EG :: Volume #15

#1469: Being in a dilemma Intel

LNMTL needs user funding to survive Read More

When Intel announced finally, they design the new binuclear low frequency processor time, had actually discovered an awkward scene, that was all pc manufacturers has subscribed fully the goods from Advanced Micro Devices. 当英特而终于宣布,他们设计出新的双核低频处理器的时候,却发现了一个尴尬的情景,那就是所有pc厂商都已经从超威半导体这边订足了货。 Original Intel thinks that they design and manufacture better low frequency binuclear processor, definitely will obtain the big order, thus in the internet this market of low-end, suppresses Advanced Micro Devices. 本来英特而以为,他们设计、生产出更好的低频双核处理器,必然会得到大笔的订单,从而在低端的上网本市场上,也压制超威半导体。 But they have not thought that the market preliminary was unexpectedly saturated. Although their product performances are better, but all pc manufacturers as if reached an agreement were the same, has not come the order. 但他们万万没想到,市场竟然初步饱和了。虽然他们的产品性能更好,但是所有pc厂商似乎商量好了一样,根本没过来订货。 These pc manufacturers may be astute, now everybody was the default alliance, that was when the before internet of Chaowei processor this has not sold almost, they will not sell Intel this processor core the internet book, otherwise the internet centered on Chaowei processor this also sold? Reduces prices once more? 那些pc厂商可都非常精明,现在大家是默认联盟了,那就是当超威处理器的上网本没有卖差不多之前,他们是不会卖英特而这款处理器核心的上网本的,否则以超威处理器为核心的上网本还怎么卖？再次降价吗？ If reduces prices again, Chaowei and other hardware manufacturers were defer to the contract money Zhuan, their this pc manufacturer what to do? Although will not lose money, but the before-tax profit margin is lower than 3%, that is not worthwhile. 如果再降价,超威等硬件厂商是按照合同将钱赚了,他们这个pc厂商怎么办？虽然不会赔钱,但是税前利润率低于3,那根本就不值得做啊。 Solely their brand added values, should not be so low! 单单他们的品牌附加值,都不应该这么低！ But how many low frequency binuclear processors does Chaowei sell? 30 million! 而超威卖出去多少低频双核处理器呢？30000000！ Does not dare saying that has filled up this year's market, but before these pc manufacturers sell over has not kept in stock 80%, they will not subscribe the Intel processor. 不敢说把今年的市场填满了,但是那些pc厂商销售没超过库存80之前,他们是不会订英特而的处理器的。 They must carry on to the market transfer to another assignment at times, big that if this market they have not expected, if stored up goods, but was doomed to compensate. 他们还要对市场进行时时调差,万一这个市场没有他们预想的那么大,那谁要是囤货多了,可就注定要赔了。 , The performance of Intel this processor was also better than of Chaowei, but the price is also higher. These purchases access the net this user, regards as important is low-cost. 再说了,英特而这个处理器的性能是比超威的那款更好,但是价格也更高啊。那些购买上网本的用户,看重的就是价格便宜。 Among various manufacturers goes all out to reduce cost, wants to cut the price, who is willing to rise in prices? 各厂商之间拼命在压低成本,想要降低价格呢,谁愿意涨价啊？ , 1 ghz cpu was also enough, why can change into 1.2? 再说了,1ghz的cpu已经足够,为什么要换成1.2的？ They do not buy temporarily, under the order, after not waiting for them to digest cpu of this group of Chaowei, orders again with enough time. Perhaps at that time, Intel the 1.2 cpu prices also fell. 他们暂时不买,不下订单,等他们将这批超威的cpu消化完之后,再订购就来得及。说不定那时候,英特而的这款1.2的cpu价格也降下来了呢。 Intel depressed time, Advanced Micro Devices, actually lights up with pleasure. When all pc manufacturers almost order this cpu from them, in their surface to sell cpu of other models, therefore has carried on preferential processing to this binuclear 1 ghz cpu. 