EG :: Volume #15

#1466: Losing money makes money

LNMTL needs user funding to survive Read More

„Chief Feng, do we also want to continue to increase regarding the XOS promoted effort? But now we many profits, again had not increased the investment the words, we will even lose money!” Qiu Bojun frowns, thinks that does not need completely. “冯总,我们对于xos的推广力度还要继续加大？可是现在我们已经没有多少利润了,再次增加投入的话,我们甚至会亏损！”求伯军皱着眉头,认为完全没有必要。 Temporarily it seems like resembles XOS to be suppressed by Microsoft vista, but on internet/network the reputation about system, their XOS ends to explode Microsoft vista, only needs to boil slowly, can win. 暂时看来好像xos被微软的vista重新压制,但网络上关于系统的口碑,他们的xos可是完爆微软的vista,只需要慢慢熬,就能获胜啊。 Feng Yu is curling upwards one leg on the other, smiling looks at Lei Dajun: „Thunder does Zong, you think?” 冯宇翘着二郎腿,笑眯眯的看着雷大军:“雷总,你认为呢？” „I to am the comparison approve of the viewpoint of Chief Feng, we should continue to increase the effort of promotion. Now Microsoft idles, is we expands the influence the good opportunity.” “我到是比较赞同冯总的观点,我们应该继续增加推广的力度。现在微软正是懈怠的时候,也是我们扩大影响的好机会。” „That internet book that the Lenovo group promotes, has led the unrest of low price notebook, making our XOS sales volumes increase much, however in the pc of sale and on ordinary preassemble system of system compact disc, we lost.” “连想集团推广的那个上网本,带动了低价笔记本电脑的风潮,让我们的xos销量增加不少,但是在系统光盘的销售和普通预装系统的pc上面,我们是输了的。” „We promote earlier several months compared with them, finally in one month, reveals the defeat potential, we must counter-attack. Chief Feng in customer, may have the experience more than us, this from accessing the net in this hungry marketing plan, can look.” “我们比他们推出更早几个月,结果在一个月的时间,就露出败势,我们必须反击。冯总在产品销售方面,可比我们有经验多了,这从上网本的饥饿营销方案上,就能看出来。” Lei Dajun to Feng Yu unusual admiring, but he is the Lenovo-Silver Mountain Corporation president, therefore regarding sales management, compared with many of Qiu Bojun contact, Qiu Bojun in the product design, wants to be stronger than him. 雷大军对冯宇非常的佩服,而他一直是连想银山的总裁,所以对于销售管理方面,比求伯军接触的更多,求伯军则在产品设计上,比他要强一些。 The reply of Feng Yu very satisfied Lei Dajun, he was explaining to Qiu Bojun: „Always strove, we cannot only look at the present benefit, must take a broad view at the future. What is in the future? The users are our future.” 冯宇很满意雷大军的回答,他对着求伯军解释道:“老求,我们不能只看眼前的利益,要放眼未来。什么是未来？用户才是我们的未来。” „So long as there are enough many users, even if we present one cent does not gain, every day loses money, but will have countless investors, will brandish the check book to come, wants to give us to invest. But we can make money every day, is the user are getting fewer and fewer, then the situation completely will reverse.” “只要有足够多的用户,我们哪怕现在一分钱不赚,每天都赔钱,但是也会有无数的投资人,会挥舞着支票本过来,想要给我们投资。但我们每天都能赚钱,可是用户却越来越少,那么形势就会完全倒转。” „I know that you at the matter that worry goes on the market. However that side Hong Kong is not quite same as the domestic market, differs from Europe and America that side, the standard that our Lenovo-Silver Mountain Corporation, suffices to go on the market absolutely, this you do not need to worry.” “我知道,你在担心上市的事情。但是香江那边跟国内市场不太一样,跟欧美那边也有所不同,我们连想银山,绝对够上市的标准,这点你不需要着急。” „Now we most vital duty, robs the user. You look at Microsoft, their each system is released, can over a hundred million sales volumes, this not calculate these pc manufacturer preassembles the system. Therefore they can, when every time brings out the new system, gains to tens of billions US dollars profit.” “现在我们最重要的任务,就是抢夺用户。你看微软,他们的每一个系统推出,就能有上亿的销量,这还没算那些pc厂商预装的系统呢。所以他们才能在每一次推出新系统的时候,赚到上百亿美元的利润。” „If their users have 1/10, then they absolutely have not gained One billion US dollar possibility. When the user base number grows, the profit is not the simple rise, but growth doubled and re-doubled. This point makes a comparison to look in the sales volume and Microsoft of North America from Apple Corporation.” “而如果他们的用户只有1,那么他们就绝对没有赚十亿美元的可能。当用户基数增长的时候,利润可不是简单的上涨,而是成倍的增长。这一点从水果公司在北美的销售额与微软做对比就能看出来。” „Naturally, the system of fruit has the most good showing on the computer of fruit, perhaps this example you will think somewhat specially, but thinks that domestic these small gateway website, their subscribers and Sina , etc. made to contrast, you will discover that their profits, are not proportional with Sina completely, even they are still losing money.” “当然,水果的系统在水果的电脑上才有最好的表现,这个例子或许你们会觉得有些特殊,但想想国内那些小的门户网站,他们的用户数量与薪浪等做一下对比,你就会发现,他们的利润,与薪浪完全不成正比,甚至他们很多都还在赔钱呢。” „Even if loses money, they are going all out to make the promotion, why? Thinks initial oq , to promote time how much money has spent? One point of profit does not have. However now, is only their member income, how many? Do not say them, when enters other services, is having the unequalled promoted superiority.” “即使是赔钱,他们还是在拼命做推广,为什么？想想当初的oq,推广的时候花费了多少钱？一分利润都没有。但是现在呢,光是他们的会员收入,就有多少？