EG :: Volume #15

#1480: Sony of intermediate total( sought subscription)

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„Lu, hears your IBM plan the pc service overall sell, including all factories, research and development departments, brand, channel, shop wait / etc., our Sony, very interested.” Norio Ohga is with smile on the face, sits respectfully. “卢,听闻你们ibm打算将pc业务整体出售,包括所有的工厂、研发部门、品牌、渠道、门店等等,我们嗦尼,很有兴趣。”大贺典雄面带微笑,正襟危坐。 „Celebrates greatly, where this news can you come? We had not announced to the public, has this idea, has not decided finally.” Zhan Mu? Lu said. “大贺,这个消息你是从哪儿得来的？我们并没有对外公布,也只是有这个想法,还没最终决定呢。”詹姆?卢说道。 Norio Ohga criticizes at heart, sticks to play tricks, you had not announced to the public, but has not concealed these news desirably, otherwise do we know? 大贺典雄心里暗骂,糊弄鬼呢,你们是没对外公布,但也没有刻意隐瞒这些消息,否则我们是怎么知道的？ What had not decided finally, reason that had not decided that is also not the satisfied pricetag? 还什么没有最终决定,之所以没有决定,是还没得到满意的价码吧？ „The news that which from obtains is unimportant, more importantly our sincerity. Our Sony in the electronic domain, the development direction and IBM has very big difference, but we favor regarding the pc service, therefore hopes that expensive Corporation can give us an opportunity.” Norio Ohga bows slightly. “从哪得到的消息并不重要,重要的是我们的诚意。我们嗦尼在电子领域,发展方向与ibm有很大的不同,但是我们对于pc业务非常看好,所以希望贵公司能给我们一个机会。”大贺典雄微微鞠躬。 „As far as I know, the sale of computers of Sony is not very good, even if in Japan, was inferior that under Dongzhi and Song, is about the same as several other electronic Company. But for these years the computer development speed fast, the Sony market share actually has been dropping, the product does not have the fresh idea, the performance-to-price ratio is not high, the post-sale service is ordinary, haven't you planned to withdraw?” Lu exhibits one very for the appearance that the opposite party considers. “据我所知,嗦尼的电脑销售并不是很好,就算是在岛国,也不如东之、淞下,跟其他几家电子企业在伯仲之间。而这几年计算机发展速度飞快,嗦尼的市场份额却一直在下降,产品没有新意,性价比不高,售后服务一般,你们没有打算退出吗？”卢摆出一副很替对方着想的样子。 In the Norio Ohga surface is not quite attractive, your IBM in the pc service compared with us, but cannot demote this us. Our pc services, are profits, this is the profit are not many. 大贺典雄面上不太好看,你ibm是在pc业务上比我们强,但也不能将我们贬斥成这样啊。我们的pc业务,还是盈利的,这是利润不多罢了。 If we are stronger than your IBM, at my also meeting catches up with the child to run over with you discussed that can buy your services? 如果我们比你们ibm强,那我还会上赶子跑过来与你谈,要买你们的业务吗？ „Lu, according to our investigations, your pc business agency profit is also sliding, the sales volume is also sliding, we are the same.” “卢,根据我们的调查,你们的pc业务部门利润也在下滑,销量也在下滑,咱们是一样的。” Norio Ohga inner heart sneers, do not think that we have not investigated, said resembles your IBM to resemble at the height of power. Aren't you are also going down hill? Initially you were Boss of profession, absolute overlord. However now? 大贺典雄内心冷笑,不要以为我们没有调查过,说的好像你们ibm如日中天似的。你们还不是在走下坡路？当初你们可是行业的老大,绝对霸主。但是现在呢？ If you purchased Microsoft in the past directly, then the status of profession overlord, is still you, but you do not have. European that software giant, isn't the staff establishment that your IBM leaves job? 如果当年你们直接将微软收购了,那么行业霸主的地位,就依然是你们,可是你们没有。