EG :: Volume #14

#1347: Indoctrination ( 7 / 10 )

„Can Chief Feng, this time make money really?” Manager Jia some have not been able to believe. “冯总,这次真的能赚钱？”贾台长还有些不敢相信。 „Relax, these attorneys I invited was world topest one batch, does not dare to say distorts the facts, so long as has occupied that principle, they can talk into the truth it! The attorney who however this time must spend spends is not the small number, I told them, claim amount half, to these attorneys. If you think to love dearly, this money I give.” “放心,这些律师我请的都是全世界最顶尖的一批,不敢说颠倒黑白,但是只要占了那一点理,他们就能将其说成真理！不过这一次所要花的律师费也不是小数目,我跟他们说了,索赔金额一半,给那些律师们。要是你觉得心疼,这钱我来给。” „Doesn't use, how this money feels all right to be called you to leave, does not buckle from the claim amount.” Manager Jia is also very astute, as the matter stands, these attorneys will definitely display the skills, making the claim amount higher. “不用不用,这钱怎么好意思叫你出呢,不是从索赔金额里面扣嘛。”贾台长也很精明,这样一来,那些律师肯定会施展浑身解数,让索赔金额变得更高。 Moreover this money does not have the reason to make Feng Yu leave, let alone profits, is in itself Yang Tai. Feng Yu, where they can have this income. 而且这钱也没理由让冯宇出,更何况占便宜的,本身就是央台啊。要不是冯宇,他们哪儿能有这种收入啊。 „Manager Jia, to avoid suspicion, some advertisement time intervals that replaces, may make you sell to others, next year this advertisement, but must give us a preferential price.” The Feng Yu squint looks at Manager Jia. “贾台长,为了避嫌,那换掉的一些广告时段,可都让你们卖给别人了,明年这广告,可要给我们一个优惠价啊。”冯宇斜眼看着贾台长。 „Ha, said that says, tomorrow besides the advertisement of that several prime times, other advertisements you will select casually, I called 5% discount you!” “哈哈哈,好说,好说,明天除了那几个黄金时段的广告外,其他广告你随便挑,我给你打九五折！” Feng Yu curls the lip, 5% discount also feeling all right start to talk, but also that natural appearance, does not know that also thinks you give the 50% discount. However thinks that this money is not Manager Jia, it is estimated that he also such big authority, otherwise must be investigated. 冯宇撇撇嘴,九五折也好意思开口,还那个大方的样子,不知道还以为你是打五折呢。不过想想这钱也不是贾台长的,估计他也就这么大的权力了,否则肯定要被调查。 „Was right, later you verify the advertisement time, this multipurpose dessert. Moreover sells the advertisement, cannot only look at the opposite party to bid many. Has not told you, must protect our brands. Only then makes them stand firm first internally, can run out of the entrance.” “对了,以后你们审核广告的时候,也该多用点心。而且卖广告,也不能只看对方出价多少啊。不是跟你说过,要保护咱们自己的品牌。只有先让他们在国内站稳脚跟,才能冲出国门。” For example domestic date Company was pressed by the foreign capital could not gain ground, the foreign capital advertisement offensive does not matter actually, but they implant a concept to the people, that is the foreign goods certainly is been better by the China goods, this made Feng Yu very repugnant. 比如国内的日化企业都被外资压得抬不起头了,外资的广告攻势其实无所谓,但是他们给国人植入一种概念,那就是外国货一定被华夏货更好,这就让冯宇非常讨厌了。 Once this concept strikes root in the hearts of the people, particularly has had the deep influence to one generation, that was serious. Previous generation time, the China date product, over 60% Markets, were controlled by the foreign merchant, but China brand and product, actually gradual was annexed and vanished. 这种概念一旦深入人心,尤其是对一代人产生了深厚的影响,那就非常严重了。前世的时候,华夏的日化产品,有六成以上市场,都被外商所掌控,而华夏的品牌和产品呢,却逐渐的被吞并和消失。 This situation, is one type monopolizes actually. Feng Yu does not hope, this in this matter. This type the product that relates to almost every person to live, grasps in own manpower is quite good. 这种情况,其实就已经算是一种垄断了。冯宇可不希望,这一世在发生这种事情。