EG :: Volume #15

#1477: Does not buy( sought subscription)


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Feng Yu is reading the financial reporting of Bing City Machinery manufacture group, the Liu Chuanzhi telephone has hit. 冯宇正在看冰城机械制造集团的财务报表呢,刘传志电话打了过来。 Old Liu, what matter?” Feng Yu spoke thoughtlessly to ask. “老刘,什么事儿?”冯宇随口问道。 At this time telephoned, definitely was the Lenovo group or the Lenovo-Silver Mountain Corporation matter, if other child Corporation matter, Liu Chuanzhi and Zong Qingxian discussed that can decide basically. 这时候打电话,肯定是连想集团或者连想银山的事儿,要是其他子公司的事儿,刘传志宗庆先商量基本就能决定了。 Chief Feng, you still remember that I said at that time wants to acquire the IBM pc service?” 冯总,你还记得吗,那时候我说想要收购ibm的pc业务?” Remembers that afterward wasn't the opposite party is not willing to sell? We planned that has paid with the cash and stock, the opposite party did not agree, what's wrong, do you also want to buy now?” “记得啊,后来不是对方不肯卖吗?我们都打算用现金与股票支付了,对方还是不同意,怎么,你现在还想买?” Purchased IBM, can obtain some good technologies, but can also obtain for example think and other brands, in addition the marketing channel and factory of opposite party, then the Lenovo group can become immediately the world pc profession volume of production and marketing first, this is earlier than the previous generation. 收购了ibm,可以得到一些不错的技术,还能得到例如think等品牌,加上对方的销售渠道和工厂,那么连想集团马上就能成为世界pc行业产销量第一,这比前世更早。 But the fault also has, that is the IBM this time pc service simply does not have many profits, even also has many debts. Moreover before the Lenovo group must purchase, the opposite party will definitely seize the chance to display some debts to the pc business agency, to reduce the IBM overall ratio of debt to net worth. 可是坏处也有,那就是ibm此时的pc业务根本没有多少利润,甚至还有不少的负债。而且连想集团要收购之前,对方肯定会趁机将一些债务罗列到pc业务部门里,以减轻ibm整体的负债率。 The IBM work center of gravity, shifted the software from hardware. Their pc departments sell out, but does not sell out overall hardware. Turns head they to produce from pc, turns into the design. This can reduce many costs, and can not need extremely to be worried that the pc price drops, to their influences. ibm的工作重心,已经从硬件转移到了软件。他们的pc部门卖掉,但并不卖掉整体硬件。回头他们会从pc生产,变成设计。这样就能降低很多成本,并且可以不用太过担心pc价格下降,对他们的影响了。 At this time the pc selling price is on average highest, is IBM and Apple Corporation. Once the pc price drops once more, will then affect seriously their profits, even does not do well may also lose money. 此时pc售价平均最高的,就是ibm水果公司。一旦pc价格再次下降,那么会严重影响他们的利润,甚至弄不好还有可能赔钱。 Chief Feng, I also really want to buy, moreover this time is the opposite party relates on own initiative my, sounds to be sincere. And the initiative in our hands, discussed that should not have the fault.” 冯总,我还真想买过来,而且这次是对方主动联系我的,听起来诚意十足。并且主动权在我们手中,谈一下应该没坏处。” Liu Chuanzhi has coveted regarding the IBM pc service, now the opportunity is placed in the front, making him be hard to discard. In his years, IBM, but leading Boss of world pc profession, or is leading Boss of entire IT industry. 刘传志一直对于ibm的pc业务非常眼热,如今机会摆在面前,让他非常难以舍弃。在他那个年月,ibm可是世界pc行业的龙头老大,或者说是整个it行业的龙头老大啊。 Can purchase IBM, even if only a service, that also unusual glory. 能收购ibm,哪怕只是一项业务,那也非常的荣耀啊。 Feng Yu reminded: Old Liu, before you are, has regarded the world pc profession IBM Boss ? Is thinking, if acquired their service, probably was we rose, has feeling that planted to stand up from failure to take responsibility?” 