子当初先做的通信产品,从bp机的研究,就是他们做出来的,那时候风雨牌还在卖加湿器和vd呢。最早做电话的是爱华小霸王,他们先做的无绳电话。 Because said that brand promotion must divide primary and secondary, we Lord to push the home, you Lord to push the overseas, these we have not said anything. Good, your this is makes us step down now secretly, you monopolize the market. 因为说品牌推广要分主次,我们主推国内,你们主推国外,这些我们都没说什么。好嘛,现在你们这是让我们退居幕后,你们独占市场啊。 Although everybody is Taihua Holding Group, the stock that but they have respectively but is different. The Aihua Electronics profit is high, then Xu Lihua their people earn many. The Wind & Rain Electronics profit is high, then Jiang Wanmeng gains are more. 虽然大家都是泰华控股集团旗下,但是他们各自拥有的股份可是不同的。爱华电子利润高,则许立华他们那些人赚得多。风雨电子利润高,则姜万猛赚的更多。 Duan Yongping has not planned to speak today, he had not spoken a moment ago. Now their Aihua Little Overlord mainly does is the g- wave, cordless telephone, intercom, recording pen and other products, everybody sold the service to separate respectively. 断永平本来今天就没打算发言,刚才他都没吭声。他们爱华小霸王现在主要做的就是g-波,无绳电话、对讲机、录音笔等产品,大家主营业务已经各自分开了。 But the Xu Lihua roll-call makes him speak, he must say, moreover he also truly thought that Jiang Wanmeng this plan was somewhat excessive, cell phone contributes in a big way, truly is these people who others Xu Lihua leads, now technological strength strongest is also others, why do you make others yield the way? 可是许立华点名让他发言,他也不能不说,而且他也确实觉得姜万猛这个方案有些过分了,手机方面贡献最大的,确实是人家许立华带领的那些人,现在技术实力最强的也是人家,你凭什么让人家让道？ Wind & Rain Brand is biggest, isn't the result of group Corporation thrust? What if group Corporation thrust is Aihua, that present situation not necessarily is what kind. 风雨牌最大,还不是集团公司力推的结果？如果集团公司力推的是爱华,那现在情况还不一定怎么样呢。 Duan Yongping puts down the teacup: „I thought that the double brand management is good, moreover we do not introduce the cell phone that various different functions strengthen? Especially that high-end luxury goods cell phone, I think that should place Aihua Electronics, establishes a child brand.” 断永平放下茶杯:“我觉得吧,双品牌经营挺好,而且咱们不是要推出多种不同功能强化的手机吗？尤其是那个高端奢侈品手机,我认为应该放在爱华电子旗下,建立一个子品牌。” Xu Lihua heard Duan Yongping saying that on face has shown the smiling face of victory. This is right, the small advantage cannot make Old Jiang they occupy. 许立华听到断永平这么说,脸上露出了胜利的笑容。这样才对,便宜不能都让老姜他们占了。 Jiang Wanmeng hurries to explain: „Old Xu, always breaks, I am not that meaning. I mean, first centralizes the resources to propagandize Wind & Rain Brand, then the centralized resources propagandize the Aihua sign, we now are most important, is first suppressed Nokia and other brands.” 姜万猛赶紧解释道:“老许,老断,我不是那个意思。我的意思是,先集中资源宣传风雨牌,然后再集中资源宣传爱华牌,我们现在最重要的,就是先把喏基亚等品牌压制住。” Feng Yu knocks the table: „Was good, does not want, for this minor matter quarrelled. The opinion of always breaking is good, since we have been the double brand strategies, is not suitable changes. That extravagant accessory cell phone, truly must establish the independent brand, this Old Xu you are responsible.” 冯宇敲敲桌子:“行了,不要为了这点小事争吵。老断的意见不错,既然我们一直以来都是双品牌战略,那么不宜变动。那个奢饰品手机,确实要创立单独的品牌,这个老许你负责。” „Temporarily the strategy of mobile handset market does not change, but the cell phone definitely will turn toward the intelligence machine to transform in the future. 08 years of time, our country will hold grand Olympic Games, unprecedented Olympic Games. Then at this time, is we make the Aihua sign appear, when common people at present.” “暂时手机市场的战略不会变,但是未来手机肯定都会向着智能机转化。08年的时候,我们国家会举行盛大的奥运会,史无前例的奥运会。那么这个时候,也是我们让爱华牌出现在世人眼前的时候。” „Old Xu, do not worry, the opportunity can come quickly. When the time comes the Wind & Rain cell phone continues to promote the inexpensive over value machine, but the luxury goods cell phone of Aihua cell phone should also do, everybody brand positioning has a difference, will not have the too tremendous influence. You have a look at others Philips, brand management to study on multiple-valued us.” “老许,你不要太着急,机会很快就能来。到时候风雨手机继续推出廉价的超值机,而爱华手机的奢侈品手机也应该做起来了,大家品牌定位有所差别,不会有太大影响的。你们看看人家飞利普,品牌经营方面就多值得我们学习。” Feng Yu some were not quite happy that the Philips person still here, what you did quarrel? Lost to the overseas disgraced? 冯宇有些不太高兴,飞利普的人还在这儿,你们吵什么？丢人都丢到国外去了？ Philips magnificence Head Xia cuts Yue writing Yu to say immediately modestly: „Mr. Feng, our Chairman said that this aspect wants me to study with fellow capable people who you and Taihua control stock much.” 