这种关系到几乎每个人生活的产品,还是掌握在自己人手里比较好。 Manager Jia also knows certainly that above started to support China own brand and Company now, although has not stated clearly must boycott the foreign manufacture, but is very obvious, has this meaning. 贾台长当然也知道,上面现在已经开始在扶持华夏自己的品牌和企业,虽然没有明说要抵制外国产品,但很显然,有这个意思。 If he cut off the foreign manufacture to advertize in Yang Tai the way, that can reduce the opposite party product the exposure lead, thus supported the product of our country, enhancement competitive power. 要是他掐断了外国产品在央台做广告的途径,那就能降低对方产品的曝光率,从而扶持出本国的产品,增强竞争力。 „Manager Jia, you told that all advertizing costs, must pay by the consumer finally, you said that Yang Tai the money of these Company making, actually gains from our common people hands. 15 one bottle of shampoos, after having advertized, turns into 24, this enhancement profit, not only gained the advertising expenditure, turned to gain.” “贾台长,这么跟你说吧,所有的广告费用,最终都要由消费者来买单,所你说央台从那些企业赚到的钱,其实就是从咱们百姓手里赚来的。原本15块一瓶的洗发水,做了广告之后,就变成24,这提高的利润,不但将广告费赚回来了,还是翻倍赚回来的。” Manager Jia then wants to understand that he has gained these Company many advertising expenditures, but has made the money of person on one's own side probably, also made these foreigners make more money from the people hand while convenient. 贾台长这才想明白,他是赚了那些企业不少的广告费,但好像真的就是赚了自己人的钱,顺便还让那些老外从国人手里赚到了更多的钱。 However before Manager Jia, does not know, originally after CCTV advertizes, the product price can promote these many. 但是贾台长之前真不知道,原来在央视做广告后,产品的价格能提升这么多啊。 They make a -called new formula, then uses the beforehand old brand, the new packing, the selling price completely was different. Perhaps so-called formula promotion, was the bubble quantity big a point, the fragrance increased a point, everybody was also in any case not necessarily able to feel. 他们就弄一个所谓的新配方,然后用之前的老品牌,新包装,售价就完全不同了。所谓的配方升级,或许就是泡沫量大了一点,香味儿增加了一点,反正大家也未必能感受出来。 Many people buy the product on this type of television advertisement, is a chart opposite party popularity, thinks that this big brand the thing certainly is the good thing. These have made the brand of advertisement, having problems also few? Actually the products of some small brands are also good, but does not have money to carry on the propaganda. 很多人买这种电视广告上的产品,就是图对方一个知名度,认为这种大品牌的东西就一定是好东西。那些做了广告的品牌,出问题的还少吗？其实有很多小品牌的产品也非常好,但是没有钱进行宣传罢了。 The brand message way of if these foreign merchants controlling limits, gives these domestic brands to propagandize again, then the superiority will reverse. 如果将那些外商控制的品牌宣传途径限制住,再给这些国产品牌进行宣传,那么优势就会倒转。 When everybody has formed the custom, and had clearly recognized after product quality, will again not have that obvious considering „foreign moon is quite round” the wrong cognition. 等大家形成了习惯,并且认清了产品质量后,就不会再有那么明显的认为“外国月亮比较圆”的错误认知了。 „This I turn head to say with below person, later sells the advertisement, must verify the clear Corporation intelligence. Although cannot say visibly does not advertize to them, but keeps them from being selected secretly is very easy.” “这个我回头会跟下面人说一下,以后卖广告,一定要审核清楚公司资质。虽然不能明着说不给他们做广告,但是暗地里让他们无法中标还是很容易的。” Manager Jia happily looked at Feng Yu one, naturally, this move also with the Feng Yu study, um, somewhat shameless is coming, but the advantage is also obvious. 贾台长得意的看了冯宇一眼,当然,这一招也是跟冯宇学的,嗯,有些无耻来着,但是好处也是显而易见的。 Has a look that two happy Corporation also has same, Kang Shuaifu anything, the rising trend was just initially fierce, finally suddenly did not have the best propaganda channel, bad that more and more now develops, although the sales volume is growing, but lost thoroughly became the market Boss opportunity, even became the China market first five cannot achieve. 