冯宇提醒道:“老刘,你是不是以前一直将ibm当成世界pc行业的老大?想着如果收购了他们的业务,就好像是我们崛起了,有种翻身做主的感觉?” Old Liu, you must acquire the IBM pc service are not good, but I must remind your, the IBM pc service, is not leading Boss , even they now might as well we. Their product designs are obsolete, are defending some patents, has not been authorized to exit to make money, cannot block other manufacturers using the patent.” “老刘,你要收购ibm的pc业务不是不行,但我要提醒你一下,ibm的pc业务,已经不是龙头老大了,甚至他们现在还不如我们。他们的产品设计老旧,守着一些专利,既没有授权出去赚钱,也没能利用专利拦住其他厂商。” Their pc services are going down hill, this you must see clearly. Do not think that IBM also has many orders at this time, after we take over, certainly can make money. You think that IBM many orders, are US Government and big Corporation association order. You recall, after our Lenovo makes own computer, our have Government also purchased the IBM computer?” “他们的pc业务在走下坡路,这点你要看清楚。不要以为ibm此时还有很多订单,咱们接手之后,就一定能赚钱。你想一想,ibm的很多订单,都是米国政斧和大公司的团体订单。你回忆一下,当咱们连想做出自己的电脑后,咱们的政斧还采购过ibm的电脑吗?” Opens a back door procedure on the computer, achieves the supervision and steals the material, this isn't impossible? Why our country must make Lenovo, not for computer security. Does this point, that side the US meet does not consider? After the IBM pc service enters in our hands, you think that these Government will also continue with us under the order?” “在电脑上开一个后门程序,做到监察和窃取资料,这个不是不可能吧?我们国家为什么一定要弄出来一个连想,还不就是为了计算机安全。难道这一点,米国那边会不考虑吗?当ibm的pc业务进入我们手中后,你认为那些政斧还会继续跟我们下订单吗?” We purchase, the order certainly seriously will shrink. But these product design ideas of IBM, are completely different from the design of our Lenovo group, what they stressed was the work, what we stressed was the entertainment. Although purchased them, can make up for the technological gap of our work computer, but can big?” “我们收购过来,订单就一定会严重缩水。而ibm的那些产品设计理念,与我们连想集团的设计完全不同,他们侧重的是办公,我们侧重的是娱乐。虽然收购了他们,能够弥补我们办公电脑方面的技术差距,但是能有多大?” Most cost-effective/worthwhile means that are purchase in IBM Corporation, technology that we admire. As for their factories, we do not need, their marketing channels, we do not need now, their brands, we do not need. Simultaneously manages many brands, has certain advantage, but also has certain fault.” “最划算的办法,就是购买ibm公司中,我们心仪的技术。至于他们的工厂,我们不需要,他们的销售渠道,我们现在也不需要了,他们的品牌,我们更是不需要了。同时经营多个品牌,是有一定的好处,但也有一定的坏处。” Remembers that I have said to you, matter about General Motors? They are the brand are many, extremely dispersed, caused their propaganda not to stress, among the brands related insufficiently, therefore the sales volume and profit were sliding, seized the market by Japan Corporation and European Corporation.” “记得我给你们讲过,关于同用汽车的事儿吗?他们就是品牌很多,太过分散了,造成了他们的宣传没有侧重,品牌之间联系不够,所以销量和利润都在下滑,被岛国公司和欧洲公司抢占了市场。” We differentiate the product performance through the series now, aims at the different user communities separately, this was enough. Buys the new technology , to promote our products, then released a new series to be good, definitely does not need to manage the brand, particularly IBM will not sell to us the entire brand, most was only the authorization uses.” “我们现在通过系列来区分产品性能,分别针对不同的用户群体,这已经足够了。