EG :: Volume #15

#1465: Disappointed Ballmer

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Microsoft must force the consumer to choose, is vista or XOS, this matter, was paid attention to by too many people, especially thoses Internet users. 微软要逼迫消费者选择,是vista还是xos,这个事情,被太多人关注了,尤其是那些网民们。 They have been used to the internet, naturally cannot leave the computer, naturally cannot leave the operating system of computer. 他们习惯了上网,自然就离不开计算机,当然也离不开计算机的操作系统。 Many people to Microsoft highly believe that or they used the Microsoft system, after Microsoft brought out the new system, some people immediately impatient purchase installment, some people, when chose the new computer, has discarded preassemble XOS, but has chosen preassemble vista. 很多人对微软还是非常相信的,或者说他们用惯了微软的系统,当微软推出新系统后,一些人就马上迫不及待的购买安装,还有一些人在选择新电脑的时候,舍弃了预装xos的,而是选择了预装vista的。 Less than one month, Microsoft changed the declining tendency, in the operating system compact disc sales volume, caught up, has surpassed XOS, has shown the Microsoft formidable place. 不到一个月的时间,微软就扭转了颓势,在操作系统光盘销量上,后来居上,超过了xos,展现了微软的强大之处。 ...... …… „Bill, tastes this red wine, my friend brings to me from France, the flavor is good.” Does Paul Allen give Bill stem glass? Gates, on the face has hung all over smiling face. “比尔,尝尝这个红酒,我朋友从法国给我带回来的,味道不错。”保罗?艾伦将一个高脚杯递给比尔?盖茨,脸上挂满了笑容。 Their Microsoft just announced that soon will stop updating the xp system, immediately makes the vista sales volume rise dramatically, simultaneously suppressed XOS. 他们微软只不过宣布即将停止更新xp系统,马上就让vista的销量飙升,同时压制了xos。 Although in this time total sales volume, vista is inferior to XOS, but this month, vista has caught up, in less than one year, six months was perhaps enough, vista will get the comprehensive winning side. 虽然此时的总销量上,vista还是不如xos,但是这个月,vista已经后来居上,用不了一年时间,或许半年时间就足够了,vista就将占据全面上风。 Perhaps cannot make XOS vanish, but after XOS , can only appear in the internet of that low-end this on, any computer that disposes to be good, will choose their vista! 或许不能让xos消失,但是xos以后就只能出现在那种低端的上网本上了,凡是配置不错的电脑,都会选择他们的vista！ With our Microsoft fight, was doomed you Failed! 跟我们微软斗,就注定了你们要失败！ Bill? Gates red wine, to Paul Allen satisfied nod: „This liquor is really good, is which restaurant, my wife also will perhaps like.” 比尔?盖茨品了一口红酒,冲着保罗?艾伦满意的点点头:“这个酒真不错,是哪个酒庄的,我妻子或许也会喜欢。” „My that also has many, you like, tomorrow I will make the person deliver to you. Takes the cigar of your collection, we should also pull out a victory the cigar.” Paul Allen laughs. “我那还有不少,你喜欢,明天我让人给你送过去。把你那个珍藏的雪茄拿出来,我们也该抽一支胜利的雪茄。”保罗?艾伦哈哈大笑。 Bill? Gates also be with smile on the face discovering cigar, they sit there smoke like a chimney. 比尔?盖茨也面带微笑的找出雪茄,两人坐在那里吞云吐雾。 The first stage, it seems like their Microsoft won, then following several months, so long as while winning the pursuit, the expanded market share, enhances the reputation, sufficiently the XOS thorough suppression, like the Apple Corporation system, suppresses to can only their Lenovo computer use. 第一阶段,看来他们微软获胜了,那么接下来几个月只要趁胜追击,扩大市场份额,提高口碑,就足以将xos彻底压制,像水果公司的系统一样,压制到只能他们连想电脑使用。 Even if eventually were walked some markets by the Lenovo-Silver Mountain Corporation minute, but their Microsoft is still overlord in the operating system, is still having the final right to speak! 即使最终还是被连想银山分走一些市场,但他们微软依然是操作系统上的霸主,依然掌握着最终的话语权！ After the operating system wins, on office software, must suppress this Lenovo-Silver Mountain Corporation once more, recaptures their markets, the profit in this aspect is very high. 在操作系统上获胜之后,办公软件上,也要再次压制这个连想银山,重新夺回他们的市场,这方面的利润可是非常高的。 Ballmer knocks on a door, Paul Allen asked him also to taste this red wine happy, but Ballmer rejected directly. 鲍尔默敲门进来,保罗?艾伦心情很好的请他也尝尝这个红酒,但是鲍尔默直接拒绝了。 „Bill, Paul, I thought you celebrate too early. You have not looked, on internet/network about our systematic commentaries?” Two who Ballmer looks at celebrate, sighed, this has not won total victories, celebration also too early? “比尔,保罗,我觉得你们庆祝的太早了。难道你们没有看,网络上关于我们系统的评论吗？”鲍尔默看着正在庆祝的两人,叹了口气,这还没大获全胜的,庆祝的也太早了吧？ „Commentary? Looked. I.e. is not familiar with, what does this have? Naturally makes the user gradually adapt, the custom, soon, they will like on. Initially our systems, such did not promote?” Paul Allen relaxed saying. “评论？看了啊。不就是说不习惯么,这有什么？当然是让用户慢慢适应,习惯,用不了多久,他们就会喜欢上的。当初我们的系统,不就是这么推广开的吗？”保罗?艾伦轻松的说道。 He asks Ballmer to drink today on own initiative, does not show due respect for the feelings unexpectedly, bah, next time you want to drink me not to give! 他今天主动请鲍尔默喝酒,竟然不给面子,呸,下次你想喝我还不给了呢！ „Different, at that time our system, those who take to the user is pleasantly surprised, is simple. However our new systems, function are truly many, family version compared with it Lenovo-Silver Mountain Corporation XOS superhigh, do not say professional version and Company version that we will soon release.” “不一样的,那时候我们的系统,带给用户的是惊喜,是简便。但是我们的新系统,功能确实非常多,家庭版的比之连想银山的xos也超出了很多,更不要说我们即将推出的专业版和企业版了。” „But were too many because of our new functions, user not that quick adaptation. Many users even believe that our present systems, were inferior beforehand xp was easy-to-use, said we more did are worse!” “可就是因为我们的新功能太多了,用户不会那么快的适应。很多用户甚至认为,我们现在的系统,不如之前的xp好用,说我们越做越差！” „However you pay attention not to have the commentary of XOS, the user is a piece of high praise. Temporarily looked we were the sales volume have instead surpassed, that was because we were Microsoft, these pc manufacturers have promoted the preassemble the new computer of our system, and also many users are willing to believe us.” “而你们注意没有xos的评论,用户是一片的好评。暂时看我们是销量反超了,那是因为我们是微软,那些pc厂商推出了预装我们系统的新电脑,并且还有很多用户愿意相信我们。” „But if these users were disappointed to us, what to do we should? How do we deal?” “但如果这些用户都对我们失望了,我们该怎么办？我们如何应对？” Bill? Gates frowns to reprove: „Steve, you said things just to frighten people. The users will be how disappointed to our Microsoft, since we have been best. Let alone, that vista system you have not used, does not know that has innovation how, how epoch-making?” 比尔?盖茨皱着眉头训斥道:“史蒂夫,你太危言耸听了。用户怎么会对我们微软失望,我们一直以来都是最好的。更何况,那个vista系统你没有用吗,难道不知道有多么的创新,多么的划时代？” Ballmer wants to say very much that a model of software has in the programmer eyes neutralization consumer eyes greatly is very different. We think easily-to-use, that is because we knew about it that software is the elite in elite. 鲍尔默很想说,一款软件在程序员眼中和消费者眼中是有很大不同的。我们认为好用,那是因为我们对it非常了解,软件方面更是精英中的精英。 But the ordinary user, perhaps they construct the labor, perhaps is the teacher, perhaps is the student, even possibly is a farmer, do they understand these? They want is simple! 可是普通的用户呢,他们或许是建筑工,或许是老师,或许是学生,甚至可能就是个农民,他们懂那些吗？他们要的就是简便！ Initially the Microsoft system, paid great attention is the simple two characters, but now, then changed completely. 当初微软的系统,注重的就是简便二字,而现在,则完全变样了。 