EG :: Volume #16

#1534: In meat rotten pot( sought subscription)

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Since the Wind & Rain cell phone foreign sales volume rises successively, overseas these cell phone manufacturers, starts to encircle the China market, this is also attacks the enemy's rear in order to compel him to give up his own attack. 自从风雨手机在国外的销量节节攀升,国外那些手机厂商,也都开始围剿华夏市场,这也算是围魏救赵。 They want to let Feng Yu attention China market supreme headquarters, thus slows down to the expansion footsteps of foreign market. However Feng Yu originally formulation is the route of double brand operation, the home has the Aihua cell phone. 他们想让冯宇更加的关注华夏市场这个大本营,从而放缓对国外市场的扩张脚步。但是冯宇原本制定的就是双品牌运营的路线,国内有爱华手机在呢。 After Aihua cell phone since extrusion, very short time, occupied the domestic highest post, once domestic Boss Motorola and Nokia suppressed, was makes Sony and four magnitudes unable to gain ground. 爱华手机自从推出以后,很短时间,就占据了国内的头把交椅,将曾经的国内老大摩托萝拉和喏基亚压制住,更是让嗦爱、四星等抬不起头。 As for some once big brand, either withdrew from the China market, either is barely managing to maintain a feeble existence, at least in the advertisement of main media could not see other brands. 至于一些曾经的大品牌,要么已经退出华夏市场了,要么就在苟延残喘,至少主要媒体的广告上已经看不到其他品牌了。 Initial Philips, gradually gave up the cell phone advertisement, they thought that the small household electrical appliances profit is higher, for example they maintain the world first razor blade. 就连当初的飞利普,也逐渐放弃了手机广告,他们觉得小家电利润更高,比如他们保持世界第一的剃须刀。 Their cell phones still have profit, although the profit is dropping, but has not given up. However they are very clear, the major technique source of their cell phone, is Wind & Rain Electronics these cooperation Company, once they must do in a big way, the opposite party momentarily can stop being authorized. 他们的手机依然还有利润,虽然利润在下降,但是也没有放弃。不过他们很清楚,他们手机的主要技术来源,就是风雨电子那些合作企业,一旦他们要做大,对方随时可以停止授权。 One research and develop naturally, but Philips does not have this confidence to surmount Wind & Rain to whine. The cell phone manufacturer of Sony this two large-scale electron Company unions, is not a match, Nokia and Motorola cell phone sells the service, is not the match, are they partially engaged the service possibly to succeed? 自己研发当然也可以,但是飞利普没有这个信心能超越风雨嗲子等。嗦爱这种两家大型电子企业联合的手机厂商,都不是对手呢,还有喏基亚、摩托萝拉的手机更是主营业务,也不是对手,他们兼营业务怎么可能成功？ Only if puts in the massive research and development funds and energy, may the success, but also is only possible. They definitely do not need for a possibility, to consume that many funds, and is also accompanying with the possibility that Wind & Rain Electronics and other cooperation burst. 除非投入大量的研发资金和精力,才有可能成功,但也只是可能。他们完全没必要为了一个可能,去耗费那么多的资金,并且还伴着与风雨电子等合作破裂的可能。 Because other cell phone manufacturers attack the China market, a Aihua cell phone brand cannot shoulder, Feng Yu decided that makes the Wind & Rain cell phone also internally start to have the advertisement, massive doing promotions. 因为其他手机厂商进攻华夏市场,爱华手机一个品牌扛不住,冯宇才决定让风雨手机也在国内开始打广告,大量的做推广。 Happen to at that time the Wind & Rain cell phone started to promote 399 Yuan principal aircraft types, is two does not delay. 正好那时候风雨手机开始推广399元的主力机型,也算是两不耽误。 After some time, 399 Yuan that cell phone sales volumes have made the common people look askance, they have not thought that such a model of obsolete backward cell phone, a television advertisement has not done, defeats the type that their many hosts have pushed unexpectedly, the sales volume stays at a high level every month. 经过一段时间,399元的那款手机销量已经让世人为之侧目,他们谁都没想到,就这么一款老旧落后的手机,一个电视广告都没做过,竟然打败了他们很多主推的机型,销量每个月都居高不下。 