英特而郁闷不已的时候,超威半导体这边,却都喜笑颜开。在所有pc厂商几乎都向他们订购这款cpu的时候,他们表面上为了销售其他型号的cpu,所以对这款双核1ghz的cpu进行了优惠处理。 The preferential effort is not very big, makes this cpu volume of order increase, but also enhanced the sales volumes of their other products. These pc manufacturers look, this order besides penalty higher, does not need them to disburse money, early under the order does not have the issue. 优惠的力度不算很大,也让这款cpu订货量大增,还提高了他们其他产品的销量。那些pc厂商一看,这个订单除了违约金高一点之外,又不需要他们多出钱,早下订单也没问题。 Even if the order volume is somewhat big, they do not matter, the quantity big price was more preferential, their costs will also reduce, even if there is little unmarketable, turns head also to engage in the activity to process, instead can also attract the consumer with these products. 就算订单量有些大,他们也无所谓,量大了价格更加优惠,他们的成本也会降低,哪怕有一点点滞销,回头也可以做活动处理掉,反而还能用这些产品吸引消费者呢。 Chaowei this is also intentionally, is normal commercial competition method/trick. Gives some reasonable favorable conditions, catches the customer in the hand. When the competitor produces a better product, the discovery market was saturated temporarily. 超威这也是故意的,就是一种正常的商业竞争手段。给出一些合理的优惠条件,将客户抓在手里。等竞争对手生产出更好的产品时,却发现市场已经暂时饱和了。 Chaowei here order has arranged by the end of the year, will these pc manufacturers go to under Intel the new order? 超威这边的订单已经排到了年底,那些pc厂商又怎么会去英特而下新的订单？ If performance very good cpu, many next point does not matter, is this cpu, only suits in the internet of this low price this on is suitable, other product cannot use. 要是性能很好的cpu,多下一点也无所谓,可是这种cpu,就只适合在这种低价的上网本上适用,别的产品也用不上啊。 Chaowei this move, made Intel fall into this product design, awkward position that actually could not sell. 超威这一招,就让英特而陷入这种产品设计出来了,却卖不出去的尴尬境地。 However Advanced Micro Devices underestimated the determination of Intel, Intel announced quickly that their new model low frequency binuclear cpu reduced prices, when an order has not sold, reduced prices! 但是超威半导体还是小看了英特而的决心,英特而很快宣布,他们的新款低频双核cpu降价了,在一份订单都没有卖出去的时候,就降价了！ Even if the price is low, the profit is low, even does not make money, Intel also recognized. They cannot look at Advanced Micro Devices to do in a big way, they must guarantee leading Boss in own processor. 就算价格低,利润低,甚至都不赚钱,英特而也认了。他们不能看着超威半导体做大,他们要保证自己还是处理器方面的龙头老大。 So long as has guaranteed the market share, then Intel will continue to be liked by the consumer, even if likes because of the custom does not matter. 只要保证了市场份额,那么英特而就会继续被消费者喜爱,哪怕是因为习惯而喜爱也无所谓。 Like this they can reduce the Advanced Micro Devices market share, reduces the sales volume and profit of opposite party, thus reduces the opposite party product the research and development speed. 这样他们就能降低超威半导体的市场份额,降低对方的销量和利润,从而降低对方产品的研发速度。 Feng Yu thought this matter some difficult offices, that side Chaowei said that does not need to be worried, they have considered Intel once again, the reason is dumping, unfair competition. 冯宇觉得这件事有些难办的时候,超威那边却说根本不用担心,他们又一次把英特而告了,理由是倾销,不正当竞争。 They said that new product of Intel sale, is counted the research cost and production cost, by the present price sale, is in arrears, this is the obvious dumping! 他们说英特而销售的新产品,算上研发成本和生产成本,以现在的价格销售,就是亏钱的,这就是明显的倾销行为！ Between Chaowei and Intel were too familiar, cost many of both sides, they can also survey probably. Intel has not certainly lost money in business sells, Chaowei looks to Intel troublesome. 超威跟英特而之间太熟悉了,双方的成本多少,他们大概也能测算出来。英特而当然没有折本卖,超威就是给英特而找点麻烦罢了。 Like Intel that the Chaowei this time fast dragon binuclear sells is better, Intel did not look for the excuse to consider Chaowei. 就像超威此时的速龙双核卖的比英特而好很多,英特而不是也找借口把超威告了么。 Now Chaowei to the consumer and impression of pc Manufacturer, on the binuclear processor, surpasses Intel. Moreover Intel did not oppose that binuclear even polynuclear is the future cpu development direction. 现在超威给消费者和pc厂商的印象,就是在双核处理器上,优于英特而。而且英特而也不反对,双核甚至多核是未来cpu的发展方向。 Therefore this time many software, have made the treatment to the binuclear. But in this regard, Chaowei profited. 所以此时的很多软件,都对双核做了优化处理。而在这一点上,超威就占了便宜。 Chaowei also increases propaganda in this point, said own superiority unceasingly. Now Intel wants to surpass Chaowei in this aspect, Chaowei cannot certainly agree. 超威也在这一点上加大宣传,不断的说自己的优势。现在英特而想要在这方面超过超威,超威当然不能同意。 Ways of these competitions, Feng Yu does not excel, inside way were too many. That side Chaowei also said that such does, can only slow the Intel customer speed, but they must make to display better cpu finally, can win truly. 这些竞争的方式,冯宇是不太擅长,里面的门道太多了。超威那边也说了,这么做,只能拖慢英特而的产品销售速度,但是最终他们还是要做出表现更好的cpu,才能真正获胜。 They are designing a low pressure now cpu, with more advanced product structure, after this model of product does, in accessing the net on this cpu, Intel must defeat without doubt. 他们现在正设计一款低压的cpu,采用更加先进的产品架构,这款产品做出来后,那么在上网本的cpu上,英特而就必败无疑了。 Accesses the net this to be very high to the low energy consumption request, in this point Chaowei plans to achieve well. Moreover must on product, reduce once more. The Lenovo group requests the internet of new style this to be thinner, is more facile, they naturally must according to customer's request the design product. 上网本对低能耗要求很高,这一点上超威打算做到最好。而且也要在产品个头上,再次缩小。连想集团要求新款的上网本更薄,更轻便,他们自然就要按照客户的要求来设计产品。 The present internet book, looks like or does not do well enough in Feng Yu, performance anything said that the internet book before Feng Yu rebirth, compared with present is much better, and is lighter and thin, particularly in price, can achieve below thousand Yuan rmb, then production cost, almost about 100 US dollars. 现在的上网本,在冯宇看来还是做得不够好,性能啥的就说了,冯宇重生前的上网本,比现在的要好很多,并且更加轻、薄,尤其是在价格方面,可以做到千元rmb以下,那么生产成本,差不多就在100美元左右。 But now, cost also over 300 US dollars, therefore Feng Yu said that in this also has been greatly improved the space. 而现在呢,成本还在300美元以上呢,所以冯宇说,这里面还有很大提高的空间。 Here faces in the hardware fitting business, the software business and manufacturers has the request, only then they try hard together, can the cost control so inexpensive. 这里面对于硬件配件商、软件商和厂商都有要求,只有他们共同努力,才能将成本控制到如此低廉。 However also some people said that previous generation that type of less than thousand Yuan internet books, are one are bringing the plate of keyboard, is not the genuine notebook. 不过也有人说,前世那种不到千元的上网本,就是一个带着键盘的平板,根本算不上真正的笔记本。 But Feng Yu itself takes seriously the research and development of plate, this is one of the exploding funds the future selling. 可是冯宇本身就更加重视平板的研发,这才是未来销售的爆款之一。 ......( To be continued.) ……(未完待续。)
To display comments and comment, click at the button