EG :: Volume #14

#1332: Sales volume of rising suddenly

„She Rain sign latest basic level miniature dv, the sales volume broke through 100,000!” “社雨牌最新款的入门级微型dv,销量已经突破了100000台！” „What did you say? This also less than one month, did the sales volume break through 100,000? That loom that many shortcomings, didn't we expose on the media?” Norio Ohga is surprised, this imagines with him complete different. “你说什么？这还不到一个月呢,销量就突破了100000台？那款机子那么多缺点,我们不是在媒体上揭露了吗？”大贺典雄大吃一惊,这跟他想象中的完全不同啊。 Knew after Wind & Rain Brand promotes a low performance miniature dv, he made the person make the evaluation to its performance parameter, then attacked on newspaper, specialized magazine and other media, said this dv various shortcomings. 得知风雨牌推出一款低性能的微型dv后,他就让人对其性能参数做了测评,然后在报纸、专业杂志等媒体上进行攻击,说这款dv的各种缺点。 However he has actually forgotten a matter, place that they attack, is the specialized magazine and newspaper, but buys this basic level dv consumer, is actually not the professional, they are the ordinary household consumers. 但是他却忘了一件事,他们攻击的地方,都是专业的杂志、报纸,可是买这款入门级dv的消费者,却都不是什么专业人士,他们就是普通的家庭消费者。 In their opinion, good that on the television the advertisement makes, is Wind & Rain Brand, was the big brand, then tested time, looks very well, the price was also appropriate, naturally bought. 在他们看来,电视上广告做的不错,还是风雨牌,也算是大品牌了,然后试用的时候,也看着挺好,价格也合适,当然就买了。 Even some want to buy Sony and consumer of Song inferior product, sees the Wind & Rain Brand so inexpensive selling price, is self-satisfied, after the contrast discovered that the difference is not big. 甚至一些本来想买嗦尼、淞下等产品的消费者,看到风雨牌如此低廉的售价,也不由得意动,对比后发现,区别并不大嘛。 Moreover the shopping guide always instills into a concept to them, the digital production renewal speed is fast, a type, likely three years five years has the revolutionary technology to surmount, therefore does not need to buy too well, should buy appropriately. 而且导购总是给他们灌输一个概念,数码产品更新换代速度非常快,一款机型,可能三年五年就发生革命性的技术超越,所以不需要买太好的,应该买最合适的。 Then, Wind & Rain Brand the miniature dv sales volume successively rises, but expense level dv of Japan these brands, then fell into the trouble of unmarketable. 就这样,风雨牌的这款微型dv销量节节攀升,而岛国这些品牌的消费级dv,则陷入了滞销的麻烦。 Let alone in the market of expense level, Philips and Tom grandson and other Corporation also started the reduction promotion, making Japan Company be tired out by dealing. 更何况在消费级的市场上,飞利普、汤姆孙等公司也开始了降价促销,让岛国企业疲于应对。 „What advertisement they have to make, sells is so quick?” “他们不是没做什么广告吗,怎么卖的这么快？” „They advertize on internet/network, prominent is the inexpensive this core. In various types of shopping channels, makes the shopping advertisement, attracted many consumers. The single is the Amazon and other internet/network commercial city in the sales volumes, very big, moreover this quantity, but also in growth.” “他们在网络上做广告,突出的就是廉价这个核心。还有在各种购物频道,做购物广告,也吸引了不少的消费者。单只是亚马孙等网络商城的销量,就非常的大,而且这个数量,还在快速增长中。” Not only Feng Yu has these shops to sell the terminal, internet/network commercial city super marketing channel. Single Amazon, pulls out the polar bear internet/network commercial city in valuable net and registration user has many, do not say that also has other small internet/network commercial city channels, this above sales volume, even compared with good of shop sale. 