Although they can affirm that the profit of this model of cell phone will not be high, but meager profit but high turnover. 虽然他们能够肯定,这款手机的利润不会很高,但是薄利多销啊。 They thought the final sales volume of this model of cell phone, 1.8 million, but since listing, more than two years of time, the global sales volume early broke through 100 million, and also in growth. 原本他们以为这款手机的最终销量,也就1800000台呢,但是从上市至今,这才两年多的时间而已,全球销量就早已经突破了100000000台,并且还在快速增长中。 Grows according to this speed, perhaps the global sales volume breaks through 150 million also to have the possibility. But is also relying on this model of cell phone, making the Wind & Rain cell phone and other poor areas also rise to certain prominence in Africa. 照这个速度增长下去,或许全球销量突破150000000台也有可能。而也是凭借着这款手机,让风雨手机在非洲等贫穷地区也打响了一定的知名度。 Actually according to the sales volume growth of this model of cell phone, said that the global sales volume achieves 200 million playscript with stage directions not some people of accidents, since this cell phone fiery/popular, Nokia, Motorola, Sony and other cell phone manufacturers have promoted the inexpensive type, particularly Nokia, they excel at this field of endeavor. 其实按照这款手机的销量增长来看,说全球销量达到200000000台本也不会有人意外,但是自从这款手机火爆以来,喏基亚、摩托萝拉、嗦爱等手机厂商都推出了廉价机型,尤其是喏基亚,他们本身就擅长此道。 Nokia cell phone many outward appearances are the same, this can use the same cabinet, reduces their costs, the internal function, part made the renewal to be good. 喏基亚的手机很多外观都是一样的,这样可以用一样的机壳,降低他们的成本,内部功能、元件等作出更新就好了。 The Nokia quantity purchased has been big, they will never have any goods remaining, almost can use on. 喏基亚的采购量一直都非常大,他们从来不会有什么尾货剩下,几乎都能利用上。 Benefits from a speed of their on average three Zhou Gengxin model of cell phones, everybody had not discovered that their product has any obsolete, instead also thought that Nokia in innovation, is leading. 得益于他们平均三周更新一款手机的速度,大家也没发现他们产品有什么老旧,反而还觉得喏基亚在创新上,一直是领先世界的。 However many people also discovered that probably the Nokia product, is follows the Wind & Rain cell phone. 但是很多人也都发现,好像喏基亚的产品,很多都是跟风风雨手机的啊。 Said that Nokia promoted one to name as 1110 models the cell phone, was a model of inexpensive machine, and compared with cheap of Wind & Rain cell phone, China selling price 369 Yuan, overseas selling price 56 US dollars. 就说喏基亚推出了一款命名为1110型号的手机,就是一款廉价机,并且比风雨手机的更加便宜,华夏售价369元,海外售价56美元。 But other cell phone manufacturers have also promoted the inexpensive machine, for example four star cell phones introduced this price cell phone similarly, Sony also had, Motorola also had, has formed the potential of encircling to the Wind & Rain cell phone. 而其他手机厂商也都推出了廉价机,比如四星手机同样推出了一款这个价位的手机,嗦爱也有,摩托萝拉也有,对风雨手机形成了围剿之势。 But at this time, the Wind & Rain cell phone started to be authorized the handset technology to other domestic manufacturers, some alternative technologies that in addition these manufacturers study, the home braves several cell phone manufacturers all of a sudden, and develops to dozens brands rapidly. 而这时候,风雨手机等开始将手机技术授权给国内的其他厂商,加上那些厂商研究出来的一些替代技术,国内一下子冒出来好几个手机厂商,并迅速发展到几十个品牌。 The emergence of these mobile telephone brands, promoted the popularization of cell phone enormously, many people want to buy the cell phone, but does not want to buy this type of inexpensive machine. 这些手机品牌的出现,极大的推动了手机的普及,很多人想买手机,但并不想买这种廉价机。 Is but good a point wants more than 2000, they do not give up. At this time the function was formidable, and low-cost village machine appeared, although somewhat was mostly unwieldy, but received the affections of many people similarly. 