还有欧洲那家软件巨头,也不是你们ibm离职的员工创立的？ Now the people said that has not developed in IBM, leaves has been able to rise, do you have something happily? If our Sony has missed these many good opportunities, has missed these many outstanding staff, our management already committed hara-kiri from ~ performed! 现在人们都说在ibm没发展,离开了就能崛起,你们有什么可得意的？要是我们嗦尼错失了这么多好机会,错失了这么多优秀的员工,我们的高管早就切腹自~尽了！ „This I did not deny, because we reduced the related service, concentrated on software. However our pc technologies, are in the world are still best.” Lu said proudly. “这个我不否认,因为我们缩减了相关的业务,将主要精力放在了软件方面。但是我们的pc技术,依然是世界上最好的。”卢傲然说道。 „This...... Not necessarily? Since your technologies are best, why sells to grow is getting more and more slow, does the market share slide successively?” “这个……不见得吧？既然你们的技术是最好的,那么为什么销售增长却越来越慢,市场占有率节节下滑？” „I said that was we reduced the related service.” “我说了,是我们自己缩减了相关的业务。” Norio Ohga has not pierced Lu's boast, but also you reduce on own initiative, is that has to reduce? If the profit is very good, why you can reduce? Perhaps you had guaranteed in some innovative technologies the world is in the lead, however in cost control, product design and other aspects, falls behind other Company obviously, causing your product performance-to-price ratios not to be high, is too cultured to be appreciated by the masses. 大贺典雄也没戳穿卢的吹嘘,还你们主动缩减,那是不得不缩减吧？如果利润很好,你们为什么要缩减？你们或许在一些创新技术上保证了世界领先,但是在成本控制、产品外观设计等方面,明显落后于其他企业,导致你们的产品性价比不高,曲高和寡。 If not these two years computer sale overall growth is quick, perhaps your sales volumes slid. Now still blows with me here, when my good dupe/sway? 如果不是这两年计算机销售整体增长较快,你们的销量恐怕都已经下滑了。现在还在这儿跟我吹,当我好忽悠吗？ „Good, these we did not discuss that I believe that you in many technologies, is the world is top. Then I also expressed to acquire your pc service the wish, whether you represented IBM, gave me an accurate answer?” Norio Ohga stern say|way. “好,这些我们不谈了,我相信你们在很多技术上,都是世界顶尖的。那么我也表达出了想要收购你们pc业务的意愿,你可否代表ibm,给我一个准确的答复？”大贺典雄正色道。 „This matter I need to report to Board of Directors, now we are contacting with many Company separately, whether finally with is Sony Corporation that we spoke in detail, I am unable to promise you.” Lu very conservative replied. “这件事我需要向董事会汇报,现在我们分别在与多家企业接触,最终跟我们详谈的是否是嗦尼公司,我无法向你保证。”卢很保守的回答道。 „Good, I anticipated that your good news, I to think the condition that we can give, definitely will make you satisfy.” “好,那我期待你的好消息,我想我们能给出的条件,肯定会让你们满意。” ...... …… „Chief Feng, did you have free time for these days?” “冯总,这几天你有空吗？” „Un, what matter has?” In Feng Yu Company, not compared with the person who Feng Yu had free time. “嗯,有什么事吗？”在冯宇的企业中,就没有比冯宇更有空的人了。 „If possible, can come to a New York, disrupts the deployment of four star and Sony?” Liu Chuanzhi asked. “如果可以的话,能否来一趟纽约,打乱四星和嗦尼的部署？”刘传志问道。 Looks for trouble to these two Corporation, Feng Yu most liked! 给这两家公司找麻烦啊,冯宇最喜欢了！ „Does not have the issue, tomorrow I will fly.” “没问题,明天我就飞过去。” ...... …… Wen Dongjun scores a goal, is rubbing the spear head with the skillful powder asked: „What good matter, you to smile that obscene ~?” 文东军一杆打进一个球,边拿巧粉蹭着枪头边问道:“啥好事儿,你笑的那么淫~荡？” Feng Yu in great surprise: „Has? You definitely misread. I such man of great integrity, that glossary should not touch on slightly with me.” 