EG :: Volume #15

#1462: Tests to teach( sought subscription)

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„Liu Zong, our internet this second order has fully completed, but on internet/network has many messages, requesting us to continue to produce this type of inexpensive internet book, whether we do continue?” Asking of Yang Yuanqing face happy expression. “刘总,我们的上网本第二次订单全部完成了,但是网络上还是有很多留言,要求我们继续生产这种廉价的上网本,我们是否继续？”杨元青一脸喜色的问道。 If can continue this year maintains accesses the net this super sales volume, then this year the production champion in pc market, is the Lenovo group! 如果今年能继续保持上网本的超级销量,那么今年pc市场的产销冠军,就是连想集团的了！ Last year the pc sales volume of world, 200 million over, collected, but, Lenovo, IBM, ASUS , etc. were placed first five, behind was under fruit, Dongzhi, four star, Sony, Song, Acer and other brands. 去年全球的pc销量,也才200000000台出头,其中汇普、戴而、连想、ibm、华碩等分列前五,后面是水果、东之、四星、嗦尼、淞下、宏基等品牌。 But collects, but the sales volume difference are not quite many, leads Lenovo also several million. 而汇普与戴而的销量差不太多,领先连想也就几百万台而已。 Now Lenovo by a internet book, single cropping increased 1 million sales volumes, in addition the normal growths of other products, this year realize the counterattack, from the world third, turns into the world first, possibly has! 现在连想凭借一个上网本,单季度就增加了1000000台的销量,再加上其他产品的正常增长,今年实现逆袭,从全球第三,变成全球第一,也不是没有可能！ Let alone, can this internet this sales volume also continue to grow? 更何况,这个上网本的销量还有可能继续增长呢？ Yang Yuanqing regarding this very excited, he is very confident to this goal, has filled with the anticipation. 杨元青对此非常的兴奋,他对这个目标很有信心,也充满了期待。 Vice-president who he is responsible for the Lenovo pc service, in the two years has rumor Liu Chuanzhi to resign the position of president, then he with being responsible for the vice-president of server most has the possibility superior. 他是负责连想pc业务的副总,这两年有传言刘传志想要让出总裁的位置,那么他与负责服务器的副总是最有可能上位的。 The server, ranks in the world first five has not gone in continually, was only listed at sixth, but pc might becomes first, which one is good and which one is bad, can look? 服务器,在全球排名连前五都没进去呢,只排在了第六位,而pc则有可能成为第一,孰优孰劣,一眼就能看出来了吧？ Let alone the overall profit of pc service, is higher than the profit of server, pc is also the Lenovo most formidable service, he is away from the superior, difference is the merit that keeps others everyone from comparing! 更何况pc业务的整体利润,也比服务器的利润更高,pc也是连想最为强大的业务,他距离上位,差的就是一个让别人谁都无法比拟的功绩！ Now, this merit has delivered, may realize very much. Even if Failed, then can also go forward one step, becomes the world second? Next year becomes the world first, happen to takes over. 现在,这个功绩送上门了,很有可能实现。就算失败了,那么也能前进一步,成为世界第二吧？明年成为世界第一,正好接班。 Actually he also very formidable competitor, that is Lenovo-Silver Mountain Corporation Qiu Bojun, but Qiu Bojun took a stand explicitly, will not compete the position of Lenovo group president, this made him remove the biggest competitor, otherwise by this time Lenovo-Silver Mountain Corporation powerful, he also not necessarily was the Qiu Bojun match. 其实他还有一个很强大的竞争对手,那就是连想银山的求伯军,但求伯军明确表态了,不会竞争连想集团总裁的位置,这就让他去掉了最大的竞争对手,否则以此时连想银山的强势,他还未必是求伯军的对手呢。 Liu Chuanzhi looked at excited Yang Yuanqing, said with a smile: „Yuanqing, sits, we chat.” 