EG :: Volume #14

#1354: The importance of market

„Was right, Chief Feng, a matter, has wanted to ask. Before % happy % article % し, you can affirm that these Company will certainly not disinvest, certainly will agree to compensate, why is this?” Committee Member Bao curious asking. “对了,冯总,还有一件事,一直想问。%乐%文%し之前你敢肯定,那些企业一定不会撤资,一定会认赔,这是为什么呢？”鲍委员好奇的问道。 Feng Yu simple explanation: „Because of market. Whether Corporation can make money, the simplest judge method, is the product that sells are whether many, looks at the sales volume how much.” 冯宇简单的解释道:“因为市场。一家公司能否赚钱,最简单的判断方法,就是卖出去的产品是否多,也就是看销量的多寡。” „As for other is also very important, for example cost wait / etc., but in the final analysis, Corporation makes money closes right up against the product sales volume. This product can be the material object that can see, for example car. Also can be cannot see, for example design concept wait / etc.. These must sell, can change into money.” “至于其他的也很重要,比如成本等等,但归根结底,公司赚钱就是靠着产品销量。这个产品可以是看得见的实物,比如汽车。也可以是看不见的,比如设计理念等等。这些都要卖出去,才能换成钱。” „However makes money many, not only looks at the sales volume of product, but must look at the profit margin. For example a 399 Yuan rb cell phone that the Wind & Rain cell phone the Lord pushes now, sales volume very high, one month of sales volume, can be as good as beforehand product one year of sales volume, but the profit margin is low, overall profit not necessarily on tall Taiduo.” “而赚钱多少,不只是看产品的销量,还要看利润率。比如风雨手机现在主推的一款399元rb的手机,销量非常的高,一个月的销量,抵得上之前一款产品一年的销量,但利润率非常低,整体利润也不一定就高太多。” „However the decision product sales volume, has the price, quality, popularity, the marketing channel wait / etc., but in this actually the price is most secondary one. The quality, popularity and the marketing channel product, are quite important, in these, the quality slightly is also weaker.” “而决定产品销量的,有价格、质量、知名度、销售渠道等等,而这里面其实价格是最次要的一种。产品的质量、知名度和销售渠道,才比较重要,这些里面,质量又稍弱一些。” The popularity that „we said that as is well-known, is the brand is known by many people, many people think this brand is trustworthy, is the famous brand goods. But marketing channel, main reflection is the market.” “我们说的知名度,很好理解,就是品牌被多少人知道,多少人认为这个品牌值得信赖,是名牌产品。而销售渠道,主要反映的就是市场。” „We always say the market economy, this has highlighted the importance of market actually. The market, to put it bluntly is a transaction place. However present Company, always counts one type data that is called the market share. So-called market share, is similar products sale of a product the share proportion in the market in holding.” “我们总是说市场经济,这其实就已经凸显了市场的重要性。市场,说白了就是一个交易的场所。但是现在的企业,总是统计一种叫做市场占有率的数据。所谓的市场占有率,也就是一个产品在市场中同类产品销售中占有的份额比例。” „We will discover that these occupy Company of high market share, the income is good. When they become the market share first, the popularity of brand will also obtain the enormous promotion, had more profits, can better propaganda product, better promotion product quality, thus forms a positive cycle.” “我们会发现,那些占据高市场占有率的企业,收入都非常好。当他们成为市场占有率第一的时候,品牌的知名度也会得到极大的提升,有了更多的利润,就能更好的宣传产品,更好的提升产品质量,从而形成一种良性循环。” „In the final analysis, this market share, inspection the sales volume of product. But a market, is possibly saturated. For example this city only then 300,000 population, then you ship 500,000 bicycles, even if the price reduces below the cost, is difficult to sell-out, because the unusual person will buy two, let alone many families had the sedan car, does not need the bicycle, but also some family journey choice public transport means that also does not ride the bicycle.” “说到底,这个市场占有率,考察的还是产品的销量。