冯宇不只是有那些门店等销售终端,还有网络商城这个超级销售渠道。单只亚马孙、掏宝网、北极熊网络商城等的注册用户就有多少呢,更不要说还有其他的小的网络商城渠道,这上面的销量,甚至比门店销售的更好。 The competion retail channel, Feng Yu no one fears now. Even if Wal-Mart such retail giant, at this time does not have the Feng Yu channel to be better. 比拼零售渠道,冯宇现在谁也不惧。哪怕是沃尔玛这样的零售巨头,此时也没有冯宇的渠道更好。 What is most important, first two years of world general economy comes under the monetary effect of US, is quite low, then the expensive product, did not certainly sell. Wind & Rain Brand the low-price merchandise, has happen to filled the market gap, has met the need of consumer, the sales volume good not to be strange. 最重要的是,前两年世界整体经济受到米国的金融影响,都比较低迷,那么贵的产品,当然不好卖了。风雨牌的这个廉价品,正好填补了市场空白,满足了消费者的需求,销量好一点也不奇怪。 „Christmas day time, they have introduced a cell phone of low-end, is the black and white screen, how many sold?” “圣诞节的时候,他们推出了一款低端的手机,还是黑白屏的,卖出去了多少台？” Norio Ohga suddenly some not good premonition, these low-price merchandises, unexpectedly such has the market? 大贺典雄忽然有了不好的预感,难道这些廉价品,竟然如此的有市场吗？ „This, has not investigated. Head, this one week, can sell several.” “这个,还没有调查。社长,这才一个星期啊,能卖出去几台啊。” „Cannot treat it lightly, you make the person investigate immediately, if this model of low-end machine sells, then our Sony also promotes one, comes with their competitive market!” “不能掉以轻心,你马上去让人调查,如果这款低端机真的好卖,那么我们嗦爱也推出一款,来跟他们竞争市场！” „Head, this cell phone selling price can 49 US dollars, what profit have? 49 US dollars, but can also be cell phone? If we have promoted, that will make the person take lightly our Sony.” Assistants in great surprise. “社长,这款手机售价才49美元啊,能有什么利润？49美元,还能是手机吗？我们要是推出了,那会让人看轻我们嗦爱的。”助理大惊。 „When main street and small alley are uses our Sony cell phone, will also some people take lightly? If can sell several million, even if a 2-3 US dollars profit, then also has more than ten million US dollars profit.” “当大街小巷都是使用我们嗦爱手机的时候,还会有人看轻吗？要是能卖出去几百万台,哪怕一台只有两三美元的利润,那么也有上千万美元的利润。” „Head, aren't the trivial thousands of US dollars profits, worth such doing?” The assistants somewhat think otherwise. “社长,区区千万美元的利润,不值得我们这么做吧？”助理有些不以为然。 After all Sony also has in the love the stock of letter, in this profit has about half to apportion to like believing. When the time comes has several million US dollars profit, again minus research and development and promotion expenses, how many but can also the remaining? 毕竟嗦爱还有爱里信的股份,这利润有一半左右都要分给爱里信的。到时候就是只有几百万美元的利润,再刨去研发和推广费用,还能剩下多少？ Moreover this low-end machine, truly has not the small influence to the brand, the Sony itself market share successively slides, this does not make the person think that they must make the low-end cell phone specially. 而且这低端机,确实对品牌有着不小的影响,嗦爱本身市场占有率就节节下滑呢,这不是让人以为,他们要专做低端手机么。 Norio Ohga also somewhat hesitates, worry that the assistant said that he also has. 大贺典雄也有些犹豫,助理说的顾虑,他也有。 „This, you inform, after one hour, holds a management conference, we discussed that must enter the low-end market.” “这样,你通知下去,一个小时后,开一个高管会议,我们商量一下,到底要不要进军低端市场。” ...... …… „Chief Feng, has not thought really that is less than one month, our miniature dv sales volumes broke through 100,000 . Moreover the market echo is very good, the reputation is also good. Although the profit margin reduced, but our sales volume actually increases sharply, the market share also promotes much, this will have very big advantage to our future product propagandas.” A happy expression of Xu Lihua face reports to Feng Yu. “冯总,真没想到,不到一个月,我们的微型dv销量就突破了100000台,而且市场反响很好,口碑也不错。