EG :: Volume #15

#1474: This was I says

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Recently on internet/network many people were attacking me, said that I have disrupted the profession order, then what is the profession order? 最近网络上很多人在抨击我,说我扰乱了行业秩序,那么什么是行业秩序？ The profession order, I think that should include the techniques market order, the personnel market order, the management market order, the investment order wait / etc. many. I am not an expert, could not say these specialized nouns, I only from the angle of consumer, discussed that today my view. 行业秩序,我认为应该包括技术市场秩序,人才市场秩序,经营市场秩序,投资发展秩序等等多种。我不是专家,说不出那些专业的名词,我今天仅从消费者的角度,谈一谈我的看法。 I as the it product consumer, use most direct-viewing computer as an example. I must purchase a computer, has the internet/network order and purchases two ways to the entity shop. 我作为it产品消费者,以最直观的电脑为例。我要购买一台电脑,有网络订购和到实体店购买两种方式。 But must use a computer, then besides buying this computer, but must install the software that I need to use. 而要使用一台电脑,那么除了买这台电脑以外,还要装上我需要使用的软件。 Therefore I plan to purchase a computer, the expenditure is 6000 Yuan rmb, settled on a model of selling price 5999 Yuan computer, but I buy actually, the expenditure will be higher than this. 所以我计划购买一台电脑,花费是6000元rmb,看中了一款售价5999元的电脑,但是实际我买的时候,花费会比这个更高。 Because I must install the software, most foundation, I must install the system. This inside mainstream has two choices, one type is the Lenovo-Silver Mountain Corporation XOS compact disc and Microsoft vista compact disc. 因为我要装软件,最基础的,我要装系统。这里面主流有两种选择,一种是连想银山的xos光盘和微软的vista光盘。 Former retail price 499 Yuan rmb, if the preassemble system, then the selling price should be 199 Yuan. But Microsoft? The retail price is several times, even if the system of preassemble, the selling price also approaches thousand Yuan. 前者零售价499元rmb,如果是预装系统,那么售价应该是199元。而微软的呢？零售价是几倍,哪怕是预装的系统,售价也接近千元。 This has not calculated that you must purchase a desktop, generally needs a thrust line board, needs the mesh wire, but also needs to install internet/network, these related products, is a sum of money. 这还没算你要购买一台台式机,一般需要一个插线板,需要网线,还需要安装网络,这些相关的产品,又是一笔钱。 Therefore we buy the computer actual expenditure money = computer cost + software price + shop cost + fitting price + profit 所以我们买电脑实际花费的钱=电脑成本+软件价格+店铺成本+配件价格+利润 How many should the true cost of this inside computer be? Profit how many? Was the biggest profit made by whom? 这里面一台电脑的真正成本应该是多少？利润又有多少？最大的利润被谁赚走了？ The rent of shop, the profit of business agent, the profit of pc manufacturer, the profit of software manufacturer...... In this person of cent of money were too many. 店铺的租金,代理商的利润,pc厂商的利润,软件厂商的利润……这里面分钱的人太多了。 But what the profit margin is highest is who? Microsoft. 而利润率最高的是谁呢？微软。 Microsoft was known as to research and develop vista, invested tens of billions US dollars, but are these tens of billions US dollars come? Sells the xp system to gain, they close right up against the profit that the xp system makes, enough researches and develops vista and xp several times! 微软号称为了研发vista,投入了上百亿美元,但是这上百亿美元是哪儿来的？卖xp系统赚来的,他们靠着xp系统赚来的利润,足够研发vista和xp十几次！ Bill? Which Gates's wealth is comes, completely is Microsoft. My wealth? Comes from many investments, the profit that the it investment gets, in all my income, is not the big end. 比尔?盖茨的财富是哪儿来的,全部是微软。我的财富呢？