可是一个市场,是可能饱和的。比如这个城市只有300000人口,那么你运送来500000辆自行车,哪怕价格降低到成本以下,也难卖完,因为少有人会买两辆,更何况很多家庭有了小轿车,根本不需要自行车,还有的家庭出行选择公共交通工具,也不骑自行车。” „What to do then in 500,000 bicycles majority of can't sell? Needs to develop the new market, for example neighboring city, for example other peripheral areas. A brand develops for many years, definitely will move the saturated edge in market, cannot say that the market complete saturation, always has renewal anything, but the sale grew is unable to satisfy the output increased, then must develop the new market.” “那么500000辆自行车中大部分都卖不出去怎么办？就需要开发新的市场,比如邻市,比如周边的其他地区。一个品牌发展多年,必然会触碰到市场的饱和边缘,不能说市场完全饱和,总有更新换代什么的,但是销售增长已经无法满足产量的增加了,那么就必须开拓新的市场。” „Africa, in the impressions of many person, is a poor area. However runs quickly, Volkswagen and other world top car(riage) business, develops the African market in the key point. Because there is nearly blank market, once occupies, in the future the African economic development, they can harvest the continuous profit.” “非洲,在很多人的印象中,都是一个贫穷的地区。但是偏偏奔驰、大众等世界顶尖车企,都在重点开发非洲市场。因为那里是一个近乎空白的市场,一旦占据,未来非洲经济发展起来,他们就能收获源源不断的利润。” „Draws an analogy, like this cell phone just entered the China market the time, although the China economic situation is not quite good, rich person very few, but some got rich. Through their leads, making people note the cell phone, at that time should call the mobile phone. But other people were rich, is thinking buys the mobile phone, but is most likely, buys with them is the same.” “打个比方,就像这手机刚刚进入华夏市场的时候,虽然华夏经济形势还不太好,富人非常的少,但还是有一些已经富起来的。通过他们的带动,让人们注意到了手机,那时候应该叫大哥大。而其他人有钱了,就会也想着买大哥大,而最有可能的,就是买跟他们一样的。” The Feng Yu previous generation has listened to a joke, said that coal Boss arrives in Capital City, has raised a Jaguar race car, but several days later, has bought a to run quickly. Why? Because Jaguar nobody knew that runs quickly is considered is luxury car, this is the brand occupies the market. 冯宇前世听过一个笑话,说有位煤老板到京城,提了一辆捷豹跑车,但是过几天,又来买了一辆奔驰。为什么呢？因为捷豹没人认识,奔驰才被人认为是豪车,这就是品牌占据市场。 „However at first occupies in the love of China market the letter, Motorola , etc., made the big profit, at that time their development was also good. After having our Wind & Rain cell phone and Aihua cell phone, their product sales volumes dropped successively, the profit naturally also unceasingly dropped, now in likes the letter having to with Sony cooperate, can maintain the cell phone service.” “而最初占据华夏市场的爱里信、摩托萝拉等,就从中赚到了大笔的利润,那时候他们的发展也非常好。后来有了我们风雨手机和爱华手机后,他们的产品销量节节下降,利润自然也不断下降,现在爱里信都不得不跟嗦尼合作,才能维持手机业务呢。” „Said again by us some Japan Company that drives out from the China market, why has wanted to re-enter the China market? Because our markets are big, and has the superiority compared with Africa. Our economic development are rapid, then the power of consumption will obtain the rapid promotion, the market potential will be getting bigger and bigger. Initially cell phone one year can sell many, now one month of sales volume, is more than that time.” “再说被我们从华夏市场撵走的一些岛国企业,为什么一直想要重新进入华夏市场？因为我们这块市场大,而且比非洲更有优势。我们的经济发展快,那么消费能力就会得到飞速的提升,市场潜力就会越来越大。