刘传志看了看兴奋的杨元青,笑着说道:“元青,坐,我们聊聊。” Liu Chuanzhi sets out, sat on the office/bureau sofa with Yang Yuanqing together, this Yang Yuanqing, truly was he quite pleasing successor, and branch institute or here the Taihua holding, did not oppose. 刘传志起身,跟杨元青一起坐到了办公室的沙发上,这个杨元青,也确实是他比较中意的接班人,并且无论是科院还是泰华控股这边,都不反对。 Originally he also between Qiu Bojun and Yang Yuanqing hesitant, but Qiu Bojun said that he is not interested in hardware, therefore has not planned to compete the position of Lenovo group president, person who then Liu Chuanzhi must inspect, on a Yang Yuanqing person. 本来他也在求伯军和杨元青之间犹豫呢,但求伯军说他对硬件不感兴趣,所以没打算竞争连想集团总裁的位置,那么刘传志要考察的人,就杨元青一个人了。 „Yuanqing, accesses the net this sales volume, truly stems from us to be unexpected, but you paid attention, accesses the net this profit, is actually lowest, before-tax present only then 8%, but our other products, the before-tax profit has surpassed 10%. Also means that although this customer is good, the money of but making, is not specially many.” “元青,上网本的销量,确实出乎我们预料之外,但是你注意了没有,上网本的利润,却是最低的,税前现在只有8不到,而我们其他的产品,税前利润都超过了10。也就意味着,这个产品销售虽然好,但赚的钱,并不是特别多。” Liu Chuanzhi starts to give Yang Yuanqing to pass on the experience, he will plan the next one or two years, will let the position of Lenovo group president, several years later, will also let the Lenovo group Chairman position, he can enjoy the retirement life relieved. 刘传志开始给杨元青传授经验,他真的打算在一两年内,将连想集团总裁的位置让出来,再过几年,将连想集团董事长的位置也让出去,他就可以安安心心的享受退休生活了。 As for whether to live retirement life truly, he does not know, but must retire, he also wants, when Lenovo becomes the world first retires again! 至于能否真正过上退休生活,他也不知道,但就算要退休,他也要在连想成为世界第一的时候再退休！ „Moreover you discover not to have, now the major pc manufacturers start to research and develop the internet originally, this can look from Advanced Micro Devices and Nvidia their orders. After they promote accesses the net this, this internet this profit will reduce further.” “而且你发现没有,现在各大pc厂商都开始研发上网本了,这点从超威半导体和鹰伟达他们的订单就能看出来。等他们都推出上网本后,这个上网本的利润会进一步降低。” „Although said that we make the internet book first, but they have the superiority in brand and market, not necessarily cannot suppress us in turn. But we biggest superiority, is the price. However their output are similarly big, although our labor cost is probably cheaper, but they, once has formed the quantity, the cost is not necessarily able to be higher than us.” “虽然说我们是最先做上网本的,但是他们有着品牌和市场上的优势,未必不能反过来压制我们。而我们最大的优势,就是价格。但是他们的产量同样非常大,虽然我们人工费好像更便宜,但是他们一旦形成了量,成本未必会比我们更高。” „Moreover accesses the net this, although said that localization and ordinary notebook is different, but seized the markets of some notebooks. Some wanted to buy the notebook, although they merely are also used to access the net and watch the movie wait / etc., but they did not have at that time choose, can only buy the high price.” “而且上网本虽然说定位与普通的笔记本电脑不同,但还是抢占了一些笔记本电脑的市场。一些原本想要买笔记本的,虽然他们也仅仅是用来上网、看电影等等,但是那时候他们没得选择,只能买更高价的。” „But currently, they have to choose, will buy is cheaper, we have been developing a new channel simultaneously, affected the sale of our originally product, temporarily this influence is not very big, but will be getting bigger and bigger in the future.” “可是现在呢,他们有选择了,就会买更便宜的,我们在开拓了一条新的渠道同时,也影响了我们原本产品的销售,暂时这个影响不是很大,但是未来会越来越大。” „In other words, this internet this best-selling, takes infringing our benefit as the premise. This market will do more is smaller, when the time comes we what course to follow?” “也就是说,这个上网本的畅销,是以损害我们自己利益为前提的。