冯宇大惊:“有吗？你肯定看错了。我这么正直的人,那种词汇就不该跟我沾边。” „Said quickly that what bad matter you did do at the back of Li Na?” Wen Dongjun collects, a suspicion of face. “快说,你是不是背着李娜做什么坏事儿了？”文东军凑过来,一脸的怀疑。 „Is equally dirty and you who others think. Said, in the heart has Buddha, looks at anyone is Buddha, in the heart has the demon, looked that everyone becomes the demon. Reason that you said that definitely is your inner heart has any crooked thoughts!” A rigid theorizing appearance of Feng Yu face. “不要把别人想的都跟你一样龌龊。佛说,心中有佛,看谁都是佛,心中有魔,看谁都成魔。你之所以这么说,肯定是你内心有什么歪心思！”冯宇一脸的说教模样。 „I cannot mean you, do you want to go abroad?” “我是说不过你,你这是又要出国？” „Right, goes to Niu to talk the business. On this day is busy, which looks like you, daily is all right.” “对啊,去纽约谈生意。这一天多忙啊,哪儿像你,天天都没啥事儿。” Wen Dongjun despises looks at Feng Yu: „We who is quite actually idle? I went to work to be possible earnestly to work every day, you did not go to work!” 文东军鄙夷的看着冯宇:“咱俩究竟谁比较闲啊？我每天上班可都认认真真工作了,你都不上班！” „Do not care about these details, was this I? Opens, opens quickly, my received you!” Feng Yu changes the topic rapidly. “诶不要在意这些细节,是不是该我了？起开,快起开,我一杆收了你！”冯宇迅速岔开话题。 Plays a ball game, Feng Yu while is thinking, how should make Sony succeed finally. 一边打球的时候,冯宇一边想着,该怎么让嗦尼最终成功。 This can make the Sony energy disperse once more, is unable to put in more energy on other products, thus after letting Sony, does not have the superior product again. 这样就能让嗦尼精力再次分散,无法在其他产品上投入更多的精力,从而让嗦尼以后再无优势产品。 Company can browse very broadly, can the stepping domain management. However in a domain, most little must have a model of unmatchable product, making the consumer like, lets the Corporation popularity promotion. 一家企业可以涉猎很广,可以跨领域经营。但是一个领域中,最少要有一款拳头产品,让消费者喜爱,让公司知名度提升。 Sony in the product of music player domain, was suppressed completely by AIWA, the cell phone also has to the letter with loving cooperate, changed to Sony. However hadn't Sony been suppressed? 嗦尼在音乐播放器领域的产品,已经完全被aiwa压制下去了,手机也不得不与爱里信合作,改成了嗦爱。但是嗦爱还不是被压制住了？ As for their pc services, is not very prominent in Japan, why this is also Sony wants the IBM pc service, not only the technology, the IBM think brand is also very important. 至于他们的pc业务,在岛国都不够突出呢,这也是嗦尼为什么想要ibm的pc业务,不只是技术,ibm的think品牌也很重要。 Such Sony can in movie, digital production and beyond the home video game(s) three strong services, develop a strong service again. 这样嗦尼就能在电影、数码产品、家用游戏机三个强势业务外,再开拓出一个强势业务。 Naturally, this is only the goal that Sony wants to achieve, but the actual result, will make Sony discover that this is one with the cell phone same service. 当然,这只是嗦尼想达到的目标,但是真实结果,会让嗦尼发现,这又是一个跟手机一样的业务。 It seems like expands in the best time, but will be carved up afterward the market by other brands, making their profit more and more low, even may also lose money. 看似在最好的时间扩大,但是随后就会被其他品牌将市场瓜分掉,让他们利润越来越低,甚至还有可能赔钱。 Sony is biggest regarding the hate of Feng Yu, if knows that Feng Yu discussed personally acquires the IBM pc service, then the probability of Sony intermediate total, will increase! 嗦尼对于冯宇的怨恨最大,如果知道冯宇亲自来谈收购ibm的pc业务,那么嗦尼中计的几率,就会大增！ ......( To be continued.) ……(未完待续。)
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