Feng Yuis reading the financial reporting of Bing City Machinerymanufacturegroup, the Liu Chuanzhitelephonehas hit.冯宇正在看冰城机械制造集团的财务报表呢,刘传志电话打了过来。„OldLiu, whatmatter?”Feng Yuspoke thoughtlesslyto ask.
“老刘,什么事儿?”冯宇随口问道。At this timetelephoned, definitelywas the Lenovogroupor the Lenovo-Silver Mountain Corporationmatter, ifotherchildCorporationmatter, Liu ChuanzhiandZong Qingxiandiscussed that candecidebasically.
这时候打电话,肯定是连想集团或者连想银山的事儿,要是其他子公司的事儿,刘传志与宗庆先商量基本就能决定了。„Chief Feng, youstillremember that Isaidat that timewantsto acquire the IBMpcservice?”
“冯总,你还记得吗,那时候我说想要收购ibm的pc业务?”„Remembers that afterwardwasn't the opposite partyis not willingto sell? Weplanned that has paidwith the cash and stock, the opposite partydid not agree, what's wrong, do youalsowantto buynow?”
“记得啊,后来不是对方不肯卖吗?我们都打算用现金与股票支付了,对方还是不同意,怎么,你现在还想买?”PurchasedIBM, canobtainsomegoodtechnologies, but can also obtainfor examplethinkand otherbrands, in addition the marketing channelandfactory of opposite party, then the Lenovogroupcanbecomeimmediately the worldpcprofessionvolume of production and marketingfirst, thisis earlier than the previous generation.
收购了ibm,可以得到一些不错的技术,还能得到例如think等品牌,加上对方的销售渠道和工厂,那么连想集团马上就能成为世界pc行业产销量第一,这比前世更早。But the faultalsohas, thatis the IBMthis timepcservicesimplydoes not havemanyprofits, evenalsohasmanydebts. Moreover before the Lenovogroupmustpurchase, the opposite partywill definitely seize the chanceto displaysomedebtsto the pcbusiness agency, toreduce the IBMoverallratio of debt to net worth.
可是坏处也有,那就是ibm此时的pc业务根本没有多少利润,甚至还有不少的负债。而且连想集团要收购之前,对方肯定会趁机将一些债务罗列到pc业务部门里,以减轻ibm整体的负债率。
The IBMworkcenter of gravity, shifted the softwarefromhardware. Theirpcdepartmentssell out, butdoes not sell outoverallhardware. Turns headtheyto producefrompc, turns into the design. Thiscanreducemanycosts, andcannot needextremelyto be worried that the pcpricedrops, totheirinfluences.ibm的工作重心,已经从硬件转移到了软件。他们的pc部门卖掉,但并不卖掉整体硬件。回头他们会从pc生产,变成设计。这样就能降低很多成本,并且可以不用太过担心pc价格下降,对他们的影响了。At this time the pcselling priceis on average highest, isIBMandApple Corporation. Once the pcpricedropsonce more, will then affect seriouslytheirprofits, evendoes not do well may also lose money.
此时pc售价平均最高的,就是ibm和水果公司。一旦pc价格再次下降,那么会严重影响他们的利润,甚至弄不好还有可能赔钱。„Chief Feng, Ialsoreallywantto buy, moreoverthistimeis the opposite partyrelateson own initiativemy, soundsto be sincere. And the initiativein our hands, discussed that shouldnot have the fault.”
“冯总,我还真想买过来,而且这次是对方主动联系我的,听起来诚意十足。并且主动权在我们手中,谈一下应该没坏处。”Liu Chuanzhihas covetedregarding the IBMpcservice, now the opportunityis placedin the front, makinghimbe hardto discard. Inhisyears, IBM, butleadingBoss of worldpcprofession, orisleadingBoss of entireIT industry.刘传志一直对于ibm的pc业务非常眼热,如今机会摆在面前,让他非常难以舍弃。在他那个年月,ibm可是世界pc行业的龙头老大,或者说是整个it行业的龙头老大啊。CanpurchaseIBM, even if only a service, thatalsounusualglory.
能收购ibm,哪怕只是一项业务,那也非常的荣耀啊。Feng Yureminded: „OldLiu, before youare, has regarded the worldpcprofessionIBMBoss ? Is thinking, ifacquiredtheirservice, probablywaswerose, hasfeeling that plantedto stand up from failureto take responsibility?”冯宇提醒道:“老刘,你是不是以前一直将ibm当成世界pc行业的老大?想着如果收购了他们的业务,就好像是我们崛起了,有种翻身做主的感觉?”„OldLiu, youmustacquire the IBMpcserviceare not good, butImustremindyour, the IBMpcservice, is notleadingBoss , eventheynowmight as wellwe. Theirproduct designsare obsolete, are defendingsomepatents, has not been authorizedto exitto make money, cannotblockothermanufacturersusing the patent.”