这个市场会越做越小,到时候我们将何去何从？” Yang Yuanqing looks at Liu Chuanzhi, knows that this is testing to him, he thinks, earnest reply: „First I think that we are most important at present, is becomes the world first. First with second is advantage very big that Corporation brings, do not say that with three-phase compared.” 杨元青看着刘传志,知道这是在对他考验,他想了想,认真的回答道:“首先我认为我们眼下最重要的,就是成为世界第一。第一与第二为公司带来的好处非常之大,更不要说与第三相比了。” „Another we can also increase in the quantity, thus reduces our costs. Now our internet this profit was inferior that ordinary notebook, that is because we propagandize the fund that on invests to be too big, but now our fame has hit, the investment on propaganda will be getting fewer and fewer, means that our profits will promote.” “再一个我们也可以在量上加大,从而降低我们的成本。现在我们的上网本利润是不如普通的笔记本电脑,那是因为我们宣传上投入的资金太大,而现在我们名气已经打出去了,宣传上的投入会越来越少,也就意味着我们的利润会提升。” „We access the net this best-selling, truly to the notebooks of our other models, will have the influence regarding the sale of desktop, but affects is not big. But internet this service life, is not long, five years, three years almost fell behind.” “我们上网本的畅销,确实对我们其他型号的笔记本电脑,甚至对于台式机的销售也都会有影响,但影响并没有太大。而上网本的使用寿命,并不长,五年一大关,三年差不多就落后了。” „This backwardness, not only our product performances are backward, because also software and other development speeds are getting more and more fast, then the software will be getting higher and higher regarding the request of hardware, it can be said that the software will eliminate these internet books.” “这个落后,不只是我们的产品性能落后,还因为软件等发展速度越来越快,那么软件对于硬件的要求会越来越高,可以说是软件将淘汰这些上网本。” „I think that in the future the market of desktop getting smaller, the notebook can become the first choice of the personal entertainment and Company work, therefore we research and development on desktop ensure the world leader is good, however research and development in notebook, then must guarantee that the world is in the lead!” “我认为未来台式机的市场会越来越小,笔记本会成为个人娱乐及企业办公的第一选择,所以我们在台式机上的研发保证世界前列就好,但是在笔记本上的研发,则要保证世界领先！” „Now the sales volume of notebook gradually is increasing, but crosses two years of overall pc sales volume to increase. However crosses for two years, some pc will be eliminated, they will become our repeat customers. The population is growing, the market is expanding, the new demand has existed, therefore I do not think that the market getting smaller, instead I think the pc enterprise from the high-speed period of expansion, will enter the stationary phase, and will maintain a long time stationary phase!” “现在笔记本的销量就在逐渐增加,而过两年整体pc的销量都会增加。但是过两年,一些pc就会被淘汰,他们就会成为我们的回头客。人口在增长,市场在扩大,新的需求一直存在,所以我不认为市场会越来越小,反而我认为pc事业会从高速发展期,进入平稳期,并且会保持很长一段时间的平稳期！” On the Liu Chuanzhi face shows the smiling face, the reply of Yang Yuanqing, he satisfies. This issue, he has also discussed with Feng Yu, everybody's idea, with Yang Yuanqing basically agrees. 刘传志脸上露出笑容,杨元青的回答,他非常的满意。这个问题,他也跟冯宇讨论过,大家的想法,都跟杨元青的基本一致。 „Is very good, then I agreed that continues to sell this internet book, decides in 1 million, till sells out. After other manufacturers promote accesses the net this, our new products should also succeed!” “很好,那么我同意,继续销售这款上网本,还是定在1000000台,售完为止。等其他厂商推出上网本后,我们的新品也该成功了！” ......( To be continued.) ……(未完待续。)
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