虽然利润率降低了很多,但是我们销量却激增,市场占有率也提升不少,这对我们未来的产品宣传有很大的好处。”许立华一脸的喜色向冯宇汇报。 „100,000 have something happily, miniature dv of this low-end, the sales volume I looked that most little can break through 5 million!” Feng Yu stretches out a palm of the hand gesture to say. “才100000台有什么可高兴的,这款低端的微型dv,销量我看最少能突破5000000台！”冯宇伸出一个巴掌比划道。 „How many? 5 million! Can be so high?” “多少？5000000台！能有那么高？” „Why can't? You also said that now sales volume constantly is growing, in the future after our cost drops, can cut the selling price once more, or builds presents as a gift some complimentary gifts, definitely can also stimulate many sales volumes. Moreover do not forget, the market in city has handled, we can also attack the rural market. Although the China market was given Aihua, but the overseas are also divide the city and rural area, don't the overseas these country dwellers, want to buy dv?” “为什么不能？你也说了,现在销量在不断增长,未来我们成本下降后,可以再次降低售价,或者搭赠一些赠品,肯定还能刺激不少的销量。而且不要忘了,城市的市场搞定了,我们还可以进攻农村市场。虽然华夏市场被让给了爱华,但是国外也是分城市和农村的,难道国外那些农村人,就不想买dv吗？” „I understood, I make them increase in the publicity of under-developed nation, if can capture these market share at one fell swoop, our future sales may the time.” “我明白了,那我让他们加大在欠发达国家的宣传力度,要是能一举占领住这些市场,我们未来的销售就可期了。” „Japan these electron have Company, promoted miniature dv of low-end?” “岛国那些电子企业,是否推出了低端的微型dv？” „Did not have, moreover Philips and Tom grandson has not planned to enter this market, it seems like they have the worry, thinks that this will draw the low brand the value.” “还没有,而且飞利普和汤姆孙也没打算进军这块市场,看来他们还是有顾虑,认为这会拉低品牌的价值。” Feng Yu curls the lip, your Philips has several hundred US dollars razor blade, but does not have less than ten US dollars razor blade. Do the products of difference in price, in view of the different consumers, what issue this have? So long as the production orientation is clear, was not worried that has not propagandized the key point. 冯宇撇撇嘴,你飞利普有数百美元的剃须刀,但不也是有十美元不到的剃须刀么。不同价格的产品,针对不同的消费人群,这有什么问题？只要产品定位清晰,就不担心没有宣传重点。 „They give up being better, this market, we can lord over.” “他们放弃更好,这块市场,我们可以独霸。” „Chief Feng, is probably uncertain. Although Japan and European these large-scale electronics manufacturers have not produced miniature dv, but some young manufacturers produced, their selling prices were similar to us, the performance differed is not big.” “冯总,好像不一定。虽然岛国、欧洲那些大型的电子厂商没有生产微型dv,但是一些小厂商还是生产了的,他们的售价跟我们相仿,性能相差也不大。” „Has not related, they do not have better marketing channel, the sales volume unable to promote, then does not have many profits. Our costs are not reducing, several months, we have reduced prices once more, can burn out one batch. As for remaining, we are not just about to continue to expand, I looked that can purchase them, becomes our factories!” “没关系,他们没有更好的销售渠道,销售量提升不上去,那么就没有多少利润。我们的成本不是还在降低么,过几个月,我们再次降价,就能拖垮一批。至于剩下的,我们不是正要继续扩张么,我看可以将他们收购下来,成为我们的工厂！” ......( To be continued.) ……(未完待续。)
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