当初手机一年才能卖出去多少,现在一个月的销量,就比那时候多多了。” „However accounts for a market higher proportion, can, when the market erupts, obtains the maximum actual benefit, gets most profits. But the market share increases, not only increases these cash receipts, but also has included the intangible asset, for example brand value wait / etc.. For example listing Corporation, even if this time income is not high, but the market share is highest, then the stock price will rise suddenly, because the investor believes that has controlled Company of market, certainly can gain to more money.” “而占据市场更高的比例,就能在市场爆发的时候,得到最大的实惠,获得最多的利润。而市场占有率增加,不只是增加这些现金收入,还包括了无形资产,比如品牌价值等等。比如上市公司,哪怕此时的收入并不高,但是市场占有率最高,那么股价就会猛涨,因为投资者相信,掌控了市场的企业,就一定能赚到更多的钱。” „Once Japan several years ago, the economy has crashed, they start vigorously to develop our China market, during that time, was discovered that Japan was more moderate with our relations, read(.) is also willing to invest to us, is willing to help us promote some technologies, even gave back to us to provide some aid and so on, but accordingly, we must provide some convenience to their product imports.” “曾经的岛国在十几年前,经济崩盘了,他们就开始大力开发我们华夏的市场,那一段时间,是不是发现岛国跟我们的关系缓和了很多,看书（.)也愿意给我们投资,也愿意帮助我们提升一些技术,甚至还给我们提供一些援助之类的,但是相应的,我们要对他们的产品进口提供一些便利。” „At that time the electric appliance, machinery, was the Japan product, even the people also think at that time that the Japan product was best. If were not afterward domestic Company developed, fought for the market, then our country on the market will flood various Japan products, thus suppressed the development of our our country Company seriously. The time is longer, we are more difficult to develop.” “那时候我们的电器、机械等,很多都是岛国的产品,甚至那时候人们还认为,岛国的产品就是最好的。如果不是后来国内的企业发展起来,将市场抢夺回来,那么我们国家就的市场上就会充斥各种岛国产品,从而严重抑制我们本国企业的发展。时间越长,我们就越难发展。” „They for is our markets, closes right up against emerging of our China market, the Japan economy is alleviated. This also made various countries look, the China market was a how high-quality potential market, the potential has greatly how. Enters our China market not to make money, but does not enter, never may gain to this dollar.” “他们为的就是我们的市场,也是靠着我们华夏市场的兴起,岛国经济得以缓解。这也让各国都看出来了,华夏市场是多么优质的一个潜力市场,潜力有多么的巨大。进入我们华夏市场不一定能赚到钱,但是不进入,就永远不可能赚到这块的钱。” „Any Company, was impossible saying that gave up our China this high-quality potential market, having a look here to have many people, economical these year of speed-up quickly, knows that the potential had greatly how.” “任何一家企业,都不可能说放弃我们华夏这个优质的潜力市场,看看我们这儿有多少人,经济这些年增速有多快,就知道潜力有多么的巨大。” „Therefore they , if not want to give up our markets, will then not disinvest, does not dare to disinvest. But normal does Company, have will give up our markets? Even if they turned from the sole ownership pooled capital, but they still had the marketing channel, can make their products enter the China market.” “所以说他们如果不想放弃我们这个市场,那么就不会撤资,也不敢撤资。而正常的企业,有怎么会放弃我们这块市场呢？即使他们从独资变成合资了,但是他们依然有销售渠道,可以让他们的产品进入华夏市场。” „After therefore, we with the foreign capital negotiated the time, should be more unyielding, because we have controlled in the world one of the highest-quality markets!” “所以说以后我们跟外资谈判的时候,应该硬气一些,因为我们掌控了世界上最优质的市场之一！” Hears Feng Yu these words, the eyes of Committee Member Bao are getting more and more bright, his inner heart has also made some decision. 听到冯宇这番话,鲍委员的眼睛越来越亮,他内心也做出了某种决定。 ...... ……
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