来自于多种投资,it投资所获得的利润,在我所有的收入中,并不是大头。 The profession that I invest are quite many, each type can the future bring that little profit, synthesizes, made my income increase much. 我只是投资的行业比较多,每一种都能未来带来那么一点点利润,综合起来,就让我的收入增加了不少。 On the other hand, as the consumer, we want by the low price, to purchase the product that admires. However as the production seller, the hope profit is high enough. 话说回来,作为消费者,我们都想以较低的价格,购买到心仪的产品。但是作为生产销售方来说,却希望利润足够高。 How to form both's balance, I thought that manages well with the concept of supermarket. Simply speaking, is the meager profit but high turnover. 如何形成两者的平衡,我觉得用超市的概念来经营最好。简单来说,就是薄利多销。 I want to build a meager profit but high turnover the computer industry, hardware or the software, the manufacturer must certainly have the profit, but the list profit should not be so high. 我想要打造一个薄利多销的电脑产业,无论是硬件还是软件,厂商肯定要有利润,但是单品利润不应该那么高。 Now I have invested various types of hardware fittings, has invested the software, has thrown the pc manufacturer, must give the consumer a reasonable price. 现在我投资了各种硬件配件,投资了软件,投了pc厂商,就是要给消费者一个合理的价格。 But finally? I touched the benefits of these manufacturers, they join up, attacks me, slanders me, said that I do disrupt the profession order? 而结果呢？我触动了那些厂商们的利益,他们联合起来,攻击我,污蔑我,说我破坏行业秩序？ Maintains the profit of high quota, even if product cannot sell, will not reduce prices to sell, is this their orders? 保持高额的利润,哪怕产品卖不出去,也不会降价销售,这就是他们的秩序？ Defines the computer as high-end electronic products, but is not the ordinary domestic electric appliances, is this their orders? 将电脑定义为高端电子产品,而不是普通的家用电器,这就是他们的秩序？ Some people reduce prices, yield profit to consumer, violates the order? 有人降价,让利给消费者,就是违反秩序？ If these are their so-called profession orders, then I must say, Company that I invest, will not observe these „order”! 如果这些是他们所谓的行业秩序,那么我要说,我投资的企业,都不会遵守这些“秩序”！ They make into together the shackles the order, wants to lock in other Company, locks in the profit, making the consumer follow them, making the consumer be kept in the dark. 他们将秩序弄成一道枷锁,想要锁住其他企业,锁住利润,让消费者跟着他们走,让消费者蒙在鼓里。 I must break this shackles, breaks the order, establishes one newly, reasonable order! 我就要打破这个枷锁,打破秩序,重新建立起一个新的、合理的秩序！ Many people once Bill? Gates treated as the example, the midway discontinues studies, establishes huge Emperor Microsoft ~ country, but if initially did not have Paul Allen, depended on Bill? Does Gates, how possibly succeed? 很多人曾经将比尔?盖茨当做榜样,中途辍学,建立起了庞大的微软帝~国,但是如果当初没有保罗?艾伦,就凭比尔?盖茨,怎么可能成功？ Moreover many people are not quite perhaps clear, Bill? Gates's mother, once was IBM the good friend of Chairman and chief executive officer, they were working together as colleagues together, she was an intercontinental bank management. 而且很多人或许不太清楚,比尔?盖茨的母亲,曾经是ibm的董事长兼首席执行官的好友,他们在一起共事,她是一家洲际银行的高管。 Why is this Bill? Gates's initial software, why can sell to IBM, why initially Microsoft dos can obtain the promotion of IBM, and with the help of IBM, becomes the industrial criterion. 这才是为什么比尔?盖茨最初的软件,为什么能够卖给ibm,为什么当初微软的dos能够得到ibm的推广,并在ibm的帮助下,成为行业标准。 Goes to school and does business, itself does not conflict. I have completed my studies, therefore I can in the wealth, surmount Bill today? Gates. 上学与做生意,本身并不冲突。我完成了我的学业,所以今天我能够在财富上,超越比尔?盖茨。 