EG :: Volume #16

#1535: Handset cost standard

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Feng Yu sits in office/bureau, in looks to begin a report form, the corners of the mouth brings back a curve. 冯宇坐在办公室,看着手里的一份报表,嘴角勾起一个弧度。 The cost dropped, as the matter stands, the price of this model of cell phone, arrived at the decline time. 成本又下降了,这样一来,这款手机的价格,也到了下调的时候。 Low price mobile handset market, had Wind & Rain cell phone one, other manufacturers do not have. Since the low price machine sales volume of Wind & Rain cell phone erupts, after the common people pay attention, other manufacturers entered the low price machine market. 原本低价手机市场,就只有风雨手机一款,其他厂商都没有。但是自从风雨手机的低价机销量爆发,被世人所关注之后,其他厂商都进入了低价机市场。 Even but if other manufacturers have introduced a price cheaper cell phone, the Wind & Rain cell phone also still maintains selling price originally, has not reduced prices. 可是哪怕其他厂商推出了价格更便宜的手机,风雨手机也依然保持原本的售价,并未降价。 Feng Yu has said to Jiang Wanmeng, the Wind & Rain cell phone is not cannot reduce prices, however the little reduction, does not have what might, takes one time to reduce prices, makes other manufacturers desperate. 冯宇对姜万猛说过,风雨手机不是不能降价,但是一点点的降价,没有什么威力,要一次降价,就让其他厂商绝望。 The lukewarm water boils the frog, cannot burn out these big manufacturers, instead continues the sales expansion volume to them the opportunity. 温水煮青蛙,拖不垮这些大厂商,反而给他们继续扩大销售额的机会。 Must come a crazy reduction, making any manufacturer desperate, making them not have one to put together the hope of price, can wrest away this market truly. 就要来一次疯狂的降价,让任何厂商都绝望,让他们没有一丝能够拼价格的希望,才能真正霸占这块市场。 But now, the opportunity came. 而现在,机会就已经来了。 Discovered a document from the table, Feng Yu turned, signed the character, asking the secretary to come, gave Liu Chuanzhi the document. 从桌上找出一份文件,冯宇翻了一下,签上字,叫秘书进来,将文件交给刘传志。 Liu Chuanzhi saw that the Feng Yu secretary delivers the document to come personally, knows that this was Feng Yu also has anything to decide. He read the document, on the face has also shown the excited look. 刘传志看到冯宇的秘书亲自送文件过来,知道这是冯宇又有什么决定了。他翻看了一下文件,脸上也露出了兴奋的神色。 Finally can begin, this market is we develops, then also will certainly continue to be us finally! 终于是可以动手了,这个市场是我们开发出来的,那么最终也必将继续属于我们！ Liu Chuanzhi works on the telephone on table: „The plan that Old Jiang, the price drops, can be implemented!” 刘传志抓起桌上的电话:“老姜,价格下降的方案,可以实施了！” ...... …… 【The Wind & Rain over value machine price declines suddenly largely】 【风雨超值机价格忽然大幅下调】 【Price drop over 25%, does the Wind & Rain over value machine have such high profit really?】 【降价幅度超25,风雨超值机真的有这么高的利润？】 【Wind & Rain over value machine large reduction, other cell phone manufacturers unbelievable】 【风雨超值机大幅降价,其他手机厂商难以置信】 【Dumping? Wind & Rain Electronics was accused by the many countries】 【倾销？风雨电子被多国控告】 【The multi- national champion machine manufacturer jointly sues to China commerce arrange, requesting dumping of China to Wind & Rain cell phone to make severe punishment, and pays indemnity for their damages】 【多国手机厂商联合向华夏商务布投诉,要求华夏对风雨手机的倾销做出严厉处罚,并赔偿他们的损失】 ...... …… Feng Yu is glancing over the online news, today the news of Wind & Rain cell phone, almost occupied the front page headlines of all news media, commercial version took the large page layout. 冯宇浏览着网上的新闻,今天风雨手机的消息,几乎占据了所有新闻媒体的头版头条,商业版的更是占据了大幅版面。 Some reporters either go to that side Wind & Rain Electronics to interview, either goes to Taihua Holding Group here to interview, even also some foreign media go to the commercial arrange to interview, wants to have a look at China is or gives a thought to the treaty of WTO, carries on the local protectionism to the Wind & Rain cell phone! 