EG :: Volume #14

#1353: Attends class to leadership

These originally by foreign capital control Company, in the China development is good, at least brand very resounding. A good brand, in addition good propaganda channel and marketing channel, product, even if the quality is ordinary, can make money. If the quality is also very good, that can make money very much. 这几家原本被外资控制的企业,在华夏发展的都非常好,至少品牌非常的响亮。一个好的品牌,加上好的宣传渠道和销售渠道,产品哪怕质量一般,也能赚钱。质量要是也很好,那就能很赚钱。 If these Company have not done the matter, Feng Yu is really not good to buy stock. Happen to here, making Taihua Consulting invest a sum of money, obtained these Company some stocks. 如果这几家企业没有搞事情,冯宇还真不好入股呢。正好借此机会,让泰华咨询投资了一笔钱,得到了那些企业的一些股份。 In this case, although the equity ratio of national capital reduced, but adds on the Taihua Consulting stock, has actually surpassed 67%. 这样的话,国资的股权比例虽然降低了,但是加上泰华咨询的股份,却超过了67。 This means that so long as both sides cooperate, can drive out the foreign capital thoroughly. Naturally, they such will not do temporarily, after must consider to affect. 这就意味着,只要双方合作,就能彻底将外资撵走。当然,暂时他们是不会这么做的,毕竟还是要考虑影响。 China here complaint foreign capital use commercial method/trick, has wrested away the China brand, pushed the national capital. Cannot this turn around, overall kicked others foreign capital, that wanted the attracting foreign capital development, but too was difficult. 华夏这边控诉外资利用商业手段,霸占了华夏品牌,挤走了国资。不能这一转身,就把人家外资全盘踢走了啊,那想要吸引外资发展,可就真的太难了。 From all sides Feng Yu has spent a lot of money, but Feng Yu has not owed. The majority of money, are these foreign merchants leave. This time result, is the Company property are majority, fell into the hand of China national capital and in Feng Yu, but the Company strength has not actually expanded. 前前后后冯宇花了不少钱,但是冯宇并没有亏。大部分的钱,都是那些外商出的嘛。这一次的结果,就是企业的资产大部分,都落入了华夏国资和冯宇的手里,而企业的实力却并没有壮大。 Is these foreign merchants has not discarded the China market finally completely, moreover has withdrawn a cash, otherwise the matter such simply will not end absolutely. 总算是那些外商还没有完全丢弃华夏的市场,而且也都提走了一笔现金,否则事情绝对不会这么简单结束。 ...... …… „Chief Feng, this matter, made you achieve unexpectedly, has saying that this aspect, the country needs to be many from the place that you learned.” Committee Member Bao said with a smile. “冯总,这次事情,竟然真的让你做到了,不得不说,这方面,国家需要向你取经的地方很多啊。”鲍委员笑着说道。 „Committee Member Bao was polite, here also pools brains and brawn, the merit is not my. Also, if not the country supports, finally so will not be good. Doesn't this time matter, attracting investments to our country, have the too tremendous influence?” “鲍委员客气了,我们这儿也是群策群力,功劳不是我一个人的。再说了,如果不是国家鼎力支持,结果也不会这么好。这次的事情,对咱们国家的招商引资,没有太大的影响吧？” „Influence definitely has, foreign capital that some planned to invest, the manner became ambiguous. However does not matter, our China cannot for the attracting foreign capital, but currying favor with foreign powers constantly. I read these materials, initially these Company management good, finally unknowingly, turned into the foreign holding, even sole ownership.” Committee Member Bao sighed to say. “影响是肯定有的,一些原本打算投资的外资,态度又变得含糊了。不过无所谓,我们华夏也不能为了吸引外资,而一味的媚外。我看了那些资料,当初那些企业经营的多好啊,结果不知不觉,就变成了外方控股,甚至独资。”鲍委员叹了口气说道。 „These also belong normally, after all we were not quite initially clear regarding contract these. Our China person does business, the especially thoses senior businessman, on the mouth complied, that is the contract. But their foreigners are not so, they pay great attention sureproof. Also at that time we also belonged to feel the stone to cross river, unavoidably must pay some school expenses. Now we have completed study, some initial mistake, will again not violate.” The Feng Yu comfort said. “这些也都属于正常,毕竟当初我们对于合同这些并不太清楚。我们华夏人做生意,尤其是那些老生意人,嘴上答应了,那就是合同。而他们老外则不然,他们更注重白纸黑字。再说那时候我们也属于摸着石头过河,难免要交一些学费。如今我们学成了,一些当初的错误,就不会再犯了。”冯宇安慰道。 „Pays tuition? This analogy is good! Actually we have also been reconsidering, the initial decision was whether correct. However past matter, has not regretted after the fact, at least now the economic development was better and better. We have not taken seriously the brand value, until your rising, we discovered that originally brand intangible asset, can value a lot of money.” “交学费？这个比喻好！其实我们也一直在反思,当初的决定是否正确。但是过去的事情,也没有后悔药,至少现在我们的经济发展是越来越好了。曾经的我们没有重视过品牌价值,直到你的崛起,我们才发现,原来品牌这种无形资产,也能值很多钱。” „You do not use modestly, fact is so. Also from this point, we started to take seriously once national brand, wanted again the national rejuvenation brand. Before our country had many products, internationally had the competitive power, but we did not understand the management of brand, did not understand the technical protection, slowly, the competitive power was getting more and more weak, the unceasing colleague overtook, surpasses.” “你不用谦虚,事实就是如此。也是从这一点上,我们才开始重视曾经的民族品牌,想要重新振兴民族品牌。以前我们国家有不少产品,在国际上是非常有竞争力的,但是我们不懂得品牌的经营,也不懂得技术保护,慢慢的,竞争力越来越弱,不断的同行追上,赶超。” „However now, we understood. Is better late than never, has not been the evening, from now on, we will support once national brand unceasingly , to promote the superior brand, runs out of the entrance, moves into the world!” “而如今,我们明白过来了。亡羊补牢,未为晚矣,从现在开始,我们会不断扶持曾经的民族品牌,推出优势品牌,冲出国门,走向世界！” Feng Yu feels at heart funnily, has not seized including the domestic market, is thinking runs out of the entrance, moved into the world. Although this, but was actually equal to discarding own superiority, raised evades to be long short. 冯宇心里感觉好笑,连国内市场都没占领呢,就想着冲出国门,走向世界了。虽然这样也可以,但却等于舍弃了自身的优势,扬短避长。 As the China national brand, must first consider that captures the China market share. Did not say that expels these foreign capital brands, but must become market Boss . 身为华夏的民族品牌,先要考虑的,就是占领华夏市场。不说将那些外资品牌撵出去,但也要成为市场老大。 Like Feng Yu made that Wind & Rain Brand and Song River sign and other this time name brands, first occupies the China market, then expands to the overseas. The China market, is they most familiar market, the propaganda and sale is most preponderant. 就像冯宇弄得风雨牌、松江牌等此时的名牌一样,都是先占据华夏市场,然后向海外扩张。华夏市场,毕竟是他们最熟悉的市场,宣传、销售最具优势。 This not only can enhance own profit, for producer research and development and propaganda, but can also reduce the sales volume of match. In inverse proportion, can haul in the disparity of both sides. 这样不但能提高自身的利润,用于产品研发和宣传,还能降低对手的销量。此消彼长,就能拉进双方的差距。 For example establishes the treasure, if were not the market strives for defeating internally alone this lofty one, how to consider to enter the overseas market? If no domestic sales volume first corona addition, the foreign market will have the distributor to be willing to retail? 比如建立宝,如果不是在国内市场独孤求败了,怎么会考虑进军海外市场呢？如果不是有国内销量第一的光环加成,国外市场怎么会有分销商愿意分销？ „Committee Member Bao, I believes that makes these brands stand firm first internally, is seeking the foreign market to be quite good. Attempts it slowly, does not want step to step was too big.” Feng Yu wants to say very much that the step stepped in a big way, was easy to pull the egg. “鲍委员,我个人认为,还是先让那些品牌在国内站稳脚跟,然后在谋求国外市场比较好。