These will discontinue studies to take the golden rule, thinks that the world does not wait for the person of person, was done to hoodwink by this story. Didn't I deny Bill? Gates is outstanding, but similarly do not forget, initially with Paul Allen and Steve Ballmer that he started an undertaking together, without their payouts, without the help of Bill mother, will not have Microsoft today. 那些将辍学作为金科玉律,认为世界不等人的人,都是被这个故事做蒙蔽了。我不否认比尔?盖茨优秀,但是同样不要忘了,当初跟他一起创业的保罗?艾伦和史蒂夫?鲍尔默,没有他们的付出,没有比尔母亲的帮助,就不会有微软的今天。 What I must say, Bill? Gates is not a good example, our youngster, may do not study, only if your mother, has the unequalled background. 我要说的是,比尔?盖茨不是一个好的榜样,我们的年轻人,可千万不要学习,除非你的母亲,也有着无与伦比的背景。 Also Intel, had flaunted since own product is the world is best, however under the testimonies of world several hundred media, their products has lost to Advanced Micro Devices. 再说说英特而,一直以来都标榜自己的产品是世界最好的,但是在全世界数百家媒体的见证下,他们的产品完败给了超威半导体。 We should be clear, majority of standard product, the output is bigger, then the cost should be lower. However the Intel output is obviously higher than Chaowei, the performance is the same with Chaowei, even might as well Chaowei, but the price actually wants to be higher. 我们应该清楚,大部分制式产品,产量越大,则成本就应该越低。但是英特而的产量明明比超威更高,性能跟超威相同,甚至还不如超威,可价格却要高很多。 Then on the other hand, the Intel profit, wants to be higher. 那么相对来说,英特而的利润,就要高很多。 Chaowei this time selling price, can guarantee that normal profit, normally Intel should high be more right in the same level price profit. If not, then has two possibilities. 超威此时的售价,能够保证正常的利润,按说英特而在同等价格利润应该更高才对。如果没有,那么只有两种可能。 The first type, Intel lay. The second type, the Intel technology, is inferior to Chaowei. Which type as for is, I am also very curious. 第一种,英特而说谎了。第二种,英特而的技术,不如超威。至于是哪一种,我也很好奇。 If Intel has lain, then their profits are the sudden and huge profits. If Intel has not lain, is above their technical research and development, truly is inferior to Advanced Micro Devices. 如果说英特而说谎了,那么他们的利润就是暴利。如果英特而没有说谎,那么就是他们的技术研发上面,确实不如超威半导体。 Here I want to ask that Intel representative, is my which guess correct? Also or also has the third possibility, do the two have both at the same time? 在这里我想请问英特而的代表,我的哪一种猜测是正确的？又或者还有第三种可能,二者兼而有之？ These pc manufacturers, their unremitting attack Lenovo group, why, because the performance-to-price ratio of their product is inferior to the Lenovo type. They 10,000 Yuan notebooks, performance compared with the Lenovo 8000 Yuan also misses. 还有那些pc厂商,他们不断攻击连想集团,为什么,因为他们产品的性价比远不如连想的机型。他们10000元的笔记本电脑,性能比连想8000元的还差。 They are not thinking cuts own selling price, instead requests the Lenovo group to enhance the selling price. Spoke frankly saying that the Lenovo group selling price enhanced, although the sales volume may reduce, but list Pin Lirun enhanced a big truncation, the Lenovo group may gain were more. 他们不想着将自己的售价降低,反而要求连想集团将售价提高。坦言讲,连想集团售价提高,虽然销量或许会降低,但是单品利润提高了一大截,连想集团或许会赚的更多。 However we do not have such to choose, we chose to enable more consumers to purchase the reasonable price the computer, we must make the computer an ordinary household product, but was not the so-called high-end electronic products. 但是我们没有这么选择,我们选择了让更多的消费者可以购买到合理价格的电脑,我们要让电脑成为一件普通的家用产品,而不是所谓的高端电子产品。 These are the words that I want to speak today, a good soul talk of conscience Company! 这些就是我今天想说的话,一个良心企业家的良心话！ ......( To be continued.) ……(未完待续。)
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