一些记者要么去风雨电子那边采访,要么去泰华控股集团这里采访,甚至还有一些外媒去商务布进行采访,想要看看华夏是不是要不顾世贸组织的条约,对风雨手机进行地方保护！ At this time Zong Qingxian, Liu Chuanzhi, Kameido Masao and the others sit in Feng Yu office/bureau drink tea, they already expected the matter to turn into this. 此时宗庆先、刘传志、龟田正雄等人都在冯宇的办公室坐着喝茶呢,他们早就料到了事情会变成这样。 Others accused that made them consider, first did not explain that making this matter continue to ferment, thus let a Wind & Rain cell phone more frequent emergence in the media headline, appears in more consumers at present. 别人控告,那就让他们告去好了,先不解释,让这件事情继续发酵,从而让风雨手机更频繁的出现在媒体头条,出现在更多的消费者眼前。 Perhaps the beforehand many people have not planned to buy the Wind & Rain cell phone, when they want to buy the cell phone, or changes the cell phone time, brand that in the mind first braves, may is Wind & Rain Brand. 或许之前很多人并没有打算买风雨手机,但是当他们想要买手机,或者换手机的时候,脑海中第一个冒出来的品牌,很有可能就是风雨牌。 This type does not spend, but can also obtain extremely high propaganda density the good matter, Feng Yu can not happily. 这种不花钱,还能获得极高宣传密度的好事儿,冯宇乐不得呢。 Now this matter is going against in front on Jiang Wanmeng, other management, totally do not accept the reporter interview about this matter. 现在这件事就姜万猛在前面顶着,其他的高管,都完全不接受记者的关于这件事情的采访。 „Chief Feng, our over value machine sales volume, rises suddenly once more, moreover many countries as if intend is guiding the consumer buying.” Zong Qingxian said with a smile. “冯总,我们的超值机销量,再次暴涨,而且许多国家似乎有意的在引导消费者购买。”宗庆先笑着说道。 „Their that is to help us enhance the sales volume, then accused we dump, can us a bigger traffic ticket, can give them the Company higher compensation of country.” “他们那是想帮我们提高销售额,然后控告我们倾销的时候,就可以给我们更大的罚单,也可以给他们国家的企业更高的赔偿。” Kameido Masao sneers wear a look, good that these countries take advantage. This situation, he saw has not been the first time. 龟田正雄面带冷笑,那些国家打的好算盘啊。这种情况,他见过不是第一次了。 „They definitely cannot think, our becomes candid is so low? They have not thought that before we had not reduced prices, is not because our costs do not fall, but is we intentionally to the false appearance that they look at?” Liu Chuanzhi is holding in the mouth the cigar, spoke, while was spurting the column of smoke outward. “他们肯定想不到,我们的成本真的有这么低吧？他们也没想到,之前我们一直没有降价,不是因为我们的成本降不下来,而是我们故意给他们看的假象吧？”刘传志叼着雪茄,一边说话,一边往外喷着烟柱。 „Makes this matter ferment, waits to hold court time, after they looked at our cost, anything could not say. Who makes us have the cheapest electronic component? Who makes our pipeline efficiencies so high?” Zong Qingxian has gesticulated a thumb to Feng Yu, „initially made Wind & Rain Electronics sign the long-term goods supply agreement with Taihua Crystalline Silicon first, unexpectedly also has such a profound meaning.” “让这件事发酵吧,等开庭的时候,他们看了我们的成本之后,就什么都说不出来了。谁让我们有最便宜的电子元件呢？谁让我们的流水线效率这么高呢？”宗庆先冲着冯宇比划了一个大拇指,“当初让风雨电子先跟泰华晶硅签署长期供货协议,居然还有这么一层深意在。” When primary SI price has not risen, Feng Yu made Wind & Rain Electronics sign a long-term goods supply agreement with Taihua Crystalline Silicon, this can guarantee that the material cost of their being used production electronic component was lowest. 当初晶硅价格没有上涨的时候,冯宇就让风雨电子跟泰华晶硅签署了一份长期的供货协议,这样就能够保证他们的用来生产电子元件的材料成本最低。 Naturally, this agreement never will not rise in prices, but is in a market quite common three years of subsidy price. In other words, ahead of time pays the earnest money, in three years every year rise in price cannot over 5%, cannot exceed the market average prices. Naturally, if under market average large decline, then Taihua Crystalline Silicon can obtain the price protection in turn. 