更不要说他们在进入其他业务的时候,拥有着无与伦比的推广优势。” Before this time oq did not have the Feng Yu rebirth, is so formidable, at that time a oq advertisement ball window, the charge was many website one year of advertizing revenue, because they have the China biggest user community, the effect was remarkable. 此时的oq还没有冯宇重生前那么强大,那时候oq一个广告弹窗,收费就是很多网站一年的广告收入,就因为他们有着华夏最大的用户群体,效果显著。 All internet/network Corporation, must first do , to promote. 所有的网络公司,第一个要做的,都是推广。 Like Ma Yun, their teams, when makes Alibaba, has spent a lot of money. If initially did not have Zong Qingxian to invest to him, good that his website will not develop absolutely. 就像马运,他们的团队在做阿里吧吧的时候,也是花了很多钱。如果当初不是有宗庆先给他投资了,他的网站绝对不会发展的那么好。 After Feng Yu invests once more, now the tendency is much fierce, suppresses Eachnet with ease in turn easily, becomes the first brand of China internet/network commercial city. 在冯宇再次投资之后,现在势头多猛,轻松反过来压制住易呗易趣,成为华夏网络商城的第一品牌。 „Said again our XOS, we in the China market share are good, Eastern Europe maintains is also in the lead, but did you satisfy like this? Thinks that initially your original intention, your dreams, are thinking surmounts Microsoft?” “再说回我们的xos,我们在华夏的市场份额是不错,东欧也保持领先,但是这样你们就满足了吗？想想当初你们的初衷,你们的梦想,是不是想着超越微软？” Qiu Bojun looks at each other one with Lei Dajun, they want to say very much, initially they made the software time, Microsoft so is not strong, many it Company brand that they listened to at that time is IBM. 求伯军跟雷大军对视一眼,他们很想说,当初他们做软件的时候,微软还没这么强势呢,他们那时候听的最多的it企业品牌是ibm。 „Chief Feng, is as the matter stands, our funds are insufficient. We give the authorized price of pc manufacturer to be very low, the profit is in itself not high. The sale of our compact disc also crossed the initial consumer curiously the time of purchase, now we biggest superiority, is the selling price, do we continue to make an issue in this above?” “冯总,可是这样一来,我们的资金就又不够用了啊。我们给予pc厂商的授权价格很低,利润本身就不高。我们光盘的销售也过了最初消费者好奇而购买的时期,现在我们最大的优势,就是售价,我们在这上面继续做文章？” Microsoft brought out this vista system, the selling price has reached the peak of history. In China, is in Europe and America and other areas, is a Microsoft most expensive system. 微软推出这个vista系统,售价达到了历史的巅峰。无论是在华夏,还是在欧美等地区,都是微软最贵的一款系统。 Has only released a model of family ordinary version in China, the selling price has been 1999 Yuan, but externally, this selling price also compared with the xp price high least 50%! 在华夏只推出了一款家庭普通版,售价达到了1999元,而在国外,这款售价也比xp价格高了最少50！ Lenovo-Silver Mountain Corporation regarding the market fixed price of XOS, is in itself refers to xp to make, now compared with this vista, radically was one-fifth. 连想银山对于xos的市场定价,本身就是参照xp来弄的,现在跟这款vista相比,根本就是1了。 They regarding the pc manufacturer's authorization, a preassemble system of computer, 199 Yuan, the price compared with ordinary retail low half, naturally, Microsoft also such do, they give the preassemble price of pc manufacturer also less than 1000, but the disparity is still big. 他们对于pc厂商的授权,一台电脑的预装系统,才199元,价格比普通零售低一半,当然,微软也是这么做的,他们给pc厂商的预装价格也不到1000块,可差距依然非常大。 Qiu Bojun believes that since the selling price has become pulls open to be so big, that holds this key publicity, making these plan the consumer who replaces the system chooses their products. 求伯军认为,售价既然已经成拉开到这么大了,那就抓住这点重点宣传,让那些打算更换系统的消费者选择他们的产品。 „Price is the superiority, but price we cannot continue to reduce, reduces again, did not have what profit , will also be considered as dumping. We increase the internet/network media advertisement, this most direct-viewing.” “价格是优势,但是价格我们不能继续降低了,再降低,真的就没有什么利润了,还会被认为是倾销。我们就增加网络媒体的广告,这个最为直观。” Buys the computer, the proportion of not accessing the net were too few, therefore the internet/network advertisement effect is best, most cost-effective/worthwhile. 买电脑的,不上网的比例太少了,所以网络广告效果最好,最为划算。 „, Lets the software business of these cooperation, clear making on their products only supports marking of XOS system, we have given money, they must pay the corresponding duty.” “还有,让那些合作的软件商,在他们的产品上清晰的打出仅支持xos系统的标识,我们给了钱,他们也要付出相应的义务。” „This has been relating, but as the matter stands, we must increase the investment inevitably.” “这个已经在联系了,但是这样一来,我们势必还要增加投入。” „Has not related, present investment, for future output. Microsoft was too arrogant, their selling price that high product, with our makes a comparison, is unworthy actually radically that price. The negative assessment of quick consumers will be getting more and more, but our positive appraisals, will be getting more and more, waits for xp really stops renewing the maintenance the time, is they pay the price the time!” “没关系,现在的投入,是为了未来的产出。微软太高傲了,他们售价那么高的产品,跟我们的一做对比,其实根本不值那个价。很快消费者们的负面评价就会越来越多,而我们的正面评价,也会越来越多,等xp真的停止更新维护的时候,就是他们付出代价的时候！” Regarding this point, Feng Yu is fully-confident! 对于这一点,冯宇信心百倍！ ......( To be continued.) ……(未完待续。)
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