EG :: Volume #15

#1407: Way of competition

Between Intel and Chaowei, are very actually interesting. Why the previous generation has had the opinion, said Chaowei is actually the Intel holding? 英特而跟超威之间,其实很有意思。为什么前世一直有言论,说超威其实是英特而控股的呢？ Because not only in board member/director of Chaowei has Intel former board member/director, in the shareholders of Chaowei, there is a Intel former shareholder, because also both sides have the cooperation agreement, exchange authorization technological patent. 不只是因为超威的董事中有英特而的前董事,超威的股东中,有英特而的前股东,还因为双方有合作协议,交换授权技术专利。 Intel with the research direction of Chaowei, has had a difference, although makes the processor, but the research direction of processor also has the difference. 英特而跟超威的研究方向,一直都有所差异,虽然都是做处理器的,但处理器的研究方向也是有差异的。 Like this time, Chaowei on binuclear processor slightly better, but the single nucleus processor, Chaowei is unable to place on a par with Intel. 就像这一次,超威在双核处理器上就略胜一筹,但单核处理器,超威还是无法与英特而相提并论。 But if both sides have exchanged technological patent, then can master the new technology, lets them in the processor technical, is in the lead in other semiconductor Company by far, thus they share processor market. 可如果双方交换了技术专利,那么就都能掌握新的技术,让他们在处理器的技术上,远远领先于其他的半导体企业,从而他们两个分享处理器这块市场。 The Intel last year turnover was almost ten times of Chaowei, Chaowei last year only then less than four One billion US dollar turnovers, but Intel had close 40 billion US dollars turnovers. 英特而去年的年营业额几乎是超威的十倍,超威去年只有不到四十亿美元的营业额,但英特而却有接近40000000000美元的营业额。 Although the pc market rapidly increases, the market in processor and workstation also in rapid expansion, but in processor market, Intel market share, continuously crush Chaowei. 虽然pc的市场快速增加,处理器、工作站的市场也在飞速的扩大,但在处理器市场上,英特而的市场份额,一直碾压超威。 However Intel does not dare to be run over and die Chaowei, because such will involve the monopoly, will make Intel be forced to analyze. Even if Intel does not think that other semiconductor Company will also accuse on the grounds of monopoly. 不过英特而也不敢将超威碾死,因为那样就会涉及到垄断,会让英特而被强制拆分。即使英特而不想,其他半导体企业也会以垄断为由进行控告。 Therefore Intel is maintaining with Chaowei the relations of competition and cooperation. 所以英特而一直在与超威保持竞争与合作的关系。 The competition naturally is the competition of market, Intel must suppress Chaowei, but will actually not use own influence, making Chaowei not have the order. 竞争自然就是市场的竞争,英特而一直要压制超威,但却不会利用自身的影响,让超威没有订单。 But the cooperation, is the exchange authorization of both sides patented technology and ensure they are also in the lead. Naturally, the patented technology exchange authorization also has the limit, both sides the technology of most core, will not be obviously authorized to the opposite party, in other words they are authorized most is a new technology. 而合作,就是双方专利技术的交换授权,保证他们同时领先。当然,专利技术交换授权也是有限制的,双方显然都不会将最核心的技术,授权给对方,也就是说他们授权的最多就是次新技术。 Previous generation Chaowei and Intel frequently bring a lawsuit, accused mutually the opposite party patent infringement, accused mutually the opposite party monopolizes in the fields. 前世超威与英特而就是经常打官司,互相控告对方专利侵权,互相控告对方在某些方面垄断。 But Chaowei wins by the appearance of minority groups majority, most one time has been compensated close 1.5 billion US dollars, is much higher than Chaowei one year of profit. 而超威大部分都以弱势群体的样子获胜,最多一次获赔了接近1500000000美元,那比超威一年的利润还高得多。 