“老刘,你要收购ibm的pc业务不是不行,但我要提醒你一下,ibm的pc业务,已经不是龙头老大了,甚至他们现在还不如我们。他们的产品设计老旧,守着一些专利,既没有授权出去赚钱,也没能利用专利拦住其他厂商。”„Theirpcservicesare going down hill, thisyoumustsee clearly. Do not think that IBMalsohasmanyordersat this time, after wetake over, certainlycanmake money. YouthinkthatIBMmanyorders, areUSGovernment and bigCorporationassociationorder. Yourecall, afterourLenovomakesowncomputer, our have Governmentalso purchased the IBMcomputer?”
“他们的pc业务在走下坡路,这点你要看清楚。不要以为ibm此时还有很多订单,咱们接手之后,就一定能赚钱。你想一想,ibm的很多订单,都是米国政斧和大公司的团体订单。你回忆一下,当咱们连想做出自己的电脑后,咱们的政斧还采购过ibm的电脑吗?”„Opens a back doorprocedureon the computer, achieves the supervisionandsteals the material, this isn't impossible? WhyourcountrymustmakeLenovo, notforcomputer security. Does this point, that side the USmeetdoes not consider? After the IBMpcserviceentersinourhands, youthink that theseGovernmentwill also continuewithusunder the order?”
“在电脑上开一个后门程序,做到监察和窃取资料,这个不是不可能吧?我们国家为什么一定要弄出来一个连想,还不就是为了计算机安全。难道这一点,米国那边会不考虑吗?当ibm的pc业务进入我们手中后,你认为那些政斧还会继续跟我们下订单吗?”„Wepurchase, the ordercertainlyseriouslywill shrink. Buttheseproduct designideas of IBM, are completely differentfrom the design of ourLenovogroup, whattheystressedwas the work, whatwestressedwas the entertainment. Althoughpurchasedthem, canmake up for the technological gap of ourworkcomputer, butcanbig?”
“我们收购过来,订单就一定会严重缩水。而ibm的那些产品设计理念,与我们连想集团的设计完全不同,他们侧重的是办公,我们侧重的是娱乐。虽然收购了他们,能够弥补我们办公电脑方面的技术差距,但是能有多大?”„Mostcost-effective/worthwhile means that arepurchaseinIBMCorporation, technology that weadmire. As fortheirfactories, wedo not need, theirmarketing channels, wedo not neednow, theirbrands, wedo not need. Simultaneouslymanagesmanybrands, hascertainadvantage, butalsohascertainfault.”
“最划算的办法,就是购买ibm公司中,我们心仪的技术。至于他们的工厂,我们不需要,他们的销售渠道,我们现在也不需要了,他们的品牌,我们更是不需要了。同时经营多个品牌,是有一定的好处,但也有一定的坏处。”„Remembers that Ihave saidtoyou, matteraboutGeneral Motors? Theyare the brandare many, extremelydispersed, causedtheirpropagandanot to stress, among the brandsrelatedinsufficiently, therefore the sales volume and profitwere sliding, seized the marketbyJapanCorporationandEuropeanCorporation.”
“记得我给你们讲过,关于同用汽车的事儿吗?他们就是品牌很多,太过分散了,造成了他们的宣传没有侧重,品牌之间联系不够,所以销量和利润都在下滑,被岛国公司和欧洲公司抢占了市场。”„Wedifferentiate the product performancethrough the seriesnow, aims at the differentusercommunitiesseparately, thiswas enough. Buys the new technology , to promote ourproducts, thenreleased a newseriesto be good, definitelydoes not needto manage the brand, particularlyIBMwill not sell tous the entirebrand, mostwas only the authorizationuses.”
“我们现在通过系列来区分产品性能,分别针对不同的用户群体,这已经足够了。买回来新技术,升级我们的产品,然后推出一个新的系列就好了,完全没必要多经营品牌,尤其是ibm不会将整个品牌卖给我们,最多只是授权使用。”„Wesell the product, but alsohelpsthempropagandize the brand, in this case, ourLenovohas not becomesubcontract(or)/OEM supplier? MoreoverIBMis notpastIBM, althoughwehave not surpassedthemin the property, howeverin the influence, was not weakintheirmany.”