徐徐图之,不要步子迈的太大了。”冯宇很想说,步子迈大了,容易扯着蛋。 Committee Member Bao nods gently: „You said is also reasonable. This aspect, you are more experienced than us, since you such suggested that then we certainly according to this program delivery. However you believe that brand that at this time we most should promote, is what type?” 鲍委员轻轻点头:“你说的也有道理。这方面,你比我们有经验,既然你这么建议,那么我们一定会按照这个方案执行的。不过你认为,此时我们最应该振兴的品牌,是什么类型？” „Which products that must think our domestic the brand, was the foreign merchant becomes market Boss . For example car, reads.) the Song River sign is market Boss , other car(riage) business also start to promote oneself brand the vehicle type, this is very good. For example the agricultural and subsidiary products, Great Northern Granary and China grain and other brands are also China rank among the best, even is top in Asia. However date, clothing and movement, fast-food, the overseas brand was likely more competitive, the popularity was higher, this needs to support our nationality brand to come out emphatically.” “那就要看我们国内哪些产品的品牌,是外商成为市场老大了。比如汽车,看书.)松江牌是市场老大,其他车企也都开始推出自己品牌的车型,这个就很不错。比如农副产品,北大仓、华夏粮食等品牌也都是华夏数一数二,甚至在亚洲都是顶尖的。但是像日化、服装、运动品、快餐等,国外的品牌更有竞争力,知名度更高,这就需要着重扶持我们民族品牌出来了。” „Can promotes some old brands, brings back the recollection of people. Also can develop some new brands, closes right up against a better propaganda and marketing channel, quickly captures the market share. In the initial period, even can discard the profit, captures the market share, had the market, in the future the profit will not be short.” “可以是振兴一些老的品牌,勾起人们的回忆。也可以开发出一些新的品牌,靠着更好的宣传和销售渠道,迅速占领市场。在初期的时候,甚至可以舍弃利润,占领市场,有了市场,未来利润就不会少了。” Committee Member Bao nod looking pensive: „This needs to investigate one carefully, if this aspect, what to do we really don't have the competitive power?” 鲍委员若有所思的点点头:“这个就需要仔细调查一番了,可是如果这方面,我们实在是没有竞争力怎么办？” Many industries, are not in one single day can promote, moreover there is a possibility, invests and delivers is not proportional, that did not owe. 很多产业,不是一朝一夕就能振兴起来的,而且有可能,投入与产出不成正比,那不就亏了么。 Feng Yu has referred to own nose: „If there is a trouble, perhaps I can help busily. If our technologies are too big with the opposite party disparity, can from the overseas purchase. If the technical difference is not big, lacks the research and development fund, I provide. Although once our stopping all foreign contact policies proved Failed, but most products, we can achieve actually self-sufficiently. Needs to guard, should not be widened the disparity by others on the line.” 冯宇指了指自己的鼻子:“如果有麻烦,或许我可以帮一点忙。我们的技术如果跟对方差距太大,可以从国外购买。如果技术差别不大,缺乏研发资金,我来提供。虽然曾经我们的闭关锁国政策证明失败了,但其实绝大多数产品,我们都能做到自给自足。只是需要提防,不要被别人拉开差距就行。” „It seems like national rejuvenation brand proposition, should turn into a national policy. Discussed a while with Chief Feng, harvest a great deal. After going back the meeting, I will report with leadership, if there is a need Chief Feng place, but also looks at the Chief Feng many help.” “看来振兴民族品牌这个提议,应该变成一项国策了。跟冯总谈了一会儿,收获良多。回去会后,我就会跟领导汇报,如果有需要冯总的地方,还望冯总多多帮助。” On the Feng Yu mouth was saying certainly, the psychology cannot bear somewhat happily, to feeling that leadership attended class, is crisp. 冯宇嘴上说着一定,心理忍不住有些得意,给领导上课的感觉,还是蛮爽的。 ...... ……
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