买回来新技术,升级我们的产品,然后推出一个新的系列就好了,完全没必要多经营品牌,尤其是ibm不会将整个品牌卖给我们,最多只是授权使用。” We sell the product, but also helps them propagandize the brand, in this case, our Lenovo has not become subcontract(or)/OEM supplier? Moreover IBM is not past IBM, although we have not surpassed them in the property, however in the influence, was not weak in their many.” “我们卖产品,还帮他们宣传品牌,这样的话,我们连想不是成了代工的吗?而且ibm已经不是当年的ibm了,我们虽然在资产上没有超过他们,但是在影响力上,已经不弱于他们多少了。” And has this pc service to tow them, we can also quicker chase and exceed them! Therefore my suggestion, does not purchase the IBM pc service, can purchase their some patented technologies. If you must purchase, then I do not agree to give the stock of IBM Lenovo group, I think that our appreciation potentials are bigger.” “并且有着这个pc业务拖着他们,我们还能更快的追赶并超越他们!所以我的建议,不购买ibm的pc业务,可以购买他们的一些专利技术。如果你非要购买,那么我不同意给予ibm连想集团的股份,我认为我们的升值潜力更大。” Feng Yu these words said that Liu Chuanzhi has gawked the half of the day. Yes, why does he want to acquire the IBM pc service? In this one type initially vainly hoped for that is causing trouble? But has the IBM pc service, been inferior to Lenovo? 冯宇这番话说完,刘传志愣了半天。是啊,他为什么一定要收购ibm的pc业务呢?这里面是否有一种当初梦想在作祟?可是ibm的pc业务,已经不如连想了啊? Admires IBM some vanguard technologies, can purchase, or draws back one step, must be authorized also good, this bought cost-effective/worthwhile more than the whole. 心仪ibm的一些先进技术,可以购买过来,或者退一步,要授权也行,这比整体买过来划算多了。 Initially thinks that IBM also had the US huge market, but if after Lenovo purchased, but might also is really similar to such that Feng Yu said that Government and big Company order did not have. 当初以为ibm还有美国庞大的市场,但是如果连想收购了之后,还真有可能如同冯宇说的那样,政斧和大企业的订单都没了。 Regarding the IBM factory, Lenovo cannot have a liking for actually. Obsolete factory capacity did not say lowly that the worker wages are not low. Lenovo has put up a factory in Brazil, when the time comes that side Americas completely factory goods supply by Brazil. 至于说ibm的工厂,其实连想根本看不上。老旧的工厂产能低下不说,工人工资还不低。连想在巴西已经建厂,到时候美洲那边将全部由巴西的工厂供货。 In other words, looks like the value not poor pc business agency in IBM, to Lenovo group instead not big use. If purchased, but must make the Lenovo group divert attention, not too cost-effective/worthwhile. 也就是说,在ibm看来价值不菲的pc业务部门,对连想集团反而没有多大用处。如果收购了过来,还要让连想集团分心,不太划算 Liu Chuanzhi understood at this moment, IBM did not sell at that time, thought that the profit is good. But now wants to sell, is the profit was inevitably insufficient, even could lose money. 刘传志这一刻明白了,ibm那时候不卖,是觉得利润还不错。而现在想卖了,必然是利润已经不足,甚至可能要亏损了。 IBM this does not help Lenovo, but must cast off the burden to give Lenovo, is a serious burden. ibm这不是成全连想,而是要甩包袱给连想啊,还是一个沉重的包袱。 Has thought through these, Liu Chuanzhi told Feng Yu him to know how should give IBM to reply. 想通了这些,刘传志告诉冯宇他知道该怎么给ibm回复了。 The IBM pc business leader receives the Liu Chuanzhi call, the corners of the mouth is hanging the happy expression. After having sold out the pc service, he will be responsible for the server, moreover depending on this merit, he perhaps can also the rising firewood. ibm的pc业务负责人接到刘传志的电话,嘴角挂着笑意。卖掉了pc业务之后,他会去负责服务器,而且凭此功劳,他说不定还能涨薪呢。 The words that but in the telephone transmits, let his complexion big change. 可是电话里传来的话,却让他脸色大变。 Mill, our Lenovo group after the research decision, gave up purchasing IBM the idea of pc service.” “米勒,我们连想集团经过研究决定,放弃收购ibm的pc业务的想法了。” What? Doesn't Lenovo buy?! 啥?连想不买了?! ......( To be continued.) ……(未完待续。)
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