看看那两乐公司还有同一、康帅傅什么的吧,当初上升势头正猛呢,结果忽然没了最好的宣传渠道,现在发展的越来越差,虽然销量等还是在增长,但已经彻底失去了成为市场老大的机会,甚至成为华夏市场前五都做不到了。 Only is Wahaha, comprehensively suppressed them. even/including Kang Shuaifu and same most traditional superior profession instant noodles, was surmounted by Wahaha. Then ranks second, is the instant noodles of Great Northern Granary, third is the China grain group, again under is two private businesses, what walks is the pure low price route, one package of instant noodles, only sell a dollar. 光是一个乐哈哈,就全面压制了他们。连康帅傅和同一最为传统的优势行业方便面,也被乐哈哈超越了。然后排名第二的,是北大仓旗下的方便面,第三是华夏粮食集团的,再下面又是两个私企,走的是纯低价路线,一包方便面,只卖一块钱。 The previous generation scolds zha China Company, in this, such by suppression stubbornly. The wine also fears the lane depth, these Company brand values, but also in unceasing reduction. 前世叱咤华夏的企业,在这一世,就这么被死死的压制住了。酒香也怕巷子深,这几家企业的品牌价值,还在不断的降低。 Can the market share first brand value, be the same with the market share seventh brand value? Although the sales volume grew, but the speed-up is getting more and more slow, was surmounted by other brands with ease, the brand value naturally reduced. 市场占有率第一的品牌价值,跟市场占有率第七的品牌价值能一样吗？虽然销量增长了一些,但增速越来越慢,被其他品牌轻松超越,品牌价值自然就降低了。 Reduction of brand value, the value added of brand also reduced, the profit naturally drops lower and lower. 品牌价值的降低,品牌的附加价值也就降低了,利润自然更是一降再降。 „Manager Jia, the promotion of national brand, you are also essential one point. The product quality promotion, the coordination propagandizes, can truly achieve the sale. Your contributions, is very big.” “贾台长,民族品牌的振兴,你们也是关键的一环。产品质量提升,配合宣传,才能真正做到热卖。你们的贡献,也是非常大的。” „Cannot compare you, that Taihua supermarket these product bottom carriages, the matter made is also very big, had not the small influence to your Taihua supermarket?” Manager Jia asked with a smile. “还是比不上你,那个泰华超市将那些产品都下架了,事情闹得也挺大吧,对你们泰华超市也有不小的影响吧？”贾台长笑着问道。 „Influence has certainly, but similarly is also our opportunities. We happen to can adopt the values of our supermarket. And we also prepare on the grounds of their false propaganda, sues for damages. The market in our Taihua supermarket, is very big, this claim amount, will not lower. After internet/network Corporation accused them jointly, our Taihua supermarket will also start to accuse the claim.” “影响当然有,但同样也是我们的机会。我们正好可以树立起我们超市的价值观。并且我们也准备以他们虚假宣传为由,来进行索赔。我们泰华超市的市场,也是非常大的,这个索赔金额,也不会低了。等网络公司联名控告他们后,我们泰华超市也会开始控告索赔。” Forces the bottom carriage, truly makes many people be discontented, but now the public opinion on internet/network is one-sided support China, gives scolding these foreigners. Any dares to help these foreigners say that the person of a few words, will be scolded the traitor! 强制下架,确实让很多人不满,但现在网络上的舆论是一边倒的支持华夏,痛骂那些老外。任何一个敢帮着那些老外说一句话的人,都会被骂成卖国贼！ As the matter stands, the Taihua supermarket not only reputation has not become worse, instead has become the conscience Company representative, because they said that these Company must increase to the expense of Taihua supermarket, but was rejected, because the Taihua supermarket does not sell this swindler Company product! 这样一来,泰华超市不但口碑没有变差,反而成了良心企业的代表,因为他们说,那些企业要增加给泰华超市的费用,但还是被拒绝了,因为泰华超市不卖这种骗子企业的产品！ Three days later, the case held court. 三天后,案件开庭了。 ......( To be continued.) ……(未完待续。)
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