可是好一点的要2000多,他们又舍不得。这时候功能强大,且价格便宜的山寨机出现了,虽然多半有些笨重,但同样受到了许多人的喜爱。 But these village machine manufacturers imitate the contour of big brand cell phone, has promoted a series of „new style” cell phone, divides these cell phone manufacturer not small sales volumes very much. 而这些山寨机厂商又模仿大品牌手机的外形,推出了一系列的“新款”手机,很是分走了那些手机厂商不小的销量。 This inside is damaged is smallest, is Wind & Rain Brand and Aihua sign. 这里面受损最小的,就是风雨牌和爱华牌。 Because overseas these cell phone manufacturers, were almost asking the Fushi Kang and other subcontract(or)/OEM supplier factories to carry on subcontract(or)/OEM supplier, these village function so smooth imitations, Fushi Kang in also played very major role. 因为国外那些手机厂商,几乎都在请富实康等代工厂进行代工,那些山寨机能如此顺利的模仿,富实康在其中也是起到了很大作用。 Makes the little change slightly, did not involve to infringe upon the right, then the Fushi Kang output can become greatly, the cost can be lower, then manufacturers of these village machines, then can seize the market with a cheaper price. 稍微做一点点更改,就不涉及侵权了,然后富实康的产量可以变得更大,成本就能更低,那么那些山寨机的厂商,则可以用更便宜的价格来抢占市场。 Therefore the emergence of these village machines, invade more is the markets of these overseas cell phone manufacturers, but the market of Aihua cell phone and Wind & Rain cell phone, then own, their products, does not have the imitation special looks like. 所以这些山寨机的出现,侵占的更多是那些国外手机厂商的市场,而爱华手机和风雨手机的市场,则还是自己的,他们的产品,也没有模仿的特别像的。 Thinks they obtain Wind & Rain cell phone and other authorizations time, contained a provision, forbids to imitate the outward appearance, the pictorial trademark of Wind & Rain cell phone, really if who dares to do was excessive, was under the inexpensive technology licensing on Beng Xiangzai. 以为他们获得风雨手机等授权的时候,就包含了一个条款,禁止模仿风雨手机的外观、商标图案等,谁要是真敢做的过分了,那就甭想再得到廉价的技术授权了。 Brings a lawsuit anything, the Wind & Rain cell phone did not fear that they are occupying the principle. Even if drags, can burn out these young manufacturers, but Feng Yu disdains in such does. 打官司什么的,风雨手机就更不怕了,他们占着理呢。哪怕就是拖,也能将那些小厂商拖垮,只是冯宇不屑于这么做罢了。 It looks like in Feng Yu, the young manufacturer appears also very well, the previous generation China handset technology constantly makes the innovation, the backbone technical personnel of these cell phone manufacturers, are the technical personnel who these young manufacturers come out. 在冯宇看来,小厂商出现也挺好,前世华夏的手机技术不断做出创新,那些手机厂商的技术骨干,很多就是这些小厂商出来的技术人员。 In the future the Wind & Rain cell phone and Aihua cell phone must continue the expansion, then the just right need more technical personnel, making them exercise in these young manufacturers, in the future the high salary digs on the line. 未来风雨手机和爱华手机还要继续扩大规模,那么正好需要更多的技术人员,让他们在那些小厂商锻炼,将来高薪挖过来就行。 Moreover this also makes the handset industry of China more prosperous, the technical personnel base number is big, will brave the talented person who more from inside. 而且这样也让华夏的手机行业变得更加繁荣,技术人员基数大,从里面冒出来的人才就会更多。 In the future Feng Yu will plan that lets the China handset technology, becomes the range pole of profession, becomes object who other national cell phone manufacturers can only look up. 未来冯宇可是打算,让华夏的手机技术,成为行业的标杆,成为其他国家手机厂商只能仰望的对象。 Moreover this also calculates that has supported national Company, although they mainly aim at is also the China market, but meat rotten in pot, Feng Yu did not mind completely. 而且这样也算扶持了民族企业,虽然他们主要针对的也是华夏市场,但肉烂在锅里了,冯宇完全不介意。 The Feng Yu goal, is lets the Wind & Rain cell phone, the market in monopoly overseas! 冯宇的目标,是让风雨手机,垄断海外的市场！ ......( To be continued.) ……(未完待续。)
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