Almost every opposite party releases new model the processor, they will accuse. It is not Chaowei accuses Intel, is Intel accuses Chaowei. 几乎每一次对方推出新款的处理器,他们都会进行控告。不是超威控告英特而,就是英特而控告超威。 Previous time Chaowei considers Intel to have the blind competition in the sale of processor, these time is one's turn Intel to accuse that the picture in Chaowei utilization technology martial arts contest, the propaganda of quoting out of context, is evident unfair competition method/trick. 上一次还是超威告英特而在处理器的销售上存在恶性竞争呢,这一次就轮到英特而控告超威利用技术比武中的图片,断章取义的宣传,是明显的不正当竞争手段。 However Chaowei does not care, their lawsuits have hit these many years, without 100 80, has also considered considers, first snatched to say the market again. 不过超威也根本不在乎,他们双方的官司打了这么多年,没有100场也有80场了,告就告呗,先把市场抢下来再说。 In any case a lawsuit, is not can fire off all of a sudden, among big Corporation, is so. Various types present evidence, various extensions, do not have a one year or so, will not have any ruling. Between Microsoft and EU the lawsuit has dragged for 67 years, is the certificate. 反正一场官司,也不是一下子就能打完的,大公司之间,更是如此。各种举证,各种延期,没个一年半载,不会有什么判决结果。微软与欧盟之间官司拖了67年,就是证明。 Sees the opposite party to have meaning of victory slightly, can make the attorney make with the opposite party, comes out of court settlement anything. Then reconciled to break off conversation, went to court once more. 稍微看到对方有胜利的意思,就可以让律师跟对方约,来个庭外和解啥的。然后和解谈崩了,再次对簿公堂。 Naturally, there is out of court settlement successfully, looked how both sides carried on the benefit to exchange. 当然,也有庭外和解成功的,就看双方是如何进行利益交换了。 Not only Chaowei and Intel, the relations of this competition and cooperation, exist in many travel together Company. 不只是超威和英特而,这种竞争与合作的关系,存在于多种同行企业之间。 For example earliest Sony and AIWA, both sides on are this, the mutual authorized patent, borrows the channel mutually, thus pushes aside other competitors, making them share the personal stereo the market. 比如最早的嗦尼与aiwa,双方就是这样,相互授权专利,相互借用渠道,从而排挤掉其他竞争对手,让他们分享随身听的市场。 After AIWA was purchased by Feng Yu, this cooperation stopped. But underwent many years of development, on the portable music player product, AIWA has surmounted Sony completely, perhaps this is Sony can never think. 只是在aiwa被冯宇收购之后,这个合作就中止了。而经过了多年的发展,便携式音乐播放器产品上,aiwa已经完全超越了嗦尼,或许这是嗦尼永远也想不到的。 method/trick of previous generation kind of competition, Feng Yu has also seen many. For example domestic two milk Company, a Company staff concocts the false report, said that the milk source of opposite party has the issue, thus lets opposite party milk product unmarketable, and has promoted their sales volume. 前世这类竞争的手段,冯宇还见过许多。比如国内的两款牛奶企业,一家企业的员工就炮制虚假新闻,说对方的奶源有问题,从而让对方的奶制品滞销,并提升了他们的销量。 Two beer Company competitions, to monopolize the market, making the terminal seller purchase the beer bottle of opposite party. The beer bottle is in itself the jar that one type may recycle, but a side wants to produce time, the discovery beer bottle was insufficient, the attrition rate has far exceeded hundred times of normal loss, thus keeps them from producing. 还有两家啤酒企业竞争,一家为了独占市场,让终端销售员收购对方的啤酒瓶。啤酒瓶本身就是一种可回收的瓶子,而一方想要生产的时候,却发现啤酒瓶不够了,损耗率远远超出了正常损耗的百倍,从而让他们无法生产。 Another beer Company, seizing the chance quantity manufactures, thus captures the market share. Although purchased the beer bottle of opposite party to spend much, but the market snatched, did not need one year of money to gain. 