“我们卖产品,还帮他们宣传品牌,这样的话,我们连想不是成了代工的吗?而且ibm已经不是当年的ibm了,我们虽然在资产上没有超过他们,但是在影响力上,已经不弱于他们多少了。”„Andhasthispcserviceto towthem, we can also quickerchaseandexceedthem! Thereforemysuggestion, does not purchase the IBMpcservice, canpurchasetheirsomepatented technologies. Ifyoumustpurchase, thenIdo not agreeto give the stock of IBMLenovogroup, Ithink that ourappreciation potentialsare bigger.”
“并且有着这个pc业务拖着他们,我们还能更快的追赶并超越他们!所以我的建议,不购买ibm的pc业务,可以购买他们的一些专利技术。如果你非要购买,那么我不同意给予ibm连想集团的股份,我认为我们的升值潜力更大。”Feng Yuthese wordssaidthatLiu Chuanzhihas gawked the half of the day. Yes, why does hewantto acquire the IBMpcservice? Inthisonetypeinitiallyvainly hoped for that is causing trouble? But has the IBMpcservice, been inferior toLenovo?冯宇这番话说完,刘传志愣了半天。是啊,他为什么一定要收购ibm的pc业务呢?这里面是否有一种当初梦想在作祟?可是ibm的pc业务,已经不如连想了啊?AdmiresIBMsomevanguard technologies, canpurchase, ordraws backonestep, mustbe authorizedalsogood, thisboughtcost-effective/worthwhile more than the whole.
心仪ibm的一些先进技术,可以购买过来,或者退一步,要授权也行,这比整体买过来划算多了。Initiallythinks that IBMalsohad the UShugemarket, but if after Lenovopurchased, but might also is really similar tosuch that Feng Yu said that Government and bigCompanyorderdid not have.
当初以为ibm还有美国庞大的市场,但是如果连想收购了之后,还真有可能如同冯宇说的那样,政斧和大企业的订单都没了。Regarding the IBMfactory, Lenovocannot have a liking foractually. Obsoletefactorycapacitydid not saylowlythat the workerwagesare not low. Lenovohas put up a factoryinBrazil, when the time comesthat sideAmericascompletelyfactorygoods supplybyBrazil.
至于说ibm的工厂,其实连想根本看不上。老旧的工厂产能低下不说,工人工资还不低。连想在巴西已经建厂,到时候美洲那边将全部由巴西的工厂供货。In other words, looks like the value not poorpcbusiness agencyinIBM, toLenovogroupinsteadnotbiguse. Ifpurchased, but must make the Lenovogroupdivert attention, nottoocost-effective/worthwhile.
也就是说,在ibm看来价值不菲的pc业务部门,对连想集团反而没有多大用处。如果收购了过来,还要让连想集团分心,不太划算。Liu Chuanzhiunderstoodat this moment, IBMdid not sellat that time, thought that the profitis good. Butnowwantsto sell, is the profitwas inevitably insufficient, even could lose money.刘传志这一刻明白了,ibm那时候不卖,是觉得利润还不错。而现在想卖了,必然是利润已经不足,甚至可能要亏损了。IBMthisdoes not helpLenovo, butmustcast off the burdento giveLenovo, is a seriousburden.ibm这不是成全连想,而是要甩包袱给连想啊,还是一个沉重的包袱。Has thought throughthese, Liu ChuanzhitoldFeng Yuhimto know how shouldgiveIBMto reply.
想通了这些,刘传志告诉冯宇他知道该怎么给ibm回复了。
The IBMpcbusiness leaderreceives the Liu Chuanzhicall, the corners of the mouthis hanging the happy expression. After having sold out the pcservice, hewill be responsible for the server, moreoverdepending onthismerit, heperhaps can also the risingfirewood.ibm的pc业务负责人接到刘传志的电话,嘴角挂着笑意。卖掉了pc业务之后,他会去负责服务器,而且凭此功劳,他说不定还能涨薪呢。
The words that butin the telephonetransmits, lethiscomplexionbig change.
可是电话里传来的话,却让他脸色大变。„Mill, ourLenovogroupafter the researchdecision, gave uppurchasingIBM the idea of pcservice.”
“米勒,我们连想集团经过研究决定,放弃收购ibm的pc业务的想法了。”What? Doesn't Lenovobuy?!
啥?连想不买了?!
......( To be continued.)
……(未完待续。)
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