飞利普的华夏总裁岳文宇马上谦虚道:“冯先生,我们董事长说了,这方面要我多跟您和泰华控股的各位能人学习。” Feng Yu appreciates to Yue writing Yu actually very much, the China person, Oxford master, the ability is outstanding , the modest politeness, has worked the quick 20 years in the Philips headquarters, then returns to the home, appointed Philips magnificent Head Xia cuts. 冯宇其实对岳文宇很欣赏的,华夏人,牛津硕士,能力出众,又谦虚礼貌,在飞利普总部工作了快20年,然后回到国内任飞利普华夏总裁。 These many years work externally, had not replaced the nationality unexpectedly, this point let the Feng Yu unusual appreciation. If he is not the Philips person, Feng Yu said that anything also wants the high salary to dig. 这么多年在国外工作,竟然一直没有更换国籍,这一点就让冯宇非常的赞赏。如果他不是飞利普的人,冯宇说什么也要高薪挖过来。 Because Philips is the ally, is not quite good to start to dig the person. 只是因为飞利普是盟友,不太好下手挖人啊。 Feng Yu stared Jiang Wanmeng and Xu Lihua their eyes, knows that you are the technical family backgrounds, however has worked as these many year of leadership, can these bad habits change? 冯宇瞪了姜万猛、许立华他们一眼,知道你们是技术出身,但是当了这么多年领导了,身上的那些习气能不能改一下？ „Was good, this matter such has decided that the publicities of two brands will not reduce, is only the domestic stress in the Aihua sign. About the propaganda, what idea do you have?” “好了,这事儿就这么定了,两个品牌的宣传力度都不会降低,只是国内侧重于爱华牌。关于宣传,你们还有什么想法吗？” „Invited the spokesman, each series of cell phone, please a different spokesman.” Kameido Masao said. “请代言人,每一系列手机,请一个不同的代言人。”龟田正雄说道。 the aia cell phone was please right the spokesman, from the Japan market, sold Europe and America to go . Moreover the sales volume was not bad. aia手机就是请对了代言人,从岛国市场,都卖到欧美去了,而且销量还不差。 „? Specifically said.” “哦？具体说说。” „Our photograph cell phone series, should invite these star videos, that image is good, makings good star. The music cell phone naturally invites the singer, over value machine did not need to continue to advertize, the intelligence machine I thought that made Liu Zong represent very well, these stars were inappropriate, did not conform to the makings of our cell phone.” “我们的拍照手机系列,就应该请那些影视明星,那种形象好,气质佳的明星。音乐手机自然是请歌手,超值机就不用继续做广告了,智能机我觉得让刘总代言就挺好,那些明星不合适,不符合我们手机的气质。” „As for old man-machine, does not need the extremely big propaganda, asks the old age star to do the plane advertisement on the line. Ultra long standby can make master represent, he must always explore, needs to surpass long standby......” “至于老人机,也不需要太过大的宣传,找个老年明星拍个平面广告就行。超长待机的可以让贝爷代言,他总是要去探险,需要超长待机……” After Feng Yu listened nods, thought that this idea is good, but Liu Chuanzhi had the different opinions immediately: „Intelligence machine I represented, this but was actually not good, but you did not think, the spokesman who we looked for like this were too many? The representing fees of these stars, may not be cheap.” 冯宇听了后点点头,觉得这个想法不错,但是刘传志马上就有了不同的意见:“智能机我来代言,这个倒也不是不行,可是你不觉得,我们这样找的代言人太多了吗？那些明星的代言费,可都不便宜啊。” „We as the matter stands, propaganda with emphasis what to do? Has not propagandized the key point, the effect of advertisement is not definitely good! Therefore I thought that the main propaganda brand is best, a vivid makings good international face be please good, but also economizes.” “我们这样一来,宣传重点怎么办？没有宣传重点,广告的效果肯定不好！所以我觉得主要宣传品牌最好,请一个形象气质都不错的国际代言人就行了,还省钱。” Kameido Masao refuted: „Liu Zong, such spokesman, is not good to look, moreover must be the international giant star, the world has good of popularity.” 龟田正雄反驳道:“刘总,这样的代言人,可不好找,而且必须是国际巨星,全球都有知名度的才行。” Feng Yu thinks to add: „Best speaks Chinese.” 冯宇想了想补充道:“最好是会中文。” Feng Yu this adds on, they felt embarrassed, Chinese giant star, few. Fang is Dragon, his appearance makings is not actually outstanding? 冯宇这一条加上,他们就为难了,华人巨星,没几个啊。房龙倒是可以,可是他那长相气质不算出众吧？ „Zhang Ziyi is what kind of? She has not represented mobile telephone brand probably, moreover this year happen to have the movie of Hollywood to screen.” Jiang Wanmeng said. “章紫怡怎么样？她好像还没有代言手机品牌,而且今年正好有好莱坞的电影上映。”姜万猛说道。 „Makings look well, but is fame not very big?” “气质看着不错,但名气不够大吧？” „Li Lianjie (Jet Li)?” “李莲杰呢？” „This can alternative, didn't have others?” Feng Yu thought that Li Lianjie (Jet Li) is good, moreover immediately «Dare-to-die corps» must begin shooting, when the time comes the fame can also promote. “这个可以备选,没有别人了吗？”冯宇觉得李莲杰还行,而且马上《敢死队》就要开拍了,到时候名气还能有所提升。 Kameido Masao hesitant half of the day, clenches teeth saying: „Chief Feng, I have a good candidate actually. The vivid makings are good, fame also Sheng, moreover speaks Chinese.” 龟田正雄犹豫了半天,咬着牙说道:“冯总,我倒是有个好人选。形象气质都不错,名气也正盛,而且懂中文。” All people look at Kameido Masao, what he said is who? 所有人都看着龟田正雄,他说的是谁？ ...... …… ps: Also is before down, has to hit to enjoy?( To be continued.) ps:又是五更诶,有打赏没有？(未完待续。)
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