Innovation, innovation, innovation. 创新,创新,创新。 Right, the innovation may make us go a step further, but also has possibility Failed, lets state power that we discard to fight to win! 没错,创新是有可能让我们更进一步,但是也有可能失败,让我们丢掉打下来的江山！ According to the tentative plan of Ballmer, Microsoft should develop obediently, sufficiently makes them maintain the status of main item. Even if were innovates successfully, how many market shares can also enhance? Once Failed, the loss is very huge. 按照鲍尔默的设想,微软应该循规蹈矩的发展,就足以让他们保持龙头的地位。就算是创新成功了,又能提高多少市场份额呢？而一旦失败了,损失是非常巨大的。 He thinks that Microsoft definitely does not need such to bet, but should concentrate on developing in a more exquisite system, since the internet instinct is so popular, that tab that then their Microsoft initially promoted touches to control the spin screen notebook to restart. 他认为微软完全没必要这么赌,而是应该将精力放在开发更加小巧的系统上,既然上网本能如此受欢迎,那么他们微软当初推广的那款tab触控旋屏笔记本电脑就应该重新启动。 Although because initially these hardware manufacturers united, let their this model of products, because the performance-to-price ratio missed extremely, but Failed, but the design concept was actually very advanced. 虽然当初因为那些硬件厂商联合,让他们这款产品因为性价比极差而失败了,但是设计理念却是非常先进的。 Was this plate initially Bill? Gates says, is Bill? Gates's dream. But exactly when makes the promotion, Feng Yu has sold off stock, caused the Microsoft stock price to fall. Then is the birth of internet/network bubble, making the Microsoft market value evaporate crazily. 这个平板还是当初比尔?盖茨提出来的,也是比尔?盖茨的梦想。可是恰好在做推广的时候,冯宇退股了,造成了微软股价下跌。然后就是网络泡沫的诞生,让微软市值疯狂蒸发。 But Microsoft to promote this tab tablet PC, has not spent little, finally is Failed, compensated. 而微软为了推广这个tab平板电脑,也没少花钱,结果还是一个失败品,赔了。 Reason that Ballmer thinks this plate Failed, is not because the design has the issue, is not because is not very easy-to-use, because the selling price is too high, the performance-to-price ratio is too bad. 鲍尔默觉得这个平板之所以失败,不是因为设计有问题,也不是因为不够好用,而是因为售价太高,性价比太差。 Naturally, these are the reasons that these hardware manufacturers join up, they are not willing Microsoft to enter the pc complete machine market, even if this tablet PC is not good. 当然,这些都是那些硬件厂商联合起来的原因,他们不愿微软进入pc整机市场,哪怕是这个平板电脑也不行。 But this plan can definitely cooperates with IBM or Intel, so long as we yield profit slightly, can reduce this product the selling price, but by our model of products, can access the net this competitive market with these. 可是这个方案完全可以与ibm或者英特而合作,只要我们稍微让利,就能降低这个产品的售价,而凭借我们这款产品,就能与那些上网本竞争市场。 The premise is, must announce continues to renew the xp system many years continually, this can some people purchase. Moving that now the Microsoft vista system, that tab plate may not necessarily bring. The production can lead, then selling price will advance, will be in a tight corner of being too cultured to be appreciated by the masses. 前提是,要重新宣布继续持续更新xp系统多年,这样才能有人购买。现在微软的vista系统,那tab平板可未必带的动。生产能带动的,那么售价又会增高,还是会陷入曲高和寡的窘境。 Although what a pity Ballmer is the Corporation third major stockholder, is Corporation president and CEO, seemingly obtains Bill? Gates's infinite trust, but real situation, only then Ballmer know that he like is a puppet. 可惜鲍尔默虽然是公司第三大股东,还是公司的总裁兼ceo,貌似得到比尔?盖茨的无限信任,但真实情况,只有鲍尔默自己知道,他像是一个傀儡一样。 Ballmer felt suddenly was tired, he has somewhat been weary in the life of Microsoft. 鲍尔默忽然感觉到累了,他有些厌倦了在微软的生活。 ......( To be continued.) ……(未完待续。)
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