当然,这份协议并不是永远不涨价,而是一种市场上比较常见的三年保护价。也就是说,提前支付定金,三年内每年的价格上涨不能超过5,不能超过市场平均价。当然,如果市场平均下大幅下降,那么泰华晶硅反过来就能得到价格保护。 Wind & Rain Electronics carries on the survey, the productivity improvement of factory, the manpower and mechanical cost has been actually also able to continue to drop, but the main material cost will go up, but battery, outer covering and other material costs will also continue to drop, therefore the cost will not promote absolutely, instead will continue to drop. 风雨电子进行过测算,工厂的产能提升,人工、机械成本其实还能继续下降,而主要原材料成本会有所上升,但是电池、外壳等材料成本还会继续下降,所以成本绝对不会提升,反而会继续下降。 The selling prices of other manufacturers, are almost gross profit(s), they do not dare to reduce prices absolutely again, otherwise they will lose money in business, will violate the dumping law, at that time they must accuse by Wind & Rain Electronics and multi- country Government or the trade organization! 其他厂商的售价,已经几乎是毛利了,他们绝对不敢再降价,否则他们就会折本,就会触犯了倾销法,那时候他们就要被风雨电子和多国政斧或者贸易组织控告了！ The domestic 299 rmb selling price, overseas 39 US dollars, make other manufacturers be able not hold a candle. 国内299rmb的售价,国外39美元,都让其他厂商望尘莫及。 In addition currently also had such multimedia free propagandas, and also intends to guide the consumer buying, the sales volume of this model of Wind & Rain over value machine, making Zong Qingxian they smile grins with ear to ear. 再加上现在又有了这么多媒体免费宣传,并且还有意引导消费者购买,这款风雨超值机的销售量,让宗庆先他们都笑得合不拢嘴。 Although cut the selling price, reduced their single Pin profit, but has pushed aside other competitors, expanded the market share of Wind & Rain cell phone. 虽然降低了售价,也降低了他们单品的利润,但是排挤了其他竞争对手,扩大了风雨手机的市场份额。 Because the sales volume increases, although their profits reduce, but reduces are not many. Other cell phone manufacturers are not but good, originally to pursue inexpensive, the low price machine that they produce is not much, in the exterior design is unable to place on a par with the Wind & Rain cell phone, had the superiority in price, but this biggest superiority does not have now. 而且因为销量增加,他们的利润虽然降低,但降低的并不多。可是其他手机厂商就不行了,本来为了追求廉价,他们生产的低价机就不怎么样,外观设计上更是无法与风雨手机相提并论,原本还有价格方面的优势,但是现在这最大的优势也没了。 The low price machines of other cell phone manufacturers all fell into unmarketable, as for the high-end type, they are inferior to the Wind & Rain cell phone. In the technology or the product design idea, they are in the backwardness. 其他手机厂商的低价机全部陷入了滞销,至于高端机型,他们本身就不如风雨手机。无论是在技术还是产品设计理念上,他们都是处于落后的。 The backwardness, they think to pursue, but falls behind these many, they despaired. 落后一点,他们觉得能够追赶,但是落后这么多,他们绝望了。 This low price machine market, they despaired, did not say that their sales volumes completely did not have, but the sales volume are too few, cannot gain including the propaganda expense, what significance but also there is? 这个低价机市场,他们绝望了,不是说他们的销量就完全没了,但是销量太少,连宣传费用都赚不回来,还有什么意义？ Has not propagandized, competes? They may not have the country to advocate to purchase in secret, does not have the reputation of first model of low price machine. 没有宣传,怎么竞争？他们可没有国家暗中倡导购买,也没有第一款低价机的名头。 Moreover the sales volume drops, brings the influence of under-production, the words of under-production, the list cost will rise, this is a vicious circle. 而且销量下降,也带来减产的影响,减产的话,单品成本就会上升,这是一个恶性循环啊。 Can the later handset cost, only look at the complexion of Wind & Rain cell phone? 难道以后的手机价格,都只能看风雨手机的脸色了？ Their this is to the cell phone selling prices of various performance, has set a standard? 他们这是给各种性能的手机售价,也订了一个标准？ ......( To be continued.) ……(未完待续。)
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