另外一家啤酒企业,趁机大量生产,从而占领市场。虽然收购对方的啤酒瓶花费了不少,但市场抢过来了,不用一年钱就能赚回来了。 Two electrical appliances promotion personnel, promote sales in a place, then to compete customer, both sides hit take action greatly, mutually wounded, even once had also had the human life lawsuit. 还有两款家电促销人员,在一个地方促销,然后为了竞争客户,双方大打出手,两败俱伤,甚至还曾发生过人命官司。 Is between two software Corporation, because the market of software makes technical method/trick mutually, can use my software, is unable to use your software, two models of software are mutually incompatible. 还有就是两款软件公司之间,因为软件的市场互相做出技术手段,能用我的软件,就无法用你的软件,两款软件相互不兼容。 Unceasing ball window, prompts the software of opposite party is the virus, needs to unload and delete. This has brought enormous inconvenient to the user, some users have chosen a deletion model of software, the user simple two models of software deleted. 不断的弹窗,提示对方的软件是病毒,需要卸载并删除。这给用户带来了极大的不便,一些用户选择了删除其中一款软件,还有用户干脆两款软件都删除了。 But finally, is a model of software by a more faithful user, won. Both sides through the above mediation, mutually have also had the patch, makes the compromise. In which Company, is the penguin. 但最终,还是其中一款软件凭借更多更忠实的用户,获得了胜利。双方也在上头的调解下,相互打了补丁,做出妥协。其中的一家企业,就是企鹅。 The competition between Company, is the benign competition, under certain rule, normal commercial competition. Looked that whose product is better, looked whose price is cheaper, looks at whose service well wait / etc.. 企业之间的竞争,原本都是良性竞争,也就是在一定的规则下,正常的商业竞争。看谁的产品更好,看谁的价格更便宜,看谁的服务更好等等。 But some Company promoted the so-called wolf culture , the Company competition was not you eat me, was I eats you. Actually this is small Company will do, true big Company, who dares to swallow all competitors? 但一些企业鼓吹所谓的狼性文化,既企业竞争不是你吃掉我,就是我吃掉你。其实这都是小企业才会做的,真正大企业,谁敢将所有竞争对手都吞掉？ Like place that having Coca Cola sells, will have the Pepsi Cola to appear, has the place of McDonald's, will have KFC. Although they are the competitions, but the promote each other, has also pushed aside other competitors. 就像有可口可乐卖的地方,就会有佰事可乐出现,有麦当劳的地方,就会有肯德基。他们虽然是竞争,但也相互促进,排挤了其他竞争对手。 Feng Yu had asked CEO of Chaowei, the opposite party told him finally, does not need to be worried that they with Intel accused mutually became the habit, believed before long, in out of court settlement. 冯宇问过超威的ceo,结果对方告诉他,不需要担心,他们跟英特而互相控告已经成为常态,相信过不了多久,就会在庭外和解了。 How long time as for this, should be looked that who studied the technology of renewal first. 至于这个多久的时间,应该就是看谁先研究出来了更新的技术。 No matter what, next year time, the market share of Chaowei will promote to over 20%. Intel is ten times of Chaowei, will reduce swiftly to about four times. 但不管怎么样,明年的时候,超威的市场份额将提升到20以上。原本英特而是超威的十倍,会迅速缩小到四倍左右。 So long as Chaowei can study a model of leading processor again, then this disparity swiftly will also reduce. Five years later, the market share of Chaowei promotes to over 40%, there is a very high hope. 只要超威能再研究出一款领先的处理器,那么这个差距还会迅速缩小。五年后,超威的市场份额提升到40以上,有很大的希望。 But at that time, Intel cannot so belittle Chaowei, or Chaowei also truly had has broken off the ability of wrist with Intel. 而那时候,英特而就再也不能如此小觑超威了,或者说超威也真正拥有了跟英特而掰腕子的能力。 At this time, Feng Yu with Liu Chuanzhi and the others gathered together, discussed that produced a model of new product. 这时候,冯宇又跟刘传志等人聚在一起,商量生产一款新